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대형 상용차용 OEM 순정 오일 브랜드 및 프로그램 : 시장 분석과 기회

OEM Genuine Oil Brands and Programs in the Heavy Duty Commercial Segment: Market Analysis and Opportunities

리서치사 Kline & Company, Inc.
발행일 2019년 04월 상품 코드 641500
페이지 정보 영문
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대형 상용차용 OEM 순정 오일 브랜드 및 프로그램 : 시장 분석과 기회 OEM Genuine Oil Brands and Programs in the Heavy Duty Commercial Segment: Market Analysis and Opportunities
발행일 : 2019년 04월 페이지 정보 : 영문

대형 상용차용 OEM 순정 오일(OEM Genuine Oil) 시장을 조사했으며, 시장 개요, 주요 OEM의 개요, 제공 제품·프로그램, 시장 보급률, 국가별 시장 동향, 시장 성장에 대한 영향요인, 향후 전망, 성장 기회 분석 등을 정리하여 전해드립니다.

서론

개요

  • 개요 : 대형차용 순정 오일 시장
  • 현재의 대형차용 OEM 순정 오일 프로그램 : 요약
  • 장래성 평가
  • 시장 기회에 관한 견해

주요 OEM의 개요

  • 순정 오일 제품·프로그램의 상세 내역
  • 선호되는 시장 루트
  • 추정 시장 보급률
  • 현재의 윤활유 파트너
  • 각 프로그램의 이점·단점
  • OEM의 전망
  • OEM 개요
  • 오프로드 OEM의 개요·프로그램

국가별 개요

  • 브라질
  • 중국
  • 독일
  • 인도
  • 일본
  • 러시아
  • 미국
    • 순정 오일 제품·프로그램
    • 시장 루트
    • 현재의 윤활유 파트너
    • 시장 점유율

상용차 플릿의 규모·성장률

차량 소유·이용의 특징

  • 대형 트럭의 보급률
  • 소유 수의 확대율
  • 도시·지방의 내역
  • 연간 주행거리
  • 일반적인 교체 간격
  • 서비스 경로

대형차용 엔진오일 시장 : 개요

  • 수요 : 점도 등급·품질 레벨·경로별

전망

평가·전망

  • 성장 촉진요인·억제요인
KSA 19.05.09

This study will assess the growth and market penetration of OEM genuine oil brands in the global market for heavy duty motor oil (HDMO). Though commercial vehicle OEMs have not tended to focus on genuine oils in the past, there has been some budding interest in using genuine fluids to ensure proper engine protection, fuel economy, and building brand equity. These genuine oil products and programs are being offered to vehicles under warranty, as well as older, out-of-warranty vehicles. This report will help subscribers understand the impact of genuine oil on the commercial vehicles market and the channels through which it is sold.

This report will help subscribers to:

  • Assess which OEMs offer a genuine oil program available to their vehicle service network by country and region
  • Better understand the structure and limitations of these programs to suppliers of aftermarket-branded HDMO seeking to expand their presence in the HD service channel
  • Determine which OEMs have the highest penetration of genuine oil programs in their new vehicle network
  • Gain the perspective on OEM genuine oil products and programs from the OEMs, service centers, and lubricant distributors
  • Assess the growth opportunities in working with heavy duty OEMs in their genuine oil offerings

Table of Contents

Introduction

Executive Summary

  • An overview of the heavy duty genuine oil market
  • A summary of the heavy duty OEM genuine oil programs in place
  • An assessment of the future of heavy duty OEM genuine oil market
  • A view of the opportunities in the heavy duty OEM genuine oil market

OEM Profiles

  • Details of their genuine oil offering
  • Preferred route to market in each region
  • Estimated overall market penetration of genuine oil for each OEM
  • Current lubricant partner in each region
  • Advantages and disadvantages of each program
  • Outlook for each OEM
  • OEMs to be profiled (see Table 1)
  • Off-highway OEMs will have an overview of their lubricant programs only (see Table 2)

Country Profiles

Detailed profiles of the seven leading country markets will be provided (see Table 3), including the following information:

Profiles of the top commercial OEMs in each country, detailing:

Genuine oil offerings

  • Route to market for genuine oils
  • Current lubricant partner
  • Market share of each genuine oil

Commercial fleet size and growth

  • Description of heavy duty vehicle fleet by vehicle size, vehicle age, leading OEMs, and trends in vehicle production, sales, and population growth

Vehicle ownership and usage characteristics

  • Penetration of heavy duty trucks, growth in ownership, rural versus urban split, annual miles driven, typical oil change intervals, and service channels

HDMO market overview

  • HDMO demand by viscosity grades, quality levels, and channels

Outlook

Appraisal and Outlook

  • Growth drivers and constraints
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