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수면 보조 제품 : 미국 시장 분석과 시장 기회

Sleep Aids: U.S. Market Analysis and Opportunities

리서치사 Kline & Company, Inc.
발행일 2019년 05월 상품 코드 917246
페이지 정보 영문 162 Pages
자세한 내용은 문의바랍니다.

수면 보조 제품 : 미국 시장 분석과 시장 기회 Sleep Aids: U.S. Market Analysis and Opportunities
발행일 : 2019년 05월 페이지 정보 : 영문 162 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

미국의 수면 보조 제품(Sleep Aids) 시장을 조사했으며, 시장 및 제품 개요, 제품 카테고리별 시장 규모 추정, 경쟁 상황과 기업 점유율, 유통 판매 동향, 시장 성장 예측, 불면증·수면장애 이환율·유병률, 구입자·이용자 인구통계, 소비자의 인식과 제품 만족도에 관한 견해 등을 정리했습니다.


주요 요약

시장 분석 : 제품 카테고리별

  • 천연 수면 보조제
    • 멜라토닌
    • 발레리안(Valerian)
    • 셀레늄
    • 아슈와간다(Ashwagandha)
  • OTC 수면 보조제
    • OTC 약용 제품
    • 진통 + 수면 복합 제품
  • 수면 기기
    • 가젯
    • 트래커
    • 모니터
    • 마스크 등
      • 카테고리 규모 실적 : 브랜드 매출과 성장률
      • 시장 동향과 성장 촉진요인
      • 경쟁 상황, 주요 기업, 시장 점유율
      • 소매 유통
      • 마케팅 활동
      • 성장 예측

소비자 인사이트

  • 불면증 및 수면장애의 이환율과 유병률 통계 : 아메리카
  • 수면 보조제 구입자 및 이용자의 인구통계
  • 소매 경로, 구입 및 이용 빈도
  • 수면 보조제의 평균 가격
  • 기존 OTC 수면 보조제, 천연 수면 보조제, 처방 수면 보조제, 수면 보조 기기의 이용 동향
  • 수면 보조제의 유효성과 만족도 : 소비자의 인식에 관한 견해
KSM 19.12.09

A comprehensive analysis of the market for sleep aids in the United States covering OTC sleep medicines, natural sleep aid products, and sleep aid devices, including consumer research on attitudes, usage, and perceptions. This study focuses on key trends, developments, business opportunities, new product activity, and consumer preferences in the rapidly changing and growing sleep aids market.

This Report Helps Subscribers to:

  • Understand the size and growth of all facets of the sleep aids category
  • Identify key opportunities for growth and/or partnerships/ acquisitions
  • Learn the factors that are important to consumers when buying sleep aids
  • Discover the size of sales through hard-to-track alternate channels
  • Analyze new, upcoming brands and technologies that will have an impact on this market
  • Forecast the size of the category, taking all market adjacencies into account

Scope & Benefits

‘Sleep Aids: U.S. Market Analysis and Opportunities ’ provides a detailed, independent appraisal of this fast-moving market. It explores consumer perceptions and pinpoint opportunities for marketers. Products included in the scope are medicated nonprescription sleep aids, natural or herbal sleep remedies, including those that contain melatonin, valerian, and the like, and technological devices that promote sleep, track sleep, or detect deficiencies in sleep. The sample of our consumer study consists of U.S. adults representative of the general population with region, gender, age, and income levels representative of U.S. Census data. The geographic scope is be the United States. The following categories are excluded:

  • Prescription sleep aids
  • Sleep apnea devices, such as CPAP machines
  • Herbal teas
  • Products that promote sleep that do not have a technology component, such as bedding, linens, non-device sleep masks, ear plugs, essential oils, diffusers, white noise sound machines, and the like

This report enables subscribers to identify business opportunities in the dynamic sleep aids market and to understand consumers' attitudes, usage, and perceptions of sleep aids.

  • Develop business strategies by understanding the trends and developments driving the sleep market
  • Understand the competitive landscape and how to best position brands
  • Identify trends in technology and new products that will impact the market
  • Develop new sleep aid products suited to consumers' wants and needs
  • Uncover opportunities for growth via acquisitions or partnerships
  • A holistic view of the market, including all market segments and alternate channels of distribution

Regional Coverage: United States.

Table of Contents


Executive Summary

  • An overview of key findings

Product Categories

For each category listed in Table 1, the following analysis is provided:

  • Category size and growth (2017 and 2018), including brand sales and growth
  • Trends and market drivers
  • Competitive landscape, key players, market shares
  • Retail distribution including alternate channels
  • Marketing activity including analysis of new products/technologies
  • Forecast to 2023

Consumer Insights

This chapter consists of results from a consumer survey that assesses consumer attitudes, usage, perceptions, and shopping behavior pertinent to the sleep category and provides a thorough understanding of the following:

  • Incidence and prevalence statistics on Americans with insomnia and sleep disturbance
  • Demographics of sleep aid purchasers and users
  • Retail channels, frequency of purchase/use
  • Average price points paid for sleep aids
  • Use of traditional OTC sleep aids, natural sleep aids, prescription sleep aids, and sleep devices relative to each other
  • Views on consumer perceptions of efficacy and satisfaction with sleep aids

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