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디지털 옥외 광고 시장 : 예측(2021-2026년)

Digital Out of Home Advertising Market - Forecasts from 2021 to 2026

리서치사 Knowledge Sourcing Intelligence
발행일 2021년 09월 상품 코드 1013782
페이지 정보 영문 104 Pages
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디지털 옥외 광고 시장 : 예측(2021-2026년) Digital Out of Home Advertising Market - Forecasts from 2021 to 2026
발행일 : 2021년 09월 페이지 정보 : 영문 104 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

디지털 옥외 광고 시장 규모는 예측 기간에 10.35%의 연평균 복합 성장률(CAGR)로 성장할 전망이며, 2019년 167억 5,000만 달러에서 2026년에는 333억 7,200만 달러에 달할 것으로 예측됩니다. 디지털 야외 미디어, 또는 DOOH 미디어는 일반 사람들이 접근할 수 있는 환경에 표시되는 디지털 미디어를 가리킵니다. 이것에는 디지털 간판이나 야외 간판, 몰이나 헬스케어 제공자 등의 기업에서 볼 수 있는 화면 네트워크가 포함됩니다.

세계의 디지털 옥외 광고((Digital Out of Home Advertising) 시장에 대해 조사했으며, 시장 규모와 예측, 성장 촉진요인 및 억제요인, 제품·최종사용자·지역별 시장 분석, 경쟁 구도, 주요 기업 프로파일 등의 정보를 제공합니다.

목차

제1장 서론

  • 시장의 정의
  • 시장 세분화

제2장 조사 방법

  • 조사 데이터
  • 전제조건

제3장 개요

  • 조사 하이라이트

제4장 시장 역학

  • 성장 촉진요인
  • 성장 억제요인
  • Porter의 산업 분석
  • 업계 밸류체인 분석

제5장 제품별 : 디지털 옥외 광고 시장 분석

  • 디지털 어번 패널
  • 디지털 빌보드
  • 디지털 포스터
  • 기타

제6장 최종사용자 업계별 : 디지털 옥외 광고 시장 분석

  • 소매
  • 헬스케어
  • 호스피탈리티
  • 은행
  • 기타

제7장 지역별 : 디지털 옥외 광고 시장 분석

  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • 남미
    • 브라질
    • 아르헨티나
    • 기타
  • 유럽
    • 영국
    • 프랑스
    • 독일
    • 이탈리아
    • 기타
  • 중동 및 아프리카
    • 사우디아라비아
    • 아랍에미리트(UAE)
    • 기타
  • 아시아태평양
    • 중국
    • 일본
    • 한국
    • 인도
    • 태국
    • 인도네시아
    • 대만
    • 기타

제8장 경쟁 환경과 분석

  • 주요 기업과 전략 분석
  • 신규 기업과 시장 수익성
  • 합병/인수/합의/협업
  • 벤더의 경쟁 메트릭스

제9장 기업 개요

  • Lamar Advertising Company
  • OUTFRONT Media Inc.
  • Primedia Outdoor
  • Broadsign
  • JCDecaux Group
  • Fairway Outdoor Advertising
  • Hurricane Media UK Ltd
  • AllOver Media, LLC
  • Clear Channel Outdoor
  • Ocean Outdoor UK Limited
LSH 21.07.16

The Digital Out of Home Advertising market is expected to grow at a compound annual growth rate of 10.35% over the forecast period to reach a market size of US$33.372 billion in 2026, from US$16.750 billion in 2019. The digital out of home advertising market is expected to surge in the coming years, due to the growth of digital advertising by various corporations, institutions, and others, worldwide. Digital-out-of-home advertising has been a major growing method of advertising, worldwide. It has been offering and providing several advantages, like improving and targeting traffic data. Moreover, it has also increased the creative advertising ability, which is essential to attract customers. According to several official surveys conducted in the past few years, there has been a significant surge in the popularity of DooH services in countries and regions such as the United States, Europe, China, and India.

Latest Developments

Major firms and corporations have been making significant developments in the market.

  • In September 2021, UZE Mobily, one of the major players in the market, announced the launch of a novel self-service, end to end and fully automated programmatic advertising platform for both small and large businesses. Under this platform, the advertisers will be allowed to run their mobile DooH home ad campaigns by themselves across the UZE's marketplace of around 200k stationary and mobility displays.
  • In September 2021, Multiply Group, a major subsidiary of International Holdings Company, announced that it had increased and surged its investment in its United States digital media platform with a follow-up investment in Firefly. The company had stated that the novel transaction and investment had been in line with the company's values and strategy to capture a key market share in DooH. Multiply Group, with this novel transaction, had been aiming to bring digital advertisement services to rideshares and taxis in the MENA region.
  • In September 2021, Alfi Inc. announced that it had partnered with Vistar Media, a major programmatic exchange to offer agencies and advertisers programmatic access to Alfi's impactful and imperative inventory. Under this agreement, Alfi would allow its users to purchase DooH campaigns programmatically.

Growth in the retail sector:

The market is expected to surge in the coming years, due to the rising demand for digital out-of-home advertising by retail sectors, worldwide. DooH media and advertising has proven to be a major source of enhancing and increasing awareness, drive and grow more retail store visits, develop brand equity, and enhance overall retailing advertising effectiveness. DooH offers considerable benefits to retailers. With location-based messaging, it allows a consumer to have last moment store turns and purchase decisions at the last moment. Major companies have been making significant developments in the market. For instance, in June 2021, Grocery TV announced that it would be expanding its digital advertising network to around 6,000 retail locations across key DMAs, which also include New York, Chicago, and Los Angeles. Grocery TV, which was launched in 2019, had become one of the biggest DooH advertising networks in grocery retail.

Segmentation:

By Product

  • Digital Urban Panel
  • Digital Billboards
  • Digital Posters
  • Others

By End User Industry

  • Retail
  • Healthcare
  • Hospitality
  • Banking
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Table of Contents

1. Introduction

  • 1.1. Market Definition
  • 1.2. Market Segmentation

2. Research Methodology

  • 2.1. Research Data
  • 2.2. Assumptions

3. Executive Summary

  • 3.1. Research Highlights

4. Market Dynamics

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. Digital Out of Home Advertising Market Analysis, By Product

  • 5.1. Introduction
  • 5.2. Digital Urban Panel
  • 5.3. Digital Billboards
  • 5.4. Digital Posters
  • 5.5. Others

6. Digital Out of Home Advertising Market Analysis, By End User Industry

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Healthcare
  • 6.4. Hospitality
  • 6.5. Banking
  • 6.6. Others

7. Digital Out of Home Advertising Market Analysis, By Geography

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. UK
    • 7.4.2. France
    • 7.4.3. Germany
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. Thailand
    • 7.6.5. Taiwan
    • 7.6.6. Indonesia
    • 7.6.7. Australia
    • 7.6.8. Others

8. Competitive Environment and Analysis

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. Company Profiles

  • 9.1. Lamar Advertising Company
  • 9.2. OUTFRONT Media Inc.
  • 9.3. Primedia Outdoor
  • 9.4. Broadsign
  • 9.5. JCDecaux Group
  • 9.6. Fairway Outdoor Advertising
  • 9.7. Hurricane Media UK Ltd.
  • 9.8. AllOver Media LLC
  • 9.9. Clear Channel Outdoor
  • 9.10. Ocean Outdoor UK Ltd.
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