시장보고서
상품코드
1305948

세계의 디지털 사이니지 시장 : 제품별, 디스플레이별, 해상도별, 소프트웨어별, 디스플레이 크기별, 용도별, 지역별 예측(-2028년)

Digital Signage Market by Product, Displays, Resolution, Software, Display Size, Application and Region - Global Forecast to 2028

발행일: | 리서치사: MarketsandMarkets | 페이지 정보: 영문 272 Pages | 배송안내 : 즉시배송


※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계 디지털 사이니지 시장 규모는 2023년 187억 달러에서 2028년 261억 달러에 달할 것으로 예상되며, 2023년부터 2028년까지 6.9%의 CAGR을 나타낼 것으로 예상됩니다.

세계 디지털 사이니지 시장의 성장에 기여하는 주요 요인으로는 상업용 디지털 사이니지 활용 확대, 인프라 분야에서의 디지털 사이니지 수요 증가, 4K 및 8K 디스플레이 수요 급증, 디스플레이 관련 기술의 지속적인 발전 등을 꼽을 수 있습니다.

"옥외용 디지털 사이니지는 예측 기간 동안 높은 CAGR로 성장할 것"

높은 밝기와 명암비가 우수한 다양한 크기의 디스플레이의 개발과 보급은 옥외 디지털 사이니지 시장의 성장을 가속하는 주요 요인입니다. 또한, 디스플레이 기술의 발전으로 인해 진출기업들은 실외 환경의 악영향에 영향을 덜 받고 수명이 긴 디스플레이를 제공할 수 있게 되었습니다. 첨단 및 혁신적 디스플레이 시장이 빠르게 성장하면서 옥외용 디지털 사이니지 시장 성장을 가속할 것으로 예상됩니다.

"52인치 이상 부문이 예측 기간 동안 시장을 독점할 것"

52인치 이상 부문은 2023년부터 2028년까지 가장 높은 CAGR을 기록할 것으로 예상됩니다. 디지털 사이니지용 디스플레이 관련 기술의 발전과 이에 따른 실내 및 실외용 대형 디스플레이에 대한 수요 증가가 52인치 이상 시장 성장에 기여하는 주요 요인으로 꼽힙니다. 또한, 아시아태평양 등의 급속한 도시화로 인해 다양한 분야에서 옥외용 디지털 사이니지용 디스플레이의 채택이 증가하고 있습니다. 또한 소매점 및 인프라 용도에서 대형 OLED 디스플레이의 채택이 확대되고 있는 것도 이 부문 시장 성장에 기여하는 주요 요인으로 작용하고 있습니다.

"대기업 부문이 예측 기간 동안 시장을 장악할 것"

고객 참여에 대한 요구가 증가함에 따라 대기업들은 브랜드 인지도를 높이고 고객 참여를 유도하기 위해 다양한 방식으로 디지털 사이니지를 활용하고 있습니다. 인터랙티브 디스플레이를 통해 관련 정보를 제공함으로써 대기업은 고객 참여를 극대화하고 전반적인 고객 경험을 향상시킬 수 있습니다. 대기업은 또한 길 안내, 내비게이션, 사내 커뮤니케이션을 위해 디지털 사이니지를 활용할 수도 있습니다. 디스플레이 관련 기술의 발전과 첨단 디스플레이의 가격 하락으로 인해 대기업의 디지털 사이니지용 디스플레이 채택이 급증하고 있습니다.

"아시아태평양이 예측 기간 동안 가장 높은 CAGR로 성장할 것"

아시아태평양은 2023년부터 2028년까지 가장 높은 CAGR로 성장할 것으로 예상되며, 사물인터넷(IoT)과 상업, 공공, 인프라, 산업 부문 전반의 디지털 혁신을 촉진하는 기타 기술의 사용이 증가함에 따라 이 지역의 디지털 사이니지 수요가 급증하고 있습니다. 디지털 사이니지에 대한 수요가 급증하고 있습니다. 또한, 급속한 도시화와 소비자의 가처분 소득 증가는 아시아태평양의 디지털 사이니지 시장 성장을 가속할 것으로 예상됩니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

제5장 시장 개요

  • 서론
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
    • 과제
  • 밸류체인 분석
  • 에코시스템 매핑
  • 주요 기술 동향
  • 가격 분석
  • 특허 분석
  • Porter의 Five Forces 분석
  • 주요 이해관계자와 구입 기준
  • 사례 연구
  • 무역 분석
  • 규제 상황
  • 고객의 비즈니스에 영향을 미치는 동향/혼란
  • 주요 컨퍼런스 및 이벤트(2022년-2023년)

제6장 디지털 사이니지 시장 : 제공별

  • 서론
  • 하드웨어
    • 디스플레이
    • 미디어 플레이어
    • 프로젝터
    • 기타
  • 소프트웨어
    • 엣지 서버 소프트웨어
    • 컨텐츠 관리 시스템
    • 기타
  • 서비스
    • 설치 서비스
    • 정비 및 지원 서비스
    • 컨설팅 및 기타 서비스

제7장 디지털 사이니지 시장 : 디스플레이 규모별

  • 서론
  • 32인치 미만
  • 32-52인치
  • 52인치 이상

제8장 디지털 사이니지 시장 : 제품 유형별

  • 서론
  • 비디오 월
  • 스탠드얼론형 디스플레이
    • 키오스크
    • 메뉴보드
    • 빌보드
    • 범용 정보 디스플레이
    • SYSTEM-ON-CHIP (SOC) 디스플레이

제9장 디지털 사이니지 시장 : 설치 장소별

  • 서론
  • 실내
  • 야외

제10장 디지털 사이니지 시장 : 용도별

  • 서론
  • 상업
    • 소매업
    • 코퍼레이트 커뮤니케이션
    • 의료
    • 호스피탈리티 및 레스토랑
    • 정부
  • 인프라
    • 운송 및 공공장소
    • 스포츠 및 엔터테인먼트
  • 공공시설
    • 은행/금융서비스/보험(BFSI)
    • 교육
  • 산업용

제11장 디지털 사이니지 시장 : 기업 규모별

  • 서론
  • SOHO(소규모 오피스/홈 오피스)
  • 중소기업
  • 대기업

제12장 디지털 사이니지 시장 : 지역별

  • 서론
  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 독일
    • 프랑스
    • 영국
    • 스페인
    • 이탈리아
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 일본
    • 한국
    • 인도
    • 호주
    • 기타 아시아태평양
  • 기타 지역
    • 중동
    • 아프리카
    • 남미

제13장 경쟁 구도

  • 서론
  • 주요 기업이 채택한 전략
  • 시장 점유율 분석(2022년)
  • 주요 기업의 과거 매출 분석
  • 과거 매출 분석(2019년-2022년)
  • 기업 평가 매트릭스
  • 스타트업/중소기업 평가 매트릭스
  • 기업의 제품 실적
  • 경쟁 시나리오와 동향

제14장 기업 개요

  • 서론
  • 주요 기업
    • SAMSUNG ELECTRONICS CO., LTD.
    • LG ELECTRONICS
    • SHARP NEC DISPLAY SOLUTIONS, LTD.
    • LEYARD OPTOELECTRONIC CO., LTD.
    • SONY GROUP CORPORATION
    • BARCO
    • PANASONIC HOLDINGS CORPORATION
    • SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
    • AUO CORPORATION
    • BRIGHTSIGN LLC
  • 기타 기업
    • STRATACACHE, INC.
    • BENQ
    • INTUIFACE
    • DAKTRONICS DR.
    • OMNIVEX CORPORATION
    • DELTA ELECTRONICS, INC.
    • KEYWEST TECHNOLOGY, INC.
    • SIGNAGELIVE
    • CHRISTIE DIGITAL SYSTEMS USA, INC.
    • BROADSIGN INTERNATIONAL, LLC
    • DISE
    • TRUKNOX TECHNOLOGIES PVT. LTD.
    • YCD MULTIMEDIA
    • L SQUARED DIGITAL SIGNAGE
    • VISIX INC.

제15장 부록

LSH 23.07.18

Digital signage market is projected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023 at a CAGR of 6.9% from 2023 to 2028. Growing use of digital signage in commercial applications, increasing need for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly increasing technological advancements related to displays are some of the major factors contributing to the growth of the digital signage market globally.

Outdoor digital signage to register higher CAGR during forecast period

Development and increased adoption of displays in different sizes with superior brightness and contrast is a major factor driving the market growth for outdoor digital signage market. Furthermore, growing advancements in display technologies have enabled market players to offer displays with superior product life that are less prone to the adverse effects of outdoor environment. Surging development of advanced and innovative displays are expected to fuel the market growth of outdoor digital signage.

Above 52 inches segment to dominate the digital signage market during forecast period

The above 52 inches segment is expected to register the highest CAGR from 2023 to 2028. Technological advancements related to digital signage displays and the subsequent surge in demand for large displays for both indoor and outdoor applications is a major factor contributing to the market growth of above 52 inches. Moreover, rapid urbanization in regions such as Asia Pacific is fueling the adoption of outdoor digital signage displays for various applications. Furthermore, the growing adoption of large format OLED displays for retail and infrastructural applications is also a major factor contributing to the market growth of the segment.

Large Enterprises to dominate the digital signage market during forecast period

The growing need for customer engagement large enterprises are leveraging digital signage in various ways to enhance brand awareness and engage customers. By providing relevant information with the help of interactive displays, large enterprises can maximize customer engagement and improve the overall customer experience. Large enterprises can also leverage on digital signage for wayfinding and navigation, and internal communication purposes. Technological advancements related to displays, and the declining prices of advanced displays have led to a surge in the adoption of digital signage displays in large enterprises.

Asia Pacific is expected to account for the highest CAGR during the forecast period

Asia Pacific is expected to register the highest CAGR from 2023 to 2028. Growing use of technologies such as Internet of Things (IoT) and other technologies that facilitate digital transformation across commercial, institutional, infrastructural, and industrial sectors has created a surge in demand for digital signage in the region. Furthermore, rapid urbanization and growing disposable incomes of consumers are also expected to fuel the digital signage market growth in Asia Pacific.

The break-up of profile of primary participants in the digital signage market-

  • By Company Type: Tier 1 - 30%, Tier 2 - 50%, Tier 3 - 20%
  • By Designation Type: C Level - 25%, Director Level - 35%, Others - 40%
  • By Region Type: North America - 35%, Europe - 30%, Asia Pacific - 25%, Rest of the World - 10%

The major players in the digital signage market are Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan).

Research Coverage

The report segments the digital signage market and forecasts its size based on offering, display size, product type, installation location, application, enterprise size, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall digital signage market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

  • Analysis of key drivers (increasing adoption of digital signage in commercial applications, growing demand for digital signage in infrastructure applications, increasing demand for 4K and 8K displays, ongoing technological advancements in displays), restraint (high cost of digital signage), opportunities (increasing infrastructure developments in emerging countries, emerging use of digital signage in institutional applications, growing demand for digital signage in industrial sector), and challenges (prevailing security issues associated with digital signage, infrastructure complexities of digital signage).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital signage market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the digital signage market across varied regions
  • Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the digital signage market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan).

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED
    • FIGURE 1 MARKET SEGMENTATION
    • 1.3.2 GEOGRAPHICAL SCOPE
    • FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE
    • 1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY
    • 1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING
    • 1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE
    • 1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION
    • 1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE
    • 1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION
    • 1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE
    • 1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION
    • 1.3.11 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 LIMITATIONS
  • 1.6 UNITS CONSIDERED
  • 1.7 STAKEHOLDERS
  • 1.8 SUMMARY OF CHANGES
    • 1.8.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH APPROACH
    • FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Major secondary sources
      • 2.1.1.2 Key data from secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Primary interviews with experts
      • 2.1.2.2 List of key primary interview participants
      • 2.1.2.3 Breakdown of primaries
      • 2.1.2.4 Key data from primary sources
    • 2.1.3 SECONDARY AND PRIMARY RESEARCH
      • 2.1.3.1 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 BOTTOM-UP APPROACH
      • 2.2.1.1 Approach for arriving at market share by bottom-up analysis
    • FIGURE 4 BOTTOM-UP APPROACH
    • 2.2.2 TOP-DOWN APPROACH
      • 2.2.2.1 Approach for arriving at market share by top-down analysis
    • FIGURE 5 TOP-DOWN APPROACH
  • 2.3 FACTOR ANALYSIS
    • 2.3.1 DEMAND-SIDE ANALYSIS
    • FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
    • 2.3.2 SUPPLY-SIDE ANALYSIS
    • FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
    • 2.3.3 GROWTH FORECAST ASSUMPTIONS
    • TABLE 1 MARKET GROWTH ASSUMPTIONS
  • 2.4 RECESSION IMPACT ANALYSIS
  • 2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
    • FIGURE 8 DATA TRIANGULATION
  • 2.6 RESEARCH ASSUMPTIONS
  • 2.7 RISK ASSESSMENT
    • TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET

3 EXECUTIVE SUMMARY

    • FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT
    • FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
    • FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    • FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    • FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN DIGITAL SIGNAGE MARKET
    • FIGURE 17 GROWING DEMAND FOR 4K AND 8K DISPLAYS TO DRIVE MARKET
  • 4.2 DIGITAL SIGNAGE MARKET, BY APPLICATION
    • FIGURE 18 COMMERCIAL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 4.3 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
    • FIGURE 19 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 4.4 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
    • FIGURE 20 STANDALONE DISPLAYS SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 4.5 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
    • FIGURE 21 INDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
  • 4.6 DIGITAL SIGNAGE MARKET, BY OFFERING
    • FIGURE 22 HARDWARE SEGMENT TO CAPTURE LARGEST MARKET SHARE DURING FORECAST PERIOD
  • 4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
    • FIGURE 23 MORE THAN 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET DURING FORECAST PERIOD
  • 4.8 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION AND COUNTRY, 2022
    • FIGURE 24 COMMERCIAL APPLICATION AND US HELD LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA IN 2022

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 25 MARKET DYNAMICS: DIGITAL SIGNAGE MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing adoption of digital signage in commercial applications
      • 5.2.1.2 Growing demand for digital signage in infrastructural applications
      • 5.2.1.3 Increasing demand for 4K and 8K resolution displays
      • 5.2.1.4 Continuous technological advancements in displays
    • FIGURE 26 SHIPMENTS OF OLED DISPLAY PANELS, 2022-2028
    • FIGURE 27 IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 High cost of digital signage
    • FIGURE 28 IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing infrastructural developments in emerging economies
      • 5.2.3.2 Growing popularity of digital signage in institutional settings
      • 5.2.3.3 Rising adoption of digital signage in industrial sector
    • FIGURE 29 IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Security issues associated with digital signage
    • FIGURE 30 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS, 2018-2023
      • 5.2.4.2 Infrastructure-related issues associated with installation of digital signage solutions
    • FIGURE 31 IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET
  • 5.3 VALUE CHAIN ANALYSIS
    • FIGURE 32 DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS
    • TABLE 3 DIGITAL SIGNAGE MARKET: ROLE OF KEY COMPANIES IN ECOSYSTEM
  • 5.4 ECOSYSTEM MAPPING
    • FIGURE 33 DIGITAL SIGNAGE MARKET: ECOSYSTEM MAPPING
  • 5.5 KEY TECHNOLOGY TRENDS
    • 5.5.1 MICRO-LED
    • 5.5.2 INTERACTIVE DISPLAYS
    • 5.5.3 ARTIFICIAL INTELLIGENCE (AI)
    • 5.5.4 8K DISPLAYS
    • 5.5.5 SYSTEM-ON-CHIP (S0C) DISPLAYS
  • 5.6 PRICING ANALYSIS
    • 5.6.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
    • FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
    • TABLE 4 AVERAGE SELLING PRICE OF VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE OFFERED BY KEY PLAYERS
    • 5.6.2 AVERAGE SELLING PRICE TREND
    • FIGURE 35 AVERAGE SELLING PRICE TREND FOR VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE
  • 5.7 PATENT ANALYSIS
    • TABLE 5 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022
    • FIGURE 36 NUMBER OF PATENTS GRANTED DURING 2012-2022
    • FIGURE 37 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS GRANTED DURING 2012-2022
    • TABLE 6 KEY PATENTS RELATED TO DIGITAL SIGNAGE
  • 5.8 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 7 DIGITAL SIGNAGE MARKET: PORTER'S FIVE FORCES ANALYSIS, 2022
    • FIGURE 38 DIGITAL SIGNAGE MARKET: PORTER'S FIVE FORCES ANALYSIS, 2022
    • FIGURE 39 IMPACT OF PORTER'S FIVE FORCES ON DIGITAL SIGNAGE MARKET, 2022
    • 5.8.1 THREAT OF NEW ENTRANTS
    • 5.8.2 THREAT OF SUBSTITUTES
    • 5.8.3 BARGAINING POWER OF SUPPLIERS
    • 5.8.4 BARGAINING POWER OF BUYERS
    • 5.8.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.9 KEY STAKEHOLDERS & BUYING CRITERIA
    • 5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
    • TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
    • 5.9.2 BUYING CRITERIA
    • FIGURE 41 KEY BUYING CRITERIA FOR DIFFERENT TYPES OF DIGITAL SIGNAGE PRODUCTS
    • TABLE 9 KEY BUYING CRITERIA FOR DIGITAL SIGNAGE
  • 5.10 CASE STUDIES
    • 5.10.1 MCDONALD'S REPLACED TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS' DIGITAL SIGNAGE
    • 5.10.2 NEW JERSEY INSTITUTE OF TECHNOLOGY UTILIZED PANASONIC'S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
    • 5.10.3 SUZUKI STREAMLINED DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
    • 5.10.4 CITE DES SCIENCES ET DE L'INDUSTRIE CREATED IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY'S LASER PROJECTION TECHNOLOGY
  • 5.11 TRADE ANALYSIS
    • TABLE 10 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022 (USD MILLION)
    • FIGURE 42 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022
    • TABLE 11 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022 (USD MILLION)
    • FIGURE 43 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018-2022
  • 5.12 REGULATORY LANDSCAPE
    • 5.12.1 STANDARDS
      • 5.12.1.1 Global
      • 5.12.1.2 Europe
      • 5.12.1.3 Asia Pacific
      • 5.12.1.4 North America
    • 5.12.2 REGULATIONS
      • 5.12.2.1 Asia Pacific
      • 5.12.2.2 North America
      • 5.12.2.3 Europe
  • 5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
    • FIGURE 44 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR DIGITAL SIGNAGE MARKET PLAYERS
  • 5.14 KEY CONFERENCES & EVENTS, 2022-2023
    • TABLE 12 DIGITAL SIGNAGE MARKET: DETAILED LIST OF CONFERENCES & EVENTS

6 DIGITAL SIGNAGE MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • FIGURE 45 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 13 DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD BILLION)
    • TABLE 14 DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD BILLION)
  • 6.2 HARDWARE
    • FIGURE 46 DISPLAYS SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE HARDWARE MARKET DURING FORECAST PERIOD
    • TABLE 15 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 16 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 17 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 18 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 19 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 20 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 21 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 22 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 23 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019-2022 (USD BILLION)
    • TABLE 24 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 25 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 26 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023-2028 (USD MILLION)
    • 6.2.1 DISPLAYS
      • 6.2.1.1 Display, by technology
    • FIGURE 47 DIRECT-VIEW LED SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING FORECAST PERIOD
    • TABLE 27 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 28 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2023-2028 (USD MILLION)
        • 6.2.1.1.1 LCD
          • 6.2.1.1.1.1 Suitable for wide-ranging applications
        • 6.2.1.1.2 OLED
          • 6.2.1.1.2.1 Offers better contrast, clarity, and images with high-resolution picture and motion quality
        • 6.2.1.1.3 Direct-view LED
          • 6.2.1.1.3.1 Direct-view fine-pixel LED
  • 6.2.1.1.3.1.1 Emerging technology for digital signage
          • 6.2.1.1.3.2 Direct-view large-pixel LED
  • 6.2.1.1.3.2.1 Preferred for indoor digital signage
        • 6.2.1.1.4 Micro-LED
          • 6.2.1.1.4.1 Offers better contrast, response times, and energy efficiency than LCDs
        • 6.2.1.1.5 Other displays
      • 6.2.1.2 Display, by resolution
        • 6.2.1.2.1 8K
        • 6.2.1.2.2 4K
        • 6.2.1.2.3 FHD
        • 6.2.1.2.4 HD
        • 6.2.1.2.5 Lower than HD
      • 6.2.1.3 Display, by brightness
        • 6.2.1.3.1 0-500 nits
        • 6.2.1.3.2 501-1,000 nits
        • 6.2.1.3.3 1,001-2,000 nits
        • 6.2.1.3.4 2,001-3,000 nits
        • 6.2.1.3.5 More than 3,000 nits
    • 6.2.2 MEDIA PLAYERS
      • 6.2.2.1 Establish connection between digital signage displays and computer networks
    • 6.2.3 PROJECTORS
      • 6.2.3.1 Facilitate use of digital signage in areas where conventional screens cannot be installed
    • 6.2.4 OTHERS
  • 6.3 SOFTWARE
    • FIGURE 48 CONTENT MANAGEMENT SYSTEM SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
    • TABLE 29 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 30 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 31 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 32 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 34 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 35 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 36 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 37 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 38 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 39 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 40 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.1 EDGE SERVER SOFTWARE
      • 6.3.1.1 Possess high compute capabilities that enhance overall performance of digital signage systems
    • 6.3.2 CONTENT MANAGEMENT SYSTEM
      • 6.3.2.1 Indispensable tool to manage digital signage content efficiently
    • 6.3.3 OTHERS
  • 6.4 SERVICES
    • FIGURE 49 INSTALLATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SERVICES MARKET DURING FORECAST PERIOD
    • TABLE 41 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 42 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 43 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 44 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 45 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 46 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 47 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 48 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 49 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 50 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 51 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 52 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.4.1 INSTALLATION SERVICES
      • 6.4.1.1 Help reduce risk of damage and increase lifespan of digital signage solutions
    • 6.4.2 MAINTENANCE & SUPPORT SERVICES
      • 6.4.2.1 Focus on operational lifespan of displays to ensure effective functioning
    • 6.4.3 CONSULTING & OTHER SERVICES
      • 6.4.3.1 Guide customers on appropriate hardware and software solutions that meet their specific needs

7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE

  • 7.1 INTRODUCTION
    • FIGURE 50 MORE THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 53 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2019-2022 (USD MILLION)
    • TABLE 54 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2023-2028 (USD MILLION)
  • 7.2 LESS THAN 32 INCHES
    • 7.2.1 AVAILABILITY OF MEDIA PLAYER FUNCTIONALITY TO FUEL ADOPTION OF SMALL DISPLAYS
  • 7.3 BETWEEN 32 AND 52 INCHES
    • 7.3.1 NEED FOR HIGH FLEXIBILITY FOR BOTH INDOOR AND OUTDOOR LOCATIONS TO INCREASE DEMAND FOR MEDIUM-SIZED DISPLAYS
  • 7.4 MORE THAN 52 INCHES
    • 7.4.1 ADOPTION OF VIDEO STREAMING SERVICES BY BUSINESSES TO FUEL DEMAND FOR DISPLAYS SIZED ABOVE 52 INCHES

8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE

  • 8.1 INTRODUCTION
    • FIGURE 51 VIDEO WALLS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 55 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019-2022 (USD BILLION)
    • TABLE 56 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023-2028 (USD BILLION)
    • TABLE 57 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019-2022 (THOUSAND UNITS)
    • TABLE 58 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023-2028 (THOUSAND UNITS)
  • 8.2 VIDEO WALLS
    • 8.2.1 GROWING DEMAND FOR VIDEO WALLS IN RETAIL, HOSPITALITY, RESTAURANTS, AND COMMERCIAL APPLICATIONS TO DRIVE MARKET
  • 8.3 STANDALONE DISPLAYS
    • 8.3.1 INCREASING DEMAND FOR INTERACTIVE DISPLAYS TO DRIVE MARKET
    • 8.3.2 KIOSKS
      • 8.3.2.1 Interactive kiosks
      • 8.3.2.2 Automated teller machines (ATMs)
      • 8.3.2.3 Self-service kiosks
      • 8.3.2.4 Vending kiosks
    • 8.3.3 MENU BOARDS
      • 8.3.3.1 Interactive menu boards
      • 8.3.3.2 Non-interactive menu boards
    • 8.3.4 BILLBOARDS
    • 8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
    • 8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS

9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION

  • 9.1 INTRODUCTION
    • FIGURE 52 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2019-2022 (USD BILLION)
    • TABLE 60 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2023-2028 (USD BILLION)
  • 9.2 INDOOR
    • 9.2.1 INCREASING ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN RETAIL STORES TO DRIVE MARKET
    • TABLE 61 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 62 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
  • 9.3 OUTDOOR
    • 9.3.1 SURGING ADOPTION OF DIGITAL SIGNAGE DISPLAYS IN PUBLIC PLACES TO BOOST MARKET GROWTH
    • TABLE 63 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 64 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)

10 DIGITAL SIGNAGE MARKET, BY APPLICATION

  • 10.1 INTRODUCTION
    • FIGURE 53 INFRASTRUCTURAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 65 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD BILLION)
    • TABLE 66 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD BILLION)
  • 10.2 COMMERCIAL
    • FIGURE 54 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET FOR COMMERCIAL DURING FORECAST PERIOD
    • TABLE 67 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 68 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 69 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 70 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 71 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 72 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.1 RETAIL
      • 10.2.1.1 Focus on boosting sales to lead to adoption of digital signage
    • TABLE 73 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 74 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 76 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.2 CORPORATE COMMUNICATIONS
      • 10.2.2.1 Increasing focus on enhancing corporate communications to spur adoption of digital signage solutions
    • TABLE 77 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 78 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 79 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 80 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.3 HEALTHCARE
      • 10.2.3.1 Growing need to enhance efficiency of care delivery to drive market
    • TABLE 81 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 82 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 83 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 84 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.4 HOSPITALITY & RESTAURANTS
      • 10.2.4.1 Increasing emphasis on improving customer experience to lead to adoption of digital signage
    • TABLE 85 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 86 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 87 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 88 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2023-2028 (USD MILLION)
    • 10.2.5 GOVERNMENT
      • 10.2.5.1 Surging need to effectively promote government policies and schemes to boost implementation of digital signage
    • TABLE 89 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 90 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 91 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 92 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2023-2028 (USD MILLION)
  • 10.3 INFRASTRUCTURAL
    • FIGURE 55 TRANSPORTATION & PUBLIC PLACES SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL DURING FORECAST PERIOD
    • TABLE 93 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 94 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 95 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 96 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 97 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 98 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 10.3.1 TRANSPORTATION & PUBLIC PLACES
      • 10.3.1.1 Growing need to ease reservation process and monitor schedules to fuel adoption of digital signage
    • TABLE 99 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 100 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 101 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 102 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2023-2028 (USD MILLION)
    • 10.3.2 SPORTS & ENTERTAINMENT
      • 10.3.2.1 Increasing focus on enhancing experience of spectators to result in adoption of digital signage
    • TABLE 103 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 104 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 105 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 106 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2023-2028 (USD MILLION)
  • 10.4 INSTITUTIONAL
    • FIGURE 56 EDUCATION SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL DURING FORECAST PERIOD
    • TABLE 107 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019-2022 (USD MILLION)
    • TABLE 108 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023-2028 (USD MILLION)
    • TABLE 109 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 110 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 111 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 112 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 10.4.1 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
      • 10.4.1.1 Growing need to showcase real-time stock-related information to result in adoption of digital signage solutions
    • TABLE 113 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 114 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 115 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 116 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2023-2028 (USD MILLION)
    • 10.4.2 EDUCATION
      • 10.4.2.1 Increasing focus on improving learning experience to boost deployment of digital signage solutions
    • TABLE 117 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 118 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 119 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 120 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2023-2028 (USD MILLION)
  • 10.5 INDUSTRIAL
    • 10.5.1 GROWING DEMAND FROM MANUFACTURING AND OIL & GAS INDUSTRIES TO DRIVE MARKET
    • TABLE 121 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 122 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 123 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 124 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)

11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE

  • 11.1 INTRODUCTION
    • TABLE 125 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2019-2022 (USD MILLION)
    • FIGURE 57 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    • TABLE 126 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2023-2028 (USD MILLION)
  • 11.2 SMALL OFFICES/HOME OFFICES
    • 11.2.1 FOCUS ON BOOSTING SALES TO LEAD TO ADOPTION OF DIGITAL SIGNAGE DISPLAYS
  • 11.3 SMALL & MEDIUM-SIZED ENTERPRISES
    • 11.3.1 NEED TO ENHANCE BRAND PROMOTION TO DRIVE ADOPTION OF DIGITAL SIGNAGE DISPLAYS AMONG SMES
  • 11.4 LARGE ENTERPRISES
    • 11.4.1 FOCUS ON ENHANCING CUSTOMER ENGAGEMENT AND BRAND PRESENCE TO ACCELERATE ADOPTION OF DIGITAL SIGNAGE AMONG LARGE ENTERPRISES

12 DIGITAL SIGNAGE MARKET, BY REGION

  • 12.1 INTRODUCTION
    • FIGURE 58 INDIA TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
    • TABLE 127 DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD BILLION)
    • TABLE 128 DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD BILLION)
  • 12.2 NORTH AMERICA
    • FIGURE 59 NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT
    • TABLE 129 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 130 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 131 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 132 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.2.1 NORTH AMERICA: RECESSION IMPACT
    • 12.2.2 US
      • 12.2.2.1 Presence of key players to drive market
    • 12.2.3 CANADA
      • 12.2.3.1 Adoption of interactive displays and kiosks across industries to drive market
    • 12.2.4 MEXICO
      • 12.2.4.1 Increasing adoption of digital signage in retail to favor market growth
  • 12.3 EUROPE
    • FIGURE 60 EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT
    • TABLE 133 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 134 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 135 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 136 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.3.1 EUROPE: RECESSION IMPACT
    • 12.3.2 GERMANY
      • 12.3.2.1 Increasing adoption of digital signage in infrastructural applications to contribute to market growth
    • 12.3.3 FRANCE
      • 12.3.3.1 Growing deployment of digital signage in airports to drive market
    • 12.3.4 UK
      • 12.3.4.1 Increasing adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
    • 12.3.5 SPAIN
      • 12.3.5.1 Rising implementation of digital signage solutions in sports and entertainment to augment market growth
    • 12.3.6 ITALY
      • 12.3.6.1 Growing retail and QSR spaces to lead to adoption of digital signage solutions
    • 12.3.7 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • FIGURE 61 ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT
    • TABLE 137 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 138 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 139 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 140 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.4.1 ASIA PACIFIC: RECESSION IMPACT
    • 12.4.2 CHINA
      • 12.4.2.1 Presence of numerous display manufacturers to foster market growth
    • 12.4.3 JAPAN
      • 12.4.3.1 Increasing government initiatives to support market growth
    • 12.4.4 SOUTH KOREA
      • 12.4.4.1 Presence of leading display companies to drive market
    • 12.4.5 INDIA
      • 12.4.5.1 Digital India program to support market growth
    • 12.4.6 AUSTRALIA
      • 12.4.6.1 Increasing adoption of digital signage in retail and infrastructural applications to drive market
    • 12.4.7 REST OF ASIA PACIFIC
  • 12.5 REST OF THE WORLD
    • TABLE 141 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 142 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 143 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 144 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.5.1 REST OF THE WORLD: RECESSION IMPACT
    • 12.5.2 MIDDLE EAST
      • 12.5.2.1 Increasing adoption of digital signage and video walls for branding and advertising to drive market
    • 12.5.3 AFRICA
      • 12.5.3.1 Expansion of retail and commercial sectors to generate demand for digital signage solutions
    • 12.5.4 SOUTH AMERICA
      • 12.5.4.1 Rising demand for digital signage in infrastructural applications to foster market growth

13 COMPETITIVE LANDSCAPE

  • 13.1 INTRODUCTION
  • 13.2 STRATEGIES ADOPTED BY KEY PLAYERS
    • TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY DIGITAL SIGNAGE PLAYERS
    • TABLE 146 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY FROM 2019-2023
    • 13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES
    • 13.2.2 PRODUCT PORTFOLIO
    • 13.2.3 GEOGRAPHIC PRESENCE
    • 13.2.4 MANUFACTURING FOOTPRINT
  • 13.3 MARKET SHARE ANALYSIS, 2022
    • TABLE 147 MARKET SHARE ANALYSIS OF KEY COMPANIES IN DIGITAL SIGNAGE MARKET, 2022
  • 13.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS
  • 13.5 HISTORICAL REVENUE ANALYSIS, 2019-2022
    • FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN DIGITAL SIGNAGE MARKET, 2019-2022 (USD BILLION)
  • 13.6 COMPANY EVALUATION MATRIX
    • 13.6.1 STARS
    • 13.6.2 EMERGING LEADERS
    • 13.6.3 PERVASIVE PLAYERS
    • 13.6.4 PARTICIPANTS
    • FIGURE 63 DIGITAL SIGNAGE MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022
  • 13.7 STARTUPS/SMES EVALUATION MATRIX
    • 13.7.1 COMPETITIVE BENCHMARKING
    • TABLE 148 DIGITAL SIGNAGE MARKET: DETAILED LIST OF KEY STARTUPS/SMES
    • TABLE 149 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING
    • TABLE 150 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION
    • TABLE 151 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: REGION
    • 13.7.2 PROGRESSIVE COMPANIES
    • 13.7.3 RESPONSIVE COMPANIES
    • 13.7.4 DYNAMIC COMPANIES
    • 13.7.5 STARTING BLOCKS
    • FIGURE 64 DIGITAL SIGNAGE MARKET (GLOBAL): STARTUPS/SMES EVALUATION MATRIX, 2022
  • 13.8 COMPANY PRODUCT FOOTPRINT
    • TABLE 152 COMPANY PRODUCT FOOTPRINT
    • TABLE 153 COMPANY OFFERING FOOTPRINT
    • TABLE 154 COMPANY APPLICATION FOOTPRINT
    • TABLE 155 COMPANY REGION FOOTPRINT
  • 13.9 COMPETITIVE SCENARIOS AND TRENDS
    • 13.9.1 PRODUCT LAUNCHES
    • TABLE 156 PRODUCT LAUNCHES, 2019-2023
    • 13.9.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS
    • TABLE 157 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2019-2022

14 COMPANY PROFILES

  • 14.1 INTRODUCTION
  • 14.2 KEY PLAYERS

(Business Overview, Products Offered, Recent Developments, and MnM View)**

    • 14.2.1 SAMSUNG ELECTRONICS CO., LTD.
    • TABLE 158 SAMSUNG ELECTRONICS CO., LTD.: COMPANY OVERVIEW
    • FIGURE 65 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
    • TABLE 159 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
    • TABLE 160 SAMSUNG ELECTRONICS CO., LTD.: DEALS
    • 14.2.2 LG ELECTRONICS
    • TABLE 161 LG ELECTRONICS: COMPANY OVERVIEW
    • FIGURE 66 LG ELECTRONICS: COMPANY SNAPSHOT
    • TABLE 162 LG ELECTRONICS: PRODUCT LAUNCHES
    • 14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
    • TABLE 163 SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY OVERVIEW
    • FIGURE 67 SHARP CORPORATION: COMPANY SNAPSHOT
    • TABLE 164 SHARP NEC DISPLAY SOLUTIONS, LTD.: PRODUCT LAUNCHES
    • TABLE 165 SHARP NEC DISPLAY SOLUTIONS, LTD.: DEALS
    • 14.2.4 LEYARD OPTOELECTRONIC CO., LTD.
    • TABLE 166 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY OVERVIEW
    • FIGURE 68 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY SNAPSHOT
    • TABLE 167 LEYARD OPTOELECTRONIC CO., LTD.: PRODUCT LAUNCHES
    • TABLE 168 LEYARD OPTOELECTRONIC CO., LTD.: OTHERS
    • 14.2.5 SONY GROUP CORPORATION
    • TABLE 169 SONY GROUP CORPORATION: COMPANY OVERVIEW
    • FIGURE 69 SONY GROUP CORPORATION: COMPANY SNAPSHOT
    • TABLE 170 SONY GROUP CORPORATION: PRODUCT LAUNCHES
    • TABLE 171 SONY GROUP CORPORATION: DEALS
    • 14.2.6 BARCO
    • TABLE 172 BARCO: COMPANY OVERVIEW
    • FIGURE 70 BARCO: COMPANY SNAPSHOT
    • TABLE 173 BARCO: PRODUCT LAUNCHES
    • 14.2.7 PANASONIC HOLDINGS CORPORATION
    • TABLE 174 PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW
    • FIGURE 71 PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT
    • TABLE 175 PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES
    • TABLE 176 PANASONIC HOLDINGS CORPORATION: DEALS
    • 14.2.8 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
    • TABLE 177 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: COMPANY OVERVIEW
    • TABLE 178 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: PRODUCT LAUNCHES
    • 14.2.9 AUO CORPORATION
    • TABLE 179 AUO CORPORATION: COMPANY OVERVIEW
    • FIGURE 72 AUO CORPORATION: COMPANY SNAPSHOT
    • TABLE 180 AUO CORPORATION: PRODUCT LAUNCHES
    • TABLE 181 AUO CORPORATION: DEALS
    • 14.2.10 BRIGHTSIGN LLC
    • TABLE 182 BRIGHTSIGN LLC: COMPANY OVERVIEW
    • TABLE 183 BRIGHTSIGN LLC: PRODUCT LAUNCHES
    • TABLE 184 BRIGHTSIGN LLC: DEALS
  • * Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
  • 14.3 OTHER PLAYERS
    • 14.3.1 STRATACACHE, INC.
    • 14.3.2 BENQ
    • 14.3.3 INTUIFACE
    • 14.3.4 DAKTRONICS DR.
    • 14.3.5 OMNIVEX CORPORATION
    • 14.3.6 DELTA ELECTRONICS, INC.
    • 14.3.7 KEYWEST TECHNOLOGY, INC.
    • 14.3.8 SIGNAGELIVE
    • 14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
    • 14.3.10 BROADSIGN INTERNATIONAL, LLC
    • 14.3.11 DISE
    • 14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
    • 14.3.13 YCD MULTIMEDIA
    • 14.3.14 L SQUARED DIGITAL SIGNAGE
    • 14.3.15 VISIX INC.

15 APPENDIX

  • 15.1 INSIGHTS FROM INDUSTRY EXPERTS
  • 15.2 DISCUSSION GUIDE
  • 15.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.4 CUSTOMIZATION OPTIONS
  • 15.5 RELATED REPORTS
  • 15.6 AUTHOR DETAILS
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