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세계의 프리미엄 A2P 및 P2A 메시징 시장 예측(-2021년) : 용도별(질문 및 검색 관련 서비스, CRM 서비스, 인증, 인터랙티브 메시징), 트래픽별(국가, 다국가), 메시징 플랫폼별, 산업별, 지역별

Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

리서치사 MarketsandMarkets
발행일 2016년 09월 상품 코드 144449
페이지 정보 영문 143 Pages
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세계의 프리미엄 A2P 및 P2A 메시징 시장 예측(-2021년) : 용도별(질문 및 검색 관련 서비스, CRM 서비스, 인증, 인터랙티브 메시징), 트래픽별(국가, 다국가), 메시징 플랫폼별, 산업별, 지역별 Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021
발행일 : 2016년 09월 페이지 정보 : 영문 143 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 프리미엄 A2P(application to person) 및 P2A(person to application) 메시징 시장 규모는 2016년에는 554억 9,000만 달러, 2021년에는 716억 달러에 이르고, 5.23%의 연평균 성장률(CAGR)을 나타낼 전망입니다. 시장 성장 주요인으로서 마케팅 담당자와 애플리케이션 개발 담당자의 적극적인 모바일 마케팅 활용과 데이터가 접속 상태가 아니어도 데이터를 수신할 수 있는 점, 모바일 통신 계약자 기반의 급속한 확대 등을 들 수 있습니다. 애플리케이션별로는 고객관계관리(CRM)용 애플리케이션이, 산업별로는 금융 관련(BFSI)이, 지역별로는 아시아태평양 지역이 최대 시장입니다.

세계의 프리미엄 A2P 및 P2A 메시징 시장을 분석했으며, 기술 개요와 시장의 기본적 구조 및 최신 동향, 주요 시장 성장 촉진요인및 저해요인, 시장 동향과 향후 전망(과거 2년간, 향후 6년간), 애플리케이션별·플랫폼별·트래픽별·업계별·지역별 동향, 시장 경쟁 구도, 향후 기술 개발 및 시장 발전 방향성, 주요 기업 프로파일 등의 정보를 전해드립니다.

제1장 서론

제2장 분석 방법

제3장 개요

제4장 프리미엄 인사이트

  • 시급한 문제
  • 시장 점유율 분석

제5장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 개요

  • 서론
  • 시장 세분화
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 시장 기회
    • 해결해야 할 과제
  • 각국 규정 체제의 영향

제6장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 산업 동향

  • 서론
  • 밸류체인 분석

제7장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 애플리케이션별 분석

  • 서론
  • 질문 및 검색 관련 서비스
  • 고객관계관리(CRM) 관련 서비스
  • 통지 및 경고
  • 인증 서비스
  • 프로모션 및 마케팅 활동
  • 투표 및 엔터테인먼트
  • 푸시형 컨텐츠 서비스
  • 인터랙티브 메시징
  • 기타

제8장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 트래픽별 분석

  • 서론
  • 국내
  • 다국간

제9장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 메시징 플랫폼별 분석

  • 서론
  • 클라우드 API 메시징 플랫폼
  • 기존/매니지드 메시징 플랫폼

제10장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 산업별 분석

  • 서론
  • 은행, 금융서비스, 보험(BFSI)
  • 통신 및 IT
  • 미디어 및 엔터테인먼트
  • 여행 및 관광
  • 소매업 및 E-Commerce
  • 의료
  • 정부
  • 유틸리티 및 물류
  • 기타

제11장 세계의 프리미엄 A2P 및 A2P 메시징 시장 : 지역별 분석

  • 서론
  • 북미
  • 유럽
  • 아시아태평양 지역
  • 중동 및 아프리카
  • 라틴아메리카

제12장 경쟁 환경

  • 개요
  • 포트폴리오 비교
  • 경쟁 구도와 동향
    • 협정, 사업 제휴, 사업 협력
    • 신제품/서비스 개발
    • 기업 인수합병(M&A)
    • 사업 확장

제13장 기업 개요

  • 서론
  • CLX COMMUNICATIONS
  • TATA COMMUNICATIONS LTD.
  • AT&T
  • INFOBIP LTD.
  • MAHINDRA COMVIVA
  • SAP SE
  • DIALOGUE COMMUNICATIONS LTD.
  • BEEPSEND
  • TWILIO, INC.
  • TYNTEC

제14장 주요 기술 개발 기업 개요

  • NETSIZE
  • DIMOCO
  • ROUTE MOBILE LIMITED
  • MOBIWEB
  • RETARUS

제15장 부록

LSH 16.09.21

"Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market"

MarketsandMarkets: The premium A2P and P2A messaging market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

Among the applications, CRM services to have the maximum market size during the forecast period

CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 as they are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period

Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period

APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises., The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:

  • By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%
  • By Designation: C level: 30%, Director level:15%, and Others: 55%
  • By Region: North America: 37%, APAC: 29%,Europe: 34%,

The various key vendors profiled in the report are as follows:

  • 1. CLX Communications
  • 2. AT&T
  • 3. Tata Communications
  • 4. Infobip
  • 5. Mahindra Comviva
  • 6. SAP SE
  • 7. Dialogue Communications
  • 8. Beepsend
  • 9. Twilio
  • 10. Tyntec.

Objectives of the study

  • To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions
  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders
  • To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America
  • To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market

The target audiences of the premium A2P and P2A messaging market report are given below:

  • MNO/MVNOs
  • Mobile Marketing Service Providers
  • SMS Service Providers
  • A2P and P2A Platform Providers
  • A2P and P2A Service Providers
  • Integrators/Aggregators
  • Mobile Payment Solution Providers
  • Enterprises/SMEs
  • Mobile Content Developers
  • Regulatory Bodies and Telecommunication Organization

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED IN THE REPORT
  • 1.4. CURRENCY
  • 1.5. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data taken from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data taken from primary sources
      • 2.1.2.2. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE PREMIUM A2P AND P2A MESSAGING MARKET
  • 4.2. PREMIUM A2P AND P2A MESSAGING MARKET-BY APPLICATION
  • 4.3. PREMIUM A2P AND P2A MESSAGING MARKET
  • 4.4. PREMIUM A2P AND P2A MESSAGING MARKET POTENTIAL
  • 4.5. PREMIUM A2P AND P2A MESSAGING REGIONAL MARKET
  • 4.6. LIFECYCLE ANALYSIS, BY REGION 2016

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. Increased mobile marketing by marketers and application developers
      • 5.3.1.2. Growth in mobile banking
      • 5.3.1.3. No need for data connectivity
      • 5.3.1.4. Increasing mobile subscriber base
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Government regulations
      • 5.3.2.2. Illegitimate (Grey) routes affecting telecom operator's revenue
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Mobile marketing
      • 5.3.3.2. Increased revenue for mobile network operators
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Increasing mobile messaging spam, phishing, and malware
  • 5.4. REGULATORY IMPLICATIONS
    • 5.4.1. INTRODUCTION
      • 5.4.1.1. U.S. Federal Law CTIA Common Short Code
      • 5.4.1.2. Australian Communications and Media Authority SPAM ACT 2003
      • 5.4.1.3. U.K. Code Compliance (PhonepayPlus)
      • 5.4.1.4. Canada CWTA and MMA Code of Conduct
      • 5.4.1.5. Singapore Personal Data Protection Commission
      • 5.4.1.6. New Zealand Mobile Messaging Services Code
      • 5.4.1.7. Ireland Commission for Communications Regulation
      • 5.4.1.8. Telecom Regulatory Authority of India
      • 5.4.1.9. Brazilian Regulation Body (Anatel)
      • 5.4.1.10. France - council for service applications
      • 5.4.1.11. Netherlands - SMS service provision code of conduct
      • 5.4.1.12. Sweden Code of conduct
      • 5.4.1.13. Russian Ministry of Telecommunication
      • 5.4.1.14. Germany Youth Media Protection Treaty
      • 5.4.1.15. Bahrain regulation on commercial bulk messages
      • 5.4.1.16. South Africa wireless application service providers association
      • 5.4.1.17. China penalty for sending spam
      • 5.4.1.18. Hong Kong office of the telecommunications authority

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS

7. PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. INQUIRY AND SEARCH RELATED SERVICES
  • 7.3. CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
  • 7.4. NOTIFICATIONS AND ALERTS
  • 7.5. AUTHENTICATION SERVICES
  • 7.6. PROMOTIONAL AND MARKETING SERVICES
  • 7.7. VOTING AND ENTERTAINMENT
  • 7.8. PUSHED CONTENT SERVICES
  • 7.9. INTERACTIVE MESSAGES
  • 7.10. OTHERS

8. PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY TRAFFIC

  • 8.1. INTRODUCTION
  • 8.2. NATIONAL
  • 8.3. MULTI-COUNTRY

9. PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS,

BY MESSAGING PLATFORM 58

  • 9.1. INTRODUCTION
  • 9.2. CLOUD API MESSAGING PLATFORM
  • 9.3. TRADITIONAL AND MANAGED MESSAGING PLATFORM

10. PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 10.3. TELECOM AND IT
  • 10.4. MEDIA AND ENTERTAINMENT
  • 10.5. TRAVEL AND TOURISM
  • 10.6. RETAIL AND E-COMMERCE
  • 10.7. HEALTHCARE
  • 10.8. GOVERNMENT
  • 10.9. UTILITIES AND LOGISTICS
  • 10.10. OTHERS

11. GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY REGION

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
  • 11.3. EUROPE
  • 11.4. ASIA-PACIFIC
  • 11.5. MIDDLE EAST AND AFRICA
  • 11.6. LATIN AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. OVERVIEW
  • 12.2. PORTFOLIO COMPARISON
  • 12.3. COMPETITIVE SITUATION AND TRENDS
    • 12.3.1. AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
    • 12.3.2. NEW PRODUCT/SERVICE DEVELOPMENTS
    • 12.3.3. MERGERS AND ACQUISITIONS
    • 12.3.4. EXPANSIONS

13. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.1. INTRODUCTION
  • 13.2. CLX COMMUNICATIONS
  • 13.3. TATA COMMUNICATIONS LTD.
  • 13.4. AT&T
  • 13.5. INFOBIP LTD.
  • 13.6. MAHINDRA COMVIVA
  • 13.7. SAP SE
  • 13.8. DIALOGUE COMMUNICATIONS LTD.
  • 13.9. BEEPSEND
  • 13.10. TWILIO, INC.
  • 13.11. TYNTEC

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14. KEY INNOVATOR PROFILES

  • 14.1. NETSIZE
  • 14.2. DIMOCO
  • 14.3. ROUTE MOBILE LIMITED
  • 14.4. MOBIWEB
  • 14.5. RETARUS

15. APPENDIX

  • 15.1. RECENT DEVELOPMENTS
  • 15.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3. DISCUSSION GUIDE
  • 15.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 15.5. AVAILABLE CUSTOMIZATIONS
  • 15.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION) (Y-O-Y %)
  • TABLE 2: PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF DRIVERS
  • TABLE 3: PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF RESTRAINTS
  • TABLE 4: PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF OPPORTUNITIES
  • TABLE 5: PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF CHALLENGES
  • TABLE 6: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD BILLION)
  • TABLE 7: INQUIRY AND SEARCH RELATED SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 8: CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 9: NOTIFICATIONS AND ALERTS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 10: AUTHENTICATION SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 11: PROMOTIONAL AND MARKETING SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 12: VOTING AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 13: PUSHED CONTENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 14: INTERACTIVE MESSAGES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 15: OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 16: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
  • TABLE 17: NATIONAL: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 18: MULTI-COUNTRY: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 19: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
  • TABLE 20: CLOUD API MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 21: TRADITIONAL AND MANAGED MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 22: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
  • TABLE 23: BANKING, FINANCIAL SERVICES, AND INSURANCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 24: TELECOM AND IT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 25: MEDIA AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 26: TRAVEL AND TOURISM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 27: RETAIL AND E-COMMERCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 28: HEALTHCARE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 29: GOVERNMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 30: UTILITIES AND LOGISTICS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 31: OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 32: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 33: NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021(USD BILLION)
  • TABLE 34: NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
  • TABLE 35: NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
  • TABLE 36: NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
  • TABLE 37: EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
  • TABLE 38: EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
  • TABLE 39: EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
  • TABLE 40: EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 41: ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
  • TABLE 42: ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
  • TABLE 43: ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
  • TABLE 44: ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
  • TABLE 45: MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
  • TABLE 46: MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
  • TABLE 47: MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014-2021 (USD BILLION)
  • TABLE 48: MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 49: LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
  • TABLE 50: LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014-2021 (USD BILLION)
  • TABLE 51: LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE BY TRAFFIC, 2014-2021 (USD BILLION)
  • TABLE 52: LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 53: AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016
  • TABLE 54: NEW PRODUCT DEVELOPMENTS, 2015-2016
  • TABLE 55: MERGERS AND ACQUISITIONS, 2015-2016
  • TABLE 56: EXPANSIONS, 2015-2016
  • TABLE 57: AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016
  • TABLE 58: NEW PRODUCT DEVELOPMENTS, 2015-2016

LIST OF FIGURES

  • FIGURE 1: GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET: RESEARCH DESIGN
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION SNAPSHOT (2016 & 2021): INTERACTIVE MESSAGES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 7: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC SNAPSHOT (2016 & 2021)
  • FIGURE 8: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM SNAPSHOT (2016 & 2021)
  • FIGURE 9: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY VERTICAL SNAPSHOT (2016 & 2021)
  • FIGURE 10: GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SHARE, 2016 - NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016
  • FIGURE 11: GOVERNMENT REGULATIONS & BEST PRACTICES AND THE INCREASING NUMBER OF MOBILE SUBSCRIBERS ARE DRIVING THE PREMIUM A2P AND P2A MESSAGING MARKET
  • FIGURE 12: PREMIUM A2P AND P2A MESSAGING MARKET, BY APPLICATION, 2014-2021 (USD BILLION)
  • FIGURE 13: NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST SHARE IN THE PREMIUM A2P AND P2A MESSAGING MARKET (2016)
  • FIGURE 14: MIDDLE EAST AND AFRCIA IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD
  • FIGURE 15: MIDDLE EAST AND AFRICA TO GROW FASTER THAN THE OTHER REGIONS
  • FIGURE 16: REGIONAL LIFECYCLE - MIDDLE EAST AND AFRICA IS ESTIMATED TO GROW AT A HIGHEST GROWTH RATE, 2016
  • FIGURE 17: PREMIUM A2P AND P2A MESSAGING MARKET SEGMENTATION
  • FIGURE 18: PREMIUM A2P AND P2A MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 19: VALUE CHAIN ANALYSIS (2016): MAJOR ROLE PLAYED BY MOBILE NETWORK OPERATOR
  • FIGURE 20: INTERACTIVE MESSAGES SEGMENT EXHIBITS THE FASTEST GROWTH RATE IN THE GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET
  • FIGURE 21: MULTI-COUNTRY EXHIBITS THE HIGHEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET
  • FIGURE 22: CLOUD API MESSAGING PLATFORM EXHIBITS THE FASTEST GROWTH RATE IN THE GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET
  • FIGURE 23: TRAVEL AND TOURISM EXHIBITS THE FASTEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET
  • FIGURE 24: MIDDLE EAST AND AFRICA WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET
  • FIGURE 25: NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SNAPSHOT
  • FIGURE 26: ASIA-PACIFIC PREMIUM A2P AND P2A MESSAGING MARKET SNAPSHOT
  • FIGURE 27: COMPANIES ADOPTED PARTNERSHIP AND AGREEMENT AS THE KEY GROWTH STRATEGY DURING THE PERIOD 2014-2016
  • FIGURE 28: A2P AND P2A MESSAGING: PORTFOLIO COMPARISON
  • FIGURE 29: MARKET EVALUATION FRAMEWORK
  • FIGURE 30: BATTLE FOR MARKET SHARE: PARTNERSHIP AND AGREEMENT HAS BEEN THE KEY STRATEGY FOR COMPANY GROWTH
  • FIGURE 31: GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
  • FIGURE 32: CLX COMMUNICATIONS: COMPANY SNAPSHOT
  • FIGURE 33: CLX COMMUNICATIONS: SWOT ANALYSIS
  • FIGURE 34: TATA COMMUNICATIONS LTD.: COMPANY SNAPSHOT
  • FIGURE 35: TATA COMMUNICATIONS LTD.: SWOT ANALYSIS
  • FIGURE 36: AT&T: COMPANY SNAPSHOT
  • FIGURE 37: AT&T: SWOT ANALYSIS
  • FIGURE 38: INFOBIP LTD.: SWOT ANALYSIS
  • FIGURE 39: MAHINDRA COMVIVA: COMPANY SNAPSHOT
  • FIGURE 40: MAHINDRA COMVIVA: SWOT ANALYSIS
  • FIGURE 41: SAP SE: COMPANY SNAPSHOT
  • FIGURE 42: TWILIO, INC.: COMPANY SNAPSHOT
  • FIGURE 43: MARKETS AND MARKETS KNOWLEDGE STORE : SNAPSHOT 1
  • FIGURE 44: MARKETS AND MARKETS KNOWLEDGE STORE : SNAPSHOT 2
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