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세계의 디지털 사이니지 시장 예측(-2024년) : 비디오월, 키오스크, 메뉴보드, 광고판

Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024

리서치사 MarketsandMarkets
발행일 2019년 03월 상품 코드 297419
페이지 정보 영문 187 Pages
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세계의 디지털 사이니지 시장 예측(-2024년) : 비디오월, 키오스크, 메뉴보드, 광고판 Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
발행일 : 2019년 03월 페이지 정보 : 영문 187 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

디지털 사이니지(전자간판) 시장은 2019년 208억 달러에서 2024년까지 296억 달러에 달하며 7.3%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다. 상업/산업에서의 디지털 사이니지 제품 도입 확대, 디스플레이 제품 기술의 진보, 4K & 8K 디스플레이용 수요 증가, 신흥국가에서의 인프라 개발 확대는 예측기간 중 시장 성장을 촉진하는 주요인입니다. 그러나 온라인/브로드캐스트 광고 확대 경향은 향후 디지털 사이니지 시장의 성장을 방해할 가능성이 있습니다.

세계의 디지털 사이니지(Digital Signage) 시장에 대해 조사 분석했으며, 시장 개요, 산업 동향, 부문별 시장 분석, 경쟁 구도, 주요 기업 등에 대한 체계적인 정보를 제공합니다.

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

  • 디지털 사이니지 시장의 매력적인 기회
  • 디지털 사이니지 시장 : 수직 산업별
  • 아시아태평양의 디지털 사이니지 시장 : 수직 산업 및 국가별
  • 디지털 사이니지 시장 : 국가별

제5장 시장 개요

  • 서론
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
    • 해결해야 할 과제

제6장 산업 동향

  • 서론
  • 밸류체인 분석
  • 시장 동향

제7장 디지털 사이니지 시장 : 서비스별

  • 서론
  • 하드웨어
    • 디스플레이
    • 미디어 플레이어
    • 프로젝터
    • 기타 하드웨어 제품
  • 소프트웨어
    • 엣지 서버 소프트웨어
    • 컨텐츠 관리 시스템
  • 서비스
    • 설치 서비스
    • 유지관리 및 지원 서비스
    • 컨설팅 및 기타 서비스

제8장 디지털 사이니지 시장 : 제품별

  • 서론
  • 비디오월
  • 독립형 디스플레이
    • 키오스크
    • 메뉴보드
    • 광고판
    • 기타

제9장 디지털 사이니지 시장 : 용도별

  • 서론
  • 실내
  • 야외

제10장 디지털 사이니지 시장 : 수직 산업별

  • 서론
  • 상업
  • 인프라
  • 조직
  • 산업

제11장 지역 분석

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 기타

제12장 경쟁 구도

  • 개요
  • 주요 기업의 순위 분석
  • 경쟁 리더십 매핑
  • 제품 포트폴리오의 강점
  • 사업 전략의 장점
  • 경쟁 구도와 동향

제13장 기업 개요

  • 서론
  • 주요 기업
    • SAMSUNG ELECTRONICS
    • LG ELECTRONICS
    • Sharp(FOXCONN)
    • LEYARD OPTOELECTRONIC(PLANAR)
    • NEC CORP.(NEC)
    • Sony
    • BARCO
    • Panasonic
    • SHANGHAI GOODVIEW ELECTRONICS
    • AU OPTRONICS
  • 기타 기업
    • SCALA
    • E INK HOLDINGS
    • BENQ GROUP.
    • INTUIFACE
    • DAKTRONICS(ADFLOW NETWORKS)
    • CHRISTIE DIGITAL SYSTEMS
    • OMNIVEX CORPORATION
    • DEEPSKY CORPORATION
    • DELTA ELECTRONICS
    • EXCEPTIONAL

제14장 부록

LSH 19.03.15

LIST OF TABLES

  • TABLE 1: DIGITAL SIGNAGE MARKET SIZE, 2016-2024 (USD BILLION)
  • TABLE 2: DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 3: DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION, 2016-2024 (USD BILLION)
  • TABLE 4: DIGITAL SIGNAGE MARKET FOR HARDWARE, BY VERTICAL, 2016-2024 (USD MILLION)
  • TABLE 5: DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 6: DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURAL VERTICAL, BY TYPE, 2016-2024 (USD BILLION)
  • TABLE 7: DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 8: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2016-2024 (USD BILLION)
  • TABLE 9: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2016-2024 (MILLION UNITS)
  • TABLE 10: DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY VERTICAL, 2016-2024 (USD MILLION)
  • TABLE 11: DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 12: DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 13: DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 14: DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 15: DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 16: DIGITAL SIGNAGE MARKET FOR SERVICES, BY VERTICAL, 2016-2024 (USD MILLION)
  • TABLE 17: DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 18: DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 19: DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 20: DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 21: DIGITAL SIGNAGE MARKET, BY PRODUCT, 2016-2024 (USD BILLION)
  • TABLE 22: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2016-2024 (USD BILLION)
  • TABLE 23: DIGITAL SIGNAGE MARKET FOR INDOOR APPLICATION, BY VERTICAL TYPE, 2016-2024 (USD MILLION)
  • TABLE 24: DIGITAL SIGNAGE MARKET FOR OUTDOOR APPLICATION, BY VERTICAL TYPE, 2016-2024 (USD MILLION)
  • TABLE 25: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2016-2024 (USD BILLION)
  • TABLE 26: DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY TYPE, 2016-2024 (USD BILLION)
  • TABLE 27: DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2016-2024 (USD BILLION)
  • TABLE 28: DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY OFFERING, 2016-2024 (USD BILLION)
  • TABLE 29: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2016-2024 (USD BILLION)
  • TABLE 30: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2016-2024 (USD BILLION)
  • TABLE 31: DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 32: DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 33: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 34: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 35: DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 36: DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 37: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, COMMAND AND CONTROL CENTERS, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 38: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, COMMAND & CONTROL CENTERS, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 39: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY TYPE, 2016-2024 (USD BILLION)
  • TABLE 40: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY REGION, 2016-2024 (USD BILLION)
  • TABLE 41: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY OFFERING, 2016-2024 (USD BILLION)
  • TABLE 42: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY REGION, 2016-2024 (USD BILLION)
  • TABLE 43: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY OFFERING, 2016-2024 (USD BILLION)
  • TABLE 44: DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 45: DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 46: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY TYPE, 2016-2024 (USD MILLION)
  • TABLE 47: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 48: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 49: DIGITAL SIGNAGE MARKET FOR BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI), BY REGION, 2016-2024 (USD MILLION)
  • TABLE 50: DIGITAL SIGNAGE MARKET FOR BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI), BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 51: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 52: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 53: DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 54: DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL, BY OFFERING, 2016-2024 (USD MILLION)
  • TABLE 55: DIGITAL SIGNAGE MARKET, BY REGION, 2016-2024 (USD BILLION)
  • TABLE 56: DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY, 2016-2024 (USD BILLION)
  • TABLE 57: DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY VERTICAL, 2016-2024 (USD BILLION)
  • TABLE 58: DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2016-2024 (USD MILLION)
  • TABLE 59: DIGITAL SIGNAGE MARKET IN EUROPE, BY VERTICAL, 2016-2024 (USD MILLION)
  • TABLE 60: DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2016-2024 (USD BILLION)
  • TABLE 61: DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL, 2016-2024 (USD BILLION)
  • TABLE 62: DIGITAL SIGNAGE MARKET IN ROW, BY REGION, 2016-2024 (USD MILLION)
  • TABLE 63: DIGITAL SIGNAGE MARKET IN ROW, BY VERTICAL, 2016-2024 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: DIGITAL SIGNAGE MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION
  • FIGURE 2: DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: ASSUMPTIONS FOR THE RESEARCH STUDY
  • FIGURE 7: COMMERCIAL VERTICAL TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • FIGURE 8: DIGITAL SIGNAGE MARKET FOR SOFTWARE TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 9: APAC TO BE FASTEST-GROWING REGION FOR DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • FIGURE 10: INCREASING ADOPTION OF DIGITAL SIGNAGE IN COMMERCIAL VERTICAL AND RISING INFRASTRUCTURAL DEVELOPMENTS DRIVING DIGITAL SIGNAGE MARKET
  • FIGURE 11: COMMERCIAL VERTICAL TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • FIGURE 12: COMMERCIAL VERTICAL HELD LARGEST SHARE OF DIGITAL SIGNAGE MARKET IN APAC IN 2018
  • FIGURE 13: INDIA, AUSTRALIA, CHINA, AND CANADA TO WITNESS HIGHER GROWTH IN DIGITAL SIGNAGE MARKET BY 2024
  • FIGURE 14: DIGITAL SIGNAGE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 15: SHIPMENT OF 4K TV TO GROW RAPIDLY IN NEXT 2 YEARS
  • FIGURE 16: SHIPMENT OF 8K TV TO SURGE FROM 2019 ONWARDS
  • FIGURE 17: VALUE CHAIN ANALYSIS: DIGITAL SIGNAGE MARKET
  • FIGURE 18: DIGITAL SIGNAGE MARKET SEGMENTATION, BY OFFERING
  • FIGURE 19: DIGITAL SIGNAGE MARKET FOR SOFTWARE TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 20: DIGITAL SIGNAGE MARKET, BY HARDWARE
  • FIGURE 21: DISPLAYS TO DOMINATE DIGITAL SIGNAGE MARKET FOR HARDWARE DURING FORECAST PERIOD
  • FIGURE 22: DISPLAYS, BY TECHNOLOGY
  • FIGURE 23: DIGITAL SIGNAGE MARKET FOR DIRECT-VIEW FINE-PIXEL LED TECHNOLOGY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 24: SOFTWARE OFFERINGS: DIGITAL SIGNAGE MARKET
  • FIGURE 25: COMMERCIAL VERTICAL TO HOLD LARGEST SIZE OF DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
  • FIGURE 26: DIGITAL SIGNAGE SERVICES MARKET FOR INFRASTRUCTURAL VERTICAL TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 27: DIGITAL SIGNAGE MARKET, BY APPLICATION
  • FIGURE 28: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 29: DIGITAL SIGNAGE MARKET FOR HOSPITALITY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 30: USAGE OF DIGITAL SIGNAGE IN RETAIL
  • FIGURE 31: TRANSPORTATION AND PUBLIC PLACES TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 32: EDUCATION TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 33: APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 34: DIGITAL SIGNAGE MARKET, BY GEOGRAPHY
  • FIGURE 35: APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 36: INDIA TO WITNESS HIGHEST GROWTH IN DIGITAL SIGNAGE MARKET BY 2024
  • FIGURE 37: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 38: US TO HOLD LARGEST SIZE OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA DURING FORECAST PERIOD
  • FIGURE 39: EUROPE: MARKET SNAPSHOT
  • FIGURE 40: GERMANY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 41: APAC: MARKET SNAPSHOT
  • FIGURE 42: INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 43: MIDDLE EAST TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 44: KEY DEVELOPMENTS BY LEADING PLAYERS IN MARKET FROM 2016 TO 2018
  • FIGURE 45: RANKING OF KEY PLAYERS IN DIGITAL SIGNAGE MARKET (2018)
  • FIGURE 46: DIGITAL SIGNAGE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING
  • FIGURE 47: PRODUCT LAUNCHES AND DEVELOPMENTS WERE KEY STRATEGIES ADOPTED BY MAJOR PLAYERS FROM 2016 TO 2018
  • FIGURE 48: SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
  • FIGURE 49: LG ELECTRONICS: COMPANY SNAPSHOT
  • FIGURE 50: SHARP (FOXCONN): COMPANY SNAPSHOT
  • FIGURE 51: LEYARD OPTOELECTRONIC (PLANAR): COMPANY SNAPSHOT
  • FIGURE 52: NEC CORP.: COMPANY SNAPSHOT
  • FIGURE 53: SONY: COMPANY SNAPSHOT
  • FIGURE 54: BARCO: COMPANY SNAPSHOT
  • FIGURE 55: PANASONIC: COMPANY SNAPSHOT
  • FIGURE 56: AU OPTRONICS: COMPANY SNAPSHOT

"Digital signage market to grow at CAGR of 7.3% from 2019 to 2024"

The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Increasing adoption of digital signage products in commercial vertical, growing technological advancements in display products, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market's growth during the forecast period. However, increasing trends of online/broadcast advertisement would hinder the growth of the digital signage market in the future.

The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with customers. Attracting new business opportunities, increasing brand awareness, improving operating efficiency, catching the attention of passersby, promoting new products, and enhancing customer experience are the factors that propel the growth of the digital signage market.

"Software offering to grow at highest CAGR during forecast period"

There is an increasing adoption of software in digital signage used in indoor and outdoor applications; it makes the system interactive and easy to use. This leads to improved customer retention by providing an enhanced experience for customers through interactive screens. Content management software is widely used in the market for the effective management of content to be displayed through a digital signage solution. The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.

"Retail vertical to hold largest market share during forecast period"

Retail vertical currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. Digital signage has a high demand in retail as it helps in engaging customers with menu boards, billboards, and kiosks to increase impulsive shopping, and display information regarding the usage and benefits of products or services. Retail companies are adopting display devices to enrich customers' shopping experience and simplify display management. Digital signage displays utilized in retail for display information such as information about store's opening hours and corporate identity, way-finding guidance, in-store advertising, screens near point-of-sale and creating a better atmosphere and enhancing customer experience. Also, growing retail space and increasing number of retail stores across the world are propelling the growth of the market.

"APAC to record highest growth rate during forecast period"

The market in APAC is expected to exhibit the highest growth rate in the digital signage market. The growth is mainly attributed to increasing developments in the field of retail, transportation, public infrastructure, and corporate. The retail vertical is thriving because of strong economic growth, rising consumerism, rising standards of living, increasing disposable incomes, and changing lifestyles; this is expected to increase the demand for digital signage in this region. Countries such as India, Australia, Singapore, Thailand, and Malaysia are expected to witness the highest growth in the digital signage market.

In the process of determining and verifying the market sizes for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across several regions.

The breakup of the profiles of primary participants has been given below:

  • By Company Type: Tier 1 = 30%, Tier 2 = 25%, and Tier 3 = 45%
  • By Designation: C-Level Executives = 35%, Directors = 45%, and Others = 20%
  • By Region: North America = 25%, Europe = 30%, and APAC = 45%

Key players in the market include: Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).

Research Coverage:

The report defines, describes, and forecasts the digital signage market on the basis of offering, product, application, vertical, and geography. It provides detailed information regarding the major factors influencing the growth of the digital signage market (drivers, restraints, opportunities, and challenges). It also analyzes the competitive developments-such as joint ventures, collaborations, agreements, contracts, partnerships, mergers and acquisitions, and product launches-carried out by key players to grow in the market.

Reasons to Buy the Report:

  • Illustrative segmentation, analysis, and forecast pertaining to the digital signage market based on offering, product, application, vertical, and geography have been conducted to provide an overall view of the digital signage market.
  • Major drivers, restraints, opportunities, and challenges for the digital signage market have been detailed in this report.
  • The report includes a detailed competitive landscape of the key players in the market and their ranking.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. STUDY OBJECTIVES
  • 1.2. DEFINITION
  • 1.3. STUDY SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. GEOGRAPHIC SEGMENTATION
    • 1.3.3. YEARS CONSIDERED
  • 1.4. CURRENCY
  • 1.5. PACKAGE SIZE
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN OVERALL DIGITAL SIGNAGE MARKET
  • 4.2. DIGITAL SIGNAGE MARKET, BY VERTICAL
  • 4.3. DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL AND COUNTRY
  • 4.4. DIGITAL SIGNAGE MARKET, BY COUNTRY

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increasing adoption of digital signage products in commercial vertical
      • 5.2.1.2. Growing technological advancements in display products
      • 5.2.1.3. Rising demand for 4K & 8K displays
      • 5.2.1.4. Increasing infrastructural developments in emerging countries
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Increasing trends of online/broadcast advertisement
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Growing smart signage applications
      • 5.2.3.2. Increasing retail space worldwide
      • 5.2.3.3. Rising demand for context-aware signage
      • 5.2.3.4. Increasing transition of traditional stores to smart stores in retail
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Developing robust equipment suitable for harsh environmental conditions

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
    • 6.2.1. RESEARCH & DEVELOPMENT
    • 6.2.2. PRODUCT DEVELOPMENT & INTEGRATION
  • 6.3. KEY TRENDS
    • 6.3.1. INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN RESTAURANTS
    • 6.3.2. RISING POPULARITY OF WIRELESS SIGNAGE SOLUTIONS
    • 6.3.3. GROWING TECHNOLOGICAL TRENDS IN DIGITAL SIGNAGE MARKET
      • 6.3.3.1. Internet of Things (IoT)
      • 6.3.3.2. Artificial Intelligence (AI)

7. DIGITAL SIGNAGE MARKET, BY OFFERING

  • 7.1. INTRODUCTION
  • 7.2. HARDWARE
    • 7.2.1. DISPLAYS
      • 7.2.1.1. Displays, by technology
        • 7.2.1.1.1. LCD display
        • 7.2.1.1.1.1. LCD display to dominate the display technology market with highest share during forecast period
        • 7.2.1.1.2. OLED display
        • 7.2.1.1.2.1. OLED display to emerge as the leading technology owing to various advantages such as better contrast, clarity, and low power consumption in the market during forecast period
        • 7.2.1.1.3. Direct-view fine-pixel LED
        • 7.2.1.1.3.1. Direct-view fine-pixel LED display to witness highest CAGR during forecast period
        • 7.2.1.1.4. Direct-view large-pixel LED
        • 7.2.1.1.4.1. Direct-view large-pixel LED display expected to find major application in outdoor environment
        • 7.2.1.1.5. Others
      • 7.2.1.2. Displays, by resolution
        • 7.2.1.2.1. 8K
        • 7.2.1.2.2. 4K
        • 7.2.1.2.3. FHD
        • 7.2.1.2.4. HD
        • 7.2.1.2.5. Lower than HD
      • 7.2.1.3. Display, by brightness
        • 7.2.1.3.1. 0-500 nits
        • 7.2.1.3.2. 501-1,000 nits
        • 7.2.1.3.3. 1,001-2,000 nits
        • 7.2.1.3.4. 2,001-3,000 nits
        • 7.2.1.3.5. More than 3,000 nits
    • 7.2.2. MEDIA PLAYERS
      • 7.2.2.1. Increasing consumer engagement with digital media is the major growth driver during forecast period
    • 7.2.3. PROJECTORS
      • 7.2.3.1. Projectors to witness high growth in retail, transportation and public places and education vertical during forecast period
    • 7.2.4. OTHER HARDWARE PRODUCTS
  • 7.3. SOFTWARE
    • 7.3.1. EDGE SERVER SOFTWARE
      • 7.3.1.1. Edge server software to witness the significant growth during forecast period
    • 7.3.2. CONTENT MANAGEMENT SYSTEM
      • 7.3.2.1. Content management system software to witness highest CAGR in the market during forecast period
    • 7.3.3. OTHERS
  • 7.4. SERVICES
    • 7.4.1. INSTALLATION SERVICES
      • 7.4.1.1. Installation services to dominate the services market with highest share during forecast period
    • 7.4.2. MAINTENANCE & SUPPORT SERVICES
      • 7.4.2.1. Maintenance and support services to witness highest growth of digital signage market for services during forecast period
    • 7.4.3. CONSULTING & OTHER SERVICES

8. DIGITAL SIGNAGE MARKET, BY PRODUCT

  • 8.1. INTRODUCTION
  • 8.2. VIDEO WALL
    • 8.2.1. VIDEO WALL TO WITNESS HIGHEST GROWTH FOR DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
  • 8.3. STANDALONE DISPLAY
    • 8.3.1. KIOSKS
      • 8.3.1.1. Interactive kiosks
        • 8.3.1.1.1. Major adoption of interactive kiosks is expected in retail vertical during forecast period
      • 8.3.1.2. Automated teller machine (ATM)
        • 8.3.1.2.1. Banking, financial services, and insurance vertical to dominate the market for automated teller machine during forecast period
      • 8.3.1.3. Self-service kiosks
        • 8.3.1.3.1. Technological advancement propelling the growth of self-service kiosks during forecast period
      • 8.3.1.4. Vending kiosks
        • 8.3.1.4.1. Retail vertical to dominate the market for vending kiosks during forecast period
    • 8.3.2. MENU BOARDS
      • 8.3.2.1. Interactive
        • 8.3.2.1.1. Interactive menu board to witness high growth in hospitality vertical during forecast period
      • 8.3.2.2. Non-interactive
        • 8.3.2.2.1. Rapid penetration of non-interactive menu boards in retail, transportation, hospitality, and sports and entertainment vertical would be major growth driver during forecast period
    • 8.3.3. BILLBOARDS
      • 8.3.3.1. Billboards to witness high growth in outdoor application during forecast period
    • 8.3.4. OTHER STANDALONE DISPLAY

9. DIGITAL SIGNAGE MARKET, BY APPLICATION

  • 9.1. INTRODUCTION
  • 9.2. INDOOR
    • 9.2.1. RETAIL VERTICAL TO OCCUPY MAJOR SHARE OF DIGITAL SIGNAGE MARKET FOR INDOOR APPLICATION DURING FORECAST PERIOD
  • 9.3. OUTDOOR
    • 9.3.1. TRANSPORTATION AND PUBLIC PLACES TO DOMINATE DIGITAL SIGNAGE MARKET FOR OUTDOOR APPLICATION DURING FORECAST PERIOD

10. DIGITAL SIGNAGE MARKET, BY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. COMMERCIAL
    • 10.2.1. RETAIL
      • 10.2.1.1. APAC to witness highest growth rate for digital signage market in retail during forecast period
    • 10.2.2. CORPORATE AND BROADCAST
      • 10.2.2.1. North America to hold major share of digital signage market for corporate and broadcast vertical during forecast period
    • 10.2.3. HEALTHCARE
      • 10.2.3.1. APAC to witness highest growth rate for digital signage market in healthcare vertical during forecast period
    • 10.2.4. HOSPITALITY
      • 10.2.4.1. APAC to dominate digital signage market, in terms of share and CAGR, for hospitality vertical during forecast period
    • 10.2.5. GOVERNMENT, COMMAND AND CONTROL CENTERS
      • 10.2.5.1. North America to hold major share of digital signage market for government, command and control centers during forecast period
  • 10.3. INFRASTRUCTURAL
    • 10.3.1. TRANSPORTATION AND PUBLIC PLACES
      • 10.3.1.1. APAC to witness highest growth rate for digital signage market for transportation and public places during forecast period
    • 10.3.2. SPORTS AND ENTERTAINMENT
      • 10.3.2.1. APAC to dominate digital signage market for sports and entertainment vertical, in terms of size and CAGR, during forecast period
  • 10.4. INSTITUTIONAL
    • 10.4.1. BANKING, FINANCIAL SERVICES, AND INSURANCE
      • 10.4.1.1. APAC to witness highest growth rate for digital signage market in banking, financial services, and insurance vertical during forecast period
    • 10.4.2. EDUCATION
      • 10.4.2.1. North America to hold major share of digital signage market for education vertical during forecast period
  • 10.5. INDUSTRIAL
    • 10.5.1. APAC TO DOMINATE DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL DURING FORECAST PERIOD

11. GEOGRAPHIC ANALYSIS

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
    • 11.2.1. US
      • 11.2.1.1. US to hold major share of digital signage market in North America during forecast period
    • 11.2.2. CANADA
      • 11.2.2.1. Canada to witness highest growth rate for digital signage market in North America during forecast period
    • 11.2.3. MEXICO
      • 11.2.3.1. Mexico to witness growth in digital signage market especially in retail, education, banking, financial, and insurance vertical
  • 11.3. EUROPE
    • 11.3.1. UK
      • 11.3.1.1. UK to hold major share of digital signage market in Europe during forecast period
    • 11.3.2. GERMANY
      • 11.3.2.1. Germany to witness highest growth rate for digital signage market in Europe during forecast period
    • 11.3.3. FRANCE
      • 11.3.3.1. France to witness growth in digital signage market especially in retail, hospitality, transportation and public places vertical during forecast period
    • 11.3.4. SPAIN
      • 11.3.4.1. Sports and entertainment and retail verticals to be major users of digital signage in Spain during forecast period
    • 11.3.5. ITALY
      • 11.3.5.1. Growing retail space and sports and entertainment events to propel the digital signage market growth in Italy
    • 11.3.6. REST OF EUROPE
      • 11.3.6.1. Retail, sports and entertainment, transportation and public places to be major users of digital signage in Rest of Europe during forecast period
  • 11.4. APAC
    • 11.4.1. CHINA
      • 11.4.1.1. China to hold major share of digital signage market in APAC during forecast period
    • 11.4.2. JAPAN
      • 11.4.2.1. High demand for digital signage market in retail, healthcare, hospitality, sports and entertainment vertical is expected during forecast period
    • 11.4.3. SOUTH KOREA
      • 11.4.3.1. South Korea is a major contributor to digital signage market due to presence of major players
    • 11.4.4. INDIA
      • 11.4.4.1. India to witness highest CAGR for digital signage market in APAC during forecast period
    • 11.4.5. AUSTRALIA
      • 11.4.5.1. Digital signage market for retail, transportation, and sports and entertainment verticals to witness high demand during forecast period
    • 11.4.6. REST OF APAC
      • 11.4.6.1. Retail, transportation and public places, and sports and entertainment to be major users of digital signage during forecast period
  • 11.5. ROW
    • 11.5.1. MIDDLE EAST
      • 11.5.1.1. Middle East to witness highest CAGR of digital signage market in RoW during forecast period
    • 11.5.2. AFRICA
      • 11.5.2.1. Africa to witness significant demand for digital signage market in retail and healthcare during forecast period
    • 11.5.3. SOUTH AMERICA
      • 11.5.3.1. South America to hold major share of digital signage market in RoW during forecast period

12. COMPETITIVE LANDSCAPE

  • 12.1. OVERVIEW
  • 12.2. RANKING ANALYSIS OF KEY PLAYERS IN DIGITAL SIGNAGE MARKET
  • 12.3. COMPETITIVE LEADERSHIP MAPPING
    • 12.3.1. VISIONARY LEADERS
    • 12.3.2. DYNAMIC DIFFERENTIATORS
    • 12.3.3. INNOVATORS
    • 12.3.4. EMERGING COMPANIES
  • 12.4. STRENGTH OF PRODUCT PORTFOLIO (25 COMPANIES)
  • 12.5. BUSINESS STRATEGY EXCELLENCE (25 COMPANIES)
  • 12.6. COMPETITIVE SITUATIONS AND TRENDS
    • 12.6.1. PRODUCT LAUNCHES AND DEVELOPMENTS
    • 12.6.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT DEVELOPMENTS
    • 12.6.3. MERGERS & ACQUISITIONS
    • 12.6.4. EXPANSIONS

13. COMPANY PROFILES (Business overview, Products and solutions offered, Recent developments, MNM view, SWOT analysis)*

  • 13.1. INTRODUCTION
  • 13.2. KEY PLAYERS
    • 13.2.1. SAMSUNG ELECTRONICS
    • 13.2.2. LG ELECTRONICS
    • 13.2.3. SHARP (FOXCONN)
    • 13.2.4. LEYARD OPTOELECTRONIC (PLANAR)
    • 13.2.5. NEC CORP.
    • 13.2.6. SONY
    • 13.2.7. BARCO
    • 13.2.8. PANASONIC
    • 13.2.9. SHANGHAI GOODVIEW ELECTRONICS
    • 13.2.10. AU OPTRONICS
  • 13.3. OTHER PLAYERS
    • 13.3.1. SCALA
    • 13.3.2. E INK HOLDINGS
    • 13.3.3. BENQ GROUP.
    • 13.3.4. INTUIFACE
    • 13.3.5. DAKTRONICS (ADFLOW NETWORKS)
    • 13.3.6. CHRISTIE DIGITAL SYSTEMS
    • 13.3.7. OMNIVEX CORPORATION
    • 13.3.8. DEEPSKY CORPORATION
    • 13.3.9. DELTA ELECTRONICS
    • 13.3.10. EXCEPTIONAL 3D

*Business overview, Products and solutions offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.

14. APPENDIX

  • 14.1. DISCUSSION GUIDE
  • 14.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3. AVAILABLE CUSTOMIZATION
  • 14.4. RELATED REPORTS
  • 14.5. AUTHOR DETAILS
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