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세계의 앱 분석 시장 예측(-2023년) : 컴포넌트별(소프트웨어, 서비스), 종류별, 용도별(사용자 분석, 매출 분석, 광고 모니터링 및 마케팅 분석, 앱 성능 분석 및 운용), 산업별, 지역별

App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023

리서치사 MarketsandMarkets
발행일 2018년 07월 상품 코드 665459
페이지 정보 영문 123 Pages
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세계의 앱 분석 시장 예측(-2023년) : 컴포넌트별(소프트웨어, 서비스), 종류별, 용도별(사용자 분석, 매출 분석, 광고 모니터링 및 마케팅 분석, 앱 성능 분석 및 운용), 산업별, 지역별 App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023
발행일 : 2018년 07월 페이지 정보 : 영문 123 Pages

세계의 앱 분석 시장은 2018년에는 10억 5,000만 달러, 2023년에는 28억 5,000만 달러로 22.1%의 연평균 성장률(CAGR)로 성장할 전망입니다. 시장 성장의 주요 요인으로 모바일 앱 및 웹 앱 수요 증가, 스마트폰용 광고 이용 증가, 디지털 전환 전략의 침투, 분석 기술에 대한 투자 확대 등을 들 수 있습니다.

세계의 앱 분석(App Analytics) 시장에 대해 분석했으며, 시장의 기본 구조와 최신 상황, 주요 시장 성장 촉진·저해요인, 시장 동향 전망(과거 2년간, 향후 6년간), 컴포넌트별·종류별·용도별·산업별·지역별 동향, 시장 경쟁 상황, 주요 기업 개요 등의 정보를 전해드립니다.

제1장 서론

제2장 분석 방법

제3장 주요 요약

제4장 주요 조사 결과

제5장 시장 개요

  • 서론
  • 시장 역학
    • 성장 촉진요인
      • 모바일 광고용 앱의 이용 증가
      • 디지털 전환 전략의 실시
      • 스마트폰 보급률 상승과 모바일/웹 앱의 건수 증가
    • 성장 억제요인
      • 데이터 보안에 관한 사용자의 회의
      • 오픈소스 대체적 앱의 입수 용이성이 상용 솔루션 수요를 억제
    • 시장 기회
      • 고객 경험 강화를 위한 노력 증가
      • RoI(투자수익률) 인상에 대한 관심
    • 과제
      • 모바일 앱의 프라이버시 및 데이터 보호에 대한 불안감
      • 데이터의 불균일성
      • 숙련 인재의 부족

제6장 앱 분석 시장 : 컴포넌트별

  • 서론
  • 소프트웨어
  • 서비스

제7장 앱 분석 시장 : 종류별

  • 서론
  • 모바일 앱 분석
  • 웹 앱 분석

제8장 앱 분석 시장 : 용도별

  • 서론
  • 매출 분석
  • 앱 성능 분석 및 운용
    • API 지연시간, 반응시간
    • 크래쉬 분석
    • 크로스 플랫폼 분석
  • 사용자 분석
    • 앱내 행동 분석
    • 터치 히트맵
  • 광고 모니터링 및 마케팅 분석
    • 캠페인 분석
    • 광고 속성 분석
    • 전환 퍼넬(Conversion Funnel) 분석

제9장 앱 분석 시장 : 산업별

  • 서론
  • 은행, 금융 서비스 및 보험(BFSI)
  • 소매업
  • 미디어 및 엔터테인먼트
  • 물류, 여행업, 교통기관, 접객업
  • 통신 및 IT
  • 기타

제10장 앱 분석 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 중동 및 아프리카
  • 라틴아메리카

제11장 경쟁 상황

  • 서론
  • 경쟁 시나리오
    • 신제품 투입
    • 기업 인수합병(M&A)
    • 사업 제휴, 합의
    • 시장 순위

제12장 기업 개요

  • GOOGLE
  • YAHOO
  • AMAZON
  • ADOBE
  • IBM
  • COUNTLY
  • LOCALYTICS
  • SWRVE
  • APPSEE
  • AMPLITUDE
  • APPSCATTER
  • APPDYNAMICS
  • APPSFLYER
  • HEAP
  • ADJUST
  • CLEVERTAP
  • SEGMENT
  • TUNE
  • CONTENTSQUARE
  • MIXPANEL
  • MOENGAGE
  • APP ANNIE
  • APPTENTIVE
  • KOCHAVA
  • TAPLYTICS

제13장 부록

KSM 18.07.26

LIST OF TABLES

  • TABLE 1: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 2: APP ANALYTICS SOFTWARE MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 3: APP ANALYTICS SERVICES MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 4: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 5: MOBILE ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 6: WEB ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 7: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 8: REVENUE ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: APP PERFORMANCE ANALYTICS AND OPERATIONS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10: USER ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 11: AD MONITORING AND MARKETING ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 13: BANKING, FINANCIAL SERVICES, AND INSURANCE: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: RETAIL: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 15: MEDIA AND ENTERTAINMENT: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: LOGISTICS, TRAVEL, TRANSPORTATION, AND HOSPITALITY: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: TELECOM AND IT: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18: OTHERS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 19: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 21: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 22: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 23: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 24: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 25: EUROPE: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 26: EUROPE: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 27: EUROPE: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 28: EUROPE: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 29: EUROPE: APP ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 30: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 31: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 32: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 33: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 34: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 35: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 36: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 37: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 38: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 39: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 40: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 41: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 42: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 43: NEW PRODUCT LAUNCHES, 2015-2018
  • TABLE 44: MERGERS AND ACQUISITIONS, 2016-2018
  • TABLE 45: PARTNERSHIPS AND AGREEMENTS, 2017-2018

LIST OF FIGURES

  • FIGURE 1: GLOBAL APP ANALYTICS MARKET SEGMENTATION
  • FIGURE 2: GLOBAL APP ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: SEGMENTS ESTIMATED TO DOMINATE THE GLOBAL APP ANALYTICS MARKET IN 2018
  • FIGURE 7: SOFTWARE SEGMENT IS EXPECTED TO HOLD LARGER MARKET SHARE IN 2018
  • FIGURE 8: NORTH AMERICA ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018
  • FIGURE 9: INCREASING USE OF APPS FOR MOBILE ADVERTISING AND DIGITAL TRANSFORMATION ARE DRIVING THE GLOBAL APP ANALYTICS MARKET
  • FIGURE 10: BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL, AND NORTH AMERICA ARE ESTIMATED TO HOLD THE LARGEST MARKET SHARES IN THE GLOBAL APP ANALYTICS MARKET IN 2018
  • FIGURE 11: ASIA PACIFIC IS PROJECTED TO BE THE BEST REGION TO INVEST DURING 2018-2023
  • FIGURE 12: APP ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 13: MOBILE OVERTAKES DESKTOP IN DIGITAL ADVERTISING
  • FIGURE 14: SOFTWARE SEGMENT IS EXPECTED TO DOMINATE THE APP ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 15: NORTH AMERICA IS EXPECTED TO DOMINATE THE APP ANALYTICS SOFTWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 16: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE IN THE APP ANALYTICS SERVICES MARKET DURING THE FORECAST PERIOD
  • FIGURE 17: MOBILE ANALYTICS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 18: AD MONITORING AND MARKETING ANALYTICS APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 19: EUROPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE IN 2018
  • FIGURE 21: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 22: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE IN THE TELECOM AND IT APP ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 23: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 24: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 25: AD MONITORING AND MARKETING APPLICATION IS EXPECTED TO EXHIBIT THE HIGHEST CAGR IN NORTH AMERICA DURING THE FORECAST PERIOD
  • FIGURE 26: TELECOM AND IT VERTICAL IN NORTH AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: AD MONITORING AND MARKETING APPLICATION IN EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: TELECOM AND IT VERTICAL IN EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 30: AD MONITORING AND MARKETING APPLICATION IS EXPECTED TO EXHIBIT THE HIGHEST CAGR IN ASIA PACIFIC DURING THE FORECAST PERIOD
  • FIGURE 31: TELECOM AND IT VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST CAGR IN ASIA PACIFIC DURING THE FORECAST PERIOD
  • FIGURE 32: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE APP ANALYTICS MARKET DURING 2015-2018
  • FIGURE 33: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 34: GOOGLE: SWOT ANALYSIS
  • FIGURE 35: YAHOO: COMPANY SNAPSHOT
  • FIGURE 36: YAHOO: SWOT ANALYSIS
  • FIGURE 37: AMAZON: COMPANY SNAPSHOT
  • FIGURE 38: AMAZON: SWOT ANALYSIS
  • FIGURE 39: ADOBE: COMPANY SNAPSHOT
  • FIGURE 40: ADOBE: SWOT ANALYSIS
  • FIGURE 41: IBM: COMPANY SNAPSHOT
  • FIGURE 42: IBM: SWOT ANALYSIS

"The app analytics market is expected to grow at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period"

The global app analytics market size is expected to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a CAGR of 22.1% during the forecast period. The major factors that are expected to drive the growth of the app analytics market include the growing demand of mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the increasing investment in the analytics technology is one of the most important factors expected to increase the market growth. However, the lack of skilled professionals and non-uniformity of data may hamper the market growth.

Among verticals, the Banking, Financial Services, and Insurance (BFSI) vertical is expected to have the largest market share during the forecast period

App analytics vendors offer app analytics software to manage financial products, investment options, and transaction details. The app analytics software helps organizations detect fraudulent transactions. Further, it assists banks in identifying business segments and offering customized solutions to build a long-term mobile payments strategy. The mobile and desktop-centric user platform has given rise to several mobile applications in the BFSI vertical. App analytics solutions in the BFSI vertical enable developers to gain a better understanding of their customers' usage data. Various financial entities are using the app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience. For instance, Banco Bilbao Vizcaya Argentaria (BBVA) S.A., a multinational banking group based in Spain, offers a complete banking experience to its customers on mobile phones.

Under components, the service segment is expected to grow at a higher CAGR during the forecast period

Services work as a backbone of any organization, because they help deploy and integrate different IT solutions in an enterprise ecosystem. They play a vital role in the app analytics market, as they focus on fulfilling clients' requirements, such as reduced cost and improved app performance. Additionally, they offer real-time data and assist employees in understanding the optimal use of technologies. IT industry experts offer consultation services and suggest solutions that would assist companies in enhancing the performance of their businesses. Moreover IT services are outsourced to third-party vendors who focus on the pre and post implementation queries of enterprises.

In regions, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period. This growth in the APAC region is attributed to the fact that it is witnessing a dynamic change in the adoption of analytics solutions and services across multiple verticals. The demand for the analytics solutions and services is growing across the region, due to the increasing volume of data and growing use of digital technologies, Internet of Things (IoT), and connected devices. APAC governments are actively investing in analytics solutions and services, for instance, the Australian government has launched the Commonwealth Initiative, Data Integration Partnership for Australia (DIPA), for building data analytics teams to deliver enhanced, evidence-based programs, and policies. This is expected to boost the confidence of APAC enterprises to adopt analytics technologies.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is as follows:

  • By Company: Tier 1 - 30 %, Tier 2 - 40%, and Tier 3 - 30%
  • By Designation: C-Level - 72%, Director Level - 14%, and Others - 14%
  • By Region: North America - 57%, Europe - 14%, and APAC - 29%

The app analytics market includes various major vendors, such as Google (US), Yahoo (US), AMAZON (US), ADOBE (US), IBM (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (US), Taplytics (US), and CleverTap (US).

Research Coverage:

The report includes an in-depth competitive analysis of the key players in the app analytics market and their company profiles, recent developments, and key market strategies. It segments the app analytics market by component (software and service), application, type, vertical, and region.

Reasons to Buy the Report:

The app analytics market is segmented on the basis of types, components, applications, verticals, and regions.

The report would help the market leaders/new entrants in the app analytics market in the following ways:

  • 1. The app analytics market's revenue stream has been estimated based on the revenues (excluding hardware) of vendors who offer analytics solutions and their associated services. The report provides the closest approximations of the revenue numbers for the overall market and its segments.
  • 2. The report helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
  • 3. The report would assist stakeholders in understanding their competitors and gaining more insights to improve their market positions. The competitive landscape section includes competitor ecosystems, new product developments, partnerships, and mergers and acquisitions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key industry insights
      • 2.1.2.2. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE GLOBAL APP ANALYTICS MARKET
  • 4.2. APP ANALYTICS MARKET, BY VERTICAL AND REGION, 2018
  • 4.3. BEST MARKET TO INVEST (2018-2023)

5. MARKET OVERVIEW

  • 5.1. OVERVIEW
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increasing use of apps for mobile advertising
      • 5.2.1.2. Implementation of digital transformation strategies
      • 5.2.1.3. Deeper smartphone penetration and increasing number of mobile and web apps
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Users' skepticism about data security
      • 5.2.2.2. Availability of open source alternatives hampering the demand for commercial solutions
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Increasing efforts on enhancing customer experience
      • 5.2.3.2. Focus on higher RoI
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Concerns over privacy and data protection in mobile apps
      • 5.2.4.2. Non-uniformity of data
      • 5.2.4.3. Lack of skilled professionals

6. APP ANALYTICS MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOFTWARE
  • 6.3. SERVICES

7. APP ANALYTICS MARKET, BY TYPE

  • 7.1. INTRODUCTION
  • 7.2. MOBILE ANALYTICS
  • 7.3. WEB ANALYTICS

8. APP ANALYTICS MARKET, BY APPLICATION

  • 8.1. INTRODUCTION
  • 8.2. REVENUE ANALYTICS
  • 8.3. APP PERFORMANCE ANALYTICS AND OPERATIONS
    • 8.3.1. API LATENCY AND RESPONSE TIME
    • 8.3.2. CRASH ANALYTICS
    • 8.3.3. CROSS PLATFORM ANALYSIS
  • 8.4. USER ANALYTICS
    • 8.4.1. IN-BEHAVIORAL ANALYTICS
    • 8.4.2. TOUCH HEATMAPS
  • 8.5. AD MONITORING AND MARKETING ANALYTICS
    • 8.5.1. CAMPAIGN ANALYTICS
    • 8.5.2. AD ATTRIBUTION ANALYSIS
    • 8.5.3. CONVERSION FUNNEL ANALYSIS

9. APP ANALYTICS MARKET, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 9.3. RETAIL
  • 9.4. MEDIA AND ENTERTAINMENT
  • 9.5. LOGISTICS, TRAVEL, TRANSPORTATION, AND HOSPITALITY
  • 9.6. TELECOM AND IT
  • 9.7. OTHERS

10. APP ANALYTICS MARKET, BY REGION

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SCENARIO
    • 11.2.1. NEW PRODUCT LAUNCHES
    • 11.2.2. MERGERS AND ACQUISITIONS
    • 11.2.3. PARTNERSHIPS AND AGREEMENTS
    • 11.2.4. MARKET RANKING FOR THE APP ANALYTICS MARKET, 2018

12. COMPANY PROFILES (Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*

  • 12.1. GOOGLE
  • 12.2. YAHOO
  • 12.3. AMAZON
  • 12.4. ADOBE
  • 12.5. IBM
  • 12.6. COUNTLY
  • 12.7. LOCALYTICS
  • 12.8. SWRVE
  • 12.9. APPSEE
  • 12.10. AMPLITUDE
  • 12.11. APPSCATTER
  • 12.12. APPDYNAMICS
  • 12.13. APPSFLYER
  • 12.14. HEAP
  • 12.15. ADJUST
  • 12.16. CLEVERTAP
  • 12.17. SEGMENT
  • 12.18. TUNE
  • 12.19. CONTENTSQUARE
  • 12.20. MIXPANEL
  • 12.21. MOENGAGE
  • 12.22. APP ANNIE
  • 12.23. APPTENTIVE
  • 12.24. KOCHAVA
  • 12.25. TAPLYTICS

*Details on Business Overview, Products & Services, Recent Developments, SWOT Analysis and MNM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. INDUSTRY EXCERPTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.5. RELATED REPORTS
  • 13.6. AUTHOR DETAILS
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