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세계의 ABM(Account-Based Marketing) 시장 예측(-2023년) : 전략적 ABM, ABM Lite, Programmatic ABM

Account-Based Marketing Market by Account Type(Strategic/Programmatic Account-Based Marketing, Account-Based Marketing Lite), Component, Deployment Model, Organization Size, Industry Vertical, & Region-Global Forecast to 2023

리서치사 MarketsandMarkets
발행일 2018년 10월 상품 코드 718221
페이지 정보 영문 150 Pages
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세계의 ABM(Account-Based Marketing) 시장 예측(-2023년) : 전략적 ABM, ABM Lite, Programmatic ABM Account-Based Marketing Market by Account Type(Strategic/Programmatic Account-Based Marketing, Account-Based Marketing Lite), Component, Deployment Model, Organization Size, Industry Vertical, & Region-Global Forecast to 2023
발행일 : 2018년 10월 페이지 정보 : 영문 150 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

세계의 ABM(Account-Based Marketing) 시장은 2018년 6억 5,190만 달러에서 2023년까지 11억 9,690만 달러에 이를 것으로 예측됩니다. 2018-2023년간 시장의 연평균 복합 성장률(CAGR)은 12.9%를 나타낼 전망입니다.

세계의 ABM(Account-Based Marketing) 시장에 대해 조사 분석했으며, 시장 개요, 산업 동향, 부문별 시장 분석, 경쟁 구도, 주요 기업 등의 정보를 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

  • ABM 시장의 매력적인 기회
  • ABM 시장 : 시장 점유율(지역별)
  • ABM 시장의 투자 기회
  • ABM 시장 : 전개 모델별
  • ABM 시장 : 4대 산업별, 4대 지역별

제5장 시장 개요

  • 서론
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 기회
    • 해결해야 할 과제
  • 산업 동향
  • ABM : 이용 사례

제6장 세계의 ABM 시장 : 어카운트 종류별

  • 서론
  • 전략적 ABM(One-to-One 어카운트)
  • ABM Lite(One-to-Few 어카운트)
  • Programmatic ABM(One-to-Many 어카운트)

제7장 세계의 ABM 시장 : 컴포넌트별

  • 서론
  • 서비스

제8장 세계의 ABM 시장 : 전개 모델별

  • 서론
  • 온프레미스(On-premise)
  • 클라우드

제9장 세계의 ABM 시장 : 조직규모별

  • 서론
  • 대기업
  • 중소기업

제10장 세계의 ABM 시장 : 산업별

  • 서론
  • 은행, 금융서비스, 보험(BFSI)
  • 소매 및
  • 정부 및 공공부문
  • 헬스케어 및 생명과학
  • 자동차 및 제조
  • 미디어, 통신, IT
  • 기타

제11장 세계의 ABM 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 중동 및 아프리카
  • 라틴아메리카

제12장 경쟁 구도

  • 개요
  • 주목을 끄는 기업
  • 경쟁 시나리오

제13장 기업 개요

  • HUBSPOT
  • TECHTARGET
  • DEMANDBASE
  • MARKETO
  • 6SENSE
  • INSIDEVIEW
  • ACT-ON SOFTWARE
  • ENGAGIO
  • RADIUS INTELLIGENCE
  • TERMINUS
  • ADDAPTIVE INTELLIGENCE
  • ALBACROSS
  • CELSIUS GKK INTERNATIONAL
  • DRIFT
  • EVERGAGE
  • INTEGRATE
  • ITERABLE
  • JABMO
  • KWANZOO
  • LATTICE ENGINES
  • MRP
  • MADISON LOGIC
  • TRIBLIO
  • UBERFLIP
  • VENDEMORE

제14장 부록

LSH 18.10.12

LIST OF TABLES

  • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2014-2017
  • TABLE 2 ACCOUNT-BASED MARKETING MARKET SIZE, 2016-2023 (USD MILLION)
  • TABLE 3 ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2016-2023 (USD MILLION)
  • TABLE 4 STRATEGIC ACCOUNT-BASED MARKETING: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 5 ACCOUNT-BASED MARKETING LITE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 6 PROGRAMMATIC ACCOUNT-BASED MARKETING: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 7 ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 8 TOOLS: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9 SERVICES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10 SERVICES: ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 11 MANAGED SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 13 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 14 CONSULTING SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 15 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16 ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 17 ON-PREMISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18 CLOUD: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 19 ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 20 LARGE ENTERPRISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 21 SMALL AND MEDIUM-SIZED ENTERPRISES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 22 ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24 RETAIL AND ECOMMERCE: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 25 GOVERNMENT AND PUBLIC SECTOR: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26 HEALTHCARE AND LIFE SCIENCES: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27 AUTOMOTIVE AND MANUFACTURING: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 28 MEDIA, TELECOMMUNICATION, AND IT: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 29 OTHERS: ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 30 ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 31 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 32 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 33 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 34 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 35 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 36 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 37 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 38 NORTH AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 39 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 40 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 41 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 42 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 43 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 44 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 45 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 46 EUROPE: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 47 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 48 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 49 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 50 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 51 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 52 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 53 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 54 ASIA PACIFIC: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 55 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 56 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 57 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 58 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2016-2023 (USD MILLION)
  • TABLE 59 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 60 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 61 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 62 MIDDLE EAST AND AFRICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SUB-REGION, 2018-2023 (USD MILLION)
  • TABLE 63 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 64 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICE, 2018-2023 (USD MILLION)
  • TABLE 65 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
  • TABLE 66 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ACCOUNT TYPE, 2018-2023 (USD MILLION)
  • TABLE 67 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2023 (USD MILLION)
  • TABLE 68 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 69 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 70 LATIN AMERICA: ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 71 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS, 2016-2018
  • TABLE 72 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2016-2018
  • TABLE 73 BUSINESS EXPANSIONS AND FUNDING, 2017-2018
  • TABLE 74 ACQUISITIONS, 2016-2018

LIST OF FIGURES

  • FIGURE 1 ACCOUNT-BASED MARKETING MARKET: MARKET SEGMENTATION
  • FIGURE 2 ACCOUNT-BASED MARKETING MARKET: REGIONAL SCOPE
  • FIGURE 3 ACCOUNT-BASED MARKETING MARKET: RESEARCH DESIGN
  • FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5 DATA TRIANGULATION
  • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8 ACCOUNT-BASED MARKETING MARKET: ASSUMPTIONS
  • FIGURE 9 GLOBAL ACCOUNT-BASED MARKETING MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
  • FIGURE 10 ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY COMPONENT, 2018 VS. 2023
  • FIGURE 11 ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY SERVICE, 2018 VS. 2023
  • FIGURE 12 ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY ACCOUNT TYPE, 2018
  • FIGURE 13 ACCOUNT-BASED MARKETING MARKET SNAPSHOT, BY INDUSTRY VERTICAL, 2018-2023
  • FIGURE 14 RAPID GROWTH OF SOCIAL MEDIA AND SOCIAL ADVERTISING, AND THE NEED FOR IDENTIFYING THE RIGHT AUDIENCE ARE EXPECTED TO DRIVE THE GROWTH OF THE ACCOUNT-BASED MARKETING MARKET
  • FIGURE 15 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018
  • FIGURE 16 ON-PREMISES IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2023
  • FIGURE 17 MEDIA, TELECOMMUNICATION, AND IT INDUSTRY VERTICAL AND NORTH AMERICA ARE ESTIMATED TO DOMINATE THE ACCOUNT-BASED MARKETING MARKET IN 2018
  • FIGURE 18 ACCOUNT-BASED MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 19 SALES AND MARKETING FUNNEL FOR ACCOUNT-BASED MARKETING
  • FIGURE 20 STRATEGIC ACCOUNT-BASED MARKETING ACCOUNT TYPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 21 SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 22 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 23 CONSULTING SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 24 CLOUD DEPLOYMENT MODEL IS EXPECTED TO REGISTER THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 25 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 26 GOVERNMENT AND PUBLIC SECTOR INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27 ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 29 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 30 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 31 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE ACCOUNT-BASED MARKETING MARKET, 2015-2018
  • FIGURE 32 HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 33 HUBSPOT: SWOT ANALYSIS
  • FIGURE 34 TECHTARGET: COMPANY SNAPSHOT
  • FIGURE 35 TECHTARGET: SWOT ANALYSIS
  • FIGURE 36 DEMANDBASE: SWOT ANALYSIS
  • FIGURE 37 MARKETO: SWOT ANALYSIS
  • FIGURE 38 6SENSE: SWOT ANALYSIS

"Growth of social media and social advertising is driving the global Account-Based Marketing (ABM) market"

MarketsandMarkets expects the global ABM market size to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth factors for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. However, lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets could limit the market growth.

Large enterprises segment to hold a larger market size by 2023

Large enterprises are organizations with more than 1,000 employees. They have a wide corporate network and varied revenue streams. Large enterprises cater to customers located across the world, which requires them to efficiently manage content across multiple channels with cost-effective manner. Hence, large enterprises majorly adopt ABM solutions, as they have financial bandwidth to invest in innovative technologies to gain a competitive edge in the market.

Media, telecommunications, and IT industry vertical to hold the largest market size during the forecast period

In the ABM market by industry vertical, the media, telecommunications, and IT vertical is projected to hold the largest market size during the forecast period. The telecom and IT industry vertical has grown rapidly, due to the increasing number of subscribers generating huge amounts of data and adopting ABM for providing customers with better IT-enabled solutions and services. Rapidly growing consumer data has led to a more connected environment. ABM tools and services help navigate in the connected world to bring more revenue opportunities to the organizations. The industry vertical is at the forefront in leveraging ABM solutions, owing to an emerging need for integrating data from multiple channels into a unified platform. The increasing number of internet and mobile devices is fueling the growth of the telecom and IT industry vertical in the ABM market.

Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

APAC is expected to be the highest growing region in the ABM market, owing to the presence of half of the world's mobile users, the largest number of social media users, the rising trend of online shopping, and the increasing internet connection and speed.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the ABM marketplace.

The following is the breakup of the primary participants' profiles:

  • By Company - Tier 1-55%, Tier 2-20%, and Tier 3-25%
  • By Designation - C-Level-60%, Director Level-25%, and Others-15%
  • By Region - North America-10%, Europe-20%, APAC-40%, and RoW-30%

The ABM ecosystem comprises the following major vendors:

  • 1. Demandbase (US)
  • 2. InsideView (US)
  • 3. 6Sense (US),
  • 4. Act-On Software (US)
  • 5. AdDaptive Intelligence (US)
  • 6. Albacross (Sweden)
  • 7. Celsius GKK International (France)
  • 8. Drift (US)
  • 9. Engagio (US)
  • 10. Evergage (US)
  • 11. HubSpot (US)
  • 12. Integrate (US)
  • 13. Iterable (US)
  • 14. Jabmo (France)
  • 15. Kwanzoo (US)
  • 16. Lattice Engines (US)
  • 17. Madison Logic (US)
  • 18. Marketo (US)
  • 19. MRP (US)
  • 20. Radius Intelligence (US)
  • 21. TechTarget (US)
  • 22. Terminus (US)
  • 23. Triblio (US)
  • 24. Uberflip (Canada)
  • 25. Vendemore (Sweden)

Research Coverage:

The ABM market revenue is primarily classified into revenues from solution and services. Solution's revenue is associated with stand-alone solution offerings, while services' revenue is associated with managed services and professional services. The professional services include deployment and integration, support and training, and consulting services. The market is also segmented on the basis of account type, components, organization sizes, deployment models, industries, and regions.

Reasons to Buy the Report:

  • To get a comprehensive overview of the global ABM market
  • To gain a wide range of information about the top players in the marketspace, their product portfolios, and the key strategies adopted by them
  • To gain insights of the major countries/regions in which ABM market is flourishing in various industries

TABLE OF CONTENTS

1 INTRODUCTION 16

  • 1.1 OBJECTIVES OF THE STUDY 16
  • 1.2 MARKET DEFINITION 16
  • 1.3 MARKET SCOPE 16
  • 1.4 YEARS CONSIDERED FOR THE STUDY 18
  • 1.5 CURRENCY 18
  • 1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20

  • 2.1 RESEARCH DATA 20
    • 2.1.1 SECONDARY DATA 21
    • 2.1.2 PRIMARY DATA 21
      • 2.1.2.1 Breakdown of primaries 22
      • 2.1.2.2 Key industry insights 22
  • 2.2 MARKET SIZE ESTIMATION 24
  • 2.3 RESEARCH ASSUMPTIONS 26
  • 2.4 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 31

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE ACCOUNT-BASED MARKETING MARKET 31
  • 4.2 ACCOUNT-BASED MARKETING MARKET: MARKET SHARE, BY REGION 32
  • 4.3 INVESTMENT OPPORTUNITIES IN THE ACCOUNT-BASED MARKETING MARKET 32
  • 4.4 ACCOUNT-BASED MARKETING MARKET, BY DEPLOYMENT MODEL 33
  • 4.5 ACCOUNT-BASED MARKETING MARKET, TOP 4 INDUSTRY VERTICALS AND REGIONS 33

5 MARKET OVERVIEW 34

  • 5.1 INTRODUCTION 34
  • 5.2 MARKET DYNAMICS 34
    • 5.2.1 DRIVERS 35
      • 5.2.1.1 Need for identifying the right audience 35
      • 5.2.1.2 Growth of social media and social advertising 35
      • 5.2.1.3 Increased customer lifetime value 35
    • 5.2.2 RESTRAINTS 36
      • 5.2.2.1 Lack of awareness and reluctance to shift from traditional sales practices 36
      • 5.2.2.2 Inaccuracies in the data sets 36
    • 5.2.3 OPPORTUNITIES 36
      • 5.2.3.1 Increasing adoption of cloud-based solutions 36
      • 5.2.3.2 Rising impact of AI and big data analytics on account-based marketing 37
    • 5.2.4 CHALLENGES 37
      • 5.2.4.1 Selection of the right tools for account-based marketing 37
      • 5.2.4.2 GDPR and data collection practices 37
  • 5.3 INDUSTRY TRENDS 38
    • 5.3.1 THE ROLE OF MARKETING AUTOMATION IN ACCOUNT-BASED MARKETING 38
    • 5.3.2 ACCOUNT-BASED MARKETING FUNDAMENTALS 39
  • 5.4 ACCOUNT-BASED MARKETING: USE CASES 40
    • 5.4.1 USE CASE #1: IMPROVE SALES CONVERSION RATE 40
    • 5.4.2 USE CASE #2: IMPROVE DATA INTEGRITY AND WEB ENGAGEMENT 40
    • 5.4.3 USE CASE #3: IMPROVE INBOUND LEAD GENERATION 41

6 ACCOUNT-BASED MARKETING MARKET, BY ACCOUNT TYPE 42

  • 6.1 INTRODUCTION 43
  • 6.2 STRATEGIC ACCOUNT-BASED MARKETING (ONE-TO-ONE ACCOUNT) 44
  • 6.3 ACCOUNT-BASED MARKETING LITE (ONE-TO-FEW ACCOUNT) 45
  • 6.4 PROGRAMMATIC ACCOUNT-BASED MARKETING (ONE-TO-MANY ACCOUNT) 46

7 ACCOUNT-BASED MARKETING MARKET, BY COMPONENT 47

  • 7.1 INTRODUCTION 48
  • 7.2 TOOLS 49
  • 7.3 SERVICES 50
    • 7.3.1 MANAGED SERVICES 51
    • 7.3.2 PROFESSIONAL SERVICES 52
      • 7.3.2.1 Consulting services 53
      • 7.3.2.2 Support and maintenance services 54

8 ACCOUNT-BASED MARKETING MARKET, BY DEPLOYMENT MODEL 55

  • 8.1 INTRODUCTION 56
  • 8.2 ON-PREMISES 57
  • 8.3 CLOUD 58

9 ACCOUNT-BASED MARKETING MARKET, BY ORGANIZATION SIZE 59

  • 9.1 INTRODUCTION 60
  • 9.2 LARGE ENTERPRISES 61
  • 9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 62

10 ACCOUNT-BASED MARKETING MARKET, BY INDUSTRY VERTICAL 63

  • 10.1 INTRODUCTION 64
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 65
  • 10.3 RETAIL AND ECOMMERCE 66
  • 10.4 GOVERNMENT AND PUBLIC SECTOR 67
  • 10.5 HEALTHCARE AND LIFE SCIENCES 68
  • 10.6 AUTOMOTIVE AND MANUFACTURING 69
  • 10.7 MEDIA, TELECOMMUNICATION, AND IT 70
  • 10.8 OTHERS 71

11 ACCOUNT-BASED MARKETING MARKET, BY REGION 72

  • 11.1 INTRODUCTION 73
  • 11.2 NORTH AMERICA 75
    • 11.2.1 BY COUNTRY 78
      • 11.2.1.1 United States 78
      • 11.2.1.2 Canada 78
  • 11.3 EUROPE 79
    • 11.3.1 BY COUNTRY 82
      • 11.3.1.1 United Kingdom 82
      • 11.3.1.2 Germany 82
      • 11.3.1.3 France 82
      • 11.3.1.4 Rest of Europe 82
  • 11.4 ASIA PACIFIC 83
    • 11.4.1 BY COUNTRY 87
      • 11.4.1.1 China 87
      • 11.4.1.2 Australia and New Zealand 87
      • 11.4.1.3 Singapore 87
      • 11.4.1.4 Japan 88
      • 11.4.1.5 Rest of Asia Pacific 88
  • 11.5 MIDDLE EAST AND AFRICA 89
    • 11.5.1 BY SUB-REGION 91
      • 11.5.1.1 Middle East 91
      • 11.5.1.2 Africa 92
  • 11.6 LATIN AMERICA 92
    • 11.6.1 BY COUNTRY 95
      • 11.6.1.1 Brazil 95
      • 11.6.1.2 Mexico 95
      • 11.6.1.3 Rest of Latin America 95

12 COMPETITIVE LANDSCAPE 96

  • 12.1 OVERVIEW 96
  • 12.2 PROMINENT PLAYERS IN THE ACCOUNT-BASED MARKETING MARKET 98
  • 12.3 COMPETITIVE SCENARIO 98
    • 12.3.1 NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS 99
    • 12.3.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 100
    • 12.3.3 EXPANSIONS AND FUNDING 100
    • 12.3.4 ACQUISITIONS 101

13 COMPANY PROFILES 102

(Business Overview, Software, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.1 HUBSPOT 102
  • 13.2 TECHTARGET 105
  • 13.3 DEMANDBASE 108
  • 13.4 MARKETO 111
  • 13.5 6SENSE 113
  • 13.6 INSIDEVIEW 115
  • 13.7 ACT-ON SOFTWARE 117
  • 13.8 ENGAGIO 119
  • 13.9 RADIUS INTELLIGENCE 121
  • 13.10 TERMINUS 123
  • 13.11 ADDAPTIVE INTELLIGENCE 125
  • 13.12 ALBACROSS 126
  • 13.13 CELSIUS GKK INTERNATIONAL 127
  • 13.14 DRIFT 128
  • 13.15 EVERGAGE 129
  • 13.16 INTEGRATE 130
  • 13.17 ITERABLE 131
  • 13.18 JABMO 132
  • 13.19 KWANZOO 133
  • 13.20 LATTICE ENGINES 134
  • 13.21 MRP 135
  • 13.22 MADISON LOGIC 136
  • 13.23 TRIBLIO 138
  • 13.24 UBERFLIP 139
  • 13.25 VENDEMORE 140

Details on Business Overview, Software, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX 141

  • 14.1 INSIGHTS OF INDUSTRY EXPERTS 141
  • 14.2 DISCUSSION GUIDE 142
  • 14.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 146
  • 14.4 AVAILABLE CUSTOMIZATION 148
  • 14.5 RELATED REPORTS 148
  • 14.6 AUTHOR DETAILS 149
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