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세계의 지오마케팅 시장 예측(-2023년) : 로케이션 및 예측 분석, 리포팅, 지오펜싱

Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, Region - Global Forecast to 2023

리서치사 MarketsandMarkets
발행일 2019년 04월 상품 코드 819135
페이지 정보 영문 169 Pages
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세계의 지오마케팅 시장 예측(-2023년) : 로케이션 및 예측 분석, 리포팅, 지오펜싱 Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, Region - Global Forecast to 2023
발행일 : 2019년 04월 페이지 정보 : 영문 169 Pages

세계의 지오마케팅(Geomarketing) 시장은 2018년의 73억 달러에서 2023년까지 237억 달러에 달할 것으로 예측되며, 같은 기간에 26.4%의 CAGR(연간 복합 성장률)이 전망됩니다. 이 시장의 성장은 사업 성과의 개선을 실현하기 위한 위치 정보 인텔리전스의 수요 증가, 소비자의 위치 정보 애플리케이션 수용 및 기존형 마케팅과 비교한 디지털 마케팅 투자의 증가 등의 요인에 의해 촉진되고 있습니다. 그러나 지오마케팅 시장은 법적인 문제 및 프라이버시의 위협 등 다양한 문제에 직면하고 있습니다.

세계의 지오마케팅 시장에 대해 조사분석했으며, 시장 개요, 산업 동향, 부문별 시장 분석, 경쟁 구도, 주요 기업 등에 관한 정보를 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 개요

제4장 프리미엄 인사이트

  • 지오마케팅 시장의 매력적인 시장 기회
  • 지오마케팅 시장 : 컴포넌트별
  • 지오마케팅 시장 : 서비스별
  • 지오마케팅 시장 : 로케이션별
  • 지오마케팅 시장 : 도입 모드별
  • 지오마케팅 시장 : 수직 산업별
  • 지오마케팅 시장 : 각국의 시장 성장
  • 시장 투자 상황

제5장 시장 개요·산업 동향

  • 서론
  • 시장 역학
    • 촉진요인
    • 억제요인
    • 기회
    • 과제
  • 지오마케팅 통지 유형
    • 정적 지오 통지
    • 동적 지오 통지
    • P2P(PEER-TO-PEER) 지오 통지
  • 사례 연구

제6장 지오마케팅 시장 : 기술별

  • 서론
  • 블루투스
  • GPS
  • RFID
  • Wi-Fi
  • NFC
  • iBeacon

제7장 지오마케팅 시장 : 컴포넌트별

  • 서론
  • 소프트웨어
    • 컨텐츠 관리
    • 로케이션·예측 분석
    • 지오펜싱
    • 리포팅·데이터 가시화
  • 서비스
    • 어드바이저리·컨설팅
    • 도입·통합
    • 지원·메인터넌스

제8장 지오마케팅 시장 : 로케이션별

  • 서론
  • 실내
  • 야외

제9장 지오마케팅 시장 : 도입 모드별

  • 서론
  • 클라우드형
  • 온프레미스

제10장 지오마케팅 시장 : 수직 산업별

  • 서론
  • 소매·ECOMMERCE
  • 헬스케어·생명과학
  • 여행·호스피탈리티
  • 은행, 금융 서비스 및 보험
  • 미디어·엔터테인먼트
  • 통신·IT
  • 기타

제11장 지오마케팅 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 중동·아프리카
  • 라틴아메리카

제12장 경쟁 구도

  • 경쟁 리더십 지도제작
  • 제품 포트폴리오의 강점
  • 비지니스 전략의 우수성
  • 주요 기업의 순위

제13장 기업 개요

  • 서론
  • GOOGLE
  • MICROSOFT
  • IBM
  • CISCO
  • ORACLE
  • ADOBE
  • SALESFORCE
  • ESRI
  • SOFTWARE AG
  • ERICSSON
  • QUALCOMM
  • XTREMEPUSH
  • PLOT PROJECTS
  • ROVER
  • MOBILEBRIDGE
  • HYPER
  • REVEAL MOBILE
  • GALIGEO
  • NAVIGINE
  • CLEVERTAP
  • URBAN AIRSHIP
  • BLUEDOT INNOVATION
  • MERKLE
  • FOURSQUARE
  • LOCATIONGURU
  • 기타 주요 기업

제14장 부록

KSA 19.04.10

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2015-2018
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 4: SOFTWARE: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 5: SERVICES: GEOMARKETING MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 6: SERVICES: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 7: ADVISORY AND CONSULTING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10: LOCATION: GEOMARKETING MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 11: LOCATION: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: INDOOR: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 13: OUTDOOR: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 15: DEPLOYMENT MODE: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: CLOUD-BASED: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: ON-PREMISES: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 19: RETAIL AND ECOMMERCE: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: HEALTHCARE AND LIFE SCIENCES: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 21: TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 22: BANKING, FINANCIAL SERVICES, AND INSURANCE: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: MEDIA AND ENTERTAINMENT: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24: TELECOMMUNICATIONS AND IT: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 25: OTHERS: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26: GEOMARKETING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27: NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 28: NORTH AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 29: NORTH AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
  • TABLE 30: NORTH AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION, 2016-2023 (USD MILLION)
  • TABLE 31: NORTH AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 32: NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 33: EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 34: EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 35: EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
  • TABLE 36: EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION, 2016-2023 (USD MILLION)
  • TABLE 37: EUROPE: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 38: EUROPE: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 39: ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 40: ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 41: ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
  • TABLE 42: ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY LOCATION, 2016-2023 (USD MILLION)
  • TABLE 43: ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 44: ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 45: MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 46: MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 47: MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
  • TABLE 48: MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY LOCATION, 2016-2023 (USD MILLION)
  • TABLE 49: MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 50: MIDDLE EAST AND AFRICA: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 51: LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 52: LATIN AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 53: LATIN AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
  • TABLE 54: LATIN AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION, 2016-2023 (USD MILLION)
  • TABLE 55: LATIN AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 56: LATIN AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: GEOMARKETING MARKET: RESEARCH DESIGN
  • FIGURE 2: RESEARCH METHODOLOGY
  • FIGURE 3: GEOMARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 4: COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE
  • FIGURE 5: GEOMARKETING MARKET SIZE, 2016-2023
  • FIGURE 6: GEOMARKETING MARKET ANALYSIS
  • FIGURE 7: BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO RECORD THE HIGHEST GROWTH RATE IN THE GEOMARKETING MARKET
  • FIGURE 8: FASTEST-GROWING SEGMENTS IN THE GEOMARKETING MARKET, 2018-2023
  • FIGURE 9: GEOMARKETING MARKET: REGIONAL ANALYSIS, 2018-2023
  • FIGURE 10: EMERGENCE OF SOCIAL MEDIA MARKETING TO OFFER ATTRACTIVE MARKET OPPORTUNITIES
  • FIGURE 11: SOFTWARE SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2018
  • FIGURE 12: DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 13: OUTDOOR SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 14: CLOUD SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 15: RETAIL AND ECOMMERCE VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2018
  • FIGURE 16: SINGAPORE TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 17: ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING THE FORECAST PERIOD
  • FIGURE 18: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: GEOMARKETING MARKET
  • FIGURE 19: LOCATION-BASED MARKETING TYPES
  • FIGURE 20: DIGITAL MARKETING SPENDING, 2015-2018
  • FIGURE 21: ONLINE SEARCH SHARE ON MOBILE DEVICES, BY INDUSTRY
  • FIGURE 22: GEOMARKETING ENABLING TECHNOLOGIES
  • FIGURE 23: SOFTWARE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 24: DEPLOYMENT AND INTEGRATION SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 25: OUTDOOR SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 26: CLOUD-BASED SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 27: RETAIL AND ECOMMERCE SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 28: NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 29: ASIA PACIFIC: A HOTSPOT FOR THE GEOMARKETING MARKET DURING THE FORECAST PERIOD
  • FIGURE 30: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 31: NORTH AMERICA: COUNTRY-WISE ANALYSIS
  • FIGURE 32: EUROPE: COUNTRY-WISE ANALYSIS
  • FIGURE 33: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 34: ASIA PACIFIC: COUNTRY-WISE ANALYSIS
  • FIGURE 35: GEOMARKETING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018
  • FIGURE 36: RANKING OF KEY PLAYERS, 2018
  • FIGURE 37: GEOGRAPHICAL SEGMENTATION OF THE TOP PLAYERS IN THE GEOMARKETING MARKET
  • FIGURE 38: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 39: SWOT ANALYSIS: GOOGLE
  • FIGURE 40: MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 41: SWOT ANALYSIS: MICROSOFT
  • FIGURE 42: IBM: COMPANY SNAPSHOT
  • FIGURE 43: SWOT ANALYSIS: IBM
  • FIGURE 44: CISCO: COMPANY SNAPSHOT
  • FIGURE 45: SWOT ANALYSIS: CISCO
  • FIGURE 46: ORACLE: COMPANY SNAPSHOT
  • FIGURE 47: SWOT ANALYSIS: ORACLE
  • FIGURE 48: ADOBE: COMPANY SNAPSHOT
  • FIGURE 49: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 50: SOFTWARE AG: COMPANY SNAPSHOT
  • FIGURE 51: ERICSSON: COMPANY SNAPSHOT
  • FIGURE 52: QUALCOMM: COMPANY SNAPSHOT

"The factors such as increasing demand for location-based intelligence in realizing enhanced business outcome and growing investments in digital marketing compared to conventional marketing are some of the factors driving the geomarketing market growth"

The geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 26.4% The market is driven by factors such as, an increasing demand for location-based intelligence in realizing enhanced business outcome; location analytics and big data providing comprehensive and differentiated information about potential markets and customers; a wide acceptance of location-based applications among consumers, and growing investments in digital marketing compared to conventional marketing. However, the geomarketing market faces various obstacles, such as legal concerns and privacy threats. The businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools

The outdoor segment to hold the highest growth rate during the forecast period

Among location type, the outdoor segment is expected to grow at a higher CAGR during the forecast period, due to the increasing use of geofenced areas and virtual perimeters outside the store to attract customers. Businesses can send push notification to the target audience and provide notification about their offerings. It is an effective way as stores can attract multiple people to their businesses just by creating a virtual perimeter or a fence around the geographical area of interest or a target location or locality.

The cloud deployment mode to have the highest CAGR during the forecast period

This deployment model is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, high scalability, customizability, more storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing by vendors. The adoption of cloud-deployed geomarketing solutions for training and development processes is growing rapidly, as organizations are focusing on planning cost-effective training programs through the adoption of cloud technology.

Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period

North America is estimated to hold the highest market share in 2018, while APAC is the fastest-growing region in terms of CAGR. The APAC countries are taking aggressive initiatives to upsurge their IT infrastructures, enabling commercial users to adopt cutting-edge technologies. The APAC region emerges as the fastest growing market for geomarketing solutions, which drives the geomarketing market in this region. APAC is expected to grow due to the robust adoption of IoT technologies in the Chinese and Indian transportation sectors, along with the mass adoption of IoT technologies for geomarketing in other developing economies.

The breakup of primary participants is given below:

  • By company: Tier 1 - 48%, Tier 2 - 32%, and Tier 3 - 20%
  • By designation: C-level - 54%, Director level - 30%, and Others - 16%
  • By region: North America - 38%, Europe - 25 APAC - 22%, and RoW- 15%

The major vendors covered in the Geomarketing market, include: Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India).

Research Coverage:

The Geomarketing market has been segmented by technology, components (software and services), location, deployment mode, vertical, and regions. A detailed analysis of the key industry players has been done to provide key insights into their business overviews; products and services; key strategies; new product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the geomarketing market.

Key Benefits of Buying the Report:

  • This report segments the geomarketing market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its sub segments across regions.
  • It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.
  • It helps stakeholders better understand their competitors and gain more insights to enhance their positions in the market. The competitive landscape section includes competitors' ecosystem, new product developments, partnerships, and mergers and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SEGMENTATION
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY CONSIDERED
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 BREAKUP OF PRIMARY PROFILES
    • 2.1.2 KEY INDUSTRY INSIGHTS
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
  • 2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
  • 2.6 ASSUMPTIONS FOR THE STUDY
  • 2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GEOMARKETING MARKET
  • 4.2 GEOMARKETING MARKET, BY COMPONENT, 2018-2023
  • 4.3 GEOMARKETING MARKET, BY SERVICE, 2018-2023
  • 4.4 GEOMARKETING MARKET, BY LOCATION, 2018-2023
  • 4.5 GEOMARKETING MARKET, BY DEPLOYMENT MODE, 2018-2023
  • 4.6 GEOMARKETING MARKET, BY VERTICAL, 2018-2023
  • 4.7 GEOMARKETING MARKET, MARKET GROWTH ACROSS COUNTRIES, 2018
  • 4.8 MARKET INVESTMENT SCENARIO

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing demand for location-based intelligence
      • 5.2.1.2 Growing use of location analytics and big data
      • 5.2.1.3 Wide acceptance of location-based applications among consumers
      • 5.2.1.4 Growing investment in digital marketing compared to conventional marketing
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Legal concerns and privacy threats
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Advancement in connected devices
      • 5.2.3.2 Opportunity in developing countries
      • 5.2.3.3 High demand for mobile computing and trending social media
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Lack of awareness, expertise, and other operational challenges
      • 5.2.4.2 Lack of uniform regulatory standards
  • 5.3 GEOMARKETING NOTIFICATION TYPES
    • 5.3.1 STATIC GEO-NOTIFICATIONS
    • 5.3.2 DYNAMIC GEO-NOTIFICATIONS
    • 5.3.3 PEER-TO-PEER GEONOTIFICATIONS
  • 5.4 CASE STUDIES
    • 5.4.1 XTREMEPUSH PLATFORM-MULTI-CHANNEL MARKETING PLATFORM HELPED TBC BANK GEOFENCE TARGET AREAS AND DELIVER LOCATION TRIGGERED PERSONALIZED MESSAGING TO APP USERS
    • 5.4.2 A EUROPEAN AIRLINE IMPROVED ITS CUSTOMER EXPERIENCE VIA PLOT PROJECTS SOLUTION
    • 5.4.3 A LEADING DUTCH DO-IT-YOURSELF RETAILER DRIVES IN-STORE SALES WITH MOBILEBRIDGE'S MOBILE ENGAGEMENT AND ANALYTICS SOLUTION
    • 5.4.4 GE HEALTHCARE PARTNERED WITH GALIGEO TO ACCESS BIG DATA USING LOCATION INTELLIGENCE TOOL
    • 5.4.5 VODAFONE PARTNERED WITH CLEVERTAP FOR IMPROVING ONBOARDING CAMPAIGN CTRS

6 GEOMARKETING MARKET, BY TECHNOLOGY

  • 6.1 INTRODUCTION
  • 6.2 BLUETOOTH
    • 6.2.1 BLUETOOTH-ENABLED DEVICES HELP MARKETERS LOCATE POTENTIAL CONSUMERS FOR A BETTER USER EXPERIENCE AND RELEVANT INFORMATION
  • 6.3 GLOBAL POSITIONING SYSTEM
    • 6.3.1 GPS CAPTURES LOCATION DATA USING THE USER'S LOCATION TO MEASURE AND OPTIMIZE MARKETING CAMPAIGNS
  • 6.4 RADIO-FREQUENCY IDENTIFICATION
    • 6.4.1 TRACKING IN-STORE PRODUCT MOVEMENT AND INVENTORY USING RFID TAGS TO DRIVE THE ADOPTION OF THESE TAGS
  • 6.5 WI-FI
    • 6.5.1 INCREASE IN WI-FI HOTSPOTS TO DRIVE THE ADOPTION OF WI-FI ACROSS RETAILERS
  • 6.6 NEAR-FIELD COMMUNICATION
    • 6.6.1 DELIVERING PERSONALIZED MESSAGES AND NOTIFICATIONS AT A SHORT RANGE TO INCREASE THE USE OF NFC IN MARKETING ACTIVITIES
  • 6.7 IBEACON
    • 6.7.1 INCREASING NUMBER OF IOS DEVICES TO PRESENT MASSIVE OPPORTUNITIES TO TARGET PREMIUM CUSTOMERS FOR MARKETERS

7 GEOMARKETING MARKET, BY COMPONENT

  • 7.1 INTRODUCTION
  • 7.2 SOFTWARE
    • 7.2.1 CONTENT MANAGEMENT
      • 7.2.1.1 Digital media companies to dynamically deliver content based on consumers' real-time location, search patterns, and social media
    • 7.2.2 LOCATION AND PREDICTIVE ANALYTICS
      • 7.2.2.1 Historic movements and purchasing history to deliver personalized experiences and content
    • 7.2.3 GEOFENCING
      • 7.2.3.1 Deployment of location-based messaging and geo-targeted coupons to provide mobile alerts and digital signage within specified areas
    • 7.2.4 REPORTING AND DATA VISUALIZATION
      • 7.2.4.1 Advancements in geospatial analytics integrated with AI and big data analytics to derive useful insights for consumer satisfaction
  • 7.3 SERVICES
    • 7.3.1 ADVISORY AND CONSULTING
      • 7.3.1.1 Higher RoI and reduced risks and complexities during deploying geomarketing solutions to drive the demand for consulting services
    • 7.3.2 DEPLOYMENT AND INTEGRATION
      • 7.3.2.1 Integration and deployment services to implement best-in-class solutions
    • 7.3.3 SUPPORT AND MAINTENANCE
      • 7.3.3.1 Technical experts to assist marketers in maintaining and updating software for reducing complexities

8 GEOMARKETING MARKET, BY LOCATION

  • 8.1 INTRODUCTION
  • 8.2 INDOOR
    • 8.2.1 DIGITALIZE TRADITIONAL ADVERTISING MEDIA TO GO BEYOND AWARENESS AND EXTEND CONSUMER ENGAGEMENT IN INDOOR LOCATIONS
  • 8.3 OUTDOOR
    • 8.3.1 OUTDOOR MEDIA TO REACH CONSUMERS "ON-THE-GO" IN OUTDOOR LOCATIONS

9 GEOMARKETING MARKET, BY DEPLOYMENT MODE

  • 9.1 INTRODUCTION
  • 9.2 CLOUD-BASED
    • 9.2.1 CLOUD-BASED GEOMARKETING SOLUTIONS ENABLE MARKETERS TO ACCESS CUSTOMER DATA WITH JUST ONE CLICK FROM ANYWHERE FOR BETTER CUSTOMER ENGAGEMENT
  • 9.3 ON-PREMISES
    • 9.3.1 ON-PREMISES GEOMARKETING SOLUTIONS TO GAIN POPULARITY AMONG MARKETERS THAT REQUIRE BETTER CONTROL OVER DATA

10 GEOMARKETING MARKET, BY VERTICAL

  • 10.1 INTRODUCTION
  • 10.2 RETAIL AND ECOMMERCE
    • 10.2.1 GEOMARKETING CAMPAIGNS HELP ENTERPRISES REACH THEIR CONSUMERS AT THE RIGHT PLACE AND RIGHT TIME
  • 10.3 HEALTHCARE AND LIFE SCIENCES
    • 10.3.1 LOCATION DATA FOR POPULATION HEALTH MANAGEMENT TO TARGET AREAS FOR MARKETING, SALES, AND PUBLIC AWARENESS CAMPAIGNS
  • 10.4 TRAVEL AND HOSPITALITY
    • 10.4.1 GEOMARKETING TO INCREASE CUSTOMER ENGAGEMENT AND ENHANCE PERSONALIZED EXPERIENCES
  • 10.5 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.5.1 SHIFT OF INSURERS' FOCUS FROM PRODUCT-BASED TO CUSTOMER-CENTRIC STRATEGIES TO DRIVE THE ADOPTION OF GEOMARKETING SOLUTIONS
  • 10.6 MEDIA AND ENTERTAINMENT
    • 10.6.1 GEOMARKETING HELPS MEDIA COMPANIES UNDERSTAND AUDIENCES, REFINE MARKETING ACTIVITIES, AND IMPROVE CUSTOMER ENGAGEMENT
  • 10.7 TELECOMMUNICATIONS AND IT
    • 10.7.1 TELECOM OPERATORS USE LOCATION DATA TO ENHANCE LOCATION INTELLIGENCE AND DETERMINE AREAS FOR CAPITAL INVESTMENTS
  • 10.8 OTHERS

11 GEOMARKETING MARKET, BY REGION

  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    • 11.2.1 UNITED STATES
      • 11.2.1.1 Rise in deployment of geomarketing services in various verticals
    • 11.2.2 CANADA
      • 11.2.2.1 Investment in infrastructure development to provide opportunities for geomarketing vendors
  • 11.3 EUROPE
    • 11.3.1 UNITED KINGDOM
      • 11.3.1.1 Implementation of advanced geomarketing technologies to increase business efficiency
    • 11.3.2 GERMANY
      • 11.3.2.1 Government initiatives to aid the growth of geomarketing services
    • 11.3.3 FRANCE
      • 11.3.3.1 Continuous growth in R&D spending to develop modern geomarketing solutions
    • 11.3.4 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • 11.4.1 AUSTRALIA AND NEW ZEALAND
      • 11.4.1.1 Government to use location-based services to warn citizens of probable disasters
    • 11.4.2 CHINA
      • 11.4.2.1 Robust retail infrastructure and strong telecom operators to drive the growth of the geomarketing market
    • 11.4.3 JAPAN
      • 11.4.3.1 Growing use of GPS-enabled solutions to drive the growth of geomarketing
    • 11.4.4 SINGAPORE
      • 11.4.4.1 Rising adoption of smartphones and increasing beacon infrastructure to increase the growth of geomarketing
    • 11.4.5 REST OF APAC
  • 11.5 MIDDLE EAST AND AFRICA
    • 11.5.1 ISRAEL
      • 11.5.1.1 Technological innovations in Israel to fuel the adoption of geomarketing
    • 11.5.2 QATAR
      • 11.5.2.1 Technological sector in Qatar to attract heavy investments in the country
    • 11.5.3 UNITED ARAB EMIRATES
      • 11.5.3.1 Government initiatives to offer enhanced geomarketing services
    • 11.5.4 SOUTH AFRICA
      • 11.5.4.1 Large number of smartphone users to increase the demand for geomarketing
    • 11.5.5 REST OF MIDDLE EAST AND AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 BRAZIL
      • 11.6.1.1 Fast internet penetration and growth of mobile-based applications to enable wide adoption of geomarketing services
    • 11.6.2 MEXICO
      • 11.6.2.1 Rapid infrastructural developments to offer opportunities for geomarketing service providers
    • 11.6.3 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 COMPETITIVE LEADERSHIP MAPPING
    • 12.1.1 VISIONARY LEADERS
    • 12.1.2 INNOVATORS
    • 12.1.3 DYNAMIC DIFFERENTIATORS
    • 12.1.4 EMERGING COMPANIES
  • 12.2 STRENGTH OF PRODUCT PORTFOLIO (31 PLAYERS)
  • 12.3 BUSINESS STRATEGY EXCELLENCE (31 PLAYERS)
  • 12.4 RANKING OF KEY PLAYERS FOR THE GEOMARKETING MARKET, 2018

13 COMPANY PROFILES

  • 13.1 INTRODUCTION

(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.2 GOOGLE
  • 13.3 MICROSOFT
  • 13.4 IBM
  • 13.5 CISCO
  • 13.6 ORACLE
  • 13.7 ADOBE
  • 13.8 SALESFORCE
  • 13.9 ESRI
  • 13.10 SOFTWARE AG
  • 13.11 ERICSSON
  • 13.12 QUALCOMM
  • 13.13 XTREMEPUSH
  • 13.14 PLOT PROJECTS
  • 13.15 ROVER
  • 13.16 MOBILEBRIDGE
  • 13.17 HYPER
  • 13.18 REVEAL MOBILE
  • 13.19 GALIGEO
  • 13.20 NAVIGINE
  • 13.21 CLEVERTAP
  • 13.22 URBAN AIRSHIP
  • 13.23 BLUEDOT INNOVATION
  • 13.24 MERKLE
  • 13.25 FOURSQUARE
  • 13.26 LOCATIONGURU
  • 13.27 OTHER KEY PLAYERS
    • 13.27.1 SAKSOFT
    • 13.27.2 CELECT
    • 13.27.3 BRILLIO
    • 13.27.4 PURPLE WI-FI
    • 13.27.5 GEOMOBY
    • 13.27.6 QUUPPA

Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 AVAILABLE CUSTOMIZATION
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS
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