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세계의 적응형 학습 시장 예측(-2025년) : 플랫폼, 서비스

Adaptive Learning Market by Component (Platform and Services), Application, Deployment (Cloud and On-premises), End User (Academic (K-12 and Higher Education) and Enterprise (SME and Large Enterprise)), and Region - Global Forecast to 2025

리서치사 MarketsandMarkets
발행일 2020년 06월 상품 코드 941881
페이지 정보 영문 160 Pages
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세계의 적응형 학습 시장 예측(-2025년) : 플랫폼, 서비스 Adaptive Learning Market by Component (Platform and Services), Application, Deployment (Cloud and On-premises), End User (Academic (K-12 and Higher Education) and Enterprise (SME and Large Enterprise)), and Region - Global Forecast to 2025
발행일 : 2020년 06월 페이지 정보 : 영문 160 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 적응형 학습 시장은 예측기간 중 22.7%의 CAGR로 확대되어 2020년 19억 달러에서 2025년에는 53억 달러 규모로 성장할 것으로 예측됩니다. 온라인 교육 산업은 빠르게 변화하고 있으며, 디지털 러닝의 도입은 확실히 진행되고 있습니다. 이 디지털화 시대에서 교육기관과 기업은 적응형 학습 솔루션을 효과적으로 이용해 eEducation 컴포넌트의 확장에 집중하고 있습니다.

세계의 적응형 학습(Adaptive Learning) 시장을 조사했으며, 시장 정의와 개요, 밸류체인, 시장 성장에 대한 각종 영향요인 분석, 시장 규모 추정과 예측, 용도·컴포넌트·도입 방식·최종사용자·지역/주요 국가 등 각종 세분화별 내역, 경쟁 상황, 주요 기업 개요 등을 정리했습니다.

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 주요 인사이트

제5장 시장 개요와 산업 동향

  • 서론
  • COVID-19 시대의 시장 시나리오
  • 현재 시장 동향과 기술 분석
  • 비지니스 모델
  • 시장 역학
    • 성장 촉진요인
    • 성장 억제요인
    • 시장 기회
    • 과제
  • 규제 영향
  • 이용 사례

제6장 시장 분석과 예측 : 용도별

  • 서론
  • 교육용 IT 기업
  • 교육기관

제7장 시장 분석과 예측 : 컴포넌트별

  • 서론
  • 플랫폼
  • 서비스
    • 전문 서비스
    • 매니지드 서비스

제8장 시장 분석과 예측 : 도입 방식별

  • 서론
  • 클라우드
  • 온프레미스

제9장 시장 분석과 예측 : 최종사용자별

  • 서론
  • 학술기관
    • K-12
    • 대학
  • 기업
    • 중소기업
    • 대기업

제10장 시장 분석과 예측 : 지역·주요 국가별

  • 서론
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 영국
    • 독일
    • 프랑스
    • 기타
  • 아시아태평양
    • 중국
    • 일본
    • 호주·뉴질랜드
    • 기타
  • 중동 및 아프리카
    • 사우디아라비아왕국
    • 남아프리카공화국
    • 기타
  • 라틴아메리카
    • 브라질
    • 멕시코
    • 기타

제11장 경쟁 상황

  • 경쟁 리더십 매핑
  • 제품 포트폴리오의 강점
  • 사업 전략의 우수성

제12장 기업 개요

  • 서론
  • MCGRAW-HILL
  • PEARSON
  • CURRICULUM ASSOCIATES
  • WILEY
  • ISTATION
  • AREA9 LYCEUM
  • SCOOTPAD
  • COGBOOKS
  • VITALSOURCE
  • DREAMBOX
  • IMPELSYS
  • MATHSPACE
  • FULCRUM LABS
  • KNOWRE
  • FOLLETT
  • IMAGINE LEARNING
  • CEREGO
  • REALIZEIT
  • K12
  • HOUGHTON MIFFLIN HARCOURT

제13장 부록

KSM 20.07.01

LIST OF TABLES

  • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019
  • TABLE 2 FACTOR ANALYSIS
  • TABLE 3 RECENT ACQUISITIONS, 2018-2020
  • TABLE 4 BREAKUP OF ADAPTIVE LEARNING TOOLS
  • TABLE 5 PARTNERSHIPS, 2019-2020
  • TABLE 6 NEW PRODUCT/SERVICE LAUNCHES AND ENHANCEMENTS, 2019-2020
  • TABLE 7 ACQUISITIONS, 2018-2020
  • TABLE 8 ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 9 PLATFORM: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 10 SERVICES: ADAPTIVE LEARNING MARKET SIZE, BY TYPE 2018-2025 (USD MILLION)
  • TABLE 11 SERVICES: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 12 PROFESSIONAL SERVICES: ADAPTIVE LEARNING MARKET SIZE, BY TYPE 2018-2025 (USD MILLION)
  • TABLE 13 PROFESSIONAL SERVICES: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 14 CONSULTING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 15 IMPLEMENTATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 16 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 17 MANAGED SERVICES: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 18 ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 19 CLOUD: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 20 ON-PREMISES: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 21 ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 22 ACADEMIC: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 23 ACADEMIC: ADAPTIVE LEARNING MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
  • TABLE 24 K-12 MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 25 HIGHER EDUCATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 26 ENTERPRISE: ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 27 ENTERPRISE: ADAPTIVE LEARNING MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
  • TABLE 28 SMALL AND MEDIUM-SIZED ENTERPRISE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 29 LARGE ENTERPRISE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 30 ADAPTIVE LEARNING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 31 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 32 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 33 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
  • TABLE 34 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 35 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 36 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY ACADEMIC, 2018-2025 (USD MILLION)
  • TABLE 37 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY ENTERPRISE, 2018-2025 (USD MILLION)
  • TABLE 38 NORTH AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 39 UNITED STATES: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 40 UNITED STATES: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 41 UNITED STATES: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 42 CANADA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 43 CANADA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 44 CANADA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 45 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 46 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 47 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
  • TABLE 48 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 49 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 50 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY ACADEMIC, 2018-2025 (USD MILLION)
  • TABLE 51 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY ENTERPRISE, 2018-2025 (USD MILLION)
  • TABLE 52 EUROPE: ADAPTIVE LEARNING MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 53 UNITED KINGDOM: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 54 UNITED KINGDOM: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 55 UNITED KINGDOM: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 56 GERMANY: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 57 GERMANY: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 58 GERMANY: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 59 FRANCE: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 60 FRANCE: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 61 FRANCE: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 62 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 63 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 64 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
  • TABLE 65 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 66 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 67 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY ACADEMIC, 2018-2025 (USD MILLION)
  • TABLE 68 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY ENTERPRISE, 2018-2025 (USD MILLION)
  • TABLE 69 ASIA PACIFIC: ADAPTIVE LEARNING MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 70 CHINA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 71 CHINA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 72 CHINA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 73 JAPAN: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 74 JAPAN: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 75 JAPAN: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 76 AUSTRALIA AND NEW ZEALAND: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 77 AUSTRALIA AND NEW ZEALAND: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 78 AUSTRALIA AND NEW ZEALAND: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 79 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 80 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 81 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
  • TABLE 82 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 83 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 84 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY ACADEMIC, 2018-2025 (USD MILLION)
  • TABLE 85 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY ENTERPRISE, 2018-2025 (USD MILLION)
  • TABLE 86 MIDDLE EAST AND AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 87 KINGDOM OF SAUDI ARABIA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 88 KINGDOM OF SAUDI ARABIA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 89 KINGDOM OF SAUDI ARABIA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 90 SOUTH AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 91 SOUTH AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 92 SOUTH AFRICA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 93 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 94 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
  • TABLE 95 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
  • TABLE 96 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 97 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 98 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY ACADEMIC, 2018-2025 (USD MILLION)
  • TABLE 99 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY ENTERPRISE, 2018-2025 (USD MILLION)
  • TABLE 100 LATINA AMERICA: ADAPTIVE LEARNING MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 101 BRAZIL: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 102 BRAZIL: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 103 BRAZIL: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)
  • TABLE 104 MEXICO: ADAPTIVE LEARNING MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 105 MEXICO: ADAPTIVE LEARNING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 106 MEXICO: ADAPTIVE LEARNING MARKET SIZE, BY END USER, 2018-2025 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
  • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
  • FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
  • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
  • FIGURE 6 ADAPTIVE LEARNING MARKET: RESEARCH DESIGN
  • FIGURE 7 DATA TRIANGULATION
  • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE ADAPTIVE LEARNING MARKET
  • FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PLATFORM AND SERVICES OF THE ADAPTIVE LEARNING MARKET
  • FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 TOP-DOWN (DEMAND SIDE): SHARE OF THE ADAPTIVE LEARNING MARKET
  • FIGURE 11 ADAPTIVE LEARNING MARKET SIZE, 2018-2025
  • FIGURE 12 PLATFORM SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020
  • FIGURE 13 CLOUD SEGMENT TO ACCOUNT FOR A HIGHER MARKET SHARE IN 2020
  • FIGURE 14 ACADEMIC SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020
  • FIGURE 15 RISING DEMAND FOR ELEARNING AND PERSONALIZED LEARNING TO DRIVE THE MARKET GROWTH
  • FIGURE 16 PLATFORM SEGMENT AND CHINA TO ACCOUNT FOR HIGH MARKET SHARES IN ASIA PACIFIC IN 2020
  • FIGURE 17 MEXICO TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 18 KEY STRATEGIES ADOPTED BY LEADING PLAYERS IN THE ADAPTIVE LEARNING MARKET DURING 2019-2020
  • FIGURE 19 MARKET EVALUATION FRAMEWORK, 2018-2020
  • FIGURE 20 ADAPTIVE LEARNING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 21 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 22 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGE DURING THE FORECAST PERIOD
  • FIGURE 23 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 25 ENTERPRISE SEGMENT TO WITNESS A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 26 HIGHER EDUCATION SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 27 SMALL AND MEDIUM-SIZED ENTERPRISE SEGMENT TO WITNESS A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 28 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 29 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 30 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 31 ADAPTIVE LEARNING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2020
  • FIGURE 32 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN ADAPTIVE LEARNING MARKET
  • FIGURE 33 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN ADAPTIVE LEARNING MARKET
  • FIGURE 34 MCGRAW-HILL: COMPANY SNAPSHOT
  • FIGURE 35 MCGRAW-HILL: SWOT ANALYSIS
  • FIGURE 36 PEARSON: COMPANY SNAPSHOT
  • FIGURE 37 PEARSON: SWOT ANALYSIS
  • FIGURE 38 CURRICULUM ASSOCIATES: SWOT ANALYSIS
  • FIGURE 39 WILEY: COMPANY SNAPSHOT
  • FIGURE 40 WILEY: SWOT ANALYSIS
  • FIGURE 41 ISTATION: SWOT ANALYSIS

"Rising demand for eLearning solutionsto drivethe market growth"

The global adaptive learning market size is projected to grow from USD 1.9 billion in 2020 to USD 5.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 22.7% during the forecast period. eLearning helps individuals to gain access to content at any time of the day across the globe. When new innovative tools or practices are launched in the digital technology market space, eLearning helps learners adopt these new changes rapidly and efficiently.

The online education industry is transforming rapidly, and it is evident with the growing adoption of digital learning. In this digital era, most educational institutes and enterprises are widely concentrated on the amplification of the eEducation component with the use of effective adaptive learning solutions. Educational institutes and enterprises further understand the importance of eLearning, as it saves cost, time, and efforts. Adaptive learning solutions allow learners to learn at their own pace throughout a course. This leads to increased levels of satisfaction and course-completion rates and encourages interactions between tutors and learners. It further enables tutors to provide one-to-one instructions and assess the capabilities of the learner seamlessly.

According to the Online Learning Consortium (OLC), more than 90% of learners stated that online learning was better than traditional classroom learning. According to Digital Learning Compass, more than six million students opted for at least one online course in 2015. This trend is growing due to continuous improvements in the network infrastructure and the increasing adoption of the Learning Management System (LMS). Massive Open Online Courses (MOOCs) are also gaining popularity among young learners, and more than 1,000 MOOCs have been announced to date. This illustrates an increasing demand for online education. The growing demand for online education is compelling educational institutes and enterprises to invest in adaptive learning platform and services. In the coming years, this ongoing trend of online education and eLearning is expected to drive the growth of the adaptive learning market.

Enterprise segment to grow at higher growth rateduring the forecast period

Organizations and institutions in business domains, apart from the education sector, have been classified as enterprises in the report. Enterprise users include organizations catering to various verticals, such as retail, government, healthcare, and Banking, Financial Services, and Insurance (BFSI). Corporate users implement these solutions as a tool to train and assess employees for providing various instructions and suggestions. Real-time mass notification solutions helpenterprise management to deploy faster communication among its employees about new policies and other instructions. This segment is further classified into Small and Medium-sized Enterprise (SME) and large enterprise on the basis of the number of employees in the organization.

Professional servicessegmentto record a higher market share during the forecast period

Professional services are categorized into three types:consulting, implementation, and support and maintenance. Professional services are mostly post-sales services that are delivered to customers after the purchase of a product. These customized, knowledge-based services being offered to clients fall under the professional services category. Sometimes, new technology solutions must be merged with the existing legacy Information Technology (IT) infrastructures, so that critical applications can be upgraded, and better ways can be implemented to manage and store data. These services constitute an integral part in deploying the solution on-board, imparting training, and handling and maintaining the software. Professional services include solution designing, planning,deploying, and upgrading, and consulting services.

Support and maintenance segment to hold the highest market shareduring the forecast period

Among professional services, support and maintenance services to hold the highest market share during the forecast period. Support and maintenance services include the support related to the use of an adaptive learning platform. Customer-focused support systems and teams help organizations reap maximum benefits from their adaptive learning investments. Vendors provide various levels of support and maintenance programs, such as standard and extended support, designed to meet customer needs. These services also include the support provided during pre- and post-installation and maintenance exercises, fundamentally accommodated for data and solution support. Support and maintenance services can be offered from remote locations by means of web conferencing, phones, and ticketing frameworks, or by onsite help.

Asia Pacific to record the highest growth rateduring the forecast period

The APAC region consists of many emerging economies, such as Australia, India, China, Japan, and Singapore. The high adoption rate of new technologies has made this region a lucrative market for the education industry, and due to this, the adaptive learning market in APAC is expected to grow at the highest rate. In addition, countries in the region are taking aggressive initiatives to upsurge their IT infrastructure, enabling commercial users to adopt cutting-edge technologies.

The APAC region emerges as the fastest-growing market for adaptive learning solutions as well. Academic institutions and corporates in the region have started adopting adaptive learning solutions and other eLearning solutions. Vendors are offering a wide range of flexible solutions to provide a continuous learning environment. APAC countries are also considerably contributing to the growth of the adaptive leaning market. The rapid adoption of adaptive learning tools by early adopters in this region has made APAC an attractive market, but the growth is fragmented, and various regional players have specialized offerings making the adaptive learning ecosystem competitive.

The demand for custom eLearning content and technologies is one of the factors driving the APAC adaptive learning market. The region continues to be the largest exporter and consumer of education services. APAC countries differ greatly, some being among the most technologically developed, while others still showing signs of major weaknesses in terms of adopting latest technologies. The lack of technological access in developing nations and lack of knowledge among end users pose barriers that limit the global educational technology providers from entering Asian countries.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the adaptive learningmarket.

  • By Company Type: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-level - 45%, Directors - 30%, and Managers - 25%
  • By Region: North America - 40%,Europe- 30%, APAC- 20%,and RoW- 10%

Key players profiled in the adaptive learning market report include McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum(US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego(US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US). These players have adopted various growth strategies, such as partnerships and new service launches to expand their presence further in the adaptive learning market and broaden their customer base.

Research coverage

The market studycoversthe adaptive learningmarket across different segments. It aims at estimating the market size and the growth potential of this market across by component (platform and services), application, deployment (cloud and on-premises), end user (academic and enterprise), and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall adaptive learningmarket and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
    • 1.6.2 YEARS CONSIDERED FOR THE STUDY
  • 1.7 CURRENCY CONSIDERED
  • 1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
  • 2.4 MARKET FORECAST
  • 2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.5.1 ASSUMPTIONS FOR THE STUDY
    • 2.5.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE ADAPTIVE LEARNING MARKET
  • 4.2 ADAPTIVE LEARNING MARKET IN ASIA PACIFIC, BY COMPONENT AND COUNTRY
  • 4.3 ADAPTIVE LEARNING MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 ADAPTIVE LEARNING MARKET SCENARIO IN THE COVID-19 ERA
  • 5.3 CURRENT MARKET TRENDS AND TECHNOLOGY ANALYSIS
    • 5.3.1 CURRENT MARKET TRENDS
      • 5.3.1.1 Competitive scenario
    • 5.3.2 TECHNOLOGY TRENDS
  • 5.4 BUSINESS MODEL
    • 5.4.1 PARTNERSHIPS
    • 5.4.2 NEW PRODUCT LAUNCHES
    • 5.4.3 ACQUISITIONS
  • 5.5 MARKET DYNAMICS
    • 5.5.1 DRIVERS
      • 5.5.1.1 Rising demand for eLearning solutions
      • 5.5.1.2 Rising demand for personalized learning
      • 5.5.1.3 Government initiatives for adaptive learning solutions
    • 5.5.2 RESTRAINTS
      • 5.5.2.1 Low end user motivation and engagement to adopt adaptive learning solutions
    • 5.5.3 OPPORTUNITIES
      • 5.5.3.1 Boosting the use of blended learning technology
      • 5.5.3.2 Increasing demand for gamification in adaptive learning to provide opportunities for adaptive learning vendors
      • 5.5.3.3 Growing use of cloud computing among organizations and educational institutes to motivate learners to adopt web-based adaptive solutions
    • 5.5.4 CHALLENGES
      • 5.5.4.1 High cost of producing eLearning content
      • 5.5.4.2 Lack of skilled trainers and instructors
  • 5.6 REGULATORY IMPLICATIONS
    • 5.6.1 RIGHT TO EDUCATION
    • 5.6.2 NATIONAL SCIENCE EDUCATION STANDARDS
    • 5.6.3 INTERNATIONAL STANDARD CLASSIFICATION OF EDUCATION
    • 5.6.4 EUROPEAN NETWORK FOR QUALITY ASSURANCE IN HIGHER EDUCATION
    • 5.6.5 AUSTRALIAN EDUCATION ACT
    • 5.6.6 EDUCATION SERVICES FOR OVERSEAS STUDENTS ACT
    • 5.6.7 FUNDAMENTAL LAW OF EDUCATION
    • 5.6.8 COMPULSORY EDUCATION LAW OF THE PEOPLE'S REPUBLIC OF CHINA
    • 5.6.9 SOUTH AFRICAN SCHOOLS ACT, NO. 84 OF 1996
    • 5.6.10 THE EDUCATION ACT 2011
    • 5.6.11 EVERY STUDENT SUCCEEDS ACT
    • 5.6.12 FUND FOR MAINTENANCE AND DEVELOPMENT OF THE FUNDAMENTAL EDUCATION AND VALORIZATION OF TEACHING
  • 5.7 USE CASES
    • 5.7.1 USE CASE 1: DREAMBOX
    • 5.7.2 USE CASE 2: SMART SPARROW (NOW PEARSON)
    • 5.7.3 USE CASE 3: KNEWTON (NOW WILEY)
    • 5.7.4 USE CASE 4: REALIZEIT
    • 5.7.5 USE CASE 5: COGBOOKS

6 ADAPTIVE LEARNING MARKET, BY APPLICATION

  • 6.1 INTRODUCTION
  • 6.2 EDTECH COMPANIES
  • 6.3 EDUCATIONAL INSTITUTES

7 ADAPTIVE LEARNING MARKET, BY COMPONENT

  • 7.1 INTRODUCTION
    • 7.1.1 COMPONENT: ADAPTIVE LEARNING MARKET DRIVERS
  • 7.2 PLATFORM
  • 7.3 SERVICES
    • 7.3.1 PROFESSIONAL SERVICES
      • 7.3.1.1 Consulting
      • 7.3.1.2 Implementation
      • 7.3.1.3 Support and maintenance
    • 7.3.2 MANAGED SERVICES

8 ADAPTIVE LEARNING MARKET, BY DEPLOYMENT

  • 8.1 INTRODUCTION
    • 8.1.1 DEPLOYMENT: ADAPTIVE LEARNING MARKET DRIVERS
  • 8.2 CLOUD
  • 8.3 ON-PREMISES

9 ADAPTIVE LEARNING MARKET, BY END USER

  • 9.1 INTRODUCTION
    • 9.1.1 END USER: ADAPTIVE LEARNING MARKET DRIVERS
  • 9.2 ACADEMIC
    • 9.2.1 K-12
    • 9.2.2 HIGHER EDUCATION
  • 9.3 ENTERPRISE
    • 9.3.1 SMALL AND MEDIUM-SIZED ENTERPRISE
    • 9.3.2 LARGE ENTERPRISE

10 ADAPTIVE LEARNING MARKET, BY REGION

  • 10.1 INTRODUCTION
    • 10.1.1 REGION: ADAPTIVE LEARNING MARKET DRIVERS
  • 10.2 NORTH AMERICA
    • 10.2.1 UNITED STATES
    • 10.2.2 CANADA
  • 10.3 EUROPE
    • 10.3.1 UNITED KINGDOM
    • 10.3.2 GERMANY
    • 10.3.3 FRANCE
    • 10.3.4 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 CHINA
    • 10.4.2 JAPAN
    • 10.4.3 AUSTRALIA AND NEW ZEALAND
    • 10.4.4 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST AND AFRICA
    • 10.5.1 KINGDOM OF SAUDI ARABIA
    • 10.5.2 SOUTH AFRICA
    • 10.5.3 REST OF MIDDLE EAST AND AFRICA
  • 10.6 LATINA AMERICA
    • 10.6.1 BRAZIL
    • 10.6.2 MEXICO
    • 10.6.3 REST OF LATINA AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 COMPETITIVE LEADERSHIP MAPPING
    • 11.1.1 VISIONARY LEADERS
    • 11.1.2 INNOVATORS
    • 11.1.3 DYNAMIC DIFFERENTIATORS
    • 11.1.4 EMERGING COMPANIES
  • 11.2 STRENGTH OF PRODUCT PORTFOLIO
  • 11.3 BUSINESS STRATEGY EXCELLENCE

12 COMPANY PROFILES (Business Overview, Solutions Offered, Recent Developments, and SWOT Analysis)*

  • 12.1 INTRODUCTION
  • 12.2 MCGRAW-HILL
  • 12.3 PEARSON
  • 12.4 CURRICULUM ASSOCIATES
  • 12.5 WILEY
  • 12.6 ISTATION
  • 12.7 AREA9 LYCEUM
  • 12.8 SCOOTPAD
  • 12.9 COGBOOKS
  • 12.10 VITALSOURCE
  • 12.11 DREAMBOX
  • 12.12 IMPELSYS
  • 12.13 MATHSPACE
  • 12.14 FULCRUM LABS
  • 12.15 KNOWRE
  • 12.16 FOLLETT
  • 12.17 IMAGINE LEARNING
  • 12.18 CEREGO
  • 12.19 REALIZEIT
  • 12.20 K12
  • 12.21 HOUGHTON MIFFLIN HARCOURT
  • 12.22 RIGHT-TO-WIN

Details on Business Overview, Solutions Offered, Recent Developments, and SWOT Analysis might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 AVAILABLE CUSTOMIZATION
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
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