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시장보고서
상품코드
1272071
세계의 오토바이 시장 전망(-2027년)Motorcycle Market Forecast till 2027 |
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이 보고서는 세계 오토바이(Motorcycle) 시장을 조사 분석하여 시장 역학, 지역 및 부문 분석, 기업 프로파일 등을 제공합니다.
목차
제1장 주요 요약
제2장 시장 서론
제3장 조사 방법
제4장 시장 역학
- 성장 촉진요인
- 중간 소득층 증가
- 신형 오토바이와 스포츠 활동이 새로운 소비자를 유치
- 성장 억제요인
- 고급 오토바이의 높은 가격
- 기회
- 모험관광에서의 오토바이 사용 증가
제5장 시장 요인 분석
- Porter's Five Forces 모델
- 공급망 분석
- 설계와 개발
- 원재료/부품 공급
- 오토바이 제조
- 오토바이 판매
- 소비자/구매자
제6장 세계의 이륜차 시장 : 유형별
- 개요
- 어드벤처
- 크루저
- 스포츠
- 스탠다드
- 투어링
- 세계의 이륜차 시장, 신규 등록 : 유형별(2019년-2027년)
제7장 세계의 이륜차 시장 : 국가별
- 개요
- 세계의 이륜차 시장, 신규 등록 : 국가별(2019년-2027년)
- 중국
- 인도
- 미국
- 브라질
- 멕시코
제8장 경쟁 구도
- 경쟁 개요
- 시장 점유율 분석
- 인도 시장 점유율 분석
- 중국 시장 점유율 분석
- 미국 시장 점유율 분석
- 브라질 시장 점유율 분석
- 멕시코 시장 점유율 분석
- 경쟁 벤치마킹
- 주요 발전과 성장 전략
- 제품 발매
- 확장
- 합의 및 협력
제9장 기업 개요
- SUZUKI MOTOR CORPORATION
- POLARIS INDUSTRIES, INC.
- HONDA MOTOR CO., LTD
- YAMAHA MOTOR CO., LTD
- HARLEY-DAVIDSON, INC.
- PIERER MOBILITY AG
- BMW AG
- KAWASAKI HEAVY INDUSTRIES, LTD.
- TRIUMPH Motorcycle
- EICHER MOTORS LIMITED(ROYAL ENFIELD)
- HERO MOTOCORP LTD.
- BAJAJ AUTO LTD
- TVS MOTOR COMPANY
- DUCATI MOTOR HOLDING S.P.A.
제10장 부록
LSH 23.05.24Market Overview
A motorcycle, also referred to as a bike or motorbike, is a two-wheeled vehicle manufactured using metallic and fiber frames. Motorcycle are designed in various forms to serve different purposes such as sports activities, commuting, long-distance travel, racing, and off-road riding. With the increase in the middle-class population worldwide, there is a growing demand for affordable and efficient modes of transportation, with Motorcycle being seen as a viable option. Additionally, the lack of well-established public transportation in rural areas and the increase in disposable income has led to a significant rise in demand for Motorcycle and scooters.
Motorcycle are classified into different types, such as on-road Motorcycle, off-road Motorcycle, and scooters. On-road Motorcycle are primarily designed for use on paved roads, while off-road Motorcycle, also known as dirt bikes, are manufactured specifically for off-road racing events on unpaved tracks. Scooters, on the other hand, are lightweight and easy-to-ride Motorcycle that are popular among motorcycle riders, and they have more built-in storage space compared to conventional Motorcycle.
Segment Overview
The segmentation of the Motorcycle market based on fusion application includes postures and handlers. In 2021, the posture segment contributed to the majority of the Motorcycle market revenue. The growing trend of customization and an increase in the number of sport bike users are some of the factors driving market growth. However, over the forecast period, the handler's category is expected to grow the fastest due to the rising popularity among riders seeking a comfortable ride with advanced driving systems.
The Motorcycle market has been divided by end-users into five categories: cruiser, adventure, touring, standard, and sports. In 2021, the cruiser segment dominated the market and is projected to grow faster during the forecast period of 2019-2027. The growth is primarily due to increased comfort and luxury feel with advancements in technology. Furthermore, major market players' initiatives to enhance cruiser bike design and fuel efficiency are expected to drive market growth. However, the adventure category is expected to be the fastest-growing segment over the forecast period, driven by the growing popularity of adventure and long-distance touring on bikes.
Regional Analysis
According to regional analysis, the Asia Pacific region emerged as a significant contributor to the market revenue in 2021. This can be attributed to the region's rapid urbanization and strong demand for Motorcycle, particularly in China and India. In fact, these two countries, along with Indonesia and Vietnam, were identified as major revenue generators for the market in the Asia Pacific region by Infineum International Limited.
China and Taiwan are particularly noteworthy due to their high processing capacities and ample raw materials, making them key locations for motorcycle manufacturing. As a result, the Asia Pacific region is a major revenue-generating area for Motorcycle, with a higher demand compared to other regions.
Major Players
Key players in the market includes Suzuki Motor Corporation (Japan), Honda Motor Co., Ltd. (Japan), Kawasaki Heavy Industries, Ltd. (Japan), Polaris Industries, Inc. (US), Ducati Motor Holding S.p.A. (Italy), BMW AG (Germany), Triumph Motorcycle (UK), Bajaj Auto Ltd. (India), TVS Motor Company (India), Yamaha Motor Co., Ltd. (Japan), Harley-Davidson, Inc. (US), PIERER Mobility AG (Austria), Hero MotoCorp Ltd. (India), and Eicher Motors Limited (India),
COVID 19 Impacts
The COVID-19 pandemic has had a significant impact on the global Motorcycle market. Due to the imposition of lockdowns and restrictions on movement, the demand for Motorcycle declined sharply in 2020. Many people postponed their purchase plans due to financial uncertainty and a lack of mobility requirements, resulting in reduced sales.
In addition, the closure of factories and supply chain disruptions caused a shortage of raw materials and parts, leading to a reduction in production levels. The lockdowns also affected the supply of Motorcycle and led to the closure of many dealerships, affecting the distribution channels.
However, the market is expected to recover in the coming years as the situation normalizes and economies reopen. As people seek to avoid public transportation and maintain social distancing, there is likely to be an increased demand for personal mobility options such as Motorcycle. Moreover, the growing popularity of electric Motorcycle is expected to drive the market growth in the coming years.
TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
- 1.1 MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1 GLOBAL Motorcycle MARKET, BY TYPE
- 1.1.2 GLOBAL Motorcycle MARKET, BY COUNTRY
2 MARKET INTRODUCTION
- 2.1 DEFINITION
- 2.2 SCOPE OF THE STUDY
- 2.3 LIST OF ASSUMPTIONS
- 2.4 MARKET STRUCTURE
3 RESEARCH METHODOLOGY
- 3.1 RESEARCH PROCESS
- 3.2 PRIMARY RESEARCH
- 3.3 SECONDARY RESEARCH
- 3.4 MARKET SIZE ESTIMATION
- 3.5 TOP-DOWN AND BOTTOM-UP APPROACH
- 3.6 FORECAST MODEL
4 MARKET DYNAMICS
- 4.1 DRIVERS
- 4.1.1 RISE IN THE MIDDLE-INCOME POPULATION
- 4.1.2 NEW MOTORCYCLE MODELS AND SPORTS ACTIVITIES ARE ATTRACTING NEW CONSUMERS
- 4.2 RESTRAINT
- 4.2.1 HIGH PRICES OF LUXURY Motorcycle
- 4.3 OPPORTUNITIES
- 4.3.1 INCREASED USE OF Motorcycle IN ADVENTURE TOURISM
5 MARKET FACTOR ANALYSIS
- 5.1 PORTER'S FIVE FORCES MODEL
- 5.1.1 THREAT OF NEW ENTRANTS
- 5.1.2 BARGAINING POWER OF SUPPLIERS
- 5.1.3 BARGAINING POWER OF BUYERS
- 5.1.4 THREAT OF SUBSTITUTES
- 5.1.5 INTENSITY OF RIVALRY
- 5.2 SUPPLY CHAIN ANALYSIS
- 5.2.1 DESIGN & DEVELOPMENT
- 5.2.2 RAW MATERIAL/COMPONENT SUPPLY
- 5.2.3 MOTORCYCLE MANUFACTURE
- 5.2.4 MOTORCYCLE DISTRIBUTION
- 5.2.5 CONSUMERS/BUYERS
6 GLOBAL Motorcycle MARKET, BY TYPE
- 6.1 OVERVIEW
- 6.1.1 ADVENTURE
- 6.1.2 CRUISER
- 6.1.3 SPORTS
- 6.1.4 STANDARD
- 6.1.5 TOURING
- 6.2 GLOBAL Motorcycle MARKET, NEW REGISTRATION, BY TYPE, 2019-2027
7 GLOBAL Motorcycle MARKET, BY COUNTRY
- 7.1 OVERVIEW
- 7.2 GLOBAL Motorcycle MARKET, NEW REGISTRATION, BY COUNTRY, 2019-2027
- 7.2.1 CHINA
- 7.2.1.1 OVERVIEW
- 7.2.1.2 CHINA MOTORCYCLE MARKE, NEW REGISTRATION, BY TYPE, 2019-2027
- 7.2.2 INDIA
- 7.2.2.1 OVERVIEW
- 7.2.2.2 INDIA MOTORCYCLE MARKE, NEW REGISTRATION, BY TYPE, 2019-2027
- 7.2.3 US
- 7.2.3.1 OVERVIEW
- 7.2.3.2 US MOTORCYCLE MARKE, NEW REGISTRATION, BY TYPE, 2019-2027
- 7.2.4 BRAZIL
- 7.2.4.1 OVERVIEW
- 7.2.4.2 BRAZIL MOTORCYCLE MARKE, NEW REGISTRATION, BY TYPE, 2019-2027
- 7.2.5 MEXICO
- 7.2.5.1 OVERVIEW
- 7.2.5.2 MEXICO MOTORCYCLE MARKE, NEW REGISTRATION, BY TYPE, 2019-2027
- 7.2.1 CHINA
8 COMPETITIVE LANDSCAPE
- 8.1 COMPETITIVE OVERVIEW
- 8.2 MARKET SHARE ANALYSIS
- 8.2.1 INDIA MARKET SHARE ANALYSIS
- 8.2.2 CHINA MARKET SHARE ANALYSIS
- 8.2.3 US MARKET SHARE ANALYSIS
- 8.2.4 BRAZIL MARKET SHARE ANALYSIS
- 8.2.5 MEXICO MARKET SHARE ANALYSIS
- 8.3 COMPETITIVE BENCHMARKING
- 8.4 KEY DEVELOPMENTS AND GROWTH STRATEGIES
- 8.4.1 PRODUCT LAUNCH
- 8.4.2 EXPANSIONS
- 8.4.3 AGREEMENTS AND COLLABORATIONS
9 COMPANY PROFILES
- 9.1 SUZUKI MOTOR CORPORATION
- 9.1.1 COMPANY OVERVIEW
- 9.1.2 FINANCIAL OVERVIEW
- 9.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED
- 9.1.4 KEY DEVELOPMENTS
- 9.1.5 SWOT ANALYSIS
- 9.1.6 KEY STRATEGIES
- 9.2 POLARIS INDUSTRIES, INC.
- 9.2.1 COMPANY OVERVIEW
- 9.2.2 FINANCIAL OVERVIEW
- 9.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED
- 9.2.4 KEY DEVELOPMENTS
- 9.2.5 SWOT ANALYSIS
- 9.2.6 KEY STRATEGIES
- 9.3 HONDA MOTOR CO., LTD
- 9.3.1 COMPANY OVERVIEW
- 9.3.2 FINANCIAL OVERVIEW
- 9.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED
- 9.3.4 KEY DEVELOPMENTS
- 9.3.5 SWOT ANALYSIS
- 9.3.6 KEY STRATEGIES
- 9.4 YAMAHA MOTOR CO., LTD
- 9.4.1 COMPANY OVERVIEW
- 9.4.2 FINANCIAL OVERVIEW
- 9.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED
- 9.4.4 KEY DEVELOPMENTS
- 9.4.5 SWOT ANALYSIS
- 9.4.6 KEY STRATEGIES
- 9.5 HARLEY-DAVIDSON, INC.
- 9.5.1 COMPANY OVERVIEW
- 9.5.2 FINANCIAL OVERVIEW
- 9.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED
- 9.5.4 KEY DEVELOPMENTS
- 9.5.5 SWOT ANALYSIS
- 9.5.6 KEY STRATEGIES
- 9.6 PIERER MOBILITY AG
- 9.6.1 COMPANY OVERVIEW
- 9.6.2 FINANCIAL OVERVIEW
- 9.6.3 PRODUCTS OFFERED
- 9.6.4 KEY DEVELOPMENTS
- 9.6.5 SWOT ANALYSIS
- 9.6.6 KEY STRATEGIES
- 9.7 BMW AG
- 9.7.1 COMPANY OVERVIEW
- 9.7.2 FINANCIAL OVERVIEW
- 9.7.3 PRODUCTS OFFERED
- 9.7.4 KEY DEVELOPMENTS
- 9.7.5 SWOT ANALYSIS
- 9.7.6 KEY STRATEGIES
- 9.8 KAWASAKI HEAVY INDUSTRIES, LTD.
- 9.8.1 COMPANY OVERVIEW
- 9.8.2 FINANCIAL OVERVIEW
- 9.8.3 PRODUCTS OFFERED
- 9.8.4 KEY DEVELOPMENTS
- 9.8.5 SWOT ANALYSIS
- 9.8.6 KEY STRATEGIES
- 9.9 TRIUMPH Motorcycle
- 9.9.1 COMPANY OVERVIEW
- 9.9.2 FINANCIAL OVERVIEW
- 9.9.3 PRODUCTS OFFERED
- 9.9.4 KEY DEVELOPMENTS
- 9.9.5 KEY STRATEGIES
- 9.10 EICHER MOTORS LIMITED (ROYAL ENFIELD)
- 9.10.1 COMPANY OVERVIEW
- 9.10.2 FINANCIAL OVERVIEW
- 9.10.3 PRODUCTS OFFERED
- 9.10.4 KEY DEVELOPMENTS
- 9.10.5 SWOT ANALYSIS
- 9.10.6 KEY STRATEGIES
- 9.11 HERO MOTOCORP LTD.
- 9.11.1 COMPANY OVERVIEW
- 9.11.2 FINANCIAL OVERVIEW
- 9.11.3 PRODUCTS OFFERED
- 9.11.4 KEY DEVELOPMENTS
- 9.11.5 SWOT ANALYSIS
- 9.11.6 KEY STRATEGIES
- 9.12 BAJAJ AUTO LTD
- 9.12.1 COMPANY OVERVIEW
- 9.12.2 FINANCIAL OVERVIEW
- 9.12.3 PRODUCTS OFFERED
- 9.12.4 KEY DEVELOPMENTS
- 9.12.5 SWOT ANALYSIS
- 9.12.6 KEY STRATEGIES
- 9.13 TVS MOTOR COMPANY
- 9.13.1 COMPANY OVERVIEW
- 9.13.2 FINANCIAL OVERVIEW
- 9.13.3 PRODUCTS OFFERED
- 9.13.4 KEY DEVELOPMENTS
- 9.13.5 SWOT ANALYSIS
- 9.14 DUCATI MOTOR HOLDING S.P.A.
- 9.14.1 COMPANY OVERVIEW
- 9.14.2 FINANCIAL OVERVIEW
- 9.14.3 PRODUCTS OFFERED
- 9.14.4 KEY DEVELOPMENTS
- 9.14.5 SWOT ANALYSIS
- 9.14.6 KEY STRATEGIES
10 APPENDIX
- 10.1 REFERENCES
- 10.2 RELATED REPORTS
