Global Information
회사소개 | 문의

미국의 선불 무선 시장 : 시장 분석과 예측(2019-2024년)

Prepaid Wireless in United States: Market Analysis and Forecast 2019 - 2024

리서치사 Mind Commerce
발행일 2019년 01월 상품 코드 292837
페이지 정보 영문 189 Pages
가격
US $ 1,995 ₩ 2,269,000 PDF by E-mail (Single User License)
US $ 2,995 ₩ 3,406,000 PDF by E-mail (2 - 5 User License)
US $ 3,995 ₩ 4,543,000 PDF by E-mail (Site License)
US $ 4,995 ₩ 5,681,000 PDF by E-mail (Company-wide License)


미국의 선불 무선 시장 : 시장 분석과 예측(2019-2024년) Prepaid Wireless in United States: Market Analysis and Forecast 2019 - 2024
발행일 : 2019년 01월 페이지 정보 : 영문 189 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

미국의 선불 무선(Prepaid Wireless) 시장에 대해 주요 프로바이더 분석과 서비스 평가를 포함해 조사했으며, 주요 MVNO 기업·서비스 분석, 선불 무선의 향후 전망과 시장 예측(가입자수·매출) 등을 제공합니다.

제1장 주요 요약

제2장 서론

제3장 미국의 통신 서비스 프로바이더

  • 무선 캐리어의 제공 서비스
    • 선불 및 후불 무선 시장 개요
    • 선불 기술 접근
    • 선불 및 후불 시장 전략
    • 선불 무선 기술
    • 선불 시장 전망
  • 선불 서비스의 성장 촉진요인
    • 신용의 과제
    • 비은행 이용자
    • 일시적 및 부정기 이용자
  • 기타 요인과 전망

제4장 미국의 선불 무선 서비스 프로바이더 분석

  • AT&T
  • Sprint
  • T-Mobile
  • US Cellular
  • Verizon

제5장 선불 무선 시장에 대한 Sprint와 T-Mobile 통합의 영향

  • 미국의 캐리어 생태계에 대한 영향
  • MVNO에 대한 영향
  • 선불 가입자에 대한 영향 : Boost, Metro PCS, Virgin Mobile

제6장 MVNO

  • 개요
  • 주요 MVNO 전략
  • MVNO의 차이
  • 선불 vs. 후불 서비스
  • 플랜 개요와 분석
  • MVNO 분석
    • Airlink Mobile
    • Airvoice Wireless
    • JOLT Mobile
    • Boost Mobile
    • Consumer Cellular
    • GreatCall
    • kajeet
    • Liberty Wireless
    • H2O Wireless(Locus Telecommunications)
    • Virgin Mobile USA
    • Cricket(AT&T)
    • Wal-Mart
    • Page Plus

제7장 미국의 선불 무선 예측

  • 무선 선불 가입자 예측 : 접속 종류별
  • 선불 무선 매출 예측 : 종류별, 접속별
  • 월간 ARPU 예측
  • 선불 무선 서비스 프로바이더의 시장 점유율

제8장 선불 무선의 미래 : 부가가치 서비스

  • RCS 및 WebRTC
  • M-Commerce에서 선불 및 저장 가치
  • BYOD와 선불
  • 선불과 지불
  • 선불과 웨어러블 디바이스
  • 선불과 스마트 워크플레이스
  • 선불과 가상현실
  • 선불과 공공안전
  • 선불과 IoT

제9장 결론과 제안

제10장 부록

KSM 19.02.08

Overview:

Prepaid wireless service providers in the United States have become increasingly competitive in recent years as they evolve offerings to be more on par with post-paid service features and plans. For example, Verizon Wireless now offers prepaid family plans, unlimited plans, and support for BYOD whereas this was not the case just a few years ago. We anticipate continued evolution of prepaid wireless in general as part of a dominate trend towards prepay mobile services becoming increasingly more comparable with post-paid wireless.

We anticipate significant upheaval in the prepaid wireless market as a result of the Sprint and T-Mobile merger. We have already witnessed some minor changes, such as the rebranding of Metro PCS to Metro by T-Mobile. There is strong reason to believe that the combined company will make more significant changes post-merger including rationalization of pricing, feature functionality, and ultimately brand consolidation. There is also the likelihood of substantively higher prices in the long-term.

In the intermediate term, there will be a considerable impact on the non-subsidiary prepaid brands that rely upon a Mobile Virtual Network Operator (MVNO) model for services delivery. The combined MVNOs supported by the two companies will find themselves in a weaker negotiating position regarding deal terms. T-Mobile subsidiaries will likely evolve to a purely T-Mobile. Along the way, these subsidiaries are expected to receive better feature functionality, support, and differentiation as a Mobile Network Operator (MNO) owned brand. The overall effect will be to move the combined company towards a consolidated prepaid wireless business unit with enhanced profitability and more competitive against prepaid wireless offerings from AT&T and Verizon.

The future of prepaid wireless communications will depend on more than just carrier-centric applications, communications, content, and commerce. For example, prepaid will be an important aspect of many next generation services that are provided by a variety of third-party service companies that do not wish to offer a prepaid option, thus relying upon wireless carrier billing via prepay. Growth in prepaid wireless service will also depend on the extent to which next generation services such as virtual reality are generally supported on a prepay basis. This is to say that prepaid customers must have access to wireless data plans that put them on par with postpaid in terms of both bandwidth and low-latency required for acceptable end-user quality of experience.

While many emerging applications will be offered by Over-the-Top (OTT) service providers, Mind Commerce strongly recommends that MNOs offer their own branded/controlled Value-added Service (VAS) applications. The OTT application business model has caused data payload (e.g. apps that use data) to become increasingly more valuable to consumers than data itself, which is rapidly becoming a marginalized commodity. With this development, VAS applications become much more important to the network operators.

With the ever-increasing commoditization of carrier core services (mostly voice and messaging), there will be a growing dependence on VAS applications for initially top line revenue growth (as data growth tapers off and margins are squeezed) and then for margin growth as bearer services become a cost-plus commodity. Prepaid wireless service providers must also provide their own VAS apps to remain competitive, even if it necessitates them offering those apps on an OTT basis themselves.

This research evaluates the prepaid wireless market in the United States including major provider analysis and service assessment, technologies involved in prepaid service delivery, and assessment of the future of prepaid communications, content, and commerce. The report also provides forecasts for 2019 through 2024. The report also analyzes major MVNO companies and offerings. The report also provides a view into the future of prepaid wireless and market forecasts through 2024 including subscribers and Revenue by Voice vs. Data vs. VAS and by Connectivity Type.

Target Audience:

  • Prepaid service providers
  • Mobile network operators
  • Wireless device manufacturers
  • Wireless infrastructure providers
  • Mobile Virtual Network Operators
  • Mobile application store companies
  • Prepaid service distributors and marketers
  • Application, content, and commerce providers

Companies in Report:

  • Airvoice Wireless
  • AT&T
  • Black Wireless
  • Best Cellular
  • Black Wireless
  • Boom! Mobile
  • Boost Mobile
  • CellNUVO
  • Cellular Abroad
  • Consumer Cellular
  • CREDO Mobile
  • Cricket Wireless
  • DataPass
  • Dataxoom
  • easyGO (Locus)
  • EcoMobile
  • Freedompop
  • Gen Mobile
  • Google FI
  • GoSmart Mobile
  • GreatCall
  • Hayai Mobile
  • H2O Wireless (Locus)
  • Ideal Mobile
  • Jolt Mobile
  • KidsConnect
  • Kajeet
  • Karma Mobility
  • Liberty Wireless
  • Lycamobile
  • Metro by T-Mobile
  • Mint Mobile
  • NET10
  • Page Plus Cellular
  • Payless Cellular
  • PixWireless
  • PureTalk
  • Red Pocket Mobile
  • Republic Wireless
  • Simple Mobile
  • Straight Talk
  • T-Mobile
  • Tello
  • TextNow
  • Ting Mobile
  • Tracfone Wireless
  • Twigby
  • Ultra Mobile
  • Unreal Mobile
  • US Cellular
  • Virgin Mobile USA
  • Ultra Mobile
  • Verizon
  • Walmart Family Mobile
  • Zing Wireless
  • ZIP SIM

Table of Contents

1. Executive Summary

2. Introduction

3. United States Communication Service Providers

  • 3.1. Wireless Carrier Offerings
    • 3.1.1. Prepaid and Postpaid Wireless Market Overview
    • 3.1.2. Prepaid Technology Approaches
    • 3.1.3. Prepaid and Post-paid Market Strategy
    • 3.1.4. Prepaid Wireless Technology
    • 3.1.5. Prepaid Market Outlook
  • 3.2. USA Prepaid Wireless Market Handset Providers
  • 3.3. Drivers for Growth in Wireless Prepaid Services
    • 3.3.1. Credit Challenged
    • 3.3.2. Unbanked Users
    • 3.3.3. Temporary and Infrequent Users
  • 3.4. Other Factors and Outlook

4. United States Prepaid Wireless Carrier Service Provider Analysis

  • 4.1. AT&T
    • 4.1.1. Plans
    • 4.1.2. Feature Analysis
    • 4.1.3. SWOT Analysis
    • 4.1.4. AT&T MVNO Companies
  • 4.2. Sprint
    • 4.2.1. Overview
    • 4.2.2. Plans
    • 4.2.3. Feature Analysis
    • 4.2.4. SWOT Analysis
    • 4.2.5. Sprint MVNO Companies
  • 4.3. T-Mobile
    • 4.3.1. Overview
    • 4.3.2. Plans
    • 4.3.3. Feature Analysis
    • 4.3.4. SWOT Analysis
    • 4.3.5. T-Mobile MVNO Companies
  • 4.4. US Cellular
    • 4.4.1. Overview
    • 4.4.2. Plans
    • 4.4.3. Feature Analysis
    • 4.4.4. SWOT Analysis
  • 4.5. Verizon
    • 4.5.1. Overview
    • 4.5.2. Plans
    • 4.5.3. Feature Analysis
    • 4.5.4. SWOT Analysis
    • 4.5.5. Verizon MVNO Companies
  • 4.6. Prepaid Wireless Industry Consolidation

5. Sprint and T-Mobile Merger Impact on Prepaid Wireless

  • 5.1.1. Impact on USA Carrier Ecosystem as a Whole
  • 5.1.2. Impact on Mobile Virtual Network Operators (MVNO)
  • 5.1.3. Impact on Prepaid Subsidiaries: Boost, Metro PCS, and Virgin Mobile

6. Mobile Virtual Network Operators

  • 6.1. Overview
  • 6.2. MVNOs Leverage MNO Assets
  • 6.3. MVNOs Leverage MVNE Infrastructure and Services
  • 6.4. MVNO Strategies
  • 6.5. MVNO Differentiation
  • 6.6. Prepaid vs. Post-paid Offerings
  • 6.7. Plan Overview and Analysis
  • 6.8. Select MVNO Case Study Analysis
    • 6.8.1. Airlink Mobile (DS Mobile)
    • 6.8.2. Airvoice Wireless
    • 6.8.3. JOLT Mobile
    • 6.8.4. Boost Mobile
    • 6.8.5. Consumer Cellular
    • 6.8.6. GreatCall
    • 6.8.7. kajeet
    • 6.8.8. Liberty Wireless
    • 6.8.9. H2O Wireless (Locus Telecommunications)
    • 6.8.10. Virgin Mobile USA
    • 6.8.11. Cricket (AT&T)
    • 6.8.12. Wal-Mart
    • 6.8.13. Page Plus

7. USA Prepaid Wireless Forecasts 2019-2024

  • 7.1. Wireless Prepaid Subscriber Forecast by Connectivity Type 2019-2024
  • 7.2. Prepaid Wireless Revenue Forecast by Type, and Connectivity 2019-2024
  • 7.3. Monthly ARPU Forecast 2019-2024
  • 7.4. Prepaid Wireless Service Provider Market Share 2019-2024

8. Future of Prepaid Wireless: Value-added Services

  • 8.1. Real-time Communications: RCS and WebRTC
  • 8.2. Prepaid and Stored Value in Mobile Commerce
  • 8.3. BYOD and Prepaid
  • 8.4. Prepaid and Payments
  • 8.5. Prepaid and Wearables
  • 8.6. Prepaid and the Smart Workplace
  • 8.7. Prepaid and Virtual Reality
  • 8.8. Prepaid and Public Safety
  • 8.9. Prepaid and Internet of Things (IoT)
  • 8.10. Offer Strategies for Value Added Services
    • 8.10.1. Subscription
    • 8.10.2. Per-use Services
    • 8.10.3. Data
    • 8.10.4. Messaging
    • 8.10.5. On-demand Service
    • 8.10.6. Up-selling from On-demand to Subscription

9. Conclusions and Recommendations

10. Appendix

  • 10.1. MVNO Types
    • 10.1.1. Full MVNO
    • 10.1.2. Service Provider
    • 10.1.3. ESP: Enhanced Service Provider (Hybrid MVNO)
    • 10.1.4. Branded Reseller
  • 10.2. MVNO Models
    • 10.2.1. Discount MVNOs
    • 10.2.2. Lifestyle/niche MVNOs
    • 10.2.3. Media/Entertainment MVNOs
    • 10.2.4. Ethnic MVNOs
    • 10.2.5. Business MVNOs
    • 10.2.6. Brand MVNOs
    • 10.2.7. Data MVNOs
    • 10.2.8. M2M/Telemetry MVNOs
    • 10.2.9. Quad Play MVNOs
    • 10.2.10. Roaming MVNOs
  • 10.3. Additional Case Study Analysis of USA MVNO Companies
    • 10.3.1. CellNUVO
    • 10.3.2. Cellular Abroad
    • 10.3.3. AirVoice Wireless
    • 10.3.4. Airlink Mobile
    • 10.3.5. Jasper Wireless (Cisco)
    • 10.3.6. ZingPCs
    • 10.3.7. Boost Mobile
    • 10.3.8. Disney Mobile
    • 10.3.9. ZIP SIM
    • 10.3.10. Bratz Mobile
    • 10.3.11. Consumer Cellular
    • 10.3.12. CREDO Mobile
    • 10.3.13. DBS Communications
    • 10.3.14. Defense Mobile
    • 10.3.15. Freedom-Wireless
    • 10.3.16. GreatCall
    • 10.3.17. Kajeet
    • 10.3.18. KORE Wireless
    • 10.3.19. Liberty Wireless
    • 10.3.20. MetroPCS
    • 10.3.21. Lycamobile
    • 10.3.22. PixWireless
    • 10.3.23. National Geographic
    • 10.3.24. NET10
    • 10.3.25. Nextel Partners
    • 10.3.26. Page Plus
    • 10.3.27. Payless Cellular
    • 10.3.28. PlatinumTel Communications
    • 10.3.29. Google Fi
    • 10.3.30. Red Pocket Mobile
    • 10.3.31. Ting
    • 10.3.32. Total Call Mobile
    • 10.3.33. Tracfone Wireless
    • 10.3.34. Virgin Mobile USA
    • 10.3.35. Cricket Wireless
    • 10.3.36. H2O Wireless
    • 10.3.37. RingPlus
    • 10.3.38. PureTalk

Figures

  • Figure 1: Prepaid Phone Options
  • Figure 2: Roaming in Cellular Networks
  • Figure 3: AT&T Prepaid Pricing
  • Figure 4: Sprint Prepaid Pricing
  • Figure 5: Verizon Prepaid Pricing
  • Figure 6: USA MVNOs
  • Figure 7: Airvoice Wireless Pricing
  • Figure 8: Jolt Mobile Pricing
  • Figure 9: Consumer Cellular Pricing
  • Figure 10: Liberty Wireless Pricing
  • Figure 11: Walmart Family Mobile Pricing

Tables

  • Table 1: Wireless Prepaid Unique Subscribers by Connectivity Network 2019 - 2024
  • Table 2: Wireless Prepaid Subscribers 2019 - 2024
  • Table 3: Wireless Prepaid Revenue by Voice vs. Data vs. VAS 2019 - 2024
  • Table 4: Wireless Prepaid Revenue by Connectivity 2019 - 2024
  • Table 5: Wireless Prepaid Revenue 2019 - 2024
  • Table 6: Wireless Prepaid Average Monthly ARPU 2019 - 2024
  • Table 7: Wireless Prepaid Vendor Market Share by Subscription 2019 - 2024
Back to Top
전화 문의
이용안내