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광고 : 세계의 산업 가이드

Advertising Global Industry Guide 2014-2023

리서치사 MarketLine
발행일 2019년 03월 상품 코드 256915
페이지 정보 영문 264 Pages
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광고 : 세계의 산업 가이드 Advertising Global Industry Guide 2014-2023
발행일 : 2019년 03월 페이지 정보 : 영문 264 Pages

세계, 주요 지역 및 국가의 광고(Advertising) 시장 규모, 부문별 데이터, 주요 동향, 경쟁 구도, 주요 기업 개요 등을 전해드립니다.

1.주요 요약

  • 시장 매출
  • 시장 매출 예측
  • 카테고리 구분
  • 지역 구분

2. 서론

  • 본 보고서에 대해
  • 대상 독자
  • 본 보고서 이용 방법
  • 정의

3. 세계의 광고 시장

  • 시장 개요
  • 시장 데이터
  • 시장 구분
  • 시장 전망
  • Five Forces 분석

4. 광고 시장 : 아시아태평양 지역

  • 시장 개요
  • 시장 데이터
  • 시장 구분
  • 시장 전망
  • Five Forces 분석

5. 광고 시장 : 유럽

  • 시장 개요
  • 시장 데이터
  • 시장 구분
  • 시장 전망
  • Five Forces 분석

6. 광고 시장 : 프랑스

7. 광고 시장 : 독일

8. 광고 시장 : 이탈리아

9. 광고 시장 : 일본

10. 광고 시장 : 벨기에

11. 광고 시장 : 캐나다

12. 광고 시장 : 중국

13. 광고 시장 : 네덜란드

14. 광고 시장 : 스페인

15. 광고 시장 : 영국

16. 광고 시장 : 미국

17. 기업 개요

  • 주요 기업

18. 부록

  • 조사 방법
LSH 12.12.20

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List of Tables

  • Table 1: Global advertising industry value: $ billion, 2014-18
  • Table 2: Global advertising industry category segmentation: $ billion, 2018
  • Table 3: Global advertising industry geography segmentation: $ billion, 2018
  • Table 4: Global advertising industry value forecast: $ billion, 2018-23
  • Table 5: Asia-Pacific advertising industry value: $ billion, 2014-18
  • Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2018
  • Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2018
  • Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
  • Table 9: Europe advertising industry value: $ billion, 2014-18
  • Table 10: Europe advertising industry category segmentation: $ billion, 2018
  • Table 11: Europe advertising industry geography segmentation: $ billion, 2018
  • Table 12: Europe advertising industry value forecast: $ billion, 2018-23
  • Table 13: France advertising industry value: $ million, 2014-18
  • Table 14: France advertising industry category segmentation: $ million, 2018
  • Table 15: France advertising industry geography segmentation: $ million, 2018
  • Table 16: France advertising industry value forecast: $ million, 2018-23
  • Table 17: France size of population (million), 2014-18
  • Table 18: France gdp (constant 2005 prices, $ billion), 2014-18
  • Table 19: France gdp (current prices, $ billion), 2014-18
  • Table 20: France inflation, 2014-18
  • Table 21: France consumer price index (absolute), 2014-18
  • Table 22: France exchange rate, 2014-18
  • Table 23: Germany advertising industry value: $ million, 2014-18
  • Table 24: Germany advertising industry category segmentation: $ million, 2018
  • Table 25: Germany advertising industry geography segmentation: $ million, 2018
  • Table 26: Germany advertising industry value forecast: $ million, 2018-23
  • Table 27: Germany size of population (million), 2014-18
  • Table 28: Germany gdp (constant 2005 prices, $ billion), 2014-18
  • Table 29: Germany gdp (current prices, $ billion), 2014-18
  • Table 30: Germany inflation, 2014-18
  • Table 31: Germany consumer price index (absolute), 2014-18
  • Table 32: Germany exchange rate, 2014-18
  • Table 33: Italy advertising industry value: $ million, 2014-18
  • Table 34: Italy advertising industry category segmentation: $ million, 2018
  • Table 35: Italy advertising industry geography segmentation: $ million, 2018
  • Table 36: Italy advertising industry value forecast: $ million, 2018-23
  • Table 37: Italy size of population (million), 2014-18
  • Table 38: Italy gdp (constant 2005 prices, $ billion), 2014-18
  • Table 39: Italy gdp (current prices, $ billion), 2014-18
  • Table 40: Italy inflation, 2014-18
  • Table 41: Italy consumer price index (absolute), 2014-18
  • Table 42: Italy exchange rate, 2014-18
  • Table 43: Japan advertising industry value: $ million, 2014-18
  • Table 44: Japan advertising industry category segmentation: $ million, 2018
  • Table 45: Japan advertising industry geography segmentation: $ million, 2018
  • Table 46: Japan advertising industry value forecast: $ million, 2018-23
  • Table 47: Japan size of population (million), 2014-18
  • Table 48: Japan gdp (constant 2005 prices, $ billion), 2014-18
  • Table 49: Japan gdp (current prices, $ billion), 2014-18
  • Table 50: Japan inflation, 2014-18
  • Table 51: Japan consumer price index (absolute), 2014-18
  • Table 52: Japan exchange rate, 2014-18
  • Table 53: Australia advertising industry value: $ million, 2014-18
  • Table 54: Australia advertising industry category segmentation: $ million, 2018
  • Table 55: Australia advertising industry geography segmentation: $ million, 2018
  • Table 56: Australia advertising industry value forecast: $ million, 2018-23
  • Table 57: Australia size of population (million), 2014-18
  • Table 58: Australia gdp (constant 2005 prices, $ billion), 2014-18
  • Table 59: Australia gdp (current prices, $ billion), 2014-18
  • Table 60: Australia inflation, 2014-18

List of Figures

  • Figure 1: Global advertising industry value: $ billion, 2014-18
  • Figure 2: Global advertising industry category segmentation: % share, by value, 2018
  • Figure 3: Global advertising industry geography segmentation: % share, by value, 2018
  • Figure 4: Global advertising industry value forecast: $ billion, 2018-23
  • Figure 5: Forces driving competition in the global advertising industry, 2018
  • Figure 6: Drivers of buyer power in the global advertising industry, 2018
  • Figure 7: Drivers of supplier power in the global advertising industry, 2018
  • Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2018
  • Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2018
  • Figure 10: Drivers of degree of rivalry in the global advertising industry, 2018
  • Figure 11: Asia-Pacific advertising industry value: $ billion, 2014-18
  • Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2018
  • Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2018
  • Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
  • Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2018
  • Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2018
  • Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2018
  • Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2018
  • Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2018
  • Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2018
  • Figure 21: Europe advertising industry value: $ billion, 2014-18
  • Figure 22: Europe advertising industry category segmentation: % share, by value, 2018
  • Figure 23: Europe advertising industry geography segmentation: % share, by value, 2018
  • Figure 24: Europe advertising industry value forecast: $ billion, 2018-23
  • Figure 25: Forces driving competition in the advertising industry in Europe, 2018
  • Figure 26: Drivers of buyer power in the advertising industry in Europe, 2018
  • Figure 27: Drivers of supplier power in the advertising industry in Europe, 2018
  • Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2018
  • Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2018
  • Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2018
  • Figure 31: France advertising industry value: $ million, 2014-18
  • Figure 32: France advertising industry category segmentation: % share, by value, 2018
  • Figure 33: France advertising industry geography segmentation: % share, by value, 2018
  • Figure 34: France advertising industry value forecast: $ million, 2018-23
  • Figure 35: Forces driving competition in the advertising industry in France, 2018
  • Figure 36: Drivers of buyer power in the advertising industry in France, 2018
  • Figure 37: Drivers of supplier power in the advertising industry in France, 2018
  • Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2018
  • Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2018
  • Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2018
  • Figure 41: Germany advertising industry value: $ million, 2014-18
  • Figure 42: Germany advertising industry category segmentation: % share, by value, 2018
  • Figure 43: Germany advertising industry geography segmentation: % share, by value, 2018
  • Figure 44: Germany advertising industry value forecast: $ million, 2018-23
  • Figure 45: Forces driving competition in the advertising industry in Germany, 2018
  • Figure 46: Drivers of buyer power in the advertising industry in Germany, 2018
  • Figure 47: Drivers of supplier power in the advertising industry in Germany, 2018
  • Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2018
  • Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2018
  • Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2018
  • Figure 51: Italy advertising industry value: $ million, 2014-18
  • Figure 52: Italy advertising industry category segmentation: % share, by value, 2018
  • Figure 53: Italy advertising industry geography segmentation: % share, by value, 2018
  • Figure 54: Italy advertising industry value forecast: $ million, 2018-23
  • Figure 55: Forces driving competition in the advertising industry in Italy, 2018
  • Figure 56: Drivers of buyer power in the advertising industry in Italy, 2018
  • Figure 57: Drivers of supplier power in the advertising industry in Italy, 2018
  • Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2018
  • Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2018
  • Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2018

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered:

  • What was the size of the global advertising industry by value in 2018?
  • What will be the size of the global advertising industry in 2023?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?

Scope

  • Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
  • The global advertising industry had total revenues of $600,391.3m in 2018, representing a compound annual growth rate (CAGR) of 4.6% between 2014 and 2018.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $141,702.1m, equivalent to 23.6% of the industry's overall value.
  • Media planning will grow in importance in the coming years, as identifying the most suitable channel to reach the target audience becomes more complex. Traditional forms of advertising will remain significant, but digital will continue to be the most lucrative channel.

Reasons to buy

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Table of Contents

EXECUTIVE SUMMARY

  • Market value
  • Market value forecast
  • Category segmentation
  • Geography segmentation

Introduction

  • What is this report about?
  • Who is the target reader?
  • How to use this report
  • Definitions

Global Advertising

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Asia-Pacific

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in Europe

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

Advertising in France

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Germany

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Italy

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Japan

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Australia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Canada

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in China

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The Netherlands

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Spain

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United Kingdom

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United States

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Company Profiles

  • Leading Companies

Appendix

  • Methodology
  • About MarketLine
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