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TELCO 2.0로의 이동 : MNO가 요구하는 내부 변화

TRANSITION TO TELCO 2.0: INTERNAL CHANGES REQUIRED BY MNOS

리서치사 Mobile Market Development Ltd
발행일 2018년 07월 상품 코드 664118
페이지 정보 영문 34 Pages
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US $ 2,800 ₩ 3,293,000 PDF by E-mail (Single User License)


TELCO 2.0로의 이동 : MNO가 요구하는 내부 변화 TRANSITION TO TELCO 2.0: INTERNAL CHANGES REQUIRED BY MNOS
발행일 : 2018년 07월 페이지 정보 : 영문 34 Pages

디지털 전환이 원활하게 진행되고 있는 기업의 내부 변화에 대해 검증했으며, 새로운 비지니스 프랙티스에 관한 정보를 정리하여 전해드립니다.

제1장 개요

제2장 서론

제3장 디지털 성숙의 도래

제4장 디지털 성숙의 프랙티스

  • 디지털 지향 전략
  • 문화의 변화
  • 직업의 변화
  • 새로운 워크 스타일
  • 디지털 직원 경험

제5장 MNO는 디지털 성숙으로 진행

  • Telia Company(스웨덴)
  • Spark(뉴질랜드)
  • Verizon(미국)

제6장 주요 조사 결과

제7장 제안

부록

KSA 18.08.01

Operator business heritage is based on regional licences, capital intensive network assets and hardware expertise. These have led to the customer propositions of the past. But digital developments have enabled the emergence of customer-led competitors, who are asset-light, borderless, agile and responsive. Operators require new businesses practices to stake their claim in the digital age, while maintaining their core network capabilities.

This report examines some of the internal changes undertaken by companies who are well-progressed towards digital transformation in order to guide others along their own digital journeys.

Companies: Verizon, Spark, Telia, McKinsey, BCG, Telstra, Facebook, Renault, Grind.

Countries: Sweden, New Zealand, USA, Global, Australia, France.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Arriving at Digital Maturity

4. The Practices of the Digitally Mature

  • 4.1. Digitally-oriented Strategy
    • 4.1.1. New Senior Leaders, New Ideas
    • 4.1.2. New Business Models
    • 4.1.3. Digital KPIs
    • 4.1.4. Recognition of Wider Digital Context
    • 4.1.5. Selective Digital Engagement
  • 4.2. Culture Change
    • 4.2.1. Management-Driven Change Initiative
    • 4.2.2. Engaged Employees
  • 4.3. Job Change
    • 4.3.1. Business-led Job Change
    • 4.3.2. Continuous Learning
    • 4.3.3. Changing Employment Practices
  • 4.4. New Work Styles
    • 4.4.1. Customer Centric
    • 4.4.2. Agile
    • 4.4.3. Collaborative (Internally and Externally)
    • 4.4.4. Continuous Improvement and Risk Acceptance
  • 4.5. Digital Employee Experience
    • 4.5.1. Collaboration Tools
    • 4.5.2. Digital Human Resources Management

5. MNOs Progressing to Digital Maturity

  • 5.1. Telia Company, Sweden
  • 5.2. Spark, New Zealand
  • 5.3. Verizon, USA

6. Key Findings

7. Recommendations

Appendix - Feedback Questions

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