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윈도우 필름 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년)

Window Films Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 1005688
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윈도우 필름 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년) Window Films Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 윈도우 필름 시장 규모는 2020년에 19억 1,092만 달러를 기록했습니다.

시장은 예측기간(2021-2026년) 중 5% 이상의 CAGR로 확대될 것으로 예측됩니다.

COVID-19 팬데믹에 의해 건설 업계는 물류와 원재료 입수 불가능에 의해 과제에 직면하고 있습니다. 세계의 금융 시장이 크게 하락했기 때문에 건설에 대한 투자는 세계적으로 철회되었다고 추정됩니다. 그로 인해 윈도우 필름 수요는 크게 감소했습니다. 또한 자동차 업계도 팬데믹에 의해 생산·판매 감소에 직면하고 있습니다. OICA에 의하면 2020년 세계의 자동차 생산대수는 7,760만대로, 2019년과 비교해 약 15.8% 감소하고 있습니다.

세계의 윈도우 필름(Window Films) 시장에 대해 조사했으며, 시장 개요와 함께 종류별, 최종 이용 업계별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 성장 촉진요인
    • 안전성과 보안을 위한 윈도우 필름 수요 증가
    • 탄소발자국 절감에 대한 중점화
  • 성장 억제요인
    • 기술, 보증 및 설치 문제
    • 성장하는 스마트 글래스 시장
    • 자동차 생산 감소
    • COVID-19의 영향에 의한 불리한 상황 발생
  • 업계의 밸류체인 분석
  • Porter's Five Forces 분석
    • 공급 기업의 협상력
    • 구매자의 협상력
    • 신규 참여업체의 위협
    • 대체 제품 및 서비스의 위협
    • 경쟁

제5장 시장 세분화

  • 종류별
    • UV 차단 필름
    • 장식 필름
    • 안전과 보안 필름
    • 프라이버시 필름
    • 절연 필름
    • 기타
  • 최종 이용 업계별
    • 자동차
    • 건축과 건설
    • 해양
    • 기타
  • 지역별
    • 아시아태평양
    • 북미
    • 유럽
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 합병과 인수, 합작투자, 협업 및 합의
  • 시장 점유율 분석
  • 주요 기업이 채용한 전략
  • 기업 개요
    • 3M
    • Armolan Greece
    • Avery Dennison Corporation
    • Eastman Chemical Company
    • HYOSUNG CHEMICAL
    • Johnson Window Films, Inc.
    • LINTEC Corporation
    • NEXFIL
    • Rayno Window Film
    • Saint-Gobain
    • TORAY INDUSTRIES, INC.

제7장 시장 기회와 동향

  • UV 보호에 관한 우려 고조
KSM 21.05.28

The Global Window Films Market was valued at USD 1,910.92 million in 2020, and the market is projected to register a CAGR of over 5% during the forecast period (2021-2026).

Due to the COVID-19 pandemic, the construction industry has faced challenges, due to logistics and the unavailability of raw materials. Investments in construction are estimated to have been withdrawn globally, due to the huge fall in the financial markets across the world. Due to this, the demand for window films reduced drastically. Furthermore, the automotive industry has also faced a decline in production and sales due to the pandemic. According to OICA, the global production of automobiles in 2020 was 77.6 million units, witnessing a decline of around 15.8% compared to 2019.

Key Highlights

  • Over the medium term, the major factors driving the growth of the market studied are increasing emphasis on reducing carbon footprint and increasing safety and security concerns among the consumers.
  • However, there is some technical expertise required to install window films, and the technicality and installation issues are hindering the growth of window films in the market.
  • Furthermore, the growing smart glass industry is also a huge concern for window film producers, as the increasing inclination of the customers for smart glass is hindering the window film business to a large extent.
  • The Asia-Pacific region is expected to dominate the market and is also likely to witness the highest CAGR during the forecast period.

Key Market Trends

The Building and Construction Segment to Dominate the Market

  • Window films are majorly used in the construction sector for solar control, due to their ability to reflect the heat coming from the solar radiation and maintain a comfortable ambiance, in terms of the temperature inside the structure or building.​
  • Due to their transparent nature, these films or tints can be laminated on the glass surfaces present in the buildings. The other function of these films will be to hold the glass pieces together even after the occurrence of some cracks.​
  • In the construction sector, window films, such as decorative, UV block, privacy, anti-glare, anti-graffiti, insulating films, and safety and security films, are used.​
  • The global construction industry is expected to reach USD 8 trillion by 2030, primarily driven by countries, such as India, China, and the United States. ​
  • China is in the midst of a construction mega-boom. The country has the largest building market in the world, making up 20% of all construction investment globally. The country alone is expected to spend nearly USD 13 trillion on buildings by 2030. ​
  • In India, Foreign Direct Investment (FDI) received in the construction development sector (townships, housing, built-up infrastructure, and construction development projects) from April 2000 to December 2019 stood at USD 25.37 billion, according to the Department for Promotion of Industry and Internal Trade (DPIIT). ​
  • The United States holds the world's largest construction industry, which recorded an annual expenditure of over USD 1,306 million in 2019. The construction industry value has been on a constantly rising path between 2014 and 2018, despite witnessing a slight contraction in 2019. According to the US Census Bureau, the number of new privately-owned housing units in the country under construction was 11,471 thousand units in 2019. In 2020, by March 2020, the number of housing units reached 3,642 units. Moreover, according to The Federal National Mortgage Association (Fannie Mae), housing starts were expected to jump, with 1 million new homes hitting the market by 2021. ​
  • Although construction activities in 2020 witnessed a temporary setback due to the COVID-19 impact, all the aforementioned developments are expected to drive the demand for window films in the construction industry through the years to come.​

The Asia-Pacific Region to Dominate the Market

  • The Asia-Pacific region is expected to dominate the market, with countries China and India accounting for the largest share. In the region, China is the largest economy, in terms of GDP. China is one of the fastest emerging economies, and it has become one of the biggest production houses in the world, today. The country's manufacturing sector is one of the major contributors to the country's economy.
  • China is one of the major countries in Asia-Pacific with ample construction activities, with the industrial and construction sectors accounting for approximately ~50% of the GDP.
  • Demographics in the country are expected to continue to spur the growth in residential construction. Rising household income levels combined with population migrating from rural to urban areas are expected to continue to drive demand for the residential construction sector in the country. Increased focus on affordable housing by both the public and private sectors will drive growth in the residential construction sector.
  • India is the largest market for the construction industry, with an increase in the real estate and urban development segment. According to the Indian Brand Equity Foundation (IBEF), the Indian real estate industry is likely to reach USD 1 trillion by 2030 and may contribute approximately 13% to the country's GDP by 2025. This is likely to increase the demand for the window film market and propel its market in the region.
  • Although the demand for the construction industry is looking good, the automotive sector in the country is slowing down with a decrease in market demand. After steady growth for over a decade, the automobile industry in the country saw a decline in 2019 due to multiple factors, like teething issues with goods and service tax (GST), credit crisis, and demand shock due to the economic slowdown. The automotive production decreased to 4.52 million units in 2019. Also, in 2020, the production declined by 25% compared to 2019, according to OICA.
  • Due to all such factors, the market for window films in the region is expected to have a steady growth during the forecast period.

Competitive Landscape

The global window films market is fragmented in nature, with the top two companies holding somewhat significant shares in the global market, while the rest of the companies holding a limited share in the market. Some of the major players in the market include Eastman Chemical Company, 3M, Avery Dennison Corporation, Saint-Gobain, and LINTEC Corporation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Increasing Demand for Safety and Security Window Films​
    • 4.1.2 Increasing Emphasis on Reducing Carbon Footprint
  • 4.2 Restraints
    • 4.2.1 Technical, Warranty, and Installation Issues
    • 4.2.2 Growing Smart Glass Market​
    • 4.2.3 Decreasing Automotive Production​
    • 4.2.4 Unfavorable Conditions Arising due to the COVID-19 Impact​
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porters Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 UV Blocking Films
    • 5.1.2 Decorative Films
    • 5.1.3 Safety and Security Films
    • 5.1.4 Privacy Films
    • 5.1.5 Insulating Films
    • 5.1.6 Other Types
  • 5.2 End-user Industry
    • 5.2.1 Automotive
    • 5.2.2 Building and Construction
      • 5.2.2.1 Residential
      • 5.2.2.2 Commercial
      • 5.2.2.3 Infrastructural and Institutional
    • 5.2.3 Marine
    • 5.2.4 Other End-user Industries
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
      • 5.3.1.1 China
      • 5.3.1.2 India
      • 5.3.1.3 Japan
      • 5.3.1.4 South Korea
      • 5.3.1.5 Australia & New Zealand
      • 5.3.1.6 ASEAN Countries
      • 5.3.1.7 Rest of Asia-Pacific
    • 5.3.2 North America
      • 5.3.2.1 United States
      • 5.3.2.2 Canada
      • 5.3.2.3 Mexico
    • 5.3.3 Europe
      • 5.3.3.1 Germany
      • 5.3.3.2 United Kingdom
      • 5.3.3.3 Italy
      • 5.3.3.4 France
      • 5.3.3.5 Spain
      • 5.3.3.6 Nordic Countries​
      • 5.3.3.7 Rest of Europe
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 South Africa
      • 5.3.5.4 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 3M
    • 6.4.2 Armolan Greece
    • 6.4.3 Avery Dennison Corporation
    • 6.4.4 Eastman Chemical Company
    • 6.4.5 HYOSUNG CHEMICAL
    • 6.4.6 Johnson Window Films Inc.
    • 6.4.7 LINTEC Corporation
    • 6.4.8 NEXFIL
    • 6.4.9 Rayno Window Film
    • 6.4.10 Saint-Gobain
    • 6.4.11 TORAY INDUSTRIES INC.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Increasing Concerns Regarding UV Protection
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