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케냐의 화훼원예 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년)

Kenya Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 1005775
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케냐의 화훼원예 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년) Kenya Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

케냐의 화훼원예 시장 규모는 예측기간(2021-2026년) 중 4.7%의 CAGR로 확대될 것으로 예측됩니다.

Covid-19 팬데믹 발생은 세계적인 락다운을 일으키고, 세계의 정부에 의한 여행 제한은 케냐의 화훼원예 시장에 심각한 영향을 미쳤습니다. 결혼식이나 이벤트 중지에 의해 꽃 수요는 감소했습니다. 플라이트를 이용할 수 없는 점, 수요가 감소하고 있는 점, 절화 수출이 적은 점으로 농가는 큰 손실을 입고 있습니다. 피해를 경감하기 위해 생산업체는 급여를 공제하고, 수요가 증가할 때까지 몇 가지 품종의 생산을 정지했습니다. 장미는 국내에서 엄청난 인기를 자랑하고 있습니다. 그 생산량은 2019년에 5억 9,240만 달러로 평가되었습니다. Delphinium, Limonium, Helianthus는 케냐에서 가장 인기있는 장미 재배 시설입니다. 또한 케냐의 플라워 파밍 콜드체인 전체에서 이용되고 있는 가장 일반적인 기술에는 점적 관개, 시비 시스템, 온실 환기 시스템, 넷 쉐이딩, 프리 쿨링, 냉장 시설, 인공 조명, 냉장 트럭 등이 있습니다.

케냐의 화훼원예(Floriculture) 시장에 대해 조사했으며, 시장 개요와 함께 꽃 종류별 동향, 수출입 동향 및 COVID-19의 영향 평가 등을 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 성장 억제요인

제5장 시장 세분화

  • 꽃 종류별
    • 절화
    • 삽목
    • 기타

제6장 밸류체인과 무역 분석

  • 공급망 분석
  • 유통 채널 분석
  • 무역 분석
    • 수입 분석(금액과 거래량)
    • 수출 분석(금액과 거래량)

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향 평가

KSM 21.05.28

The Kenya Floriculture market is projected to register a CAGR of 4.7% during the forecast period (2021-2026). The Covid-19 pandemic outbreak caused worldwide lockdown, and restrictions on travel by national governments across the globe have affected Kenya's floriculture market in serious ways. The demand for flowers was decreased due to cancellations of weddings and events. Farmers have suffered huge losses due to the unavailability of flights, decrease in demand, and low exports of fresh-cut flowers. To mitigate the damage, growers have deducted the salaries and stopped the production of some varieties till demand increases. Rose is witnessing immense popularity in the country. Its production was valued at USD 592.4 million in 2019. Delphinium, Limonium, and Helianthus are the most popular growing facilities for roses in Kenya. Furthermore, some of the most common technologies utilized in the entire cold chain of Kenyan flower farming include drip irrigation, fertigation systems, glasshouse ventilation systems, net shading, pre-cooling, cold storage facilities, artificial lightning, and refrigerated trucks.

Key Market Trends

Rising Export Potential of Floral Products

Kenya is one of the major exporters of cut flowers across the world. Popular flowers, such as roses, carnations, lilies, leaf cuttings, and decorative plants, are primarily exported by the country. In Kenya, the majority of the floriculture products are produced to meet the needs of exports. The main export markets include the Netherlands, followed by the United Kingdom, the United Arab Emirates, and Germany. While the main export destinations for fresh roses are the Netherlands, the United Kingdom, and the Russian Federation. These countries accounted for a share of 70.9% in 2019. Roses have the potential for expansion, owing to reasons, such as large acreage for production, stable productions throughout the year, and the fact that cultivators have a high standard of SOP for the production of high-quality, along with high demand from international markets.

Increasing Support from Government and Public Sector

The Kenyan Ministry of Agriculture is focusing on driving the adoption of floriculture, through various policies, regulations, and operational directions. The government invested a huge amount in cultivation, along with favorable policies. This is attracting foreign investments. Furthermore, the market is implementing advanced technologies and infrastructures for floriculture. In Kenya, the different ministries that are in favor of floriculture are Water and Irrigation, Health, Environment, and Natural Resources, Local Government, Cooperatives development and Marketing, Trade, and Regional Development Authorities. In Kenya, the National Horticultural Policy came into force in 2012, which offered policy interventions for production, support services, marketing in local and regional markets, and infrastructure facilities. The other public sectors include the Kenya Plant Health Inspectorate Services (KEPHIS), which helps in regulating the phytosanitary and seed issues, by providing plant variety protection and seed certification. The Horticultural Crops Development Authority (HCDA) is one of the major organizations responsible for the facilitation, development, promotions, and regulations of horticulture techniques in Kenya.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints

5 MARKET SEGMENTATION

  • 5.1 Types of Flowers
    • 5.1.1 Cut Flowers
      • 5.1.1.1 Roses
      • 5.1.1.2 Carnations
      • 5.1.1.3 Lilies
      • 5.1.1.4 Hypericum
      • 5.1.1.5 Gypsophila
      • 5.1.1.6 Other Cut Flowers
    • 5.1.2 Cuttings
    • 5.1.3 Other Types of Flowers

6 VALUE CHAIN & TRADE ANALYSIS

  • 6.1 Supply Chain Analysis
  • 6.2 Distribution Channel Analysis
  • 6.3 Trade Analysis
    • 6.3.1 Import Analysis (Value and Volume)
    • 6.3.2 Export Analysis (Value and Volume)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET

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