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애완동물용 식이보충제 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년)

Pet Dietary Supplements Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 1005784
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애완동물용 식이보충제 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년) Pet Dietary Supplements Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 애완동물 식이보충제 시장 규모는 예측기간(2021-2026년) 중 5.4%의 CAGR로 확대될 것으로 예측됩니다.

팬데믹 초반에 모든 지역의 정부가 락다운을 부과했기 때문에 소비자에 의한 식이보충제 및 기타 애완동물 사료 제품 사재기가 주목받았습니다. 세계 시장 소비자의 대부분은 COVID-19 발생에 의해 실점포에서의 다양한 제한에 직면했기 때문에 그 이후 E-Commerce 소매 플랫폼으로 전환하여 애완동물 식이보충제 제품 비축 확보를 피할 수 없게 되었습니다. 주요 기업은 독자적인 웹사이트 개발에 대한 투자를 늘려 소매점으로부터 E-Commerce 플랫폼으로 초점을 이동하고 있습니다.

식이보충제는 애완동물의 피부 가려움, 소화기계 문제, 비만, 알레르기 등의 질병이나 건강장애 관리를 지원하기 위해서 특별히 배합된 동물성 식품으로 구성되어 있습니다. 북미, 라틴아메리카 및 아시아태평양 신흥 국가의 브랜드 가치 향상과 프리미엄 제품에 대한 소비자의 의식이 시장 성장을 지지하고 있습니다. 다국적 기업은 몇 가지 채널을 통해 소비자의 선호를 강화하기 위해 제품 인지도를 높이기 위한 거액의 투자를 실시했습니다. 동물 종류별로는 개 부문이 예측기간 중 가장 빠른 성장을 이룰 것으로 보입니다. 개 주인은 애완동물을 위해 건강적이고 영양가 높은 식품을 구입하는데 관심을 가지고 있으며, 다양한 종류의 개사료 매출이 세계적으로 촉진되고, 다양한 식이보충제 발매로 이어지고 있습니다. 애완동물 주인의 건강에 대한 우려 고조와 함께 애완동물로서의 개 증가가 예측기간 중 세계의 개용 식이보충제 증가로 이어질 것으로 보입니다.

세계의 애완동물용 식이보충제(Pet Dietary Supplements) 시장에 대해 조사했으며, 시장 개요와 함께 특수 종류별, 애완동물 종류별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 특수 종류별
    • 요로감염증
    • 당뇨병
    • 신장
    • 소화기계 감수성
    • 구강관리
    • 기타
  • 애완동물 종류별
    • 고양이
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Mars Inc.
    • Hill's Pet Nutrition Inc.
    • Nestle SA
    • Nisshin Pet Food
    • WellPet LLC
    • Blue Buffalo Pet Products Inc.
    • iVet Professional Formulas
    • Farmina Pet Foods
    • Forza10 USA
    • The Higgins Group Corp.

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향 평가

KSM 21.05.28

The pet dietary supplements market is projected to register a CAGR of 5.4% during the forecast period (2021-2026). At the beginning of the pandemic, panic-buying of dietary supplements and other pet food products by consumers was noticed due to the lockdown issued by the government of every region. Most of the consumers in the global market struggled with the onset of the COVID-19 pandemic in terms of stockpiling pet dietary supplement products by switching to the e-commerce retail platforms after being compelled by several restrictions levied on the brick and mortar stores.​ Major players shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their websites. Dietary supplements comprise animal foods that are specifically formulated to aid in the management of illnesses and diagnosed health disorders such as itchy skin, digestive issues, obesity, allergies, etc., in pets. Brand value enhancement in North America, Latin America, and the emerging countries of Asia-Pacific and the consumer awareness about premium products fuel the growth of this market. Multinational players are making significant investments in increasing product awareness to strengthen consumer preference through several channels. By animal type, the dog segment of the dietary supplement market is likely to witness the fastest growth over the forecast period. Dog owners' interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dietary supplement products. The rising pet dog population worldwide, with the increasing health concerns of pet owners, leads to the increase in global dog dietary supplements during the forecast period.​

Key Market Trends

Pet Humanization to Influence the Purchase Decisions of Pet Dietary Supplement Products

Pet humanization received a lot of attention in mainstream media in recent years. It is essential to understand the impact of pet humanization on consumer pet food buying behavior. A study conducted by the American Pet Products Association(APPA) under the "National Pet Owners Survey 2018-19" reveals that more than 76.8 million households in the United States have one or more pets, with dogs being found in 39% of homes. As pets have increasingly become viewed as family members, pet owners are willing to increase their annual spending on pet dietary supplements. The information claimed by the US Bureau of Labor Statistics(BLS) Consumer Expenditure(CE) revealed that in 2018, the average household spending on pet food alone was USD 230.4, which signifies the importance of pets among the American population. Similarly, as revealed by FEDIAF in 2018, the per capita spending on pet food in Western Europe was USD 271.7. Thus, this consumer trend toward pet surrogation coupled with rising health issues in pets is anticipated to create ample space for pet dietary supplements over the forecast period.

North America to Drive the Pet Dietary Supplements Market

The use of dietary supplements and nutraceuticals for pets and companion animals is booming in the US market, subjecting the United States to garner more than 75.0% of the North American dietary supplements market. According to the American Pet Product Association 2017-2018 Pet Ownership Survey, 68.0% of American households own a pet and spend an average of USD 300 annually on pet food and dietary supplements. North America is responsible for 31.0% of pet food production worldwide, with the huge demand for pet care, driving the American pet dietary supplements market.

Competitive Landscape

The pet dietary supplements market is highly consolidated, with the top four market players accounting for almost 45% of the market, resulting in very stiff competition, especially for market entrants. Acquisitions and mergers are the major strategic activities adopted by these key players, strengthened market consolidation in the pet dietary supplements market. Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equities through acquisitions, expansions, product innovations, and partnerships.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry


  • 5.1 Specialty Type
    • 5.1.1 Urinary Tract Disease
    • 5.1.2 Diabetes
    • 5.1.3 Renal
    • 5.1.4 Digestive Sensitivity
    • 5.1.5 Oral Care
    • 5.1.6 Other Specialty Types
  • 5.2 Pet Type
    • 5.2.1 Dog
    • 5.2.2 Cat
    • 5.2.3 Bird
    • 5.2.4 Other Pet Types
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Germany
      • United Kingdom
      • France
      • Russia
      • Spain
      • Italy
      • Rest of Europe
    • 5.3.3 Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle-East and Africa
      • Egypt
      • South Africa
      • Rest of Middle-East and Africa


  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mars Inc.
    • 6.3.2 Hill's Pet Nutrition Inc.
    • 6.3.3 Nestle SA
    • 6.3.4 Nisshin Pet Food
    • 6.3.5 WellPet LLC
    • 6.3.6 Blue Buffalo Pet Products Inc.
    • 6.3.7 iVet Professional Formulas
    • 6.3.8 Farmina Pet Foods
    • 6.3.9 Forza10 USA
    • 6.3.10 The Higgins Group Corp.



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