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스킨케어 제품 시장 : 성장, 동향, COVID-19의 영향, 예측(2022-2027년)

Skincare Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 1005798
페이지 정보 영문 배송안내 2-3일 (영업일 기준)
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스킨케어 제품 시장 : 성장, 동향, COVID-19의 영향, 예측(2022-2027년) Skincare Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 스킨케어 제품 시장 규모는 2020년에 1,409억 2,000만 달러를 기록했습니다.

시장은 2021-2026년 예측기간 중 4.69%의 CAGR로 확대될 것으로 예측됩니다.

COVID-19 팬데믹은 소비자의 소비 습관과 구입 결정에 영향을 미치고, COVID-19의 만연을 늦추는 것을 목적으로 한 다수의 조치를 다양한 정부가 부과했기 때문에 2020년 시장 성장률은 1.12% 소폭 하락했습니다. 몇 가지 기본적인 이니셔티브로는 사회적 고립 지침, 영업 시간 제한 및 여행 제한 등이 있습니다. 그러나 팬데믹 시기에는 온라인 판매점을 통한 제품 판매가 확대되었습니다. 예를 들어 유럽의 패션과 라이프스타일 E-Commerce 기업인 Zalando는 2020년에 스킨, 네일, 헤어케어 제품 매출이 전년대비 300% 증가했습니다.

퍼스널케어 제품 사용의 다양한 이점에 관한 인식 확산은 지난 몇 년간 수요를 증가시켰습니다. 그로 인해 천연 및 유기농 스킨케어 제품 수요도 상승하고, 화장품 및 웰니스 업계의 주요 부문이 되고, COVID 후에도 그 경향은 바뀌지 않습니다.

스킨케어는 페이스케어, 보디케어, 클렌저, 자외선 차단제 등의 카테고리를 포함하고, 최근 세계의 화장품 시장에서 급성장하고 있습니다. Sephora, Kiehl's, Vichy, Bobbi Brown 등의 스킨케어 브랜드나 소매업체는 가상 어드바이저 등의 솔루션을 전개하고, 소비자에게 실시간으로 직접 이야기하고, 요구나 우려를 명확히하고, 제품을 추천하고, 판매 프로세스를 가이드하고 있습니다. 이것은 소비자가 점포에서 받는 상담형 방식과 차이가 없지만, 온라인으로 이용할 수 있게 된 것은 큰 변화가 되어 예측기간 중 시장 성장에 기여하고 있습니다.

세계의 스킨케어 제품(Skincare Products) 시장에 대해 조사했으며, 시장 개요와 함께 제품 종류별, 카테고리별, 유통 채널별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 종류별
    • 페이셜케어
    • 립케어
    • 보디케어
  • 카테고리별
    • 프리미엄 스킨케어 제품
    • 매스 스킨케어 제품
  • 유통 채널별
    • 전문 소매점
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • 약국/드럭스토어
    • 온라인 소매 채널
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Procter & Gamble Company
    • Beiersdorf AG
    • Loreal SA
    • Unilever PLC
    • The Estee Lauder Companies Inc..
    • Amorepacific Corporation
    • Shiseido Company Limited
    • Johnson & Johnson Services Inc.
    • Kao Corporation
    • Colgate-Palmolive Company

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향

KSM 21.05.28

The Global Skincare Products Market was valued at USD 140.92 billion in 2020, and it is projected to witness a CAGR of 4.69% during the forecast period, 2021-2026.

The COVID-19 pandemic influenced consumers' spending habits and purchase decisions, leading to a slight decline in the market growth by 1.12% in 2020, owing to various governments imposing multiple measures intended to slow down the spread of COVID-19. Some basic initiatives include social isolation directives, limitations on business opening hours, and travel restrictions. However, the sales of the product through online outlets escalated during the pandemic. For Instance, Zalando, Europe's fashion and lifestyle e-commerce company, witnessed a YOY increase of 300% in sales of skin-, nail-, and hair-care products in 2020.

Rising awareness regarding the various benefits of using personal care products has resulted in a rise in their demand over the last few years. This has also boosted the demand for natural and organic skincare products, making it a major sector in the cosmetics and wellness industry, and the trend is expected to remain the same post-COVID.

The skincare market has rocketed ahead of the global cosmetics market in recent years, encompassing categories like face and body care, cleansers, and sun protection. More skincare brands and retailers like Sephora, Kiehl's, Vichy, and Bobbi Brown are deploying solutions like virtual advisors to speak directly to consumers in real-time, reveal their needs and concerns, recommend products, and guide them through the sales process. This is not any different from the kind of consultation that consumers get in stores, but it is critically different that it is now available online, thus contributing toward the market growth during the forecast period.

Key Market Trends

Growing Demand for Anti-aging and Anti-pollution Ranges

The market is experiencing an accelerating demand for anti-aging products, like anti-wrinkle cream, face cream, serum, eye cream, and others. In addition, factors like pollution and hard water conditions are bombarding such products' needs. An ascending number of consumers in the market are becoming aware of pollution's impact on the skin.

In the United Kingdom, nearly 80% of consumers are aware of the impact of lifestyle stresses on the skin. Thus, consumers are inclined toward spending on skincare treatments at a younger age. They spend significant time and money on products that reduce the signs of aging. Hence, the increasing interest in anti-aging skincare products for youthful skin and skincare products enriched with vitamin-c, vitamin-E, collagen, and others to delay the aging has resulted in an increasing number of manufacturers trying to penetrate this highly lucrative market through various strategies such as product innovation, mergers and acquisitions, and others.

For instance, in 2019, San Francisco-based Gryphon Investors announced the acquisition of anti-aging skincare brand RoC from Johnson & Johnson Consumer Inc. RoC has a 60+ year history in anti-wrinkle and anti-aging skincare, with more than 75 products sold in the United States, Europe, and Latin America.

Asia-Pacific Registers the Fastest Growth Rate

Growing population and rapid urbanization, along with the increase in per capita spending on personal care products in highly developing economies such as China, South Korea, India, and Indonesia, are contributing towards the growth of the skincare market in this region. In addition, the increasing availability of affordable skincare products also helps drive the skincare market. Moreover, the consumption of facial care products in China is most prevalent in tier 1 megacities of the country, with increasing penetration in tier 2 and tier 3 cities, which have been experiencing an increase in China's growing middle class and the consumption of skin and personal care products as a whole. Thus, major players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market studied. For instance, in 2020, Shiseido unveiled a new sustainable skincare brand, Baum, developed with social responsibility and environmental considerations. The line includes a total of 27 products and 45 items.

Competitive Landscape

The Global Skincare Products Market is highly competitive, with the top global and regional players competing fiercely to garner market share. Some major key players in the skincare products market include Procter & Gamble Company, Beiersdorf AG​, The Estee Lauder Companies Inc., Unilever, and L'Oreal. The key players are embarking on mergers and acquisitions as a strategy to strengthen their market dominance. The major players are constantly trying to expand their production facilities and increase their market presence locally via this strategy. For instance, in 2020, L'Oreal SA signed an agreement to acquire the Japanese company Takami Co., which develops and markets products licensed by the skincare brand Takami. L'Oreal also renewed a long-term licensing agreement with Takami brand and signed a collaboration agreement with his dermatology clinics in Tokyo. The brand is available in Japan and other Asian countries, notably China.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Facial Care
      • 5.1.1.1 Cleansers
      • 5.1.1.2 Moisturizers, Creams, and Lotions
      • 5.1.1.3 Serums and Essence
      • 5.1.1.4 Toners
      • 5.1.1.5 Face Masks and Packs
      • 5.1.1.6 Other Facial Care Products
    • 5.1.2 Lip Care
    • 5.1.3 Body Care
      • 5.1.3.1 Body Wash
      • 5.1.3.2 Body Lotions
  • 5.2 Category
    • 5.2.1 Premium Skincare Products
    • 5.2.2 Mass Skincare Products
  • 5.3 Distribution Channel
    • 5.3.1 Specialist Retail Stores
    • 5.3.2 Supermarkets/Hypermarkets
    • 5.3.3 Convenience Stores
    • 5.3.4 Pharmacies/Drug Stores
    • 5.3.5 Online Retail Channels
    • 5.3.6 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Russia
      • 5.4.2.5 Italy
      • 5.4.2.6 Spain
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Procter & Gamble Company
    • 6.3.2 Beiersdorf AG
    • 6.3.3 Loreal SA
    • 6.3.4 Unilever PLC
    • 6.3.5 The Estee Lauder Companies Inc.
    • 6.3.6 Amorepacific Corporation
    • 6.3.7 Shiseido Company Limited
    • 6.3.8 Johnson & Johnson Services Inc.
    • 6.3.9 Kao Corporation
    • 6.3.10 Colgate-Palmolive Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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