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스포츠 분석 시장 : 성장, 동향, 예측(2019-2024년)

Sports Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 01월 상품 코드 393912
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스포츠 분석 시장 : 성장, 동향, 예측(2019-2024년) Sports Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 스포츠 분석 시장은 2018년 5억 6,000만 달러를 기록했습니다. 2019-2024년간 시장은 30%의 연평균 복합 성장률(CAGR)로 성장할 전망입니다.

세계의 스포츠 분석(Sports Analytics) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 스포츠·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 조사 성과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인 서론
  • 성장 촉진요인
  • 산업 밸류체인 분석
  • 산업의 매력 : Porter's Five Forces 분석
    • 공급업체의 협상력
    • 신규 참여업체의 위협
    • 대체 제품 또는 서비스의 위협
    • 구매자의 협상력
    • 업계내 경쟁
  • 기술 현황

제5장 시장 세분화

  • 스포츠별
    • 풋볼
    • 크리켓
    • 하키
    • 농구
    • 미식축구
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제6장 경쟁 상황

  • 기업 개요
    • IBM Corporation
    • SAP SE
    • SAS Institute Inc.
    • Opta Sports
    • Trumedia Networks
    • Oracle Corporation
    • Tableau Software Inc.
    • Stats LLC
    • Catapult Group International Ltd
    • Sportsradar AG

제7장 투자 분석

제8장 시장 기회 및 향후 동향

LSH 19.11.07

The Sports Analytics Market was valued at USD 1.05 billion in 2020 and expected to reach USD 5.11 billion by 2026 and grow at a CAGR of 30.13% over the forecast period (2021 - 2026). Sports analytics offers tools to assess player fitness and team performance, competitive analysis, social media, and business analysis, among other crucial functions. It has led to the development of sophisticated structures for crunching numbers to predict prior results, win-loss records, and opponent history, to determine the outcome of a future sporting event.

  • Owing to the increasing demand for monitoring and tracking data of players, the number of wearable devices in the sports industry is increasing. Consequently, a significant quantity of data related to the players and the team is generated, which is used to gain insights on player performance and fitness variables, such as heartbeat, speed, and acceleration.
  • With the explosion of health assessment solutions, driven by fitness bands and other wearable devices, the growing volume of data to be analyzed has increased drastically. In addition, the availability of cost-effective and high-end computing solutions and the increased demand for analytics of complex data streaming is expected to fuel the growth of the market studied.
  • However, the COVID-19 pandemic is likely to hinder the revenue growth of the studied market, mainly attributing to the slowdown of the sports industry, which is a major driver of the market. To safeguard the health of sportsmen and athletes, most major sporting events at international, regional, and national levels have been canceled or postponed - from marathons to football tournaments, athletics championships to basketball games, handball to ice hockey, rugby, amongst others.

Key Market Trends

Football Accounts for the Largest Share in the Sports Analytics Market

  • Football by itself accounts for the largest share in the sports analytics market, owing to increased attendance for football leagues, such as UEFA Champions League, MLS, EPL, and ISL. According to weltfussball, the Bundesliga league (Germany) witnessed a spectator count of 42.7 thousand in 2019.
  • Furthermore, teams and clubs partnering with analytics companies is a significant trend in the market. For instance, many football leagues and clubs have collaborated with Opta, the leading provider of football sports data. Opta's analytics can determine every single action of a player in a specific zone on the field, regardless of whether a player has a ball or not.
  • Conclusively, the rising competitive nature, need for improved decision making to gain an edge over their competitors, and need for strategy implementation for matches on the field, as well as ticket inventory and social media influence off the ground, are expected to boost the adoption of analytics in these markets.

Changing Sports Dynamics and Technology Adoption Drives the Sport Analytics in North America

  • The changing market environment and higher technological adoption rates across the region are increasing the usage of sport analytics solutions in North America. As organizations are focusing on reducing maintenance and upgrade costs, the demand for software provided on the cloud is being increased as cloud-based solutions offer advantages, such as low cost, rapid scalability, easy access, and uninterrupted service.
  • Leagues are the primary users of sports analytics solutions, Baseball and basketball leagues have the highest adoption rate of these solutions, particularly for selecting players. Recently, several clubs in ice hockey have started investing in analytics, and American Football remains an influential market.
  • Superclubs are renowned owing to their notable history of success, which has driven their brand value, fan base, attracting star players from all over the region and thus, driving investments and sponsorships. These elite clubs view analytics as football's next frontier. Further, the rising competitive nature, need to improve decision making to gain an edge over their competitors, need for strategy implementation, and social media influence has boosted the adoption of analytics, exponentially.
  • The New England Patriots use an approach to season ticket holder retention that is based on a variety of behavioral metrics. For instance, their models include variables such as game attendance, purchases of team merchandise, attendance at special season ticket holder events, and attendance at concerts or soccer games at the Gillette Stadium.

Competitive Landscape

The sports analytics market is slightly consolidated and consists of major players that have a comparatively better market presence. In terms of market share, few of the major players currently dominate the market. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring startups working on sports analytics market technologies to strengthen their product capabilities.

  • June 2020 - Hamburg-based startup Bepro, the next-generation sports analysis platform, has announced securing an additional EUR 8.8 million in funding. The startup will use the funds from Altos Ventures, Softbank Ventures, Saehan Ventures, Spring camp, and Miraeasset Ventures, to develop their football tech and expand internationally.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis​
    • 4.2.1 Bargaining Power of Suppliers​
    • 4.2.2 Bargaining Power of Consumers​
    • 4.2.3 Threat of New Entrants​
    • 4.2.4 Intensity of Competitive Rivalry​
    • 4.2.5 Threat of Substitute Products​
  • 4.3 Technology Snapshot

5 Market Dynamics

  • 5.1 Market Drivers
  • 5.2 Market Restraints

6 MARKET SEGMENTATION

  • 6.1 Sport
    • 6.1.1 Football
    • 6.1.2 Cricket
    • 6.1.3 Hockey
    • 6.1.4 Basketball
    • 6.1.5 American Football
    • 6.1.6 Other Sports
  • 6.2 Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 South America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation ​
    • 7.1.2 SAP SE​
    • 7.1.3 SAS Institute Inc. ​
    • 7.1.4 Opta Sports​
    • 7.1.5 Trumedia Networks ​
    • 7.1.6 Oracle Corporation ​
    • 7.1.7 Tableau Software Inc.​
    • 7.1.8 Stats LLC​
    • 7.1.9 Catapult Group International Ltd​
    • 7.1.10 Sportsradar AG ​
    • 7.1.11 Emerging Companies

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET

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