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세계의 클라우드 광고 시장 : 종류별, 서비스별, 최종사용자별, 지역별 - 성장, 동향, 예측(2019-2024년)

Cloud Advertising Market - Segmented by Type (Private, Public, Hybrid), Services (IaaS, SaaS, PaaS), End User (Government Utilities, Private Organizations, Healthcare), and Region - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 01월 상품 코드 546887
페이지 정보 영문
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세계의 클라우드 광고 시장 : 종류별, 서비스별, 최종사용자별, 지역별 - 성장, 동향, 예측(2019-2024년) Cloud Advertising Market - Segmented by Type (Private, Public, Hybrid), Services (IaaS, SaaS, PaaS), End User (Government Utilities, Private Organizations, Healthcare), and Region - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 클라우드 광고 시장은 2018-2023년간 14.31%의 CAGR로 성장할 것으로 예측됩니다.

세계의 클라우드 광고(Cloud Advertising) 시장에 대해 조사했으며, 시장 성장 촉진요인 및 저해요인, 투자 분석, 종류·서비스·최종사용자·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 주요 조사 성과
  • 조사 가정
  • 시장 정의
  • 주요 조사 결과

제2장 조사 접근법과 조사 방법

제3장 주요 요약

제4장 시장 인사이트

  • 시장 개요
  • 업계의 매력 - Porter's Five Forces 분석
    • 공급업체의 협상력
    • 소비자의 협상력
    • 신규 참여업체의 위협
    • 대체 제품 또는 서비스의 위협
    • 업계내의 경쟁

제5장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인

제6장 기술 현황

제7장 시장 세분화

  • 종류별
    • 퍼블릭 클라우드
    • 프라이빗 클라우드
    • 하이브리드 클라우드
  • 서비스별
    • IaaS
    • SaaS
    • PaaS
    • 기타
  • 최종사용자별
    • 공익사업
    • 민간단체
    • 헬스케어
    • 학술 및 교육
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 중동 및 아프리카
    • 라틴아메리카

제8장 경쟁 상황 - 기업 개요

  • Adobe Corporation
  • Amazon Web Services
  • Cisco Systems, Inc.
  • Dell Inc.
  • Google Inc.
  • Hewlett-Packard Company
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com

제9장 투자 분석

제10장 시장 전망

제11장 면책사항

KSM 19.07.30

The cloud advertising market was valued at USD 166.99 billion in 2020 and is expected to reach a value of USD 397.02 billion by 2026 at a CAGR of 15.7 %, over the forecast period (2021 - 2026). Technological advancements concerning the internet, combined with its increasing commercial application and the rapid growth in the number of internet users worldwide, have not only shaped the evolution of cloud advertising through different forms of digital advertising but have also enhanced the advertising business models, along with the market levels and players.

  • Some of the e-commerce giants, such as Amazon, have integrated the cloud service into their business models, which are based on cloud marketing, thereby utilizing the tools of the internet to connect with customers. It helps in creating a consistent buyer experience, serving customers at each step of their journey, and tracking every customer touch point required for highly sophisticated real-time communication and coordination of marketers, content, data, processes, and reporting.
  • The year 2018 witnessed the rise of 6-second ads, which have become extremely popular on various social media platforms. Initiated by Adobe in 2015, worldwide, 52% of marketing professionals agreed that video provided the best ROI. Hence, the effective spread of video through social media platforms is also driving the market growth.
  • Currently, users widely prefer mobile devices over laptops or desktop, owing to convenience, portability, and operations that can be performed across the cloud platform, owing to which mobile platforms are expected to grow lucratively.

Key Market Trends

Software-as-a -Service (SaaS) segment is Expected to Occupy Significant Share

  • Software-as-a-Service (SaaS) refers to an alternative way of accessing software, instead of traditional methods of access (where the service provider delivers software and applications through the internet and the end-users subscribe to the software and access it via the web or vendor APIs). SaaS refers to a subscription-based model in which the software is hosted in the cloud and accessed through the internet.
  • Applications that get updated, can be used online, while the files get saved in the cloud itself, instead of on the individual machines. By using SaaS, the customers can access new functionalities much faster with lower upfront costs, compared to traditional on-premise solutions.
  • SaaS-based applications can be accessed through the internet, and require proper integration with on-premise systems or other clouds. The significant benefits of SaaS include no hardware costs, no initial set up costs, pay for what the customer use factor, scalable usage, automatic updates, cross-device compatibility, and accessible from any location. The users neither manage nor control the cloud infrastructure, which includes networks, servers, operating systems, storage, and individual application capabilities.
  • In the SaaS model, users are not given much control over the data or the application. There are also specific security concerns with straight SaaS applications. SaaS applications and services are often used in combination with other cloud and on-premises model in hybrid environments. Organizations often need their SaaS applications to couple with multiple different applications and platforms in their data centres as well as other cloud platforms.

North America is Dominating the Global Cloud Advertising Market

  • North America is dominating the global cloud advertising market owing to the high rate of cloud adoption among regional end users. Most of the significant market vendors are also US-based.
  • Nearly 80% of the US companies regularly using cloud services (i.e., for more than a handful of applications) are estimated to have two or more major cloud providers. Nearly one-fifth of the North American brands expect to increase their marketing and advertising budgets by 25% or more in the coming year, which is further estimated to increase the demand for cloud advertising solutions and services in the region.
  • In the United States, mobile marketing is expected to be an engine for the digital marketing and advertising industry, accounting for more than 70% of all digital ad spend in 2018. Therefore, the increasing investments in mobile advertising companies in the region are also enhancing the studied market growth.
  • Further, the increasing investments in AI and machine learning technologies in the region are also developing a space for the studied market to grow. Companies, including Amazon and Apple, are leveraging on AI to conduct voice-based marketing through devices, such as Alexa and Siri platforms, respectively. This is going to enhance the development of the studied market.

Competitive Landscape

The prominent players across the market have high level of market penetration into the cloud premises, bearing higher sustainable competitive advantage through innovation. All the remaining cloud advertising companies are competing to capture considerable market share, leading to high competitive rivalry. The companies operating in the market are also acquiring companies working on Cloud Advertising technologies to strengthen their product capabilities.

  • June 2018 - Adobe acquired Magento Commerce, a market-leading commerce platform, and the acquisition is expected to deliver a single, end-to-end digital experience platform, including content creation, marketing, advertising, analytics, and commerce for the B2B and B2C customers. The Magento Platform brings together digital commerce, order management, and predictive intelligence to enable shopping experiences that scale for businesses of any size.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Scope of the Study
  • 1.2 Study Assumptions
  • 1.3 Study Deliverables

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

5 MARKET DYNAMICS

  • 5.1 Market Overview
  • 5.2 Introduction to Market Drivers and Restraints
  • 5.3 Market Drivers
    • 5.3.1 Growing Trend for the Adoption of Cloud Services
    • 5.3.2 Growing Emphasis on Targeted Marketing and Competitive Intelligence
  • 5.4 Market Restraints
    • 5.4.1 Vulnerability toward Data Security
  • 5.5 Industry Attractiveness - Porter's Five Force Analysis
    • 5.5.1 Threat of New Entrants
    • 5.5.2 Bargaining Power of Buyers/Consumers
    • 5.5.3 Bargaining Power of Suppliers
    • 5.5.4 Threat of Substitute Products
    • 5.5.5 Intensity of Competitive Rivalry

6 TECHNOLOGY SNAPSHOT

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Public Cloud
    • 7.1.2 Private Cloud
    • 7.1.3 Hybrid Cloud
  • 7.2 By Service
    • 7.2.1 Infrastructure as a Service (IaaS)
    • 7.2.2 Software as a Service (SaaS)
    • 7.2.3 Platform as a Service (PaaS)
  • 7.3 By End Users
    • 7.3.1 Retail
    • 7.3.2 Media and Entertainment
    • 7.3.3 IT and Telecom
    • 7.3.4 BFSI
    • 7.3.5 Government
    • 7.3.6 Other End Users (Education, Healthcare,Manufacturing)
  • 7.4 Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia Pacific
    • 7.4.4 South America
    • 7.4.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Adobe Inc.
    • 8.1.2 Google LLC (Alphabet Inc.)
    • 8.1.3 Sprinklr Inc.
    • 8.1.4 Oracle Corp.
    • 8.1.5 IBM Corp.
    • 8.1.6 Microsoft Corp.
    • 8.1.7 Salesforce.com Inc.
    • 8.1.8 Amazon Web Services Inc.
    • 8.1.9 InMobi Pte Ltd.
    • 8.1.10 SAP SE

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS

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