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세계의 디스플레이 패널 시장 : 성장, 동향, 예측(2019-2024년)

Display Panel Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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발행일 2021년 01월 상품 코드 635811
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세계의 디스플레이 패널 시장 : 성장, 동향, 예측(2019-2024년) Display Panel Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 디스플레이 패널 시장은 2018년 1,287억 3,000만 달러로 평가되었으며, 2019-2024년간 4.2%의 연평균 복합 성장률(CAGR)을 나타내고 1,650억 달러 규모 시장으로 확대될 전망입니다. 디스플레이 패널은 소비자가 정보를 얻는 도구로서의 기능을 하며, TV 이외에서는 자동차, 가상현실(VR), 사물인터넷(IoT), 커넥티비티 등 최근 두드러진 발전을 보이는 기술 분야에서도 활용되고 있습니다.

세계의 디스플레이 패널(Display Panel) 시장을 조사했으며, 시장 개요, 기술·사이즈·형태·해상도·용도·지역별 시장 규모 추이와 예측, 시장 성장요인 및 저해요인 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 조사 성과
  • 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 성장 촉진요인 및 저해요인 분석
  • 성장 촉진요인
    • TV용 UHD 디스플레이 패널 수요 증가
    • 가전 시장에서의 수요 증가
  • 성장 저해요인
    • 생산과다에 의한 평균판매가격 하락과 매출 감소
  • 밸류체인 분석
  • Five Forces 분석
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 신규 진출기업의 위협
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 세분화

  • 기술별
    • LCD
    • OLED
  • 사이즈별
    • 중·소형
    • 대형
  • 형태별
    • 플랫 패널
    • 플렉서블 패널
  • 해상도별
    • 8K
    • 4K
    • HD(HD, WQHD, FHD)
  • 용도별
    • TV
    • 태블릿 및 휴대폰
    • 모니터(데스크톱, 노트 PC)
    • 디지털 사이니지
    • 자동차
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 중남미
    • 중동 및 아프리카

제6장 기업 개요

  • 기업 개요
    • AU OPTRONICS CORPORATION
    • BOE JAPAN CO. LTD
    • INNOLUX CORPORATION
    • LG DISPLAY CO. LTD
    • SAMSUNG ELECTRONICS CO. LTD
    • Panasonic
    • Sharp
    • Hisense Co. Ltd
    • Toshiba
    • Sony

제7장 시장 기회 및 향후 동향

제8장 투자 분석

LSH 19.03.27

The Display Panel Market was valued at USD 139.06 billion in 2020 is expected to reach USD 178.20 billion by 2026 at a CAGR of 4.2% over the forecast period 2021 - 2026. Display technologies have evolved over the years, aided by technological developments, to offer higher resolution and lower power consumption. The developments in nanoparticles and transparent sensors in the electronic circuit have boosted the progression of the transparent display market. In the present scenario, development is progressing on the replacement of hard square panels, with flexible displays that are more interactive to the consumer. This is expected to provide a substantial opportunity for the growth of the transparent display market.

  • The display market is driven by the growing demand for enhanced displays, such as OLED and PMOLED, augmented displays, and roll-able transparent displays, among others. OLED technology enables bright, efficient, and thin displays and lighting panels. They are currently used in numerous mobile devices, some TVs, and lighting fixtures. OLED displays provide a better image quality compared to that of LCD or Plasma displays - and can also be made transparent and flexible.
  • Moreover, a significant application area of displays has been the heads-up display devices. These devices have witnessed strong demand from AR/VR, military and defense, and automotive markets, thereby driving the market for display panels. A device with a transparent display has much higher resolution and displays much more realistic augmented reality than video augmented reality.
  • According to a study by Intel Corporation, the revenue opportunity of the AR/VR market remains strong and is estimated to exceed USD 45 billion in headset hardware sales by 2021. Furthermore, the hardware is expected to exceed 80 billion units by 2021, up significantly from the 9.4 billion units that were estimated to be sold in the intervening period.
  • Out of the hardware sales, head-mounted displays dominated the market. This is a result of the rising demand for higher-quality HMDs to support the on-going demand for high-quality content and functionality improvements, as well as to provide an improved immersive experience to consumers, which can be achieved through transparent displays. This is expected to drive the market.
  • DriveAR platform from Nvidia uses a dashboard-mounted display overlaying graphics based on camera footage, around the car, using a transparent display. This system points out everything from hazards to historic landmarks along the way. Following the success of the platform, automotive manufacturing giants like Audi, Mercedes-Benz, Tesla, Toyota, and Volvo have signed up with the company, to work with the technology.
  • Then the emergence of thinner displays and foldable displays has created strong interest among the consumers and therefore is expected to draw investments from the manufacturers in the technology . For instance, foldable smartphones released in 2019 include the Samsung Galaxy Fold and Motorola Razr.
  • On the display production front, panel production has been impacted by the coronavirus outbreak. For instance, China Star Optoelectronics Technology (CSTO) with plants in Wuhan, announced in February 2020, to reduce the production to half. Then, expansion plans scheduled in the first half of 2020 for Chinese Gen 8.6 and Gen 10.5 LCD factories were pushed further due to the pandemic outbreak. Also, the interruptions to equipment set-up, travel restrictions, and lack of workforce have led to a timeline to fall behind by two to four months.

Key Market Trends

OLED Type of Display Panel to Hold a Dominant Position

  • OLEDs are expected to replace existing technologies in the display ecosystem. Owing to this, many vendors started investing heavily in R&D related to OLED. OLED transparent displays are penetrating in the market due to increasing demand for these displays from head-mounted display (HMD) vendors.
  • Display panel vendors are keeping up with the demand and are launching newer OLED displays. For instance, as of April 2020, LG Display technology will make OLED panels see-through when they are switched on. This leads to several additional applications like shop windows and offices to depict a superior user experience.
  • In August 2019, Samsung shared plans to commence production of QD-OLED production in the near future by converting its 8.5-Gen LCD lines in Asan, Korea.
  • Moreover, the companies are also pitching the use of transparent display in the aviation sector. For instance, in December 2019, LG Display's organic light-emitting diode (OLED) panels were deployed in Boeing's next-generation aircraft, expanding its flexible panel beyond automotive.
  • The consumer electronics market is largely driven by smartphones as an application . A recent report from Mizuho Securities, In 2019, estimates the growth of OLED displays for smartphones and feature phones. Mizuho forecasts the OLED penetration to reach 29 % of the display market, growing to 80 % by 2026.
  • Smart phone vendor launches further validate the expected trend. For instance, in February 2020 , Huawei launched its Mate XS foldable smartphone with back -to -back screens . All these phones have been developed due to developments in flexible OLED . These OLEDs are based on a flexible substrate, which can be either plastic, metal, or flexible glass .

India is Expected to Witness Significant Growth

  • Consumer spending in India is increasing, due to rising disposable income, due to which the demand for televisions is witnessing a high spike, owing to the rising soccer fan base in India. As a result, the TV makers in India are launching larger screens with advanced technologies, which, in turn, is likely to boost the market growth in the country over the forecast period.
  • Owing to the favorable government regulations associated with FDI, foreign companies are regularly offering premium TVs at competitive prices. For instance, in April 2020, LG Display is gearing up to launch its transparent OLED screen as per reports of GizmoChina, which will come in 55-inch size and have full-HD displays that are 40 percent transparent.
  • Furthermore, the changing behavior in TV connection is expected to drive the market growth. Subscriptions, such as Netflix and Amazon Prime, have been made available for Smart and Android TVs, owing to which, the demand is gaining high traction, thereby, propelling the market growth.
  • Also, Samsung is setting up India's first smartphone display manufacturing unit on the outskirts of Delhi. The South Korean company is investing more than Rs 3,500 crore in this facility in Noida, as per a regulatory filing with the Registrar of Companies (RoC). The plant would produce displays of mobile phones and IT display and could later extend it to laptops and televisions.

Competitive Landscape

The display panel market is a competitive market. Gaining a sustainable competitive edge through innovation is a major trend that has been leveraged by leading players, particularly in the high potential markets. This trend intensifies the competitive rivalry in the market. Brand identity plays a crucial role in shaping the competition in the market, with large and established players attaining a significant advantage over the new entrants and regional players. The high degree of transparency, especially in the conventional displays segment, results in similar products being available in the market, and thus, a high degree of competition.

  • Jan 2020 -Panasonic Corporation delivered a wide range of display equipment to the National Stadium operation. The portfolio included large screen displays and approximately 600 digital signage systems.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study​

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Demand for UHD Display Panels for TVs
    • 4.2.2 Increasing Demand in the Consumer Electronics Market
  • 4.3 Market Restraints
    • 4.3.1 Expensive Deployments in Consumer Products
  • 4.4 Industry Attractiveness- Porters Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Value Chain Analysis
  • 4.6 Assessment on COVID-19 Impact on the Industry

5 MARKET SEGMENTATION

  • 5.1 By Type of Display
    • 5.1.1 LCD
    • 5.1.2 OLED
    • 5.1.3 Other Type of Displays (AMOLED, MicroLED, etc.)
  • 5.2 By Resolution
    • 5.2.1 8K
    • 5.2.2 4K
    • 5.2.3 HD (HD, WQHD, and FHD)
  • 5.3 By Application
    • 5.3.1 Smartphones and Tablets
    • 5.3.2 PC and Laptop
    • 5.3.3 Television
    • 5.3.4 Other Applications
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 AU Optronics Corporatio
    • 6.1.2 BOE Japan Co. Ltd
    • 6.1.3 Innolux Corporation
    • 6.1.4 LG Display Co. Ltd
    • 6.1.5 Samsung Electronics Co. Ltd
    • 6.1.6 Panasonic Corporation
    • 6.1.7 Sharp Corporation
    • 6.1.8 Hisense Co. Ltd
    • 6.1.9 Toshiba Corporation
    • 6.1.10 Sony Corporation
    • 6.1.11 Japan Display Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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