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베트남의 소매 부문 : 성장, 동향, 예측

Vietnam Retail Sector - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 704934
페이지 정보 영문
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베트남의 소매 부문 : 성장, 동향, 예측 Vietnam Retail Sector - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

베트남의 소매(Retail) 부문에 대해 조사 분석했으며, 시장 개요, 시장 역학, 시장 세분화, 경쟁 구도, 주요 기업 등에 대한 체계적인 정보를 제공합니다.

제1장 서론

제2장 조사 범위

제3장 시장 인사이트

  • 시장 개요
  • 고객 행동 분석
  • Five Forces 분석

제4장 시장 역학

  • 성장 촉진요인
  • 성장 억제요인
  • 기회
  • 산업 밸류체인 분석

제5장 기술 현황

제6장 시장 세분화

  • 제품 카테고리별

제7장 소매 거래 유통경로 인사이트

  • 하이퍼마켓, 슈퍼마켓, 편의점
  • 전문점
  • 백화점
  • E-Commerce
  • 기타

제8장 기업 개요

  • Saigon Co.op.
  • Central Group
  • AEON
  • Vin Group
  • Lotte Mart
  • E-Mart
  • Auchan
  • Shop & Co.
  • Parkson
  • Big C

제9장 베트남 소매 부문의 투자 분석

제10장 베트남의 소매 부문 전망

LSH 19.04.23

The Vietnam retail sector was valued at USD 170 billion in 2020, and it is projected to register a CAGR of more than 10% during the forecast period, 2021-2026.

While the COVID-19 crisis remains complicated globally, Vietnam's effective control of the pandemic led to the recovery of retail sales of consumer goods and services in the final months of the year. The growth rate, while remaining lower compared to the 12.7% recorded the previous year, was an encouraging sign for the business community amid the global retail market suffering a plunge in revenue during the pandemic. A high growth rate in retail sales by year-end was due to retailers and shopping malls offering sales promotion programs to stimulate domestic consumption. Vietnam is seeing ongoing urbanization and evolving demand trends among young urban consumers to drive strong growth in modern retailing channels such as convenience stores and the rapid expansion of e-commerce. Indeed, the growing influence of such factors can be seen in the emergence of formats such as mini supermarkets, which target the demand for grocery shopping that fits into the flow of busy urban lifestyles.

Modern retail outlets offer private brands/products that can be exclusively purchased in their stores. One key factor involved in Vietnamese consumers choosing to shop in traditional markets is that they can buy ingredients in smaller portions. Supermarkets offer products that are better suited for the daily needs of an average consumer. Food products, non-food products, and home appliances are also offered in supermarkets, which makes shopping easier, as they offer everything needed for the customers under one roof. To further improve the shopping experience, some stores have in-house bakeries and cafes where consumers can hang out and enjoy with family or friends. The local population's inclination to make their purchases in traditional outlets is hinged on factors such as the high availability of these outlets everywhere in the country, posing convenience and ease of access for consumers, comparatively lower prices of goods and products (which consumers can still bargain), fresh produce supply source that is better at wet markets, and traditional retailers offering flexible package sizes for day-to-day consumption.

Key Market Trends

Rapid Growth in Consumer Spending is a Driving Factor

Vietnam's disposable income per capita is expected to grow quickly and reach USD 3,062 in 2023. Vietnam's total consumer spending is growing at the highest rate in the region, more than 8% a year, rising from USD 118 billion in 2013 to USD 185 billion in 2019. The private consumption rate is also high, more than 67% of the GDP. This is the second highest in the region, behind the Philippines (73.8%) and ahead of Malaysia and Indonesia (57.0% and 57.3%, respectively).

Low Urbanization with High Potential for Growth

Vietnam's urbanization rate is still low when compared across the region, at 36.63% of the population, compared with rates between 47% and 76% in other Southeast Asian countries. This represented an area of high potential and expected growth. In fact, the Vietnamese urban population is expected to register a CAGR of about 3% up to 2025, while this growth rate is between 1% and 2 % for Indonesia, Malaysia, the Philippines, and Thailand. Analysis of urbanization rates in comparable Southeast Asian countries indicates that the early stage of urbanization is likely to be rapid. Vietnam's growth follows a similar trajectory, as urbanization is likely to reach 55% in 2030.

Competitive Landscape

The report covers major international players operating in the Vietnam retail sector. In terms of market share, few major players currently dominate the market. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain/Supply Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Food, Beverage, and Tobacco Products
    • 5.1.2 Personal Care and Household
    • 5.1.3 Apparel, Footwear, and Accessories
    • 5.1.4 Furniture, Toys, and Hobby
    • 5.1.5 Industrial and Automotive
    • 5.1.6 Electronic and Household Appliances
    • 5.1.7 Other Products
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarkets, Supermarkets, and Convenience Stores
    • 5.2.2 Specialty Stores
    • 5.2.3 Department Stores
    • 5.2.4 E-commerce
    • 5.2.5 Other Distribution Channels

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Saigon Co.op
    • 6.1.2 Central Group
    • 6.1.3 AEON
    • 6.1.4 VinGroup
    • 6.1.5 Lotte
    • 6.1.6 7-Eleven
    • 6.1.7 E-Mart Inc.
    • 6.1.8 Auchen
    • 6.1.9 Mega Mart
    • 6.1.10 Mobile World

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER

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