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세계 말차 시장 : 성장, 동향, 예측(2020-2025년)

Global Matcha Market - Growth, Trends and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 04월 상품 코드 708532
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세계 말차 시장 : 성장, 동향, 예측(2020-2025년) Global Matcha Market - Growth, Trends and Forecast (2020 - 2025)
발행일 : 2020년 04월 페이지 정보 : 영문

세계 말차 시장은 2018년 22억 6,019만 달러에 달했으며, 2019-2024년간 9.44%의 연평균 복합 성장률(CAGR)로 성장하여 2024년까지 38억 6,634만 달러에 달할 것으로 추정됩니다. 만성질환 발생 증가가 건강하고 영양가 있는 식품 및 음료 제품 수요에 박차를 가하고 있습니다. 말차의 항산화 특성과 비타민 성분에 의해 전세계 말차 수요가 증가하고 있습니다. 또한 소비자는 말차 성분의 건강상 이점에 대해 인식하고 있으며, 건강 지향 소비자 증가로 인해 예측기간 동안 시장 성장이 촉진될 전망입니다.

세계의 말차(Matcha) 시장에 대해 조사 분석했으며, 시장 개요, 시장 역학, 시장 세분 지역별 시장 분석, 경쟁 구도, 주요 기업 등에 대해 체계적인 정보를 제공합니다.

목차

제1장 서론

  • 조사 결과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 저해요인
  • Porter's Five Forces 프레임워크
    • 판매자의 협상력
    • 구매자의 교섭력
    • 신규 진출기업의 위협
    • 대체 제품 및 서비스의 위협
    • 업계의 경쟁

제5장 시장 세분화

  • 그레이드별
    • 차도
    • 클래식
    • 요리
  • 제품별
    • 말차
    • 말차 음료
    • 식품
    • 개인위생용품
    • 기타 용도
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 구도

  • 가장 많이 채용되는 전략
  • 시장 점유율 분석
  • 기업 개요
    • Matcha Maiden
    • Mizuba Tea
    • Kissa Tea
    • AOI Tea
    • AIYA America Inc.
    • Midori Spring
    • Ippodo Tea
    • DoMatcha

제7장 시장 기회 및 향후 동향

LSH 20.01.15

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Market Overview

The matcha market was valued at USD 2,260.19 million in 2018 and is estimated to reach USD 3,866.34 million by 2024. It is expected to witness a CAGR of 9.44% during the forecast period (2019-2024). Rising occurrence of chronic diseases has fuelled the demand for healthy and nutritious food and beverage products. The antioxidant properties and vitamin composition of matcha have further fuelled the matcha demand, across the world. Additionally, the rising number of health-conscious consumers, along with consumer awareness about the health benefits of matcha ingredient, is expected to fuel the market growth during the forecast period.

Scope of the Report

Matcha tea is available in the powdered, vibrant, green colored form, and is produced majorly in Japan from shade-grown premium-quality tea leaves. The anti-oxidant and vitamin-rich composition of matcha tea have fueled product demand across the world.

Key Market Trends

Increasing Exports of Matcha by Japan

Amongst the various kinds of Japanese tea, matcha has a unique position. Japan's export of green tea has significantly increased. The major importers of matcha from Japan are China, Sri Lanka, India, and the United States. The increasing demand for matcha powdered green tea in the United States drove the exports of green tea, in 2017, by Japan. An economic partnership agreement between Japan and the European Union could give exports of green tea, including matcha, an additional boost. The EU will abolish its 3.2% tariff on portions of green tea weighing less than 3kg. Many large cafe chains in the United States have put green tea lattes using matcha on their menus, and the ingredient is increasingly popular in desserts. Over the last 25 years, matcha sales in the United States have increased five-fold to more than USD 10 billion.

Asia Pacific Has Largest Market Revenue

The Asia - Pacific held the largest share of the global industry revenues in 2018. India is one of the leading markets for matcha in the Asia-Pacific region. As matcha complements both sweet and savory dishes, it has become a common ingredient used in ice-creams, tea cakes, crepes, and even macaroons in Mumbai, India. The restaurants in India are confident that Indian plates are ready for advanced matcha delicacies. Some of them are, steamed and fried mantou bun with a matcha cream cheese and desserts, such as cakes, eclairs, mille-feuilles, milkshake, and smoothies. The product entrance in the US market is primarily aligned with the availability of matcha-based products through Japanese retail grocery stores across cities, such as Los Angeles.

Competitive Landscape

Matcha Maiden, AIYA America Inc., Ippodo Tea Co., and Ito En Ltd are some of the companies leading the product innovation in the matcha market, in terms of packaging, particularly teabags. The companies producing matcha, such as Midori Spring Ltd and Encha Life LLC, are increasingly procuring the production techniques, securing technical assistance from the Japanese farmers for the improved production of matcha, and even extracting matcha leaves from Japan. Some of the top brands are Encha Matcha, MatchaDNA, Midori Spring Ceremonial Emerald, Epic Matcha, Enzo's Private Selection, Kiss Me Organics, Zen Spirit, Matcha Konomi, Kenko Tea, and Jade Leaf Matcha among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter Five Forces Framework
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Grade
    • 5.1.1 Ceremonial
    • 5.1.2 Classic
    • 5.1.3 Culinary
  • 5.2 Product
    • 5.2.1 Regular Tea
    • 5.2.2 Matcha Beverages
    • 5.2.3 Food
    • 5.2.4 Personal Care
    • 5.2.5 Other Applications
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia - Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia - Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Middle East & Africa
      • 5.3.4.2 South America

6 Competitive Landscape

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Matcha Maiden
    • 6.3.2 Mizuba Tea
    • 6.3.3 Kissa Tea
    • 6.3.4 AOI Tea
    • 6.3.5 AIYA America Inc.
    • 6.3.6 Midori Spring
    • 6.3.7 Ippodo Tea
    • 6.3.8 DoMatcha

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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