The global chocolate milk market was valued at USD 7,784.41 million in 2020, and it is projected to grow at a CAGR of 4.67% during the forecast period (2021-2026).
COVID-19 resulted in the generation of opportunities for many dairy snack food and beverage private players to emerge in the markets to cater to the inflated demand. Also, the demand for innovative dairy products, including chocolate milk products, is consistently high in the developed countries because these beverage snacks are a quick and convenient source of nutrition and energy.
Furthermore, the demand for packed, and trusted snack food brands increased during the lockdown, which is likely to impact the chocolate milk market growth in a positive manner. As a result of the coronavirus outbreak in the United States, 27% said that they were snacking more (as per Food Insight), further supporting the market studied.
Health and wellness trends have led to the inclination of consumers toward low-fat, lactose-free variants owing to rising incidences of lactose intolerance in the world, and calcium-rich variants of chocolate milk, which in turn, encourages manufacturers to innovate in the dairy-free chocolate milk category in order to gain a competitive edge over other market players.
Low fat and fortified chocolate milk, with low sugar and added nutritional benefits, is occupying the retail market shelf, owing to the demand from consumers.
Key Market Trends
Dairy-Based Chocolate Milk Holds Major Share Globally
The dairy-based chocolate milk market is facing stiff competition from the protein shakes and non-dairy drinks market, globally. However, constant marketing efforts from the dairy industry have led to adults and athletes opting for dairy-based chocolate milk who have previously dismissed chocolate milk as a drink for children. Further, some of the major factors expected to drive the demand are increasing consumer disposable income and an increase in consumer awareness regarding the health benefits of flavored dairy products, such as chocolate milk.
Sighting the rising concerns over sugar content in dairy drinks and the growing obese population across the world, leading players are innovating organic and sugar-free chocolate drinks to sustain their position in the market. For instance, in 2017, Nestle altered the sugar level and revamped its chocolate drink in order to fulfil the consumers' demand for low-sugar chocolate drinks. Similarly, in 2019, Nestle launched a low sugar product, Nesquik All Natural, in specially made recyclable paper packaging, with more cocoa. Such innovation in the product category is attracting morenumber of consumers and hence aiding the market growth.
Asia-Pacific Region Leading The Global Chocolate Milk Market
The consumer demand for convenient, natural, nutritious, and healthy on-the-go snack options is the primary attribute for the sales of chocolate milk across the Asia-Pacific region. The changing lifestyle of consumers and inclination toward a healthy lifestyle are boosting the growth of the market. Hence, chocolate milk, being the healthier and nutritional option, is witnessing increasing demand. Dairy-based beverages are naturally high in calcium content, and hence, are perceived as a nutritional beverage option. The health benefits of probiotic drinks, especially their ability to improve digestion and immune system, are attracting consumers across all age groups. Also, a shift in the food consumption pattern of consumers and increasing demand for chocolate drinks is supporting the growth of organic chocolate drinks across the region.
Across the region, India is projected to witness the fastest growth during the forecast period as the growing urban population in the country coupled with booming demand for convenience food is likely to drive the chocolate milk market in India. However, major consumers such as China and Japan witnessed a declining trend in the consumption of chocolate milk as people are reducing the intake of high sugar-based beverages.
The chocolate milk market is fragmented and comprises regional/local players, as well as international competitors. The market is dominated by players, like Arla Foods, Danone, and Nestle SA. The leading players in the chocolate milk market enjoy a dominant presence, worldwide. Other key players, such as the Hershey Company, Saputo Inc, Muller, and others are focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers and they're also collaborating with the entertainment and sports industries, to inculcate healthy milk-drinking habit, especially among children.
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TABLE OF CONTENTS
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porters Five-Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Dairy Based Chocolate Milk
- 5.1.2 Non-Dairy Based Chocolate Milk
- 5.2 By Distribution Channel
- 5.2.1 Supermarket/ Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Other Distribution Channels
- 5.3 Geography
- 5.3.1 North America
- 22.214.171.124 United States
- 126.96.36.199 Canada
- 188.8.131.52 Mexico
- 184.108.40.206 Rest of North America
- 5.3.2 Europe
- 220.127.116.11 Germany
- 18.104.22.168 United Kingdom
- 22.214.171.124 France
- 126.96.36.199 Spain
- 188.8.131.52 Italy
- 184.108.40.206 Russia
- 220.127.116.11 Rest of Europe
- 5.3.3 Asia Pacific
- 18.104.22.168 China
- 22.214.171.124 Japan
- 126.96.36.199 India
- 188.8.131.52 Australia
- 184.108.40.206 Rest of Asia-Pacific
- 5.3.4 South America
- 220.127.116.11 Brazil
- 18.104.22.168 Colombia
- 22.214.171.124 Rest of South America
- 5.3.5 Middle East and Africa
- 126.96.36.199 South Africa
- 188.8.131.52 Saudi Arabia
- 184.108.40.206 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Key Strategies Adopted
- 6.2 Most Active Analysis
- 6.3 Market Share Analysis
- 6.4 Company Profiles
- 6.4.1 Nestle SA
- 6.4.2 Arla Foods
- 6.4.3 Dean Foods
- 6.4.4 Dairy Farmers of America Inc.
- 6.4.5 Saputo Inc.
- 6.4.6 Royal FrieslandCampina
- 6.4.7 Amul
- 6.4.8 Maryland & Virginia Milk Producers Cooperative Association Inc.
- 6.4.9 Inner Mongolia Yili Industrial Group Co.
- 6.4.10 Groupe Danone
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET