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초콜릿 우유 시장 : 성장, 동향, 예측(2020-2025년)

Chocolate Milk Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 04월 상품 코드 850164
페이지 정보 영문
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초콜릿 우유 시장 : 성장, 동향, 예측(2020-2025년) Chocolate Milk Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 04월 페이지 정보 : 영문

세계의 초콜릿 우유 시장에 대해 조사했으며, 시장 기회 및 동향, 성장 및 저해요인, 유통 채널·지역별 시장 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

  • 조사 성과
  • 조사의 전제조건
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

  • 시장 개요

제4장 시장 역학

  • 성장 촉진요인
  • 성장 저해요인
  • Porter's Five Forces 분석
    • 신규 진출의 위협
    • 바이어/소비자의 교섭력
    • 공급업체의 교섭력
    • 대체품의 위협
    • 업계내 경쟁

제5장 시장 세분화

  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동·아프리카

제6장 경쟁 구도

  • 주로 채택된 전략
  • 가장 활동적인 기업 분석
  • 시장 점유율 분석
  • 기업 개요
    • Nestle SA
    • Arla Foods
    • Dean Foods
    • Dairy Farmers of America Inc.
    • Saputo Inc.
    • Royal FrieslandCampina
    • Amul
    • Maryland & Virginia Milk Producers Cooperative Association Inc.
    • Inner Mongolia Yili Industrial Group Co.
    • Groupe Danone
    • The Hershey Company

제7장 시장 기회 및 향후 전망

KSA 19.10.23

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Market Overview

The consumer demand for convenient, natural, nutritious, and healthy on-the-go snack options is the primary attribute for the sales of chocolate milk across the world. The changing lifestyle of consumers and inclination toward the healthy lifestyle is boosting the growth of the market. Hence, chocolate milk, being the healthier and nutritional option, is witnessing increasing demand. Dairy-based beverages are naturally high in calcium content, and hence, are perceived as a nutritional beverage option. The health benefits of probiotic drinks, especially, their ability to improve digestion and immune system, are attracting consumers across all age groups. The global chocolate milk market is forecasted to grow at a CAGR of 3.6% during the forecast period (2019 - 2024)

Scope of the Report

The scope of global chocolate milk market is segmented by distribution channel as Convenience Stores, hypermarkets/supermarkets and others. Other distribution channels include discounters, whole sale retailers, online retail stores, etc.

Key Market Trends

Surge in Demand for Fortified Beverages in Developing Countries

There has been a considerable shift in the lifestyles and diet habits of people over the past two decades. Consumers are becoming aware of these problems and, as a result, gradually moving toward functional food and beverage, which are promoted as being beneficial beyond basic nutrition. Promotion of fortified foods and beverages by China's Ministry of Health, coupled with growing health concerns related to age, myopia in adults, and other diseases, are expected to drive the market. he key chocolate milk producers launched fortified chocolate milk drinks to maintain strong position in the competitive market. In Brazil, the presence of local players such as Laticinios Latco Ltda., are catering to the market growth by offering chocolate milk. The fortification of theses flavored milk is done with omega-3, omega-6, vitamin C, and vitamin E, by using liposomes is expected to drive the chocolate milk market.

Middle East and Africa Remain the Fastest Growing Markets

The chocolate milk market is facing stiff competition from the protein shakes and non-dairy drinks market globally, constant marketing efforts from the dairy industry have led to adults and athletes opting for chocolate milk who have previously dismissed chocolate milk as a drink for children. Factors expected to drive the demand are increasing consumer disposable income, and increase in consumer awareness regarding healthy benefits of the flavored dairy products such as chocolate milk in South Africa. The increasing number of new product launches across the country is one of the key drivers in the market. Key market players across the country are increasingly focusing on increasing the number of product launches, which will strengthen their position in the market. The most popular flavors under the flavored milk category in Saudi Arabia are banana, chocolate and strawberry. These flavors are popular among younger generation and manufacturers are launching specific flavored milk marketed towards children's.

Competitive Landscape

The global chocolate milk market is a fragmented market and comprises regional/local players and international competitors. The market is dominated by players like Arla Foods, and Danone, and Nestle SA. The leading players in the chocolate milk market enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolio, so that they can cater to the requirements for milk, especially during breakfast and as a healthy drinking snacking habit. Moreover, these companies adopted innovation and partnerships as their key strategies to increase their geographical presence and customer base. For instance:

  • In January 2017, Nestle altered the sugar level and revamped their chocolate drink. This is a market strategy to fulfill the consumers demand for low-sugar chocolate drinks.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five-Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Dairy Based Chocolate Milk
    • 5.1.2 Non-Dairy Based Chocolate Milk
  • 5.2 Distribution Channel
    • 5.2.1 Supermarket/ Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 UK
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Colombia
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Key Strategies Adopted
  • 6.2 Most Active Analysis
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Nestle SA
    • 6.4.2 Arla Foods
    • 6.4.3 Dean Foods
    • 6.4.4 Dairy Farmers of America Inc.
    • 6.4.5 Saputo Inc.
    • 6.4.6 Royal FrieslandCampina
    • 6.4.7 Amul
    • 6.4.8 Maryland & Virginia Milk Producers Cooperative Association Inc.
    • 6.4.9 Inner Mongolia Yili Industrial Group Co.
    • 6.4.10 Groupe Danone
    • 6.4.11 The Hershey Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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