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썬케어 제품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Sun Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 850239
페이지 정보 영문
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썬케어 제품 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Sun Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 썬케어 제품의 시장 규모는 2021년부터 2026년까지 예측 기간 동안 3.15%의 CAGR을 기록할 것으로 예측되고 있습니다.

COVID-19는 소비자의 소비 습관과 구매 결정에 영향을 미쳐, 시장 성장률이 소폭 하락하는 결과를 초래했으며, 이는 COVID-19 확산 속도를 늦추기 위한 다양한 정부 조치에 기인합니다. 이 때문에 2020년 전 세계 소비자들은 레저, 레크리에이션 활동, 스포츠 행사 등을 제한했고, 이는 결국 소비자가 선케어 제품 소비를 줄이는데 이어졌습니다.

그러나 중기적으로 썬케어 제품 시장은 피부암과 관련된 소비자 인식 상승 및 자외선 노출과 관련된 노화로 인해 개인 케어 업계에서 가장 빠르게 성장하는 분야 중 하나가 될 것으로 예상됩니다. 머지않아 셀프 태닝 제품에 대한 수요가 급증할 것으로 예상되며, 수요 센터 대부분은 북미와 유럽 전역에 집중될 것으로 예상됩니다.

세계의 썬케어 제품(Sun Care Products) 시장을 조사했으며, 시장 개요/시장의 성장 요인 및 저해 요인 분석/시장 기회/유형별·지역별 시장 규모 추이 및 예측/경쟁 상황/주요 기업 개요 등 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장의 추진력
  • 시장의 억제 요인
  • 포터의 5세력 모형

제5장 시장 세분화

  • 유형
    • 셀프 태닝 제품
    • 애프터썬 제품
    • 자외선 차단제 제품
  • 유통 채널
    • 하이퍼 마켓/슈퍼마켓
    • 전문점
    • 온라인 상점
    • 기타 소매점
  • 지역
    • 북미
    • 유럽
    • 아시아 태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 주요 기업
  • 주요 전략
  • 시장 점유율 분석
  • 기업 개요
    • Johnson & Johnson
    • Shiseido Company, Limited
    • Beiersdorf AG
    • L'Oreal SA
    • Procter & Gamble
    • Unilever
    • The Estee Lauder Companies Inc.
    • Lotus Herbals Pvt. Ltd.
    • SC Johnson & Son, Inc.
    • VLCC Health Care Ltd
    • ITC Limited

제7장 시장 기회와 동향

제8장 COVID-19 시장에 미치는 영향

LYJ 21.07.30

The global sun care products market is projected to witness a CAGR of 3.15% during the forecast period (2021 - 2026).

Covid-19 has influenced consumers' spending habits and purchase decisions leading to the slight decline in the market growth, owing to various government-imposed measures intended to slow down the spread of the COVID-19. Owing to this factor, consumers around the world limited their travel in 2020 for leisure, recreational activities and sports events, this, in turn, reduced the consumption of sun care products by the consumers.

However, over the medium term, the sun care products market is anticipated to become one of the fastest-growing segments within the personal care industry, driven by the rise in consumer awareness related to skin cancer and ageing associated with exposure to UV rays. The demand for self -tanning products is expected to surge in the foreseeable future, and most of the demand centre is likely to be concentrated across North America and Europe.​

In the coming years, consumers are likely to look out for one-stop solutions across cosmetic brands. Therefore, most of the sun care products available in the market are more likely to be infused with a combination of compounds having anti-ageing properties and intensive moisturizing solutions, among others.​

Key Market Trends

Growing Popularity of Outdoor Recreational Activities

The past few years have seen an increase in participation in sports, especially in outdoor games. A recent trend growing across Europe is the immense response toward outbound tourism. The emerging trend for beach volleyball has also helped in the growth of the market.

In the total beach volleyball participation, 57% were males, and 27% of them were falling between the age group of 25-34. It is estimated that Americans spend more than 600 billion USD each year on outdoor recreational activities.

Consumers from Western countries prefer using sun care products during their outdoor activities, especially on beaches. Hence, the higher participation rate in outdoor recreational activities has contributed to the rise in the sales of sun care products.

Increasing Application of Sun Care Products in Middle-East

Companies are tapping the Middle Eastern market through countries such as Saudi Arabia by introducing products with new formulations, such as the incorporation of active ingredients for maximum protection. Online retailers, such as BasharaCare, are offering sun care products in Saudi Arabia.

Moreover, people in Israel are interested in a tanned look and heavily use tanning beds in salons, as a solution to achieve the look. The extensive distribution channels of international players, such as Beiersdorf in countries, such as Turkey, Kenya, Morocco, Ghana, etc., are leading to product availability and shelf visibility of products in stores, thereby enabling consumers to choose the required product with ease and thus driving the demand for sun care products in the Middle Eastern countries.

Consumers of these countries are also choosing sun care products after ingredient evaluation of the product. They seek information from a variety of sources that include pharmacists, product ingredient lists, suggestions from dermatologists, and information from the media before purchasing the required product. Thus, companies can convey sun protection education messages through social media to influence as well as reach a larger percentage of the population residing in these Middle Eastern countries.

Competitive Landscape

The sun care products market is a highly competitive market, with the presence of various international players. The major players of the market are having a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. L'Oreal International, Groupe Clarins, Unilever PLC, Shiseido Co. Ltd, and Johnson & Johnson are the major players in the market. Players in the market studied are focusing on rapid market expansion and new product launches, in order to gain a better market share, efficient results, and competitive edge over other competitors in the global market.​ For example, during May 2018, in collaboration with the German Cancer Research Center, Beiersdorf made new findings in basic cancer research relevant to the cosmetic industry. For example: The company enabled novel protection methods for sun care products and general skin cancer prevention products.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Self-tanning Products
    • 5.1.2 After-sun Products
    • 5.1.3 Sun Protection Products
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Store
    • 5.2.4 Other Retail Stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Johnson & Johnson
    • 6.4.2 Shiseido Company, Limited
    • 6.4.3 Beiersdorf AG
    • 6.4.4 L'Oreal SA
    • 6.4.5 Procter & Gamble
    • 6.4.6 Unilever
    • 6.4.7 The Estee Lauder Companies Inc.
    • 6.4.8 Lotus Herbals Pvt. Ltd.
    • 6.4.9 S. C. Johnson & Son, Inc.
    • 6.4.10 VLCC Health Care Ltd
    • 6.4.11 ITC Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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