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세계의 아침식사용 식품 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년)

Breakfast Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 907067
페이지 정보 영문
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세계의 아침식사용 식품 시장 : 성장, 동향, COVID-19의 영향 및 예측(2021-2026년) Breakfast Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

아침식사용 식품 시장 규모는 2021-2026년의 예측기간 중 4.6%의 CAGR로 성장할 것으로 예측됩니다.

시장은 사람들의 건강 인식 확산, 영양가 높은 간단한 아침식사에 대한 기호 상승, 시리얼이나 스낵바 등의 건강식품을 정기적으로 필요로 하는 피트니스 애호가수 증가 등에 의해 촉진되고 있습니다. 또한 아침식사용 시리얼의 플레이버 종류와 그 건강 촉진 특성은 시장 성장을 더욱 촉진할 것으로 기대되고 있습니다.

아침식사용 식품(Breakfast Food) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 억제요인 분석, 제품 종류·유통 채널·지역별 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 종류별
    • 시리얼
    • 음료
    • 스낵바
    • 즉석식품
    • 기타 제품 종류
  • 유통 채널별
    • 하이퍼마켓/슈퍼마켓
    • 편의점
    • 전문점
    • 온라인 소매업체
    • 기타 유통 채널
  • 지역
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 활발한 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • The Kellogg Company
    • Del Monte Food, Inc.
    • Nestle SA
    • Pladis Foods Limited(McVitie's)
    • PepsiCo, Inc.
    • Unilever
    • Post Holdings, Inc.
    • ITC Limited
    • Premier Foods Group Limited
    • Orkla ASA

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향

KSM 21.08.02

The global breakfast food market is projected to grow at a CAGR of 4.6% during the forecast period (2021 - 2026).

As the lockdown was imposed in most part of the world, the habit of breakfast consumption at home improved significantly as major restaurants and cafes were shut for a considerable amount of time owing to the pandemic situation. Moreover, rising health consciousness among the consumers in order to build immunity and sustain during the coronavirus outbreak, demand for healthy breakfast cereals, and snacks has significantly improved over the year, and likely to improve in the forecast period as well. Moreover, there is a shift in general retailing as consumers became habitual of ordering their daily groceries online during the pandemic period. Hence, the online retail segment is likely to attain a significant growth rate in the years to come.

An increase in health awareness among people globally is making consumers increasingly prefer highly nutritious quick breakfast diets. Further, the increase in the number of fitness enthusiasts who demand healthy foods such as cereals, and snack bars on regular basis is driving the growth for the market during the forecast period.​

The instant versions of breakfast cereals are considered convenient and satisfying among consumers, worldwide. The flavor varieties of breakfast cereals along with its health-promoting traits are driving the global market.

The breakfast sanctification has also prompted prominent companies operating in different processed food segments of Asian Markets to diversify their offerings and enter into the breakfast cereals category. For instance: Britannia Industries, a major bakery, and dairy products manufacturer in India introduced new breakfast items such as oats and porridge in India.​

Key Market Trends

Rising demand For Ready-To-Eat Food in Breakfast Market

The prevalence of hectic lifestyles across developed, as well as developing nations, has led to a trend of skipping breakfast meals, propelled mostly by the millennial segment. Therefore, this has resulted in leveraging the business of ready-to-eat food products owing to the increasing understanding of perception among consumers in devouring traditional breakfast meals throughout the day, thus considering RTE foods as the closest alternative to regular food. This segment is growing at a fast pace as a result of the high consumer acceptance for such breakfast food globally. Also, innovative products in functional ingredients, convenience, and organic foods and advancement in areas of packaging technology are expected to provide a future growth opportunity in the sector.

Domination of Breakfast Food Products in North America

The North American market holds the majority of share in the global breakfast food market demand, followed by Europe. The excess production capacity, changing consumer preferences across the spectrum of shopping habits, purchase behaviour, and consumption patterns are driving the market growth in the region. However, an opportunity exists for a brand to take over the breakfast market through consumer engagement, as demonstrated in recent years by PepsiCo, with Frito-Lay engagement programs in snacks and creative foodservice partnerships.

The manufacturers are also focusing on the health and wellness trend in North American, targeting the young consumers and the working population. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of breakfast food, which is expected to propel the demand for products such as snack bars, cereals and others in the region.

Competitive Landscape

The breakfast food market is entirely focused on business to consumers where some of the major players in the market included are The Kellogg Company, General Mills, Inc., Nestle S.A., and The Kraft Heinz Company among others. Leading manufacturers in the market are focusing on leveraging opportunities posed by emerging markets of Asia-Pacific, in order to expand their revenue base.

Key players investing in physical retail promotions are experiencing diminishing returns from merchandised products since competitive retailers accept more promotions and dilute the effectiveness of any single promotion. Omnichannel strategies are expected to yield the highest return on investment. However, key brands are embarking on mergers and acquisitions as their key strategy to achieve consolidation, along with optimization of their product offerings.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Cereals
    • 5.1.2 Beverages
    • 5.1.3 Snack Bars
    • 5.1.4 Ready meals
    • 5.1.5 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarket/Supermarket
    • 5.2.2 Convenience Store
    • 5.2.3 Specialist Store
    • 5.2.4 Online Retailer
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • United Kingdom
      • France
      • Germany
      • Italy
      • Spain
      • Russia
      • Rest of Europe
    • 5.3.3 Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East and Africa
      • South Africa
      • Saudi Arabia
      • Rest of Middle East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Kellogg Company
    • 6.4.2 Del Monte Food, Inc.
    • 6.4.3 Nestle S.A.
    • 6.4.4 Pladis Foods Limited (McVitie's)
    • 6.4.5 PepsiCo, Inc.
    • 6.4.6 Unilever
    • 6.4.7 Post Holdings, Inc.
    • 6.4.8 ITC Limited
    • 6.4.9 Premier Foods Group Limited
    • 6.4.10 Orkla ASA



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