손목시계 시장 : 성장, 동향, COVID-19의 영향, 예측(2022-2027년)

Watch Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

발행일: | 리서치사: Mordor Intelligence Pvt Ltd | 페이지 정보: 영문 | 배송안내 : 2-3일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 손목시계 시장 규모는 2020년에 618억 5,000만 달러로 평가되었고, 예측 기간(2021-2026년)에는 연평균 복합 성장률(CAGR) 4.10%의 성장이 예측됩니다.

디지털 워치 분야에서는 스마트폰이 보급됨에 따라 젊은 소비자 사이에 스마트워치에 대한 수요가 높아지고 있습니다. 애플, Apple, Fossil Group과 같은 인기 브랜드는 이 성장 시장에서 지속적으로 성장하기 위해 혁신적인 신제품을 발매하게 되었습니다.

세계의 손목시계(Watch) 시장에 대해 조사했으며, 시장 기회와 동향, 성장 촉진요인 및 저해요인, 제품 유형·최종사용자·유통 채널·지역별 시장 분석, 경쟁 구도, 주요 기업 프로파일 등의 정보를 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter의 산업 분석

제5장 시장 세분화

  • 제품 유형별
    • 쿼츠
    • 디지털
  • 가격별
    • 저가격
    • 중가격
    • 고가격
  • 유통 채널별
    • 오프라인 소매점
    • 온라인 소매점
  • 최종사용자별
    • 여성
    • 남성
    • 남녀 공용
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 구도

  • 활동적인 기업
  • 채용 전략
  • 시장 점유율 분석
  • 기업 개요
    • Fossil Group Inc.
    • Citizen Watch Co. Ltd
    • Titan Company Limited
    • Apple Inc.
    • Seiko Holdings Corporation
    • The Swatch Group Ltd
    • Casio Computer Co. Ltd
    • Huami Corporation
    • Movado Group Inc.
    • Samsung Electronics Co. Ltd

제7장 시장 기회와 동향

제8장 시장에 대한 COVID-19의 영향

LSH 22.06.21

The watch market was valued at USD 61.85 billion in 2020, registering a CAGR of 4.10% during the forecast period (2021-2026).

Considering the COVID-19 pandemic, smartwatches companies have upgraded and launched products to detect the early symptoms of COVID-19 in individuals. For instance, in September 2020, Apple Inc. launched the Apple Watch Series 6, which incorporates features such as heart rate and blood oxygen sensors, as it detects early signs of respiratory conditions like influenza and COVID-19.

The disposability and affordability of value watch brands make them a popular fashion choice among consumers across the world. The lower-priced and mid-priced watches are increasingly gaining market traction due to the increasing demand for value-for-product watches and accessories among women.

The demand for smartwatches in the digital watch segment is getting stronger among young consumers, as they are more aware of smartphone technology. Popular brands, like Apple Inc. and Fossil Group Inc., are increasingly launching new products with new product innovation year on year so as to sustain in this growing market.

Brands, like Casio and Timex, are continuously investing in R&D for product innovations to blend some of the features of smartwatches with the long-lasting battery life of digital watches while offering the product in attractive design and affordable prices. However, the growth of the watch market has been affected by the presence of these counterfeit products, and customers may not be able to differentiate such products, thereby affecting the revenue stream for the organized players.

Key Market Trends

Surge in Product Innovation

The increase in health awareness among the consumer across the world has resulted in increased consumer spending on health monitoring gadgets. This has further led to the increased sales of smartwatches. It has a wide range of monitoring functionalities that enable users to control music, notifications, walk tracks, heartbeat rates, and other functions, which increases the growth of the market. For instance, Samsung introduced a new smartwatch that claimed to monitor blood pressure and keep better track of the person's physical health every day. Samsung is looking at measuring the variation in blood pressure and not absolute blood pressure, which will aware the person regarding his/her blood pressure activity.

The increasing number of the working population is more likely to embrace sports and fitness as a part of recreational activity. Also, endurance sports have also paved a strong ground for the enthusiast to grab the varieties in the sports wearable segment, thereby escalating the smartwatch sales and subsequently the sales of watches in the global market.

Asia-Pacific Holds the Largest Share in the Watch Market

China is one of the most competitive markets in the world, as it offers huge potential for manufacturers of luxury watches to acquire and compete. Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain, and Piaget are some of the prominent luxury watch manufacturers. The estimates released by the Federation of the Swiss Watch Industry in January 2019 showed that China was the third-biggest export watch market, witnessing a growth of 11.7 % from 2016. Similarly, exports of Japanese watches increased in units by 5%, amounting to 58 million units in 2019. It increased in value by 18%, amounting to CNY 163.7 billion, in relation to the previous year.

Moreover, the Indian watch market was initially targeted solely at men. However, with the increasing rate of female participation in the workforce, the demand for female and unisex watches increased. Sensing the demand and the growing market, in 2017, the Switzerland-based watch manufacturer, Frederique Constant, introduced the newest addition to the most feminine collection of the brand, Art Deco, in India.

Competitive Landscape

The watch market is highly competitive, with the presence of both global and domestic players. Some of the major players in the market include Fossil Group Inc., Citizen Watch Co. Ltd, Titan Company Limited, and Apple Inc. Major players are focusing on leveraging the opportunities posed by innovation in the market to expand their product portfolios so that they can cater to the requirements in various product segments, especially within the category of integrated analog and smartwatches.

These players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to capture the maximum attention of the customers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Quartz Watch
    • 5.1.2 Digital
      • Smart
      • Others
  • 5.2 By Price Range
    • 5.2.1 Low Range
    • 5.2.2 Mid Range
    • 5.2.3 Luxury
  • 5.3 By Distribution Channel
    • 5.3.1 Offline Retail Stores
    • 5.3.2 Online Retail Stores
  • 5.4 By End User
    • 5.4.1 Women
    • 5.4.2 Men
    • 5.4.3 Unisex
  • 5.5 By Geography
    • 5.5.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.5.2 Europe
      • United Kingdom
      • Germany
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.5.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.5.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.5.5 Middle-East and Africa
      • United Arab Emirates
      • South Africa
      • Rest of Middle-East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Fossil Group Inc.
    • 6.4.2 Citizen Watch Co. Ltd
    • 6.4.3 Titan Company Limited
    • 6.4.4 Apple Inc.
    • 6.4.5 Seiko Holdings Corporation
    • 6.4.6 The Swatch Group Ltd
    • 6.4.7 Casio Computer Co. Ltd
    • 6.4.8 Huami Corporation
    • 6.4.9 Movado Group Inc.
    • 6.4.10 Samsung Electronics Co. Ltd



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