공지 : 도쿄증권거래소 JASDAQ 스탠다드 시장 신규 상장 관련 안내

Global Information
회사소개 | 문의 | 비교리스트

홈케어 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Home Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2021년 05월 상품 코드 907109
페이지 정보 영문
가격
US $ 4,250 ₩ 5,057,000 PDF (Single User License)
US $ 4,750 ₩ 5,652,000 PDF (Team License: Up to 7 Users)
US $ 6,000 ₩ 7,139,000 PDF (Site License)
US $ 7,500 ₩ 8,924,000 PDF (Corporate License)


홈케어 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Home Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 홈케어 시장 규모는 예측 기간(2021-2026년) 동안 4.5%의 CAGR로 성장할 것으로 예측되고 있습니다.

격리 조치, 가정 시나리오, 가정 검역 등의 요인으로 인해 집에 있는 시간이 늘어남에 따라, 특히 빈번한 접촉 지역에서 감염 확률을 감소시키는 추가적인 혜택과 함께 세균 살처분 필요성이 대두되었습니다. 소비자의 약 84%가 집을 청소 방법을 바꾸면서 플레이어들은 급증하는 유행병에 대처하기 위해 제품을 배치했습니다.

소비자들이 개인 및 가정 위생에 대해 점점 더 의식하게 되면서, COVID-19 이후의 대유행, 세탁 관리, 표면 관리, 화장실 관리 관련 제품에 대한 수요는 개인 및 상업적으로 증가 국면을 맞이하게 될 것입니다.

또한 최근 소비자의 온라인 지출이 크게 증가하고, 가정용 청소기의 온라인 판매가 증가하고 있습니다. Procter&Gamble, Henkel AG, Unilever, Church&Dwight 및 Reckitt Benckiser Group은 홈 케어 제품을 세계적으로 제공하고있는 주요 기업입니다.

또한 소비자들은 연결된 플랫폼을 통해 개인 및 환경 건강에 대해 더 많은 정보를 얻고 염려합니다. 여러 연구에 따르면, 전 세계 소비자 중 20% 이상이 지속가능하거나 재활용 재료로 만들어진 포장이 있는 제품을 선호하기 때문에 중기 동안 클레임이 없는 제품을 요구하게 됩니다.

홈케어(Home Care) 시장을 조사했으며, 시장 개요/제품 유형별·유통 채널별·지역별 동향/시장 진입 기업 개요 등 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장의 추진력
  • 시장의 억제 요인
  • 포터의 5세력 모형

제5장 시장 세분화

  • 제품 유형별
    • 에어 케어
    • 식기
    • 표백
    • 살충제
    • 세탁 케어
    • 표면 케어
    • 화장실 케어
    • 기타
  • 유통 채널별
    • 슈퍼마켓/대형 슈퍼마켓
    • 편의점
    • 온라인 스토어
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아 태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 주요 기업
  • 주요 전략
  • 시장 점유율 분석
  • 기업 개요
    • Unilever
    • Reckitt Benckiser Group Plc
    • The Procter & Gamble Company
    • SC Johnson & Son Inc.
    • Henkel AG & Co. KGaA
    • Kao Corporation
    • Quimica Amparo Ltda
    • Church & Dwight Co., Inc.
    • The Clorox Company
    • The Romero Group(Alicorp SAA)

제7장 시장 기회와 동향

제8장 COVID이 시장에 미치는 영향

LYJ 21.07.30

The global home care market is projected to grow at a CAGR of 4.5% during the forecast period (2021 - 2026).

More time at home due to COVID 19 factors like lockdown measures, work from home scenario and home quarantine created the need for killing germs with the added benefit to reducing the chance of infection, particularly in the frequent contact areas. With around 84% of the consumer changed the way they clean their homes, thereby players positioned their products to cope up with the pandemic surge.

As consumers have become more conscious about personal and home hygiene, the post-COVID-19 pandemic, the demand for laundry care, surface care, and toilet care related products, both personal and commercial, would witness an escalating growth phase. ​

Also, in the recent past, online spending by consumers has risen significantly, which, in turn, has boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group are some of the leading players offering home care products globally.

Further, consumers are more informed and concerned about personal and environmental health with connected platforms. According to several studies, more than 20% of consumers globally prefer products with packaging that is sustainable and/or made from recycled materials, thereby leading to the demand for products with free-from claims over the medium term.

Key Market Trends

Adoption of Healthier Lifestyle Owing to Increased Household Expenditure

The growing importance of healthier lifestyles with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rising in per capita spending on home care products. In addition, a heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on the general well-being of people have raised the demand for air purifiers in the last few years. Air purifiers reduce allergies among sensitive people by removing dust, pet dander, pollen, mold spores, and dust mite feces. From the past few years, the fragrance is playing a vital role in household cleaning products as consumers are increasingly looking for products that offer a strong pleasant odor, which, in turn, makes vendors differentiate their offerings in terms of packaging, quality, pricing, and fragrance.

North America Holds the Largest Market Share

The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the home care market in North American countries such as the United States. The well-established real estate sector and household expenditure, growth in housing units are some of the factors which are directly related to the sales of home care in the United States. For instance, as per the US Census Bureau, the number of housing units reached 138.53 million in 2018, from 131.82 million in 2010, contributing toward the sales of home care products in the United States on a significant scale. Vendors are introducing innovative products in terms of functionality, new ingredients, packaging, and fragrances. Consumer awareness and product knowledge about various home care products have led to the introduction of high performance and quality products. For instance, the rise in health consciousness among consumers regarding the prevalence of harmful diseases such as diarrhea has led to the rise in the sales of toilet care products.

Competitive Landscape

The global home care market faces high competition due to the majority of the share is held by the leading players, including Procter & Gamble, Unilever, Church & Dwight, and Reckitt Benckiser Group Plc. Key players are focusing on online distribution channels for their online marketing and branding of their products in order to expand their geographic reach and increase their customer base. Leading manufacturers in the home care market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like China and India, to expand their revenue base. Companies are differentiating their products in terms of functionalities, ingredients, price, odor, packaging, format in order to gain a competitive advantage.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Air Care
    • 5.1.2 Dishwashing
    • 5.1.3 Bleach
    • 5.1.4 Insecticides
    • 5.1.5 Laundry care
    • 5.1.6 Surface care
    • 5.1.7 Toilet care
    • 5.1.8 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarket/ Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Stores
    • 5.2.4 Others
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Unilever
    • 6.4.2 Reckitt Benckiser Group Plc
    • 6.4.3 The Procter & Gamble Company
    • 6.4.4 S.C. Johnson & Son Inc.
    • 6.4.5 Henkel AG & Co. KGaA
    • 6.4.6 Kao Corporation
    • 6.4.7 Quimica Amparo Ltda
    • 6.4.8 Church & Dwight Co., Inc.
    • 6.4.9 The Clorox Company
    • 6.4.10 The Romero Group (Alicorp SAA)​

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID ON THE MARKET

Back to Top
전화 문의
F A Q