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동남아시아의 스낵(Savory Snacks) 시장 : 성장, 동향, 예측(2020-2025년)

Southeast Asia Savory Snacks Market - Growth, Trends and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937841
페이지 정보 영문
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동남아시아의 스낵(Savory Snacks) 시장 : 성장, 동향, 예측(2020-2025년) Southeast Asia Savory Snacks Market - Growth, Trends and Forecasts (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

동남아시아의 스낵(Savory Snacks) 시장은 예측 기간(2020-2025년) 중 10.8%의 CAGR로 성장할 것으로 예측되고 있습니다.

  • 시장은 스낵 옵션의 온더고(on-the-go) 동향과 인스턴트 상품의 수요 증가에 의해 촉진되고 있습니다. 동남아시아의 스낵 제조업체는 전통적이면서 새로운 풍미를 제시하는 경쟁사에 의해 도전을 받고 있습니다.
  • 시장에서 최대 점유율을 차지한 것은 인도네시아입니다. 도시화와 바쁜 생활 스케줄로 인해 온더고(on-the-go) 소비로 이동하는 소비자가 증가하고 있습니다. 싱가포르 및 말레이시아 등의 국가는 비교적 성숙한 시장이며, 간식의 빈도가 높습니다.
  • 가장 많이 소비되고 있는 스낵의 유형은 견과류와 씨앗이며, 특히 해바라기씨, 호박씨, 호두, 트레일 믹스로 구성되어 있어 건강지향 인구에 의해 소비되고 있습니다. 팝콘은 시장에서 가장 빠르게 성장하고 있는 제품 유형입니다. 다양한 향료와 편리한 포장과 함께 다양한 레저스포츠에서 존재감을 나타내고 있습니다.

동남아시아의 스낵 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 제품 유형별·유통 채널별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

  • 시장 개요

제4장 시장 역학

  • 시장 성장요인
  • 시장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 유형
    • 압출 성형 스낵
    • 미트 스낵
    • 팝콘
    • 과일과 채소 스낵
    • 포테이토칩
    • 견과류와 씨앗
    • 기타 스낵
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 편의점
    • 온라인 소매점
    • 전문점
    • 기타 유통 채널
  • 지역별
    • 인도네시아
    • 말레이시아
    • 베트남
    • 태국
    • 필리핀
    • 미얀마
    • 싱가포르
    • 기타 동남아시아

제6장 경쟁 구도

  • 가장 활동적인 기업
  • 가장 많이 채택된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Griffith Foods
    • Kay's Naturals
    • Mondelez International
    • PepsiCo Inc.
    • VinaMit JSC
    • Seng Hua Heng Foodstuffs Pte Ltd
    • Garuda Food

제7장 시장 기회 및 향후 전망

KSA 20.06.09

The Southeast Asian savory snacks market is projected to register a CAGR of 10.8% during the forecast period (2020 - 2025).

  • The market studied is driven by the increasing demand for convenience food products, along with an on-the-go trend for snacking options. Snack manufacturers in Southeast Asia are challenged by their competitors who come up with traditional and new flavors. ​
  • Indonesia held the largest share in the market studied, with an increasing consumer shift toward on-the-go consumption, owing to the growing urbanization and busy life schedules. Countries, like Singapore and Malaysia, are comparatively matured markets with higher frequencies of snacking.​
  • The most consumed snack type is nuts and seeds, which consist of sunflower seeds, pumpkin seeds, walnuts, and trail mixes, among others, driven by the health-conscious population. Popcorn is the fastest growing product type in the market studied, attributed by its presence in various leisure spots, coupled with the incorporation of various flavors and convenient packing.​

Key Market Trends

Growing Demand for Low Sodium Snacks

High sodium intake from foods is linked to high blood pressure. Increased dietary sodium intake is a risk factor for cardiovascular diseases. Dietary data suggest that sodium intake in most SEA countries exceeded the WHO recommendation of 2 g/day. ​With growing concerns, governments are introducing national policies to promote healthy eating and active lifestyles. In Singapore, the Health Promotion Board is working with industry partners to lower the sodium content of packaged foods and to develop a "healthier salt" containing 25% less sodium than regular salt.​ Regulations and changing consumer appetites have come together to demand greater innovation for low sodium snacks by retaining the taste. Thus, various local and global players have started showcasing their products with no sodium or low sodium labels.​ For instance, Griffith Foods, based in the United States, is offering its products in Southeast Asia with its new portfolio, featuring claims, such as 50% sodium reduction to no added sodium.

Growing Consumer Inclination Toward Extruded Snacks

The presence of multiple brands and players introducing extruded snacks is catering to the market demand for this type of savory snacks. ​For instance, Chheda's Nylon Sev is a type of savory snack made from gram flour. The ingredients are pushed through minute sieves, making them look like threads of nylon, and it is a suitable savory snack to consume at teatime. Such products are found on online sites to meet the needs of consumers across the country. The extruded savory snacks such as crisps are also available in unique flavors to attract consumers. For instance, Taro Net offers extruded snacks with a combination of salty taste and potato BBQ flavor to provide consumers the experience of foreign food.​ Further, in countries like Malaysia, extruded snacks are quite popular due to the presence of local players offering the products. For instance, Miaow Miaow Food Products Sdn Bhd, a Malaysian snack food manufacturer, offers a range of healthier extrusion snacks according to consumer preferences.

Competitive Landscape

The innovation of products and intense promotion activities through television and digital media platforms are the key strategies adopted by players in the fragmented SEA savory snacks market.​ The companies are also adopting expansion and partnership strategies to expand their businesses across the country. For example, in June 2018, CVC Capital Partners invested in PT GarudaFood Putra Putri Jaya, one of the popular snack manufacturers in Indonesia. The company invested USD 150 million in GarudaFood to deepen its exposure to the fast-growing snack market in Indonesia.​ Similarly, at the start of 2016, Munchy Food Industries, the Malaysia-based snacks and confectionery group, invested in a manufacturing plant in Jakarta. Such strategies enable companies to establish local production and produce snacks sold at lower prices while gaining a competitive edge in the market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Extruded Snacks
    • 5.1.2 Meat Snacks
    • 5.1.3 Popcorn
    • 5.1.4 Fruit and Vegetable Snacks
    • 5.1.5 Potato Chips
    • 5.1.6 Nuts and Seeds
    • 5.1.7 Other Savory Snacks
  • 5.2 By Distribution Channel
    • 5.2.1 Spermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Specialty Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 Indonesia
    • 5.3.2 Malaysia
    • 5.3.3 Vietnam
    • 5.3.4 Thailand
    • 5.3.5 Philippines
    • 5.3.6 Myanmar
    • 5.3.7 Singapore
    • 5.3.8 Rest of Southeast Asia


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Griffith Foods
    • 6.4.2 Kay's Naturals
    • 6.4.3 Mondelez International
    • 6.4.4 PepsiCo Inc.
    • 6.4.5 VinaMit JSC
    • 6.4.6 Seng Hua Heng Foodstuffs Pte Ltd
    • 6.4.7 Garuda Food


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