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전기 밥솥 시장 : 성장, 동향, 예측(2020-2025년)

Electric Cookers Market - Growth, Trends, and Forecast (2020-2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937856
페이지 정보 영문
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전기 밥솥 시장 : 성장, 동향, 예측(2020-2025년) Electric Cookers Market - Growth, Trends, and Forecast (2020-2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 전기 밥솥 시장은 2020-2025년간 10% 이상의 연평균 복합 성장률(CAGR)로 성장할 것으로 예측됩니다. 전기 밥솥은 가처분 소득 증가, 도시화 증가, 신재생에너지 제품 사용에 대한 의식 고양 등의 요인으로 인해 수요가 증가하고 있습니다. 타이머, 열 조정 변형 노브 등의 혁신적인 기능 또한 수요 증가에 기여하고 있습니다.

세계의 전기 밥솥(Electric Cooker) 시장을 조사했으며, 시장 개요, 제품 유형·용도·유통채널·지역별 시장 동향, 시장 규모 추이 및 예측, 시장 성장 촉진요인 및 저해요인, 시장 기회 분석, 경쟁 상황, 주요 기업 프로파일 등의 종합적인 정보를 제공합니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 인사이트

  • 소비자의 구매 선호
  • 전기 밥솥 제품의 다기능성
  • 전기 밥솥의 에너지 효율 평가
  • 기술적 혁신 인사이트

제5장 시장 역학

  • 시장 개요
  • 성장 촉진요인
  • 시장 기회
  • 성장 억제요인
  • 밸류체인 분석
  • Five Forces 분석

제6장 시장 세분화

  • 제품 유형별
    • 소용량
    • 중용량
    • 대용량
  • 용도별
    • 가정
    • 상업
  • 유통채널별
    • 슈퍼마켓/하이퍼마켓
    • 전문점
    • 온라인
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제7장 경쟁 상황

  • 시장 경쟁 개요
  • 기업 개요
    • Philips
    • Newell Brands
    • Spectrum Brands
    • Smeg
    • Electrolux
    • Panasonic
    • Toshiba
    • Hitachi
    • Cuchen
    • Midea
    • Tiger
    • Conair
    • Enaiter
    • Sinbo
    • Supor

제8장 시장 전망 및 애널리스트의 추천

제9장 면책조항

LSH 20.06.02

The electric cookers market is anticipated to register a CAGR of nearly 10% in the forecast period. Despite being costlier than the regular cookers, electric cookers are witnessing increased demand from consumers globally, owing to factors such as rising disposable income, increasing urbanization, and rising awareness of using renewable energy products.

Electric cookers are also equipped with innovative features, such as timer and heat adjustment variation knobs. Some of the other benefits of electric cookers include hassle-free cooking as they do not need fire and can be beneficial for consumers during travel and also for the ones staying in hostels.

Multifunctionality and power efficiency are also some of the major trends in the electric cookers market. Many vendors are introducing multifunctional electric cookers with LCD displays and voice navigation for enhanced convenience. The market is also witnessing product premiumization and portfolio expansion by companies. For instance, some vendors are introducing smart electric cookers with built-in Wi-Fi connectivity that allows users to control functions through a smartphone app. The introduction of such smart premium features is helping simplifying customer engagement, which is expected to further drive the growth of the electric cookers market during the forecast period.

Key Market Trends

Offline Distribution Channel Accounts for Major Sales of Electric Cookers

The offline distribution channel generated the highest electric cooker sales of the market share in 2018. The majority of the people still prefer buying electric products, such as cookers from physical stores over e-commerce. In countries, like the United States, nearly 40-50% of consumers prefer buying electric home appliances through physical stores rather than online channels. Additionally, the rising number of retail stores, especially in emerging markets like China, India, and Brazil, is also expected to expand the visibility of these electrical appliances through offline channels.

The growing sales of these cookers from specialty stores, department stores, hypermarkets, supermarkets, and warehouse are likely to propel the market growth further and it is anticipated that the offline distribution channel segment will continue to account for a significant market share during the forecast period.

Asia Pacific to Emerge as the Strongest Region in the Forecast Period

The Asia-Pacific region led the market in 2019, followed by Europe and the other regions. During the forecast period, the Asia-Pacific region is anticipated to be the most dominant region in the market. Some of the major factors contributing to the growth of electric cooker sales in the region include growing urbanization, aggressive product promotion strategies of companies, and the rising disposable income of the consumers present in this region.

Furthermore, the increase in the working population in developing nations, such as India and China, is propelling the market growth further as these consumers are looking to buy premium kitchen products with multifunctional properties. There is also a rising awareness among consumers toward the utility of cooking appliances with low emissions which are expected to further increase the demand for electric cookers in this region.

Competitive Landscape

The electric cookers market is fragmented and highly competitive with several players occupying the market share. Some of the prominent brands in the market include Newell Brands, Spectrum Brands, ELECTROLUX, and Koninklijke Philips. Factors, such as product innovation and portfolio extension, are leading to the premiumization and the multifunctionality of electric rice cookers, which is likely to provide considerable growth opportunities to electric rice cooker manufacturers.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Insights on consumer buying preferences
  • 4.2 Insights on multifunctionality features of electric cooker products
  • 4.3 Insights on energy efficiency ratings of electric cookers
  • 4.4 Insights on technological innovations


  • 5.1 Market Overview
  • 5.2 Market Drivers
  • 5.3 Market Opportunities
  • 5.4 Market Restraints
  • 5.5 Industry Value Chain Analysis
  • 5.6 Porter's Five Forces Analysis


  • 6.1 By Product Type
    • 6.1.1 Low Volume
    • 6.1.2 Medium Volume
    • 6.1.3 Large Volume
  • 6.2 By Application
    • 6.2.1 Household
    • 6.2.2 Commercial
  • 6.3 By Distribution Channel
    • 6.3.1 Supermarkets/Hypermarkets
    • 6.3.2 Specialty Stores
    • 6.3.3 Online
    • 6.3.4 Other Distribution Channels
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 South America
    • 6.4.5 Middle-East and Africa


  • 7.1 Market Competion Overview
  • 7.2 Company Profiles
    • 7.2.1 Philips
    • 7.2.2 Newell Brands
    • 7.2.3 Spectrum Brands
    • 7.2.4 Smeg
    • 7.2.5 Electrolux
    • 7.2.6 Panasonic
    • 7.2.7 Toshiba
    • 7.2.8 Hitachi
    • 7.2.9 Cuchen
    • 7.2.10 Midea
    • 7.2.11 Tiger
    • 7.2.12 Conair
    • 7.2.13 Enaiter
    • 7.2.14 Sinbo
    • 7.2.15 Supor




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