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소형 주방 가전 시장 : 성장, 동향, 예측(2020-2025년)

Small Kitchen Appliances Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937857
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소형 주방 가전 시장 : 성장, 동향, 예측(2020-2025년) Small Kitchen Appliances Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

소형 주방 가전(Small Kitchen Appliances)은 일반적으로 대형 가전과 비교하여 사이즈가 작고, 휴대용 또는 반휴대용(semi-portable)입니다. 이 가전제품은 가사를 시행하기 위해 카운터톱 및 테이블톱 등의 장소에서 주로 사용되고 있습니다. 소형 가전제품은 상용 판과 가정용판 양측이 있으며, 블렌더 및 커피메이커 등 일부 가전제품은 가정용판만 있습니다.

특히 개발도상 지역에서 사람들의 생활수준 향상에 의해 소형 주방 가전 시장은 향후 수년간 성장이 전망됩니다. 소형 가전제품의 수요를 촉진하는 주요 요인은 혁신적인 제품 개발입니다. 현대인들은 바쁜 라이프스타일에서 일하고 있으므로 단시간에 보다 빠르고 효율적으로 작업할 수 있는 가전제품이 필요할 것으로 생각됩니다. 이는 다양한 다기능 소형 기구의 개발을 초래했습니다. 이 주방 가전은 간단한 주방 작업의 요구와 모듈식 주방의 출현에 의해 높은 수요가 있을 것으로 예측됩니다.

사람들은 사용하기 편리하고 적정한 가격의 제품을 찾고 있습니다. 제품의 용량과 기능은 소비자가 시장에서 소형 주방 기구를 구입할 때 보는 기타 중요 요소입니다. 고객으로부터의 다양한 수요에 부응하기 위해 제조업체는 로봇 테크놀러지를 소형 주방 가전에 포함시키며, 사용자 친화적 인터페이스를 제공하고 조작을 용이하게 하는 것을 목표로 하고 있습니다.

소형 주방 가전 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 유형별·최종 사용별·유통 채널별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.


제1장 서론

제2장 조사 방법

  • 분석 조사 방법
  • 연구 단계

제3장 주요 요약

제4장 시장 인사이트

  • 시장 개요
  • 시장 성장요인
  • 시장 억제요인
  • 밸류체인 분석
  • Porter's Five Forces 분석
  • 소형 주방 가전 시장에서 소비자의 구매 행동에 관한 인사이트
  • 다기능 소형 주방 가전에 관한 인사이트
  • 시장의 정부 규제에 관한 인사이트
  • 시장의 기술적 혼란에 관한 인사이트

제5장 시장 세분화

  • 유형별
    • 커피메이커/그라인더
    • 티 메이커
    • 주서
    • 믹서
    • 블렌더
    • 워터 디스펜서
    • 카운터톱 워터 필터
    • 식품가공기
    • 카운터/스탠드얼론 제빙기
    • 소형 냉장고
    • 전기주전자
    • 전기 밥솥
    • 기타 제품(전기 프라이어, 와플 아이언/Waffle Irons, 계란 조리기, 토스터, 실내 그릴, 전기 철판, 나이프 샤프너, 팝콘 메이커)
  • 최종 사용별
    • 주택
    • 상업
  • 유통 채널별
    • 소매(하이퍼마켓, 슈퍼마켓, 전문점 등)
    • 온라인
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동·아프리카

제6장 경쟁 구도

  • Market Concentration 개요
  • 기업 개요
    • BSH Hausgerate GmbH
    • Whirlpool Corporation
    • Haier lnc.
    • AB Electrolux
    • Panasonic
    • Dongbu Daewoo Electronics
    • LG
    • Sub-Zero
    • Samsung
    • Fotile
    • Robam
    • Midea
    • Others(Instant Pot and Keurig)

제7장 투자 분석(최근 합병 및 획득)

제8장 시장 전망 및 기회

제9장 면책사항

KSA 20.06.09

Small kitchen appliances are usually small in size when compared to large appliances and are portable or semi-portable. These appliances are majorly used on platforms, such as counter-tops and tabletops to achieve a certain household task. Small appliances are often known to have both commercial and home versions and only the home version for some appliances, such as blenders, and coffee makers.

The small kitchen appliance market is expected to witness growth in the coming years, owing to growing living standard of the people, especially in the developing regions. The main factor that will likely drive the demand of small appliances is the development of innovative products in the market. As modernday people are working in a hectic lifestyle, they will require appliances that can work fast and efficiently in lesser time. Such concerns have led to the development perform multifunctions at the same time. This has led to the development of various multifunctional small appliances in the market which have high growth opportunity in the market. These kitchen appliances are likely to witness strong demand in the coming future due to the need for easy kitchen work and the emergence of the modular kitchen.

People in the market are looking for products that are convenient to use and at the same time in their affordability range. The capacity and functionality of products are other important factors that are looked upon when consumers buy small kitchen appliances in the market. To meet varying demand from customers, manufacturers are working on incorporating robotic technologies in small kitchen appliances to provide a user-friendly interface and enable ease of operations.

Key Market Trends

Increasing Disposable Income of the Households is Expected to Drive Growth of Small Kitchen Appliances Market

Disposable income within each household is expected to spur the growth of small kitchen appliances across developed and developing economies alike. As the income of the average household increases, there has been a rise in the consumer need for kitchen appliances, which in turn would lead to the growth and demand of small kitchen appliances as they are more convenient and easy to use.

New innovations in small kitchen appliances and products have augmented the time and efficiency of the operation of kitchen appliances. These developments have further incentivized the need to buy small kitchen appliances. Innovations, such as modular kitchens, an increase in surplus money and the growing number of the working population in urban societies are anticipated to drive the demand for high-end products.

Asia Pacific Region along with BRICS Countries are Fastest Growing Market

The Asia Pacific is the fastest-growing market for the small kitchen appliances and leads in terms of volume sales of small kitchen appliances. The growth of this market is mainly governed by a growing population, rising disposable incomes, single-families and developing economies in the region. China, India, and Brazil are expected to lead the market in terms of volume growth. Other factors such as the high penetration rate of small appliances when compared to another region will influence the market positively.

The growing working-class population in the Asia Pacific region coupled with the trend of fast food consumption is further expected to drive the innovation in small kitchen appliances market. E-commerce as a whole has grown tremendously over the five years to 2019 in the sale of small kitchen appliances through the internet. The growth of the distribution through online retail channels is mainly attributed to the increase of internet access, growing usage of smartphones, tablets and, an increase in the number of internet retailers.

Competitive Landscape

Small kitchen appliances market is fragmented and highly competitive due to the presence of a large number of small and large players in the market. Companies are trying to innovate new multi-functional appliances to remain competitive and attract customers in the market. Stakeholders are implementing an omnichannel marketing strategy to reach a wide range of customers across the world. Diversification in terms of products and places will likely be able to help companies maintain their businesses in the future. Many start-ups are also innovating different products, such as Air Fryer and the Power Smokeless Grill by GoWISE, which can further increase the competition for already existing brands.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Assumptions
  • 1.2 Scope of the Study


  • 2.1 Analysis Methodology
  • 2.2 Research Phases



  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Insights on Consmuer Buying Behaviour in Small Kitchen Appliance market
  • 4.7 Insights on Multifunctional Small Kitchen Appliances
  • 4.8 Insights on Government Regulations in the Market
  • 4.9 Insights on Technological Disruption in the Market


  • 5.1 By Type
    • 5.1.1 Coffee Makers / Grinders
    • 5.1.2 Tea Makers
    • 5.1.3 Juicers
    • 5.1.4 Mixers
    • 5.1.5 Blenders
    • 5.1.6 Water Dispensers
    • 5.1.7 Countertop Water Filters
    • 5.1.8 Food Processors
    • 5.1.9 Countertop/Stand-alone Ice Makers
    • 5.1.10 Small Refrigerators
    • 5.1.11 Electric Kettle
    • 5.1.12 Electric Cooker
    • 5.1.13 Other Products (Electric Deep Fryers, Waffle Irons, Egg Cookers, Toaster, Indoor Grills, Electric Griddles, Knife Sharpeners, and Popcorn Makers)
  • 5.2 By End Use
    • 5.2.1 Residential
    • 5.2.2 Commercial
  • 5.3 By Distribution Channel
    • 5.3.1 Retail (Hypermarkets, Supermarkets, Speciality Stores, etc.)
    • 5.3.2 Online
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle-East and Africa


  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 BSH Hausgerate GmbH
    • 6.2.2 Whirlpool Corporation
    • 6.2.3 Haier lnc.
    • 6.2.4 AB Electrolux
    • 6.2.5 Panasonic
    • 6.2.6 Dongbu Daewoo Electronics
    • 6.2.7 LG
    • 6.2.8 Sub-Zero
    • 6.2.9 Samsung
    • 6.2.10 Fotile
    • 6.2.11 Robam
    • 6.2.12 Midea
    • 6.2.13 Others (Instant Pot and Keurig)

7 INVESTMENT ANALYSIS (Recent Mergers & Acquisitions)



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