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중국의 소형 가전 시장 : 성장, 동향, 예측(2020-2025년)

China Small Home Appliances Market - Growth, Trends and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937925
페이지 정보 영문
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중국의 소형 가전 시장 : 성장, 동향, 예측(2020-2025년) China Small Home Appliances Market - Growth, Trends and Forecasts (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

중국의 소형 가전 시장은 최근 상당히 확대되고 있으며, 가처분 소득 증가, 도시화 진행, 농촌에서의 가전 소비 증가에 의해 수익성 높은 성장을 이루고 있습니다. 중국의 가전제품은 기술적으로 첨단이면서 비교적 저가이기 때문에 많은 국가가 중국으로부터 수입하고 있어 중국의 가전 시장은 세계에서 가장 빠르게 성장하고 있습니다. 또한 수입 증가, 쾌적한 서양 지향 라이프스타일로의 이동에 의해 중국은 가전제품의 최대 소비 시장이기도 합니다.

중국의 소형 가전(Small Home Appliances) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 제품별·유통 경로별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 성장 저해요인
  • 밸류체인/공급망 분석
  • Porter's Five Forces 분석
    • 신규 참여업체의 위협
    • 바이어/소비자의 협상력
    • 공급업체의 협상력
    • 대체 제품의 위협
    • 경쟁 격화
  • COVID-19의 시장에 대한 영향

제5장 시장 세분화

  • 제품별
    • 청소기
    • 소형 주방 가전
    • 퍼스널케어 가전
    • 다리미
    • 난방기구
    • 조리기구
    • 기타
  • 유통 경로별
    • 슈퍼마켓
    • 전문점
    • 온라인
    • 기타 유통 채널

제6장 경쟁 상황

  • 시장 집중 개요
  • 기업 개요
    • Haier
    • Midea Group
    • Gree Electric Appliances Inc.
    • Changhong
    • TCL Corporation
    • Joyoung
    • Galanz Group
    • Skyworth
    • Supor
    • Konka Group

제7장 시장 기회 및 향후 동향

제8장 부록

제9장 면책사항

KSM 20.06.05

China's small home appliances market has expanded considerably over recent years. The Chinese home appliances market is experiencing a profitable growth due to improving disposable incomes, urbanization, and increasing consumption of home appliances in rural areas. China is the fastest growing home appliances market all over the world. Being technically advanced and relatively cheaper, many countries are importing home appliances from China. China is the largest consumer market for home appliances. Rising incomes and the desire for a comfortable and western-oriented lifestyle are the reasons for the positive development. Advances in urbanization, the development of the real estate market and intelligent electronic devices provide fertile ground for the growth of the home appliance market. The technological efforts undertaken by brands in the home appliance market in China will allow the sector to remain competitive.

Key Market Trends

Technological Advancements Driving the Market

China owns the largest home appliances market in the world in terms of its volume. It is one of those rare markets that show a trend for a consistently high growth over the recent years. With leading manufacturers introducing more small, handy, intelligent products that could be actively managed and operated from smartphones or other devices, artificial intelligence implementation is the main trend in this market. The launch of technology driven small appliances is encouraging consumers to transform their basic kitchen into a smart kitchen. Technological advancements and replacement play a vital role in the growth of the China home appliance market trends.

Internet Retailing Continues to Gain Share in the Market

Internet retailing is the process of selling the goods and services through electronic media, particularly the internet. The boom in e-commerce in China is being supported by its convenience in terms of product comparison and home delivery, broad product offer, competitive pricing, and capacity to reach consumers who do not have easy access to other channels. Internet retailing became increasingly important in small cooking appliances. The channel provides a wide range of small cooking appliances capable of satisfying consumers' increasingly diverse and personalised requirements.

Competitive Landscape

The report covers major international players operating in the China Small Home Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain / Supply Chain Analysis
  • 4.5 Porters 5 Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 Product
    • 5.1.1 Vacuum Cleaners
    • 5.1.2 Small Kitchen Appliances
    • 5.1.3 Personal Care Appliances
    • 5.1.4 Irons
    • 5.1.5 Heating Appliances
    • 5.1.6 Food Preparation Appliances
    • 5.1.7 Others
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Other Distribution Channels

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Haier
    • 6.2.2 Midea Group
    • 6.2.3 Gree Electric Appliances Inc.
    • 6.2.4 Changhong
    • 6.2.5 TCL Corporation
    • 6.2.6 Joyoung
    • 6.2.7 Galanz Group
    • 6.2.8 Skyworth
    • 6.2.9 Supor
    • 6.2.10 Konka Group

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 APPENDIX

9 DISCLAIMER

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