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자동차 E-tailing 시장 : 성장, 동향, 예측(2020-2025년)

Automotive E-tailing Market - Growth, Trends, and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 937990
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자동차 E-tailing 시장 : 성장, 동향, 예측(2020-2025년) Automotive E-tailing Market - Growth, Trends, and Forecasts (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

자동차 E-tailing 시장은 2020-2025년간 10% 이상의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다.

  • 자동차 E-tailing 시장은 주로 인터넷 쇼핑 동향의 성장을 바탕으로 성장이 가속하고 있습니다. E-tailing은 자동차 애프터마켓 분야에서 급성장하고 있는 소매 분야이며, 자동차 부품 판매의 중요한 수익원이 되고 있습니다.
  • 온라인 쇼핑의 편리성, 다양한 제품의 가용성 , E-Commerce 플랫폼에 대한 투자 증가가 자동차 E-tailing 시장의 성장을 촉진하는 주요인입니다.
  • 주요 세계 자동차 E-tailing 기업은 자동차 수요 증가에 대응하기 위해 확장과 제휴를 통해 생산 기반을 확대하고 있습니다.
  • 자동차 E-tailing 시장의 성장을 촉진하는 요인에는 고객별 인터넷 이용에 대한 의식 향상, 자동차 생산 증가, 온라인 쇼핑의 편리성, 다양한 제품의 입수 가능성, 저렴한 자동차 부품, E-commerce 플랫폼에 대한 투자 등을 들 수 있습니다.
  • 인도와 중국 등 국가에서의 수요 증가로 인해 아시아태평양이 시장을 독점했습니다. 기술 인프라의 성장과 개선, 인터넷 침투 증가, 온라인 쇼핑의 편리함은 자동차 E-tailing 시장 성장을 견인하는 요인 중 하나입니다..

세계의 자동차 E-tailing(Automotive E-tailing) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 구성요소 유형별·차량 유형별·공급업체 유형별·지역별 시장 규모 추이 및 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 종합적인 정보를 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 구성요소 유형별
    • 전기 부품
    • 인포테인먼트 및 멀티미디어
    • 엔진 부품
    • 타이어 및 휠
    • 기타 구성요소 유형
  • 차량 유형별
    • 승용차
    • 상용차
    • 오토바이
  • 공급업체 유형별
    • OEM
    • 써드파티 벤더
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 상황

  • 벤더의 시장 점유율
  • 기업 개요
    • Inc.
    • Alibaba Group Holding Limited
    • AutoZone Inc.
    • Walmart Inc.
    • eBay Inc.
    • Robert Bosch GmbH
    • O'reilly Automotive Inc.
    • Delticom AG
    • Advance Auto Parts Inc.
    • Flipkart

제7장 시장 기회 및 향후 동향

LSH 20.06.23

The automotive e-tailing market is anticipated to register a CAGR of over 10% during the forecast period (2020 - 2025).

  • This market is primarily driven by growing internet-based shopping trends. E-tailing is the fastest-the retail sector in the automotive aftermarket sector and is becoming a significant revenue stream for auto parts sales.
  • Convenience in online shopping, availability of a wide range of products, and growing investments in e-commerce platforms are the primary driving factors for the growth of automotive e-tailing market.
  • Major global automotive e-tailing players are escalating their production base through expansion and partnerships, in order to meet the increasing demand for automobiles.
  • The factors that drive the growth of the automotive e-tailing market include increase in awareness about the use of internet by customers, growth in vehicle production, convenience in online shopping, availability of a broad range of products, cheaper automotive components, and increase in investments in e-commerce platforms.
  • Asia-Pacific dominated the market, owing to increasing demand from countries, such as India and China. Growth and improvement in the technological infrastructure, rising internet penetration, and convenience of online shopping are some of the factors driving the automotive e-tailing market.

Key Market Trends

The Infotainment and Multimedia Segment to Witness a Significant Share

The automotive infotainment and multimedia market has dynamic divisions, as it includes OEMs and aftermarket players. The automotive e-tailing market is at a convergent point where startups are coming up with more number of services and offers and are providing the latest technology products, such as sophisticated entertainment and information systems, without compromising on the safety quotient of the vehicle.

Consumers, especially the younger generation, are more digitally oriented, which is expected to impact the next vehicle brand purchase decision. Cars play a key role in supporting customers' needs to stay connected. Around 72% of younger millennials thought that a car is important to their social life. For example, more than 70% of younger millennials cite technology and infotainment features as a must when purchasing a car. Along with these, the higher penetration rate of mobiles is influencing the buying channels.

The online demand for infotainment and multimedia products is also getting influenced by factors, such as free shipping, more number of customer reviews about the product, and huge varieties in the product list, along with customization options. The automotive infotainment and multimedia products' demand through e-tailing is growing swiftly, as the penetration rate of IoT is gaining traction from consumers.

North America Holds a Significant Share in the Global Market

The customers in North America are using e-tailing more and approximately 70-80% of the customers in the region research online before making a part purchase. Online and mobile channels are expected to account for nearly USD 40 billion in sales for automotive parts in North America and Europe combined, by 2020.

As the sales of auto parts in the United States continue to grow, e-tailing has now become one of the most popular sales channels in the US auto parts market, over recent years. It is estimated that the sales at the major auto parts chains in the United States increased 7% year-on-year since 2016, registering a much bigger growth than the total sales of automotive vehicles in the country, which grew only 1% year-on-year, over the last decade.

The recent trend in the US auto parts market is that increasing sales are shifting from brick and mortar sellers to online e-commerce marketplaces. In early 2017, Amazon announced its entrance into the auto parts market. Amazon announced this, as the company has struck deals with various major auto parts suppliers in the country, including Robert Bosch, Federal-Mogul, Dorman Products, and Cardone Industries, in order to sell their auto parts directly through Amazon. The company has kept its auto parts prices averagely 23% less than its brick and mortar rivals, such as Autozone, Advance Auto Parts, and O'Reilly Auto Parts.

E-tailing sellers continue to expand their auto parts businesses and improve their quick on-time parts delivery services. Moreover, several niche online auto parts retailers are also doing a great work by serving the very narrow segments of the auto parts market, which may also help in boosting e-tailing auto parts sales in the United States, over the forecast period.

Competitive Landscape

The automotive e-tailing market is dominated by several players, like AutoZone Inc., Alibaba Group Holding Limited, Inc., Walmart Inc., eBay Inc., O'Reilly Automotive Inc., and Flipkart. The market has witnessed several developments, in terms of both vehicle manufacturers establishing their own e-commerce portals and e-commerce giants acquiring local companies to expand their footprint across the world. Few such instances are mentioned below:

  • In May 2018, Walmart Inc. signed an agreement to become the largest shareholder in Flipkart, India's most innovative e-commerce company. The company also announced that the investment will benefit India, by providing quality and affordable goods for customers while creating new skilled jobs and opportunities for suppliers. The deal was successfully completed in August 2018.
  • In April 2018, Hero MotoCorp launched an e-commerce portal to retail Hero genuine parts and accessories for its two-wheeler products.
  • In May 2017, Amazon announced its plans to expand its R&D center in Cambridge, the United Kingdom, and is planning to increase the employee strength.
  • In April 2017, Walmart Inc. planned to increase its number of stores from 21 to 50 in India, over the period of three years.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Component Type
    • 5.1.1 Electrical Components
    • 5.1.2 Infotainment and Multimedia
    • 5.1.3 Engine Components
    • 5.1.4 Tires and Wheel
    • 5.1.5 Other Component Types
  • 5.2 By Vehicle Type
    • 5.2.1 Passenger Cars
    • 5.2.2 Commercial Vehicles
    • 5.2.3 Two-wheelers
  • 5.3 By Vendor Type
    • 5.3.1 OEM
    • 5.3.2 Third-party Vendor
  • 5.4 By Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Rest of North America
    • 5.4.2 Europe
      • Germany
      • United Kingdom
      • France
      • Russia
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • India
      • China
      • Japan
      • Rest of Asia-Pacific
    • 5.4.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.4.5 Middle-East and Africa
      • United Arab Emirates
      • Saudi Arabia
      • Rest of Middle-East and Africa


  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Inc.
    • 6.2.2 Alibaba Group Holding Limited
    • 6.2.3 AutoZone Inc.
    • 6.2.4 Walmart Inc.
    • 6.2.5 eBay Inc.
    • 6.2.6 Robert Bosch GmbH
    • 6.2.7 O'reilly Automotive Inc.
    • 6.2.8 Delticom AG
    • 6.2.9 Advance Auto Parts Inc.
    • 6.2.10 Flipkart


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