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전기 스쿠터 및 오토바이 시장 : 성장, 동향, 예측(2020-2025년)

Electric Scooter and Motorcycles Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 938135
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전기 스쿠터 및 오토바이 시장 : 성장, 동향, 예측(2020-2025년) Electric Scooter and Motorcycles Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 전기 스쿠터 및 오토바이 시장은 2020-2025년간 10% 이상의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다.

  • 전기 스쿠터 및 오토바이 시장은 지속 가능한 운송에 대한 요구가 증가함에 따라 상당한 성장세를 보였습니다. 환경문제 증가와 정부의 이니셔티브가 시장 성장요인입니다. 에너지 비용 상승과 새로운 에너지 효율 기술의 경쟁 또한 시장 성장을 뒷받침할 것으로 예상됩니다.
  • 전기 스쿠터 및 오토바이 시장은 초기 단계에 주로 스타트업 기업이 주도했으나, 이제 기존 오토바이 대기업은 급성장하는 시장의 미래에 주목하고 있습니다. 예를 들어, 미국의 할리데이비슨은 2020년까지 발매될 예정인 LiveWire 전기자전거를 공개했습니다. 2019년에도 마찬가지로 Royal Enfield motorcycles는 Royal Enfield 2.0 전략에 가까운 미래에 e-motorcycles 도입이 포함되어 있다고 발표했습니다.
  • 자전거와 스쿠터 이용은 자동차보다 저렴하고 지속 가능한 교통수단을 제공하기 때문에 지역에 따라 다릅니다. 동남아시아, 남미, 아프리카는 주로 일반 스쿠터와 더 낮은 CC의 오토바이를 일상에서 사용하고 있기 때문에 다른 지역에서도 좋은 시장이 될 가능성이 큽니다.

세계의 전기 스쿠터 및 오토바이(Electric Scooter and Motorcycles) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 유형별·배터리 유형별·파워 레벨별·지역별 시장 규모 추이 및 예측, 경쟁 구도, 주요 기업 개요, 시장 기회 등의 종합적인 정보를 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 유형별
    • E-Scooters
    • E-Motorcycles
  • 배터리 유형별
    • Li-ion
    • Sealed Lead Acid
  • 파워 레벨별
    • 50kW 미만
    • 50-100kW
    • 100kW 이상
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 상황

  • 벤더의 시장 점유율
  • 기업 개요
    • Zero Motorcycles Inc.
    • Hero Electric
    • Vmoto Limited
    • AIMA Technology Group CO., LTD
    • Tailing Electric Vehicle Co. Ltd.
    • Piaggio Group
    • Ather Energy Pvt. Ltd.
    • Energica Motor Company
    • Honda Motor Co., Ltd.
    • Gogoro Inc.
    • NIU International

제7장 시장 기회 및 향후 동향

LSH 20.06.19

The electric scooter and motorcycles market is anticipated to register a CAGR of above 10% during the forecast period (2020 - 2025).

  • The electric scooter and motorcycles market have noticed significant growth owing to the growing need for sustainable transportation. Increasing environmental concerns coupled with favorable government initiatives are some of the major factors driving the market growth. Rising energy costs and competition among emerging energy efficiency technologies are also expected to fuel market growth.
  • Electric scooter and motorcycle market is in its initial phases and majorly driven by startups however now the conventional motorcycles giants are finding their future in this burgeoning market. For instance, the United States major Harley Davidson has unveiled LiveWire electric bike, which is expected to be on sale by 2020, similarly in 2019, Royal Enfield motorcycles have confirmed that their Royal Enfield 2.0 strategy includes the introduction of e-motorcycles in near future.
  • The acceptance of bikes and scooters are different in different regions as it provides a less expensive and more sustainable form of transportation than cars. Southeast Asia, South America, and Africa, all have the huge potential to become a good market another as these regions today primarily use normal scooters and lower CC motorcycles for daily transport

Key Market Trends

Government Regulations are Fueling the Electric Scooter and Motorcycle Market Growth

In the current scenario of the market, the price of most of the electric 2 wheelers is high as compared to conventional ones, even after government subsidies electric 2 wheelers are still costlier than a conventional one. Governments are pushing hard to promote and provide more fuel to the growth of electric two-wheelers. Many countries where 2-wheelers are popular have come up with new incentive schemes for e-scooter and motorcycles. For instance, in 2019, the Indian government has announced that all two-wheelers less than 150 cc produced in India after March 31, 2025, should be electric and introduced its FAME II (Faster Adoption and Manufacturing of Electric Vehicles) policy.

Similarly, from 2020 Taiwan will be providing a subsidy of up to USD 900 - 1000 for the purchase of a new electric motorcycles/scooter, although it has been reduced from last year. Owing to its such plans in the past, in December 2019 Gogoro a local startup sells a record of 22,500 units. It also ended 2019 with a record of 145.000 sales in Taiwan.

Asia-Pacific Is Expected to Lead the E-Scooter and E-Motorcycle Market

Asia-Pacific is anticipated to lead the global electric scooter and motorcycles market over the forecast period. China, India, and Japan are the major economies in the regional market that are anticipated to influence the global market. These countries are witnessing an increasing number of startups as well as establish conventional manufacturers jumping in the market.

India which is one of the largest 2-wheeler markets is witnessing the entry of many new startups, these startups are marking their presence by launching new models. For instance, in 2020 BattRE Electric Mobility has launched an IoT e-scooter, which have the feature such as navigation assist, ride statistics, remote diagnostics, anti-theft alarm, speedometer call alerts, ride behavior suggestions.

The European region is also likely to have significant growth in the coming years. Its 2019 sales figure of the electric segment has seen double-digit growth of 46.7% compared to 2018.

Competitive Landscape

The electric scooter and motorcycles market is moderately fragmented and has a number of local players. The conventional companies are showing their presence in this new market which is earlier the playground of the startups only by introducing new plants and making existing scooters and motorcycles electric. For instance,

  • In 2019 Yamaha finalized an agreement with Gogoro, to commercialize its new line of scooters, which will be produced in the Gogoro plant. This Alliance first model was recently presented as Yamaha EC-5, with sales expected to start by September 2020.
  • In India, Bajaj Auto Limited launched Chetak, which has smartphone connectivity, handlebar touch switchgear operated instrument panel which provides information such as battery range, ride history.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Type
    • 5.1.1 E-Scooters
    • 5.1.2 E-Motorcycles
  • 5.2 By Battery Type
    • 5.2.1 Li-ion
    • 5.2.2 Sealed Lead Acid
  • 5.3 By Power Level Type
    • 5.3.1 less than 50kW
    • 5.3.2 50 -100kW
    • 5.3.3 more than 100kW
  • 5.4 By Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Rest of North America
    • 5.4.2 Europe
      • Germany
      • United Kingdom
      • France
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • India
      • China
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • Brazil
      • Mexico
      • United Arab Emirates
      • Other Countries


  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Zero Motorcycles Inc.
    • 6.2.2 Hero Electric
    • 6.2.3 Vmoto Limited
    • 6.2.4 AIMA Technology Group CO., LTD
    • 6.2.5 Tailing Electric Vehicle Co. Ltd.
    • 6.2.6 Piaggio Group
    • 6.2.7 Ather Energy Pvt. Ltd.
    • 6.2.8 Energica Motor Company
    • 6.2.9 Honda Motor Co., Ltd.
    • 6.2.10 Gogoro Inc.
    • 6.2.11 NIU International


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