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아시아태평양의 자동차용 시트 시장 : 성장, 동향, 예측(2020-2025년)

Asia-Pacific Automotive Seat Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 938193
페이지 정보 영문
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아시아태평양의 자동차용 시트 시장 : 성장, 동향, 예측(2020-2025년) Asia-Pacific Automotive Seat Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

아시아태평양의 자동차용 시트(Automotive Seat) 시장은 예측 기간(2020-2025 매년) 중 6.12% 이상의 CAGR을 기록할 것으로 전망됩니다. 무역마찰 및 경기후퇴에 의해 2019년 아시아태평양의 자동차 생산수는 감소했으나, 아시아태평양은 세계의 자동차용 시트 시장에서 큰 시장 점유율을 유지하고 있습니다. OEM은 연비 및 안전성, 쾌적성 및 엘레강스 등을 중시하고 있으므로 자동차용 시트는 중요한 차량 설비 중 하나입니다. 파워 시트 및 통풍 시트의 사용은 증가 동향을 보이고 있으며, 높은 성장률을 기록할 것으로 예상됩니다. 중국은 아시아태평양뿐만 아니라 세계의 주요 시장 중 하나로, 중국 자동차 산업의 발전에 의해 자동차용 시트에 대한 한층 더 큰 수요가 전망됩니다.

아시아태평양의 자동차용 시트 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 재료 유형별·테크놀러지 유형별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 성장요인
  • 시장 저해요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 재료 유형별
    • 레더
    • 패브릭
    • 기타
  • 테크놀러지 유형별
    • 스탠다드 시트
    • 파워 시트
    • 통풍 시트
    • 어린이용 안전 시트
    • 기타
  • 차종별
    • 승용차
    • 상용차
  • 국가별
    • 중국
    • 일본
    • 인도
    • 한국
    • 기타 아시아태평양

제6장 경쟁 구도

  • 벤더의 시장 점유율
  • 기업 개요
    • Adient PLC
    • Faurecia
    • Magna International Inc.
    • Harita Seating Systems Ltd.
    • Lear Corporation
    • Toyo Seat Co., Ltd.
    • Toyota Boshoku
    • TS TECH Co., Ltd.
    • TACHI-S Co.,Ltd.
    • NHK Spring

제7장 시장 기회 및 향후 전망

KSA 20.06.10

The Asia-Pacific automotive seat market is poised to register a CAGR of over 6.12 % during the forecast period (2020-2025).

  • In 2019, the overall vehicle production in Asia-Pacific declined due to the trade war and economic slowdown. Although, Asia-Pacific holds a significant market share in the global automotive seat market.
  • An automotive seat is among the important vehicle features for the OEMs as they focus on fuel economy, safety, and overall comfort and elegance.
  • The powered seat and ventilated seat segments are expected to record high growth rates, owing to the increasing adoption of such seats in the mid-segment cars. Ventilated seats help in temperature regulation in-turn helps in reducing energy emissions through air conditioners, sunroofs, etc. Increased awareness about the intelligent seating solutions and values offered by the manufacturers have enhanced the perceived quality.
  • China is one of the key markets not only in Asia-Pacific but globally. China's automotive industry is developing rapidly, and will also develop firmly in the future, so it will gauge a huge demand for automotive seating.

Key Market Trends

Increase in Electric Vehicle Production

The factor which is likely to fuel the demand of the automotive seat industry in Asia-Pacific is the growing production of electric vehicles. Ventilated seats, which are used in electric vehicles, will witness a surge in demand over the future years, as more customers start purchasing electric vehicles. As China is the leader in the electric vehicle market, the demand for ventilated seats is likely to witness significant growth over the forecast period in the region.

Top automotive OEMs and seat manufacturers have started spending of huge amount on research and development of seats. The revolution started from the child safety seat, lightweight seats to automatically adjustable seats. Also, autonomous cars are revolutionizing the seating arrangements and car interiors.

For instance, in 2016, Faurecia forms a joint-venture with German automaker Borgward in China to jointly develop complete seats for Borgward vehicles.

Whereas, in 2019, Panasonic unveiled SPACe-L, an autonomous cabin in which seats are positioned against each other. Similarly in 2018, Adient's AI18 concept vehicle seating system which provides a flexible, lightweight, and compact features for urban electric mobility vehicles. These futuristic seats have hidden sensors that are capable of providing intelligent telehealth services while traveling.

China to Capture the Major Market Share

China, being the global automotive manufacturing hub, has the presence of numerous industry participants, in which most of the foreign industry leaders have their joint venture with the local manufacturers. Adient PLC which is one of the leading players in the automotive seating market has many joint ventures in the Asia-Pacific market.

For instance, in 2020, Adient made certain changes to their existing joint venture relationships with Yanfeng Automotive Trim Systems Co., Ltd. (Yanfeng). Adient has agreed to sell its 30 percent ownership stake in YFAI to Yanfeng for USD 379 million. Adient and Yanfeng are also extending the term of their YFAS joint venture to 2038.

Also, in 2017, Lear Corporation inaugurated its Asia headquarters and technical center located in the Yangpu District of Shanghai, China. Lear has a good presence in Asia with operations in more than 67 locations. It also has about 9 unconsolidated joint ventures in the Asia-Pacific region.

Competitive Landscape

The Asia-Pacific Automotive Seat market is consolidated and majorly dominated by few players, such as Adient PLC, Faurecia, and others. Adient PLC holds a 40 % - 45 % share of the Chinese passenger seating market. The market is highly driven by factors like advanced technology, more comfort, growing investment in R&D projects, and a growing market of electric and autonomous vehicles around the region. To provide more luxurious experience to the people, major automotive seat manufacturers are establishing a joint venture with seat manufacturers. For instance,

  • In 2019, Toyota Boshoku Corporation announced that it will open an office in Gurgaon, India. This facility will be dedicated to sales and development in the country. The company will try to strengthen its presence by offering seats and interior components to the automobile manufacturers.
  • In 2018, Adient forms joint venture with Arvind Limited, that will manufacture and sell automotive fabrics for seating systems in India.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Material Type
    • 5.1.1 Leather
    • 5.1.2 Fabric
    • 5.1.3 Other
  • 5.2 By Technology Type
    • 5.2.1 Standard Seats
    • 5.2.2 Powered Seats
    • 5.2.3 Ventilated Seats
    • 5.2.4 Child Safety Seats
    • 5.2.5 Other Seats
  • 5.3 By Vehicle Type
    • 5.3.1 Passenger Car
    • 5.3.2 Commercial Vehicle
  • 5.4 By Country
    • 5.4.1 China
    • 5.4.2 Japan
    • 5.4.3 India
    • 5.4.4 South Korea
    • 5.4.5 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Adient PLC
    • 6.2.2 Faurecia
    • 6.2.3 Magna International Inc.
    • 6.2.4 Harita Seating Systems Ltd.
    • 6.2.5 Lear Corporation
    • 6.2.6 Toyo Seat Co., Ltd.
    • 6.2.7 Toyota Boshoku
    • 6.2.8 TS TECH Co., Ltd.
    • 6.2.9 TACHI-S Co.,Ltd.
    • 6.2.10 NHK Spring

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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