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자동차용 음성인식 시스템 시장 : 성장, 동향, 예측(2020-2025년)

Automotive Voice Recognition System Market - Growth, Trends, and Forecast (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 05월 상품 코드 938194
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자동차용 음성인식 시스템 시장 : 성장, 동향, 예측(2020-2025년) Automotive Voice Recognition System Market - Growth, Trends, and Forecast (2020 - 2025)
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 자동차용 음성인식 시스템 시장은 2020-2025년간 약 8%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 자동차 생산 및 판매 증가, 소득 수준 향상 등에 의해 자동차에 쾌적성과 안전성을 추구하는 경향이 높아지고 있으며, 이것이 예측기간 동안 시장 성장을 촉진할 것으로 예상됩니다. 클라우드 기반 음성인식 시스템은 예측기간 동안 시장에서 높은 점유율을 획득할 것으로 예상됩니다. 4G와 5G 등의 기술은 전세계 인터넷 이용이 증가하고, 통신 속도 또한 빨라져서 클라우드 스토리지를 사용함으로써 사용자 경험 향상으로 이어질 것으로 예상됩니다. 차량의 음향과 소음 방지에 관한 기술도 발전을 지속하고 있기 때문에 불필요한 음성이 사용자의 목소리와 섞이지 않고 음성인식 시스템이 작동하게 될 것으로 기대되고 있습니다.

세계의 자동차용 음성인식 시스템(Automotive Voice Recognition System) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 차량 유형별·차량 가격대별·지역별 시장 규모 추이 및 예측, 경쟁 상황, 주요 기업 프로파일, 시장 기회 등의 종합적인 정보를 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 성장 촉진요인
  • 시장 성장 저해요인
  • Porter's Five Forces 분석
    • 신규 진출기업의 위협
    • 구매자/소비자의 교섭력
    • 공급업체의 협상력
    • 대체품의 위협
    • 경쟁

제5장 시장 세분화

  • 차량 유형별
    • IC 엔진
    • 전기자동차
  • 차량 가격대별
    • 이코노미 차량
    • 일반 차량
    • 고급차
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 상황

  • 벤더의 시장 점유율
  • 기업 개요
    • Microsoft
    • Apple
    • Lumenvox
    • iNAGO
    • Alphabet
    • Harman
    • Nuance
    • Sensory
    • VoiceBox

제7장 시장 기회 및 향후 동향

LSH 20.06.18

The Automotive Voice Recognition System Market*is anticipated to register a CAGR of about 8 %, during the forecast period (2020 - 2025).

  • The major factors that will drive the market growth during the forecast period such as increasing number of automobile production and sales, increased income level of consumers in most parts of the world which is allowing them to spend more on comfort and luxury services, development of infotainment and technology services to provide safety and comfort to the driver.
  • Cloud-based voice recognition (VR) systems are expected to capture significant share in the market during the forecast period. With the increase in internet usage and improved internet connectivity and speed all around the world with technologies like 4G and 5G. Also, the cloud-based VR system is expected to be the market leader during the forecast period as the cloud storage providing more improved and exact results based on historic results of the user, which is currently enhancing the user experience and delivering comfort and smooth operations of the vehicle systems thereafter.
  • With the use of enhanced and improved acoustics in the vehicles the noise inside the vehicle cabin is expected to reduce during the forecast period. This will provide better experience to the user as no unwanted voice will mix with the user voice and the VR system will be able to produce better results in short duration of time.

Key Market Trends

High Cost Restraining the Market Growth

The OEMs across the globe are consistently improving the voice recognition system in their vehicles to provide the users with the most luxurious experience. But this increasing the overall cost of the vehicle. Back in 2017, the system has been mostly equipped in high-end luxury cars and was not able to find its place in the mid and low-end cars because of the price constraint.

In the developing nations, the demand for passenger cars is in the mid and low segment because the majority of people living in the developing region are middle class and are attracted by the low cost of vehicles that can fulfill their purpose. However, with rapid innovation in technology and concepts like connected cars and driverless cars are coming to life, the voice recognition technology is expected to become a necessity rather than a luxury.

Asia-Pacific Witnessing Higher Demand

The region accounts for almost 60% of the world's population and major developing economies of the world like China and India. During the forecast period, these economies are expected to grow much faster owing to the activities in construction, transportation, industrialization, etc. With these trends, the demand for automobiles increased in the Asia-Pacific and driven several governments in the region to mandate few active and passive safety features in vehicles which in turn boosted the automotive voice recognition system market growth in Asia-Pacific.

With the presence of many major players in the region both in the automobile and technology for automobiles, many innovations and strategic partnerships have been developing better products, to capture major share in the market. For instance, in January 2020, LG and Cerence collaborated to develop a voice recognition system for connected vehicles. The companies will develop new software that will integrate LG's in-vehicle infotainment system with Cerence's new voice recognition platform with an aim to improve the user experience for passengers and drivers.

Competitive Landscape

The automotive voice recognition system market is highly fragmented, with several players accounting for significant shares in the market. Some of the prominent companies in the automotive voice recognition system market are Microsoft, Apple, Alphabet, Harman and others. Companies are investing heavily in research and development for the innovation of new and advanced products.

In May 2019, BMW and Microsoft collaborated to develop an improved in-car voice recognition system. Using the enhanced techniques of machine learning and artificial intelligence.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
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Table of Contents


  • 1.1 Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 Vehicle Type
    • 5.1.1 IC*Engine
    • 5.1.2 Electric
  • 5.2 Vehicle Price
    • 5.2.1 Economy Vehicles
    • 5.2.2 Mid-Priced Vehicles
    • 5.2.3 Luxury Vehicles
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Rest of North America
    • 5.3.2 Europe
      • Germany
      • United Kingdom
      • France
      • Rest of Europe
    • 5.3.3 Asia-Pacific
      • India
      • China
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • Brazil
      • United Arab Emirates
      • Other Countries


  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Microsoft
    • 6.2.2 Apple
    • 6.2.3 Lumenvox
    • 6.2.4 iNAGO
    • 6.2.5 Alphabet
    • 6.2.6 Harman
    • 6.2.7 Nuance
    • 6.2.8 Sensory
    • 6.2.9 VoiceBox


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