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지오마케팅 시장 : 성장, 동향, 예측(2020-2025년)

Geomarketing Market - Growth, Trends, and Forecasts (2020 - 2025)

리서치사 Mordor Intelligence LLP
발행일 2020년 08월 상품 코드 946614
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지오마케팅 시장 : 성장, 동향, 예측(2020-2025년) Geomarketing Market - Growth, Trends, and Forecasts (2020 - 2025)
발행일 : 2020년 08월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

지오마케팅 시장은 2020-2025년의 예측기간 중 16.32%의 CAGR로, 2019년 추정 73억 5,000만 달러 규모에서 2025년까지 182억 1,000만 달러 규모로 성장할 것으로 예상됩니다. 많은 기업에 의한 디지털 매핑 이용 증가, 위치 기반 분석의 기술 진보가 지오마케팅 시장을 지지하는 주요 요인입니다.

  • 다국적기업의 설립이 증가하고 있기 때문에 기업은 잠재적 고객을 특정하고 실제 고객으로 변환하기 위해서 사용할 수 있는 일련의 데이터와 정보를 제공하는 지오마케팅 소프트웨어의 선택을 피할 수 없게 되었습니다.
  • 예를 들어 덴마크를 거점으로 하는 실내장식 소매업체인 Danisches Bettenlager는 현재 팜플렛 광고 계획과 최적화를 위해 WIGeoGIS의 지오마케팅 기술을 이용하고 있습니다.
  • 많은 국가에서 통일된 규제 기준이 없기 때문에 고객의 데이터 프라이버시와 관련된 우려가 발생하고 있습니다. 또한 애플리케이션과 네트워크가 보안 위협에 노출되어 있다는 보안 우려는 향후 시장 성장을 저해할 가능성이 있습니다.

지오마케팅 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 컴포넌트별·최종 이용 산업별·장소별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
    • 마케팅 부문의 새로운 기술 채용 증가
    • 비지니스 매출을 높이기 위한 위치 기반 인텔리전스 수요 증가
  • 시장 성장 억제요인
    • 기업간 보안과 프라이버시에 대한 우려 고조
  • Porter's Five Forces 분석
    • 신규 참여업체의 위협
    • 바이어/소비자의 협상력
    • 공급업체의 협상력
    • 대체 제품의 위협
    • 경쟁 격화

제5장 시장 세분화

  • 컴포넌트별
    • 소프트웨어
    • 서비스
  • 전개별
    • 클라우드
    • 온프레미스
  • 장소별
    • 실내
    • 실외
  • 최종 이용 산업별
    • BFSI
    • IT와 통신
    • 소매 및 E-commerce
    • 미디어와 엔터테인먼트
    • 여행과 접객업
    • 기타 최종 이용 산업
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동과 아프리카

제6장 경쟁 상황

  • 기업 개요*
    • Microsoft Corporation
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Cisco Systems, Inc.
    • Adobe Systems Inc.
    • Xtremepush Limited
    • Ericsson Inc.
    • ESRI Business Information Solutions Inc
    • Software AG
    • Qualcomm Inc.

제7장 투자 분석

제8장 시장 기회 및 향후 동향

KSM 20.07.28

The geomarketing market is expected to reach USD 18.21 billion by 2025 from the present estimate of USD 7.35 billion in 2019 at a CAGR of 16.32% during the forecast period. Increasing adoption of digital mapping by many businesses, technological advancement in location-based analytics, and increasing need to analyze the huge business data to draw spatial reference insights to supply the right product to the right consumer at the right time that can surge company's revenue are some of the primary factors boosting geomarketing market.

  • Increasing establishments of multinational companies in different geographical locations with various cultural, demographic, food and linguistics preference, have forced companies to opt geomarketing software that will provide a series of data and information that can be employed to identify and convert potential customers to real customers through marketing strategy.
  • Moreover, a growing fight for customers is driving the demand of location-based intelligence by the marketing department of retail businesses to build location-based promotional activities and sent them in multiple ways such as proximity messages to the mobile devices of potential customers who pass by the store. It also provides information about some section of goods which are not selling so that retailers can change their marketing strategy. Additionally, data on the ethnicity of people living in the catchment area also provides further valuable information for product planning and personnel management, which retailers are using to expand their customer base and strengthen their revenue streams.
  • For instance, Danisches Bettenlager, Denmark-based home decor retailer, is currently utilizing the geomarketing solution of WIGeoGIS for planning and optimization of brochure advertising. It also aims in the reduction of daily traveling time of sales managers by means of a newa and optimized sales structure.
  • Lack of uniform regulatory standards in many countries has raised the concerns associated with customers' data privacy. Further, security concerns as applications and networks are under persistent security threats such as malicious code and service denial can lead to data loss, and leakage which can hamper the growth of the market in the future.

Key Market Trends

Location Based Services is Expected to Witness Significant Growth and Drive the Market

  • Technological advancement in smart devices (smartphones, smart wearables, laptops), wireless connectivity, Internet of Things, cloud computing, has successfully increased the traffic and has driven the demand for analytical services due to their ability to analyze and deliver real-time geo-data.
  • Moreover, increasing brand dependence on location-based service providers to determine customers' requirements and to verify customers' needs and their offerings are on the same level in order to remain one step ahead of competitors has driven the growth of the market. Companies also utilize location-based technology, advanced analytics, and automation to highly personalized customer experience and build brand loyalty to reduce churn rate due to ongoing competition.
  • According to the study, brand loyalty aid companies to achieve revenue gains of 5% to 10% and reduce its costs by 15% to 25% within two or three years as new customer acquisition costs five times as to retain the current old customer.
  • Further, location-based services have gained significant attention across various industrial sectors such as government authorities, telecommunications, transportation, and retailers, and have empowered players to offer promotional services based on customer's lifestyle and proximity. For instance, Uber, an American ride-hailing company offering services, works on customer's and driver's location information through smartphones. Location features help the company to improve its services, including pickups, navigation, customer support and promotional servies. So, it is expected that many businesses will gain promising insights through location-based services and will drive the market in the future.

North America Will Experience Significant Growth and Drive the Market

  • North America is expected to dominate the market studied over the forecast period, mainly due to the increasing IT spending, acceptance of innovative and advanced technologies, and the presence of a large number of significant market vendors in the region.
  • According to the report, IT spending on products and services in North America is forecast to grow 3.7% in 2019, will exceed USD 1 trillion in 2020, and will account for 40% of all worldwide revenues over the period. Further, United States spending on software will grow at a healthy 7.9% CAGR over the forecast period, making it the largest category by 2020.
  • Moreover, changing technology, regulations, and customer expectations are transforming financial services pushing financial institutions to be more agile and open while maintaining tight security and data privacy. Now nearly two out of every three Americans own a smartphone, so financial institutions have a vast array of opportunities to capitalize by delivering products and services tailored to customers based on location, which has led to the collaboration of many BFSI organizations with IT providers. For instance, in 2018, Mastercard collaborated with Carto, software company, to develop packaged mapping solution, Mastercard Retail Location Insights, that is a multi-sectoral and very flexible solution which allows the analysis of key variables for accurate decision making, related to the assessment of territories, properties and other aspects of geolocation, which are essential for business success.
  • COVID-19 has accelerated the growth of IT services and hence fueled the demand for geomarketing market. As the countries are under lockdown and people are restricted from going shopping, movies, restaurants, etc. so most of the companies are utilizing geomarketing tools to deliver customer-based services and increase their revenue source.

Competitive Landscape

The geomarketing market is concentrated and is dominated by a few major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems, Inc. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

  • May 2020 - ESRI Business Information Solutions Inc has partnered with the Inter-American Development Bank (IDB) to provide free access to geospatial technology in response to the COVID-19 emergency in Latin America and the Caribbean (LAC). Governments of the region will be able to use a COVID-19 solution to track critical equipment and assets availability, manage supply chains, and maintain business continuity.
  • March 2020 - Bluedot, a leading provider of first-person location data, has announced an integration with Oracle Responsys, a real-time, omnichannel orchestration platform within the Oracle Marketing Cloud, to harness the power of location. The integration will give Oracle Responsys clients access to real-world insights needed to create meaningful, timely campaigns with their end customers.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers​
    • 4.2.1 Increasing Adoption of Emerging Technologies in Marketing Sector
    • 4.2.2 Increasing Demand for Location-Based Intelligence to Enhance the Business Revenue
  • 4.3 Market Restraints
    • 4.3.1 Increasing Security and Privacy Concerns Among Enterprises
  • 4.4 Porters 5 Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Components
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-Premise
  • 5.3 By Location
    • 5.3.1 Indoor
    • 5.3.2 Outdoor
  • 5.4 By End-User Industry
    • 5.4.1 BFSI
    • 5.4.2 IT and Telecommunications
    • 5.4.3 Retail and E-commerce
    • 5.4.4 Media and Entertainment
    • 5.4.5 Travel and Hospitality
    • 5.4.6 Other End-user Industries
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 Microsoft Corporation
    • 6.1.2 IBM Corporation
    • 6.1.3 Oracle Corporation
    • 6.1.4 Google LLC
    • 6.1.5 Cisco Systems, Inc.
    • 6.1.6 Adobe Systems Inc.
    • 6.1.7 Xtremepush Limited
    • 6.1.8 Ericsson Inc.
    • 6.1.9 ESRI Business Information Solutions Inc
    • 6.1.10 Software AG
    • 6.1.11 Qualcomm Inc.

7 INVESTMENT ANALYSIS​​

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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