Global Information
회사소개 | 문의 | 비교리스트

히어러블 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Hearables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 965612
페이지 정보 영문 배송안내 2-3일 (영업일 기준)
US $ 4,750 ₩ 6,364,000 PDF & Excel (Single User License)
US $ 5,250 ₩ 7,033,000 PDF & Excel (Team License: Up to 7 Users)
US $ 6,500 ₩ 8,708,000 PDF & Excel (Site License)
US $ 8,750 ₩ 11,723,000 PDF & Excel (Corporate License)

히어러블 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Hearables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

오디오 체험에 대한 소비자의 수요 증가, 음악 업계의 성장 및 인터넷의 침투 증가에 의해 시장은 확대하고 있습니다.

  • 온 이어 및 오버 이어 헤드폰의 수요는 이 헤드폰의 벌키 사이즈와 비용으로 인해 감소했습니다. 그러나 무선 헤드폰의 액티브 노이즈 캔슬링과 풍부한 저음 특징에 의해 기술적으로 진보한 고객 사이에서 선호되고 있습니다.
  • 또한 보청기 시장은 이 제품의 기술적 진보에 의해 상당한 속도로 성장하고 있습니다. 세계보건기구에 따르면 세계 인구의 5% 이상, 즉 4억 6600만 명이 난청을 앓고 있으며, 2050년까지 9억 명 이상에 달할 것으로 예상되고 있습니다.

히어러블 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 제품 유형별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 인사이트

  • 시장 개요
  • 업계의 밸류체인/공급망 분석
  • 업계의 매력 - Porter's Five Forces 분석
    • 신규 진출업체의 위협
    • 구매자의 교섭력/소비자의 교섭력
    • 공급 기업의 교섭력
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 역학

  • 시장 촉진요인
    • 산업 부문에서 무선 오디오 디바이스의 채택률 증가
  • 시장 억제요인
    • 오디오 디바이스의 다용에 기인하는 급속한 기술 변화와 다양한 건강 문제

제6장 테크놀러지 스냅숏

  • 프로세서와 통신 프로토콜
  • 센서
  • 히어러블의 충전/에너지

제7장 시장 세분화

  • 제품 유형별
    • 무선 헤드폰/이어버드/이어폰
    • 무선 헤드폰
    • 보청기와 PSAP
    • 인공와우
  • 지역별
    • 북미
    • 중국과 극동
    • 인도 및 기타 아시아태평양
    • 유럽
    • 라틴아메리카
    • 중동과 아프리카

제8장 경쟁 정보 - 벤더 개요

  • Sonova Holding AG
  • Demant A/S
  • WS Audiology A/S
  • Starkey Hearing Technologies
  • Cochlear Limited
  • Apple Inc.(Incl Beats Electronics)
  • Xiaomi Corporation
  • Samsung Electronics Co. Ltd(Harman International Industries Inc.(Incl JBL)
  • Bose Corporation
  • GN Group

제9장 투자 분석

제10장 시장의 미래 전망

KSA 20.11.09

The Global Hearables Market is expected to register a CAGR of 11.7% during the forecast period of 2021-2026. Moreover, the market is multiplying due to the increasing demand for consumer preference for an enhanced audio experience, the growing music industry, and the growing penetration of the internet.

Key Highlights

  • The demand for on-ear and over-ear headphones has reduced due to the bulky size and cost of these headphones. However, the active noise cancellation and rich bass signature of wireless headphones make them a preferred choice among the technologically advanced customers. For instance, in 2019, Xiaomi launched Mi Superbass Headphones, which has active noise cancellation, and its near field communication offers enhanced listening experience for its customers.
  • Moreover, the hearing aids market is growing at a significant rate due to the technological advancement of these products. According to the World Health Organisation, Over 5% of the world's population or 466 million people are suffering from hearing loss, and it is expected to reach over 900 million people by 2050.
  • Major key vendors in this market are also following innovative strategies to meet the unique demand of consumers. However, modern hearing aids are incorporated with broadband technology and filters, which can selectively amplify the sounds which the user wants to hear, and it also reduces the background noise of that system. For instance, in 2019, Oticon launched Oticon Xceed, and Oticon Xceed play for adults and pediatric patients. This product is integrated with brain hearing technologies, which can improve speech clarity by reducing the environmental noise for its users.

Key Market Trends

Wireless Headphones to Hold the Significant Market Share

  • The shifting preference of consumers is expected to drive the growth of this market. Wireless headphones are enabled with Bluetooth and Wi-Fi technology, which helps the user to connect their phones and other devices with these headphones. Additionally, the rapid demand for mobility services is also fuelling the growth of this market.
  • The new technological advancements of wireless headphones are the primary drivers of this market. For instance, in 2019, Apple launched Airpods Pro, which is integrated with Active Noise Cancellation and superior, immersive sound. Moreover, this product also provides additional benefits to its consumers, such as Voice-activated Siri, Audio sharing, and Eartip fit test.
  • Furthermore, hearable computing is the fastest emerging technology that offers hands-free calling and communication to ensure noise-free mobile communication to its customers. For instance, in 2020, Xiaomi launched Mi AirDots 2 SE, which is not only a cost-effective solution for its customers but also provides smart voice control along with touch controls for volume and track change.

Asia Pacific to Hold the Significant Market Share

  • Asia Pacific region holds the largest market share for this market during this forecast period. The rapid urbanization and industrialization in developing countries such as China, India, Japan are the key growth drivers for this market. Furthermore, increasing penetration of jack-less mobile phones and surge in the spending of electronic goods are increasing the demand for hearable products for these countries.
  • Moreover, the rapidly growing blockchain technology, machine learning (ML), artificial intelligence (AI), the internet of things (IoT) are the primary driver of flourishing e-commerce industries for these regions. For instance, Alibaba currently covers 80% of online sales in China, and Flipkart has over 100 million registered users and holds 43% share of entire India's e-commerce market. Hence this rapidly growing e-commerce market is fuelling the growth of wireless headphones and earbuds markets.
  • Most of the consumers in these regions are price sensitive. Hence significant vendors in this market are offering price-sensitive wireless headphones that can support them to cater to this untapped market. For instance, Sony recently launched WH-CH710N, which not only affordable to the consumers but also it is specially designed for work from home solutions during this COVID 19 pandemic situation.

Competitive Landscape

The competition in the Hearable market remains high owing to the presence of some key vendors in this market, such as Sonova Holding AG, WS Audiology A/S, Xiaomi Corporation, Apple Inc. (Incl Beats Electronics) etc. The major vendors in this market are looking forward to providing technologically advanced products through their considerable investments in the research and development which can support to gain a competitive advantage for this market.

  • April 2020: GN Group launched Re sound assist live to provide a new hearing care solution and is expected to reduce the need for in-office visits of older during these ongoing COVID 19 pandemic situations. However, GN believes its innovative solutions can offer the broadest range of at-home hearing care services for those who are suffering from hearing loss problems.
  • February 2020: Starkey launched Livio Edge AI to provide a unique hearing experience for its customers. The company believes that it can provide improved sound quality and sound processing for challenging listening environments. Moreover, its Edge Mode can provide an AI-based analysis of the acoustic environment and can make immediate adjustments for the patients.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Industry's Value Chain / Supply Chain Analysis
  • 4.3 Industry Attractiveness - Porters 5 Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 Market Drivers
    • 5.1.1 Increasing adoption rate of Wireless Audio Devices in Industrial Sectors
  • 5.2 Market Restraints
    • 5.2.1 Rapid Technological change and different Health Issues resulting from the heavy use of Audio Devices


  • 6.1 Processors and Communication Protocols
  • 6.2 Sensors
  • 6.3 Charging/Energy in Hearables


  • 7.1 Product Type
    • 7.1.1 True Wireless Headphones/Earbuds/Earphones
    • 7.1.2 Wireless Headphones
    • 7.1.3 Hearing Aids and PSAPs
    • 7.1.4 Cochlear Implants
  • 7.2 Geography
    • 7.2.1 North America
    • 7.2.2 China and Far East
    • 7.2.3 India and Rest of Asia Pacific
    • 7.2.4 Europe
    • 7.2.5 Latin America
    • 7.2.6 Middle East and Africa


  • 8.1 Company Profiles
    • 8.1.1 Demant A/S
    • 8.1.2 WS Audiology A/S
    • 8.1.3 Starkey Hearing Technologies
    • 8.1.4 Cochlear Limited
    • 8.1.5 Apple Inc. (Incl Beats Electronics)
    • 8.1.6 Xiaomi Corporation
    • 8.1.7 Samsung Electronics Co. Ltd (Harman International Industries Inc. (Incl JBL)
    • 8.1.8 Bose Corporation
    • 8.1.9 GN Group



Back to Top
전화 문의