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스마트 비콘 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Smart Beacon Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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스마트 비콘 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Smart Beacon Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

스마트 비콘 시장 규모는 2021-2026년간 45%의 연평균 복합 성장률(CAGR)로 확대될 것으로 예상됩니다. 비콘 기술에 의해 스마트폰, 태블릿, 기타 기기가 비콘에 근접해 있을 때 작업을 수행할 수 있습니다. Apple이 2013년 iBeacons를 발매했을 때 근접 마케팅은 업계의 주요 트렌드가 되었고 대기업이 폭넓게 사용했습니다. 2019년 세계 최대 소매업체인 Amazon은 비콘을 사용하여 Amazon 최대의 아마존 웹 서비스 컨퍼런스 중 하나에서 참석자를 추적했습니다. 맞춤화된 메시지 송신 기술을 사용하는 대신에 Amazon은 후에 기기가 방문객을 익명으로 추적하고, 군중행동에 관한 분석을 얻기 위해서 사용되었다고 말했습니다. 이러한 사례는 시장 성장에 있어서 중요한 추세가 됩니다.

  • 현재의 인구통계학적 추세를 분석하기 위해서 사용할 수 있는 공간 데이터의 필요성이 높아짐에 따라 다양한 응용 분야에서 연구되고 있는 시장 성장이 가속화되고 있습니다. 고등교육에서 가장 많이 보급되어 있는 비콘 기술 사용법 중 하나는 출석 모니터링 등의 관리 작업입니다. 비콘을 통한 출석 모니터링에 의해 효율이 향상되고, 시간을 절약할 수 있습니다. 또한 실제 출석 시트를 공간적/자동적으로 감지된 출석 정보로 대체합니다. 예를 들어, Hong Kong Polytechnic University는 학내에서 개발된 모바일 애플리케이션을 이용하여 출석, 기능 기능에 iBeacons를 사용하고 있습니다.
  • 실제 지리적 영역 주변에 가상 경계를 만들고, 해당 영역의 사용자와 통신함으로써 기업은 첨단 지오펜스 기술과 공간 데이터를 혁신하고, 청중의 도달 범위를 늘리며, 스마트 커넥티드 플랫폼의 수십만 개 특정 포인트(POI, 지점)에서 텔레매틱스를 캡처하는 것에 중점을 두고 있습니다.
  • 물류 및 운송에서의 스마트 비콘 채택 증가가 시장 성장을 촉진하고 있습니다. 비콘은 낮은 유닛 비용으로 기존 인프라를 활용하기 때문에 물류 부문에서는 초기 투자와 운영 비용이 최소화됩니다. 또한, 수명이 짧고, 단위 조작의 전체적인 비용이 높은 GSM 트래커나 RFID 태그를 대체하는 제품입니다. 운송에서는 소프트웨어와 연결된 비콘 디바이스가 전자청구서를 에뮬레이트합니다. 온도, 습도, 빛 등의 추가 센서를 사용한 비콘 맞춤화는 공급망의 특정 규제에 준수하는 화물 운송 업체에게 있어서 중요합니다.
  • Bluetooth의 다음 트릭은 하나의 센서에서 다음 센서로 신호를 브로드캐스팅하기 위한 메시형 네트워크를 구축하는 것입니다. 인터넷 게이트웨이 디바이스는 모든 로딩 유닛에 직접 접속할 필요는 없으나, 신호가 하나의 디바이스에서 다른 디바이스로 전송되기 위해서 메시 네트워크는 배, 전철, 또는 터미널 내에서 매우 잘 작동할 가능성이 있습니다.
  • 그러나 비콘 솔루션을 제작하려면 시장 성장 과제인 첨단 스킬이 필요합니다. 비콘 기반 또는 지오펜싱 솔루션에 대한 전문지식을 갖춘 적절한 소프트웨어 엔지니어를 고용해야 합니다. 이것에는 시간이 걸릴 가능성이 있고, 확장성이 뛰어난 솔루션을 필요로 하는 하는 기업이나 중규모 기업의 경우에는 시간이 더 걸릴 가능성이 있습니다.

세계의 스마트 비콘(Smart Beacon) 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 시장 기회, COVID-19의 영향, 표준 유형·접속성·최종사용자·지역별 시장 규모 추이와 예측, 경쟁 구도, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 개요
  • 시장 추진력
    • 인구통계 경향을 분석하기 위한 공간 데이터 필요성 증가
    • 물류 및 운송에서의 스마트 비콘 채택 증가
  • 시장 억제요인
    • 비콘 솔루션을 제작하기 위한 첨단 스킬 요건
    • 소매 부문에서 온라인 플랫폼을 선택하기 위한 오프라인 스토어 경향 증가
  • 업계 밸류체인 분석
  • Porter의 산업 분석
  • COVID-19의 업계에 대한 영향 평가

제5장 시장 세분화

  • 표준 유형별
    • iBeacon
    • Eddystone
    • 기타
  • 접속성별
    • Bluetooth Low Energy
    • Wi-Fi
    • 기타
  • 최종사용자별
    • 소매
    • 스포츠
    • 운송/물류
    • 건설
    • 항공
    • 헬스케어
    • 자동차
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 구도

  • 기업 개요
    • Aruba Networks(Hewlett Packard Enterprise Development LP)
    • HID Global Corporation
    • Leantegra Inc.
    • Cisco Systems Inc.
    • Kontakt.io Inc.
    • Gimbal Inc.
    • Accent Systems
    • Sensoro Co. Ltd
    • Jaalee Technology
    • Fujitsu Components Asia Pte Ltd

제7장 투자 분석

제8장 시장 기회와 동향

LSH 21.03.02

The smart beacon market is expected to register a CAGR of 45% during the forecast period, 2021-2026. Beacon technology enables smartphones, tablets, and other devices to perform actions when in close proximity to a beacon. When Apple launched its iBeacons in 2013, proximity marketing became a major trend in the industry, which was widely used by the giants. In 2019, the world's biggest retailer, Amazon, used beacons to track attendees at one of Amazon's largest Amazon web services conferences. Instead of using the technology in sending personalized messages, Amazon later stated that the devices were used to track foot traffic anonymously and gain insights into crowd behavior. These instances provide significant trends for the growth of the market studied.

Key Highlights

  • The increasing need for spatial data, which can be used to analyze the current demographic trend, is driving the growth of the market studied in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information. For instance, the Hong Kong Polytechnic University use iBeacons for attendance and other functions through an in-house developed mobile application.
  • Moreover, by creating virtual perimeters around real-world geographic areas to communicate with users in those areas, players are focused on innovating advanced geofence technology and spatial data for increasing the audience reach and capturing telematics around hundreds of thousands of points of interests in the smart connect platform.
  • The increasing adoption of smart beacons in logistics and transportation drives the market. As beacons carry low unit costs and leverage existing infrastructure, initial investments and operational costs are kept to a minimum in the logistic sector. Additionally, it is an alternative for GSM tracker and RFID tags, which have a short life span and high overall cost for unit operation. In transportation, beacon devices connected with the software emulate the electronic bill. The customization of beacons with additional sensors, such as temperature, humidity, and light) are relevant for freight forwarders, who comply with certain regulations in the supply chain.
  • Moreover, Bluetooth's next trick is to provide build meshed networks for broadcasting the signal from one sensor to the next. The internet gateway device does not require a direct connection to all loading units, however, as the signal forwards from one device to another, the meshed networks are likely to work very well on ships, trains, or within terminals.
  • However, creating a beacon solution requires a high skill that challenges the growth of the market. One should get skilled or hire a proper software engineer with expertise in beacon-based or geofencing solutions, and this is likely to take time, which could be more time consuming if the company is a medium-sized or enterprise that needs a highly scalable solution.

Key Market Trends

Retail Accounts for Significant Market Share

  • Owing to the increasing growth in retail sales, the use of smartphones has fully revolutionized the way of people shop. In order to improve the customer's experience, drive revenue, and increase the operational efficiency, retailers are now utilizing the location-based proximity marketing solution called Beacon technology.
  • Beacon technology (Bluetooth low energy (BLE) beacons) is an incredibly effective way to create a cohesive online and in-store experience. By tracking a customer's in-store movement, retailers can deliver targeted information and discounts depending on which products customer is perusing. This can lead to higher conversion rates. Players, such as Swirl Networks Inc., found over 70% of shoppers are of the opinion that beacon triggered content and increased their likelihood to purchase in-store.
  • Moreover, aiming to solve the personalization problem, retailers are using technology to understand their customers better. Stores, like Target and CVS, have installed beacons, wireless devices that communicate with customers' Bluetooth-enabled cell phones while they shop. An average-sized Target store is estimated to employ 1000 beacons.
  • The retailers make sure most of their customers can be tracked. This even include the customers who do not download their own particular app. Thus, a hidden industry of third-party location-marketing firms assist the retailers. These companies take customer's beacon tracking code and bundle it into a toolkit developers. Companies, such as Reveal Mobile, collect data from software development kits inside approximately hundreds of used apps that are used frequently. In the United States, another company called InMarket covers around 38% of millennial moms, around one-quarter of all smartphones, and tracks 50 million people every month.
  • Moreover, the recent update of Bluetooth specifications to Bluetooth 5.1 is capable of bringing enhanced and more cost-effective navigation solutions to the market with a positioning accuracy of less than a meter. However, retail businesses that are currently using beacons for indoor navigation are likely to update their hardware infrastructure to adopt the new protocol.

Asia-Pacific to Witness Significant Market Growth

  • Asia-Pacific region is expected to witness significant growth due to the increasing traction of the beacon technology in India and Australia, for various applications. The market is still in a nascent stage and has a lot of potentials in this region.
  • In July 2019, Smart India Hackathon 2019 edition was held at IIT Indore, which comprised of a team of six students from Bengaluru's MVJ College of Engineering, who innovated a device that can convert any digital text to Braille in real-time for a blind person. A beacon service is also added to the reader to help the visually impaired to be conscious of their surroundings. A small Bluetooth device placed in public places is used to transmit signals, and any bBook in the range can detect it, and deliver information in Braille.
  • Moreover, mall developers in India have found appropriate technology solutions and several retail chains in malls have successfully implemented technologies, such as beacons.
  • For instance, in 2019, Quest Mall launched its mobile app providing various features for enhanced user engagement. The app paired with Bluetooth Beacons is installed inside the mall through which users get push notifications of various ongoing offers provided by different brands/ stores within the mall. It also has interactive user games and features like the Walk-n-Win, which works like a pedometer and counts the steps taken by the patrons/customers inside the mall.
  • Moreover, in Australia, drivers in both cities are expected to not face losing their navigation signal while underground. In February 2020, Sydney joined Brisbane for introducing the new Waze-designed technology providing phone navigation systems with a Bluetooth signal even the GPS coverage is not available. Over 500 beacons had been active for around a month in 5.4 kilometers of Sydney's recently-opened M4 tunnels, which were opened in July 2019, with plans to roll out the technology in 9km for the new M5 tunnels that are to be opened in mid-2020, and 7.5km of the M4-M5 Link tunnels further opening in 2023.
  • In November 2019, Transurban introduced over 930 Bluetooth beacons for the 18 km of Brisbane tunnels, with the technology currently being operational in the city's AirportlinkM7, Clem7, and Legacy Way tunnels. The above mentioned developments are expected to drive the growth of the smart beacons.

Competitive Landscape

The smart beacon market is fragmented in nature as beacon firms specialize in specific areas, due to which competition is high. The smart beacon industry is currently adapting in order to accommodate more complex applications, that could increase the rivalry in the market in the future. Key players are Aruba, Kontakt.io, etc.

Recent developments in the market are:

  • October 2019 - Uber announced the introduction of an updated version of its colorful Beacon gadget known as Beacon 2.0., where the digital display is meant to sit on the car's dashboard and will glow a specific color that riders chose in the app to help them find the right car in crowded situations. The Beacon's digital display also reminds riders to wear their seat belt, close car doors gently, and exit curbside.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Need for Spatial Data to Analyze Demographic Trend
    • 4.2.2 Rising Adoption of Smart Beacons in Logistics and Transportation
  • 4.3 Market Restraints
    • 4.3.1 Requirement of High Skill for the Creation of Beacon Solution
    • 4.3.2 Increasing Trend toward Offline Stores for Opting Online Platforms in Retail Sector
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of Covid-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Standard Type
    • 5.1.1 iBeacon
    • 5.1.2 Eddystone
    • 5.1.3 Other Standard Types
  • 5.2 Connectivity
    • 5.2.1 Bluetooth Low Energy
    • 5.2.2 Wi-Fi
    • 5.2.3 Other Connectivity
  • 5.3 By End-User
    • 5.3.1 Retail
    • 5.3.2 Sports
    • 5.3.3 Transportation and Logistics
    • 5.3.4 Construction
    • 5.3.5 Aviation
    • 5.3.6 Healthcare
    • 5.3.7 Automotive
    • 5.3.8 Other End-Users
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Aruba Networks (Hewlett Packard Enterprise Development LP)
    • 6.1.2 HID Global Corporation
    • 6.1.3 Leantegra Inc.
    • 6.1.4 Cisco Systems Inc.
    • 6.1.5 Kontakt.io Inc.
    • 6.1.6 Gimbal Inc.
    • 6.1.7 Accent Systems
    • 6.1.8 Sensoro Co. Ltd
    • 6.1.9 Jaalee Technology
    • 6.1.10 Fujitsu Components Asia Pte Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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