세계의 정보 권한 관리(IRM) 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

정보 권한 관리(IRM) 시장 규모는 2021-2026년의 예측 기간 중 15.5%의 CAGR로 성장할 것으로 예상되고 있습니다. 비지니스와 무역의 플랫폼으로서 인터넷의 지속적 진화와 디지털 컨텐츠의 수익화는 시장의 성장을 촉진하고 있습니다.

• 전 세계에서 몇개의 조직이 다양한 소셜 네트워킹 사이트 및 기타 디지털 마케팅 플랫폼을 통해 신속히 프레즌스를 확립하는 것에 주력하고 있습니다. 이것에 의해 기업은 컨텐츠 마케팅 전략을 이용하여 자사 제품을 온라인으로 전시 및 판매할 수 있게 됩니다.
• 그 결과, 기업은 지적재산(IP) 권리를 실장하는 것을 계획하고 있습니다. 이것에 의해 정보 권한 관리와 라이선싱의 수요가 높아질 것으로 예상됩니다. PDF, Word 문서, 이메일 등 디지털 문서의 사용 증가는 시장의 성장을 자극할 것으로 상정되고 있습니다.
• 정보기술의 급속한 소비, 무료 소비자용 파일 공유 솔루션(Dropbox 등) 및 BYOD(bring-your-own-device) 등 현재의 시장 시나리오에서 기업 파일 안전성의 중요성이 높아지고 있으므로 시장은 기업의 더 대폭적인 성장을 목격하고 있으며, 경계 기반 보안이 수요의 감소를 나타내고 있습니다. 이러한 이벤트는 부주의에 의한 데이터 유출로 연결될 가능성이 있는 내부 위협을 생성하고 있습니다.
• 신종 코로나바이러스의 발생은 시민의 안전을 위해 바이러스를 봉쇄하기 위해 많은 국가에서 록다운으로 연결되었습니다. 이것에 의해 OTT 기업은 모든 장르로부터의 모든 요구를 충족하기 위해 컨텐츠 계획을 쇄신하고 있으므로 OTT 시청자 수가 증가했습니다. 또한 사람들은 자택으로부터 리모트 디바이스 및 네트워크로 작업하는 것이 증가하고 있으며, 과거 수일간 IRM의 사용이 증가하고 있습니다.

세계의 정보 권한 관리(IRM) 시장을 조사했으며, 시장의 개요, 시장 성장요인 및 저해요인 분석, 시장 기회, Covid-19의 영향, 조직 규모·도입 모드·최종사용자 산업·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

재3장 주요 요약

제4장 시장 역학

• 시장 개요
• 시장 촉진요인
  • BYOD 동향과 기업 모빌리티의 채택 증가 및 엄격한 규제와 컴플라이언스
  • 다양한 최종사용자 분야에서 디지털 저작권 관리 솔루션의 채택
  • 인터넷 이용의 증가와 연계된 비지니스 프로세스의 신속한 디지털화
• 시장 억제요인
  • 디지털 컨텐츠의 보안을 위한 표준화의 결여
• Porter's Five Forces 분석
• Covid-19의 시장에 대한 영향 평가

제5장 시장 세분화

• 조직 규모별
  • 중소기업
  • 대기업
• 도입 모드별
  • 온클라우드
  • 온프레미스
• 최종사용자 산업별
  • 은행, 금융 서비스, 보험
  • 헬스케어
  • 미디어와 엔터테인먼트
  • 교육과 조사
  • 정부 및 공적 기관
  • IT와 통신
  • 기타(법률 및 치안 기관, 제조업)
• 지역별
  • 북미
  • 유럽
  • 아시아태평양
  • 라틴아메리카
  • 중동과 아프리카

제6장 경쟁 정보

• 기업 개요*
  • Microsoft Corporation
  • McAfee, LLC
  • Cognizant Technology Solutions Corporation(assetServ)
  • Adobe Inc.
  • Oracle Corporation
  • Bynder BV
  • Nextlabs, Inc.
  • Intralinks, Inc.
  • Citrix Systems, Inc.
  • Seclore Technology Private Limited
  • Locklizard Limited
  • Vaultize Technologies

제7장 투자 분석

제8장 시장 기회 및 향후 전망

The Information Rights Management Market is expected to register a CAGR of approximately 15.5% during the forecast period (2021 - 2026). The continuous evolution of the internet as a platform for business and trade and monetizing digital content are driving the market's growth.

Key Highlights

• Several organizations worldwide are focusing on rapidly making their presence across various social networking sites and other digital marketing platforms. This is further allowing companies to exhibit and sell their products online by utilizing a content marketing strategy.
• As a result, companies are planning to implement intellectual property (IP) rights. This is expected to drive the demand for information rights management and licensing. The increasing usage of digital documents, such as PDFs, word documents, and emails, is assumed to stimulate the market's growth.
• The market is further witnessing significant growth in enterprises, owing to the rising importance of enterprise file safety in the current market scenario of rapid consumerization of information technology, free consumer file sharing solutions (like Dropbox), and bring-your-own-device (BYOD), as perimeter-based security is witnessing a decline in the demand. Such events are creating internal threats that can lead to inadvertent data leakage.
• The outbreak of novel coronavirus led to lockdown in many countries to contain the virus for citizens' security. This led to an increase in OTT Viewership since OTT players are re-vamping their content plans to meet every need from every genre. People are also increasingly working from home on their remote devices and networks, leading to an increase in the use of IRM for the past few days.

Key Market Trends

BFSI Industry Expected to Hold Significant Share

• The BFSI industry is most vulnerable to data loss, and due to the sensitive nature of the information, BFSI firms must be protected. According to Gizmodo, in 2019, First American Financial Corp. had 885 million records exposed online, including bank transactions, social security numbers, and more. To cater to such issues, BFSI firms can keep their most sensitive data under their control with enterprise information rights management solutions.
• A typical large bank or credit card company collaborates with more than 20,000 third parties and partners. The challenge with outsourcing and external collaboration is still there, as once these third parties receive sensitive information, the bank loses all control over it. In some cases, the third-party partners and outsource organizations may not possess sufficient security apparatus and infrastructure.
• Hence, the demand for IRM is expected to increase as it will enable the banking and financial institutions to mitigate security risks and collaborate with external parties. Players such as Seclore's Enterprise Digital Rights Management (EDRM) ensures end-to-end protection of information shared within and outside the enterprise.
• Due to digital transformation, several BFSI industry market players are also innovating new technology to provide a high-security platform. For instance, a South Korean bank, the Nonghyup Bank, recently rolled out a new mobile employee ID service using blockchain-based identification technology. This will tighten the security around the personal data. Hence, similar initiatives, coupled with the trends, are expected to boost the IRM market's adoption over the forecast period.

North America Expected to Dominate

• The consumption of digital media content and the practice of digitization of enterprises in North America, especially in the United States, is increasing tremendously, owing to the rapid adoption of technological advancements in the region.
• The increasing speed of internet speeds, coupled with the increase in the number of devices supporting the access of digital media, has increased the freedom of consumers to access media content anywhere and anytime. Such trends are expected to boost the dominance of the region in the adoption of IRM solutions.
• Mobile internet usage in the country has also seen tremendous growth with the greatest number of mobile wireless connections. According to a survey of Facebook users in the United States, by Audience Project, 76% of the respondents claimed that they accessed the social media platform via mobile.
• Also, 41% of the respondents who were U.S. YouTube users claimed that they accessed the video platform through a tablet device. Hence, the growth of the use of mobile devices has grown significantly, which will further necessitate the deployment of enhanced IRM solutions across various consumers.

Competitive Landscape

The competitive landscape of the Information Rights Management Market is fragmented owing to the presence of several IRM solution providers. The market players are extending partnerships and collaborating with several companies in different end-users to boost their market presence. The companies are also making efforts to provide innovative solutions and offerings in the market.

• July 2020 - Tech Mahindra Ltd., a provider of digital transformation, consulting and business reengineering services and solutions, launched a new digital platform, branded as 'Blockchain-based Contracts and Rights Management System' (bCRMS) for the global media and entertainment industry. The platform is designed to enable production houses and content creators to track revenue, royalty payments, manage rights, and address content piracy by leveraging IBM blockchain.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Increasing Adoption of BYOD Trends and Enterprise Mobility, and Stringent Regulations and Compliance
  • 4.2.2 Adoption of Digital Rights Management Solutions Across Various End-user Verticals
  • 4.2.3 Rapid Digitization of Business Process Coupled With Increase in Internet Usage
• 4.3 Market Restraints
  • 4.3.1 Lack of Standardization for Security of Digital Content
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Bargaining Power of Suppliers
  • 4.4.2 Bargaining Power of Buyers/Consumers
  • 4.4.3 Threat of New Entrants
  • 4.4.4 Threat of Substitute Products
  • 4.4.5 Intensity of Competitive Rivalry
• 4.5 Assessment of Impact of Covid-19 on the Market

5 MARKET SEGMENTATION

• 5.1 By Size of the Organization
  • 5.1.1 Small and Medium Enterprises
  • 5.1.2 Large Enterprises
• 5.2 By Deployment Mode
  • 5.2.1 On-Cloud
  • 5.2.2 On-Premise
• 5.3 By End-user Industry
  • 5.3.1 BFSI
  • 5.3.2 Healthcare
  • 5.3.3 Media and Entertainment
  • 5.3.4 Education and Research
  • 5.3.5 Government and Public Institutions
  • 5.3.6 IT & Telecom
  • 5.3.7 Other End-user Industries (Law and Order Agencies, Manufacturing)
• 5.4 Geography
  • 5.4.1 North America
  • 5.4.2 Europe
  • 5.4.3 Asia Pacific
  • 5.4.4 Latin America
  • 5.4.5 Middle East and Africa

6 COMPETITIVE INTELLIGENCE

• 6.1 Company Profiles*
  • 6.1.1 Microsoft Corporation
  • 6.1.2 McAfee, LLC
  • 6.1.3 Cognizant Technology Solutions Corporation (assetServ)
  • 6.1.4 Adobe Inc.
  • 6.1.5 Oracle Corporation
  • 6.1.6 Bynder B.V.
  • 6.1.7 Nextlabs, Inc.
  • 6.1.8 Intralinks, Inc.
  • 6.1.9 Citrix Systems, Inc.
  • 6.1.10 Seclore Technology Private Limited
  • 6.1.11 Locklizard Limited
  • 6.1.12 Vaultize Technologies

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS