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퍼스널케어 기기 시장 : 성장, 동향, 예측(2021년-2026년)

Personal Care Appliances Market - Growth, Trends and Forecast (2022 - 2027)

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발행일 2022년 01월 상품코드 990452
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퍼스널케어 기기 시장 : 성장, 동향, 예측(2021년-2026년) Personal Care Appliances Market - Growth, Trends and Forecast (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 퍼스널케어 기기 시장 규모는 예측 기간 중 6.62%의 CAGR로 성장할 것으로 예측됩니다.

  • 시장은 그루밍 및 스타일링 제품에 관련된 지출의 급증에 의해 대폭적인 성장을 달성했습니다. 주요 기업은 개별 소비자가 희망하는 스타일을 만들 수 있도록 새로운 제품을 지속적으로 도입하고 있습니다.
  • 남성은 기존에는 헤어 스타일링 및 미용 기구와 관련이 없었으나, 최근에는 활발한 소비자로 바뀌었습니다. 헤어 스트레이트너를 사용하는 남성의 증가 동향에 수반하여 이것을 가장 많이 사용하는 젊은 남성 소비자를 위해 특별히 기구를 설계할 기회가 있습니다. 큰 핸드 그립 및 큰 버튼 등 보다 남성적인 이미지의 제품 디자인 및 미니 스트레이트너 등의 짧은 모발용 기구는 성공할 가능성이 있습니다.
  • 전동칫솔 및 기타 구강관리 기기로 구성되는 구강관리 부문은 개발도상국에서는 아직 초기 단계에 있습니다. 이것은 전동칫솔의 사용 이점에 관한 소비자 인식이 낮기 때문입니다. 인도, 브라질, 멕시코, 남아프리카공화국 등 지방 인구가 압도적인 점유율을 차지하는 국가에서는 기존 칫솔의 시장 침투율이 높습니다. 그러나 제품의 고가격도 시장의 성장을 방해하는 주요 요인입니다.
  • COVID-19의 발생 이후 많은 국가가 각 국가에서 엄격한 록다운을 시행하며, 전 세계의 미용실을 폐쇄했습니다. 따라서 이 요인에 의해 전기면도기 및 트리머 등 남성용 퍼스널케어 제품의 판매가 증가했습니다. 그러나 스타일링 툴 시장은 힘든 시기를 맞이했습니다.

퍼스널케어 기기 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 유통 채널별·유형별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

  • 시장 개요

제4장 시장 역학

  • 시장 촉진요인
  • 시장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 성별별
    • 남성
    • 여성
    • 유니섹스
  • 유형별
    • 면도와 그루밍
    • 스타일링
    • 미용 가전
    • 구강관리
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 전문점
    • 온라인 스토어
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 구도

  • 가장 활발한 기업
  • 가장 많이 채택된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Procter & Gamble
    • Koninklijke Philips NV
    • Wahl Clipper Corporation
    • Panasonic Corporation
    • Spectrum Brands, Inc.
    • Conair Corporation
    • Andis Company
    • Dyson Limited

제7장 시장 기회 및 향후 전망

제8장 COVID-19의 시장에 대한 영향

KSA 21.03.04

Personal care appliances market is projected to grow at a CAGR of 6.62% during the forecast period (2021-2026).

Key Highlights

  • The market studied has witnessed a significant growth following the surge in expenditure pertaining to grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired style.
  • Men, while not traditionally associated with hair styling or beauty appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may all do well.
  • The oral care segment comprising electric toothbrush and other oral care appliances is still in its nascent stage in the developing countries. This is due to lesser consumer awareness about the benefits associated with the use of e-tooth brush, along with lower affordability. Countries, like India, Brazil, Mexico, and South Africa, in which the rural population holds a dominant share, have a higher market penetration rate of traditional toothbrush. However, higher price of the product is also a key factor hindering the market growth.
  • After, the onset of COVID-19, many countries implied a strict lockdown measures in their respective countries, which closed the beauty salons around the world. Therefore, this factor, increased the sales of men's personal care products such as shavers and trimmers, giving the male consumers the convenience of grooming from the comfort and safety of their home. However, the market of styling tools witnessed a tough time.

Key Market Trends

Hair Straightener Holds Significant Share in the Market

Globally the women love hair with a lived-in vibe and texture to it, particularly the women in the developed nation where it is a case of striking the fine balance between being groomed without looking too overdone. Thus, the customers, primarily women, are actively seeking for hair styling tools, including hair straighteners that are easily accessible and affordable. Additionally, while efficiently straightening the hair in comparatively less time and in a portable size, hair straighteners with the high-end heat protectant technology are gaining great traction among customers of the global market. For instance, Remington, one of the key players in the UK hair straightener market, launched a new line of hair straighteners that heat up in 15 seconds, thus, became an apt solution for the customers living a hectic life and seeking for products that can cater an instant result. Therefore, predominantly contributing to the growth of the market.

Asia-Pacific is the Fastest Growing Market

Continuously surging economy of the region is driving the attention of the consumers towards the innovative personal care appliances like the hair styling tools, electric oral care products, beauty appliances and others that offers a convenient usage and better results to the consumers. In the studied period, the demand for electric toothbrush has skyrocketed in the region, especially in countries like India, China and Japan owing to its better outcomes. As a result, Oral-B brand of Procter and Gamble launched its electric rechargeable toothbrushes in India. The electric toothbrush sets a new benchmark in oral healthcare, with features for up to 100% more plaque removal, as compared to regular manual brushes. Similarly, the hair appliances (hair styling tools) are experiencing a strong phase of innovation in the region. New and premium technology is becoming mainstream and public interest in these products is increasing. Thus, premiumization becomes more important in hair care appliances and is one of the on-going demands among the consumers in the region.

Competitive Landscape

The global personal care appliances market is driven by both global as well as regional players, however, the global players such as Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation have an upper hand over the other players. The key player has been observed to adopt varied growth strategies such as mergers and acquisition, partnership, expansion, and product innovation to strengthen their position in the market studied. Nonetheless, product innovation is observed to be the most effective growth strategy. As a result, various global companies, such as Koninklijke Philips NV., and Panasonic, one of the market leaders, are implementing product innovation as a business strategy to meet the growing competition from new players. For instance, In June 2019, Koninklijke Philips N.V., launched Three-in-One Hair Trimmer in India, which performs three functions such as Shaves, Trims and Shapes the facial hair.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Gender
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Unisex
  • 5.2 By Type
    • 5.2.1 Shaving and Grooming
      • 5.2.1.1 Shavers
      • 5.2.1.2 Trimmers
      • 5.2.1.3 Epilator
    • 5.2.2 Styling
      • 5.2.2.1 Hair Straightener
      • 5.2.2.2 Hair Dryer
      • 5.2.2.3 Hair Curler
      • 5.2.2.4 Others
    • 5.2.3 Beauty Appliances
    • 5.2.4 Oral Care
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Stores
    • 5.3.4 Others
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Spain
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Germany
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Procter & Gamble
    • 6.4.2 Koninklijke Philips N.V.
    • 6.4.3 Wahl Clipper Corporation
    • 6.4.4 Panasonic Corporation
    • 6.4.5 Spectrum Brands, Inc.
    • 6.4.6 Conair Corporation
    • 6.4.7 Andis Company
    • 6.4.8 Dyson Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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