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화장품 시장 : 성장, 동향, 예측(2021년-2026년)

Cosmetic Products Market Growth, Trends and Forecasts (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 990458
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화장품 시장 : 성장, 동향, 예측(2021년-2026년) Cosmetic Products Market Growth, Trends and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 화장품 시장 규모는 예측 기간 중 4.36%의 CAGR로 추이할 전망입니다.

  • 세계의 화장품 시장은 가계 지출의 대폭적인 증가에 의해 성장하고 있습니다. 또한 사람들의 외관적 매력에 관한 지출 동향은 항상 시장을 촉진해 왔습니다.
  • 또한 천연 또는 유기, 동물실험을 하지 않고 크루얼리 프리(cruelly free) 화장품, 혁신적인 친환경 패키지 디자인에 대한 수요의 증가에 의해 시장은 한층 더 세계로 확대할 것으로 예상됩니다. 오가닉 화장품은 고품질 프리미엄 제품으로서 자리잡으며, 시장에서 폭넓은 소비자를 유치하고 있습니다
  • COVID-19 팬데믹에 의해 화장품 카테고리 전체의 거의 모든 제품 분야에서 2020년에 일정한 판매량의 감소가 기록되었으며, 일부는 두 자릿수의 감소로 전환했습니다.

화장품 시장을 조사했으며, 시장 개요, 시장 성장요인 및 저해요인 분석, 유형별·지역별 시장 규모의 추이와 예측, 경쟁 구도, 주요 기업의 개요, 시장 기회 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 촉진요인
  • 시장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 유형별
    • 페이셜 메이크업 제품
    • 아이 메이크업 제품
    • 립 메이크업 제품
    • 네일 메이크업 제품
  • 카테고리별
    • 대중
    • 프리미엄
  • 유통 채널별
    • 하이퍼마켓/슈퍼마켓
    • 전문점
    • 온라인 소매점
    • 약국과 드러그스토어
    • 기타 유통 채널
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 구도

  • 가장 활발한 기업
  • 가장 많이 채택된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Revlon
    • The Estee Lauder Companies Inc.
    • Loreal SA
    • Shiseido Co.,Ltd.
    • Oriflame Cosmetics AG
    • New Avon Company
    • Coty, Inc.
    • Natura & Co.
    • Unilever
    • Amway Corp.
    • Lotus Herbals Pvt. Ltd.

제7장 시장 기회 및 향후 전망

제8장 COVID-19의 시장에 대한 영향

KSA 21.03.04

The global cosmetic products market is projected to witness a CAGR of 4.36 % during the forecast period (2021 - 2026).

Key Highlights

  • The global cosmetics market is witnessing a significant increase in household expenditure. Moreover, the inclination of people toward spending on appearance, and appeal has been constantly driving the market studied. For instance, according to a new study conducted by Groupon in 2017, suggested that British women spend an average of GBP 70,294 on their appearance in their lifetime.​
  • Moreover, the increasing demand for natural or organic, no animal tested and cruelly free cosmetics products, and innovative and eco-friendly packaging designs is expected to enhance the market further globally. Organic cosmetics products in the global market are increasingly positioned as high quality and premium products, and they draw a wide range of consumers in the market studied​
  • Nearly all product areas across the cosmetics category have recorded declining sales in constant terms during 2020, with some even turning in double-digit decline, owing to the COVID-19 pandemic. Home seclusion or isolation trends in 2020 and also in 2021 are accelerating the decline in the revenues in colour cosmetics market.

Key Market Trends

Inclination Toward Organic, Vegan and Cruelty-Free Cosmetic Products​

In the recent years organic, cruelty-free (no animal testing), vegetarian (no byproducts of animal slaughter), and vegan (no animal ingredients at all) cosmetics market have gained increasing popularity in developed countries, and it has been finding its space in the developing market such as India, China, Brazil, etc. market. Moreover, with the advancement of vegan products, consumers are paying extra attention to not only a particular shade of lipstick that suits them but also its manufacturing process.​

Owing to the above factor, in May 2014, the Ministry of Health & Family of India banned cosmetic testing, with the new rule "148-C. The prohibition of testing of cosmetics on animals was added to the existing Drugs and Cosmetics Rules, 1945. Also, in June 2020, a bill restricting the testing of personal care products on animals and the sale and import of animal-tested cosmetics passed its final vote in the Colombian SenateThe prohibition of testing of cosmetics on animals was added to the existing Drugs and Cosmetics Rules, 1945. Therefore, factor such as these are driving the sales of organic, vegan and cruelty-free cosmetics in the global market

Increasing Consumption of Cosmetic Products in Asia-Pacific

The colour cosmetics industry (including eye, facial, and lip makeup category) is the most prosperous industry in India, China and others. The local companies, such as the Shahnaz Husain Group from India, are exclusively providing herbal/ayurvedic cosmetics products, due to the prolonged health benefits it offers to the skin.

Also, the premium global brands are registering increased sales as Indian consumers move from functional items to more advanced and specialized cosmetic products. Many international brands, like Revlon, Elle18 MAC, Sephora, L'Oreal, and Oriflame, are increasing their presence further, by introducing more products in the Indian market, particularly with the convenient and attractive packaging types and vegan ingredients, in order to attract the youth in the country. ​

Competitive Landscape

The market studied is highly competitive, with many regional small- to medium-scale players and key global players such as L'oreal SA, Estee Lauder Inc., Oriflame Group, etc.

In order to gain a competitive advantage, key players differentiate their offerings and compete on different factors, including product offerings, ingredients, packaging, price, functionality, and marketing activities.

Companies are increasing their investments in R&D and marketing, and they are expanding their distribution channels to maintain their position in the market. Moreover, companies are following strategies that include provision of products through e-commerce (own website and third parties) websites, to facilitate a larger targeted audience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Facial Make-up Products
    • 5.1.2 Eye Make-up Products
    • 5.1.3 Lip Make-up Products
    • 5.1.4 Nail Make-up Products
  • 5.2 By Category
    • 5.2.1 Mass
    • 5.2.2 Premium
  • 5.3 By Distribution Channel
    • 5.3.1 Hypermarkets/Supermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Pharmacies and Drug Stores
    • 5.3.5 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 Spain
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 South Africa
      • 5.4.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Revlon
    • 6.4.2 The Estee Lauder Companies Inc.
    • 6.4.3 Loreal SA
    • 6.4.4 Shiseido Co.,Ltd.
    • 6.4.5 Oriflame Cosmetics AG
    • 6.4.6 New Avon Company
    • 6.4.7 Coty, Inc.
    • 6.4.8 Natura & Co.
    • 6.4.9 Unilever
    • 6.4.10 Amway Corp.
    • 6.4.11 Lotus Herbals Pvt. Ltd.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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