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세계의 식사대용 쉐이크 시장 : 성장, 동향, 예측(2021-2026년)

Global Meal Replacement Shakes Market - Growth, Trends, and Forecasts (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 990460
페이지 정보 영문 배송안내 2-3일 (영업일 기준)
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세계의 식사대용 쉐이크 시장 : 성장, 동향, 예측(2021-2026년) Global Meal Replacement Shakes Market - Growth, Trends, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계 식사대용 쉐이크 시장 규모는 예측기간에 8.49%의 연평균 복합 성장률(CAGR)로 확대될 것으로 예측됩니다.

  • 체중을 신경쓰고 있는 소비자, 또는 당뇨병에 의해 혈당 수치를 신경쓰고 있는 소비자 사이에서 식사대용 제품이 주목을 끌고 있습니다.
  • 또 시장은 시간 제약, 바쁜 라이프스타일, 분주한 소비자를 타겟으로 하고 있습니다. 그들은 기존 스낵보다 건강에 좋고 영양가 높은 쉐이크로 식사를 대체할 수 있습니다.
  • 벤더는 다양한 온라인 채널을 통해 단백질 쉐이크 등의 제품을 판매할 수 있기 때문에 E-Commerce 부문에 의해 기록된 높은 성장률은 시장 성장에 도움이 될 것으로 예상됩니다.
  • COVID-19에 의한 락다운은 전세계에 전례 없는 건강에 관련된 과제를 제시했고, 소비자 라이프스타일 적응이 새로운 상식으로 선전되고 있습니다. 덜 움직이게 되면 스트레스를 받게 되고, 과식을 하게 되며 최종적으로는 체중이 증가하게 됩니다. 건강한 식습관 개념은 이 기간 동안 엄청난 지지를 받았습니다. 이와 같이 소비자가 체중을 줄이려고 해서 영양 제품 수요가 높아짐에 따라 식사대용 쉐이크 수요가 급격히 증가하고 있습니다.

세계의 식사대용 쉐이크(Meal Replacement Shakes) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 유형별·지역별 시장 규모 추이와 예측, 경쟁 구도, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • Porter의 산업 분석
    • 신규 진출업체의 위협
    • 구매자/소비자의 교섭력
    • 공급 기업의 교섭력
    • 대체 제품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 시장 세분화

  • 제품 유형별
    • Ready-to-Drink 제품
    • 분말 제품
  • 유통채널별
    • 편의점
    • 하이퍼마켓/슈퍼마켓
    • 전문점
    • 온라인 소매업체
    • 기타 유통채널
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동 및 아프리카

제6장 경쟁 구도

  • 가장 활동적인 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Abbott Laboratories
    • Amway Corp.
    • Bob's Red Mill Natural Foods
    • Herbalife Nutrition
    • Glanbia PLC
    • The Simply Good Foods Company
    • The Kellogg Company
    • Nestle SA
    • The Kraft Heinz Company
    • Ripple Foods

제7장 시장 기회와 동향

제8장 COVID-19가 시장에 미치는 영향

LSH 21.03.05

The global meal replacement shakes market is projected to register a CAGR of 8.49% during the forecast period (2021- 2026).

Key Highlights

  • Meal replacement products are gaining traction among the consumers who are monitoring special diets, majorly those managing weight, or watching their blood sugar levels due to diabetes.
  • Additionally, the market targets consumers with time constraints, busy lifestyles, and hectic work schedules, by helping them replace their meals with healthier and nutritious shakes over conventional snacks.
  • The high growth rate registered by the e-commerce sector is expected to aid the growth of the market studied, as vendors can market their product offerings such as protein shake through various online channels.
  • COVID-19 lockdowns globally have initiated unprecedented challenges for health, where consumers' adaptation of the lifestyle has been touted as the new normal. Lesser movements have led to a temptation to stress, leading to excessive eating and ultimately falling for weight gains. The concept of healthy eating has witnessed tremendous support during this period, and consumers effort to keep themselves self-immune has been of utmost importance. Thus, with the rising demand for nutritional products, in an attempt by theconsumers to lose weight, the demand for meal relacement shakes has been rising drastically.

Key Market Trends

Rising Demand for Convenient and Small-Portion Diet Food

The hectic lifestyles of consumers have led to disturbed food habits, owing to which, the demand for on-the-go nutrition has increased over the years. Meal replacement shakes are simple and effective weight loss tools for overweight or obese people, and thus, he demand is driven by the convenience it offers. These products have shown advantages over self-selective weight-loss diets. According to a survey conducted by Welch's in 2017, about 92% of millennials reported having been replacing their meals with snacks or meal replacement shakes. The data depicts a growing consumer inclination toward short meals, portraying an increasing demand for healthier, better-for-you meal replacement products in the market.

North America Accounted for the Largest Market Share

The North American region accounted for the largest share, in terms of revenue, in 2020. The United States is one of the leading markets for meal replacement shakes in the North American region. Local players introduced meal replacement shakes which are not only low in calories but also healthy. Thus, these products are emerging as a popular choice among consumers in the region. Moreover, market players are focusing on introducing all-organic meal replacement shakes, in order to cater to the needs of consumers. Moreover, the multi-purpose functionality and on-the-go convenience of meal replacement shakes are attracting consumers across North America.

Competitive Landscape

The global meal replacement shakes market is highly competitive, with the top players accounting for a major market share. The manufacturers are increasing their investments in R&D, marketing, product innovation, and the expansion of their distribution channels, in order to maintain their positions in the market. Moreover, the global players, such as the Herbalife International of America, Inc. and Amway Corp. are focusing on leveraging the opportunities offered by the emerging segments, like sugar-free, vegan, gluten-free, soy-free, and non-GMO products.​

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porters Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Ready-to-Drink Products
    • 5.1.2 Powdered Products
  • 5.2 By Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Hypermarkets/Supermarkets
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Retailers
    • 5.2.5 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Abbott Laboratories
    • 6.4.2 Amway Corp.
    • 6.4.3 Bob's Red Mill Natural Foods
    • 6.4.4 Herbalife Nutrition
    • 6.4.5 Glanbia PLC
    • 6.4.6 The Simply Good Foods Company
    • 6.4.7 The Kellogg Company
    • 6.4.8 Nestle SA
    • 6.4.9 The Kraft Heinz Company
    • 6.4.10 Ripple Foods

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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