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고로쇠 수액 시장 : 성장, 동향, 예측(2021-2026년)

Maple Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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발행일 2022년 01월 상품코드 990471
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고로쇠 수액 시장 : 성장, 동향, 예측(2021-2026년) Maple Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 고로쇠 수액 시장 규모는 예측기간에 11.02%의 CAGR로 성장할 전망입니다.

  • 탄산음료나 고당음료로부터의 소비자 기호의 변화는 고로쇠 수액 수요를 촉진할 것으로 예상됩니다. 고로쇠 수액은 고로쇠 액즙을 사용하고 있습니다. 고로쇠 수액은 나무줄기로 올라갈 때 여과되고, 도중에 설탕, 칼슘, 칼륨, 마그네슘, 망간이 주입되기 때문에 원기회복과 맛 양방을 제공합니다.
  • 고로쇠 수액의 편리성과 그것이 인간 영양에 미치는 영향도 시장 수요를 증가시키고 있는 요인입니다. 고로쇠 수액은 설탕음료를 대신하는 저칼로리의 천연 대체품입니다.
  • 소비자는 팬데믹 시에 적절한 영양 섭취를 요구했기 때문에 보다 건강한 음료를 요구하고, 비타민과 미네랄을 주입한 기능성 고로쇠 수액을 선호할 가능성이 있습니다. 따라서 COVID-19 팬데믹은 예측기간 중 고로쇠 수액 시장에 폭넓은 기회를 제공할 가능성이 있습니다.

고로쇠 수액(Maple Water) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 종류별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 추진력
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 종류별
    • 플레이버드
    • 언플레이버드
  • 포장별
    • 보틀
    • 카톤/테트라팩
    • 기타
  • 유통 채널별
    • 하이퍼마켓/슈퍼마켓
    • 편의점
    • 전문점
    • 온라인 소매점
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 기타 지역

제6장 경쟁 상황

  • 가장 많이 채용된 전략
  • 가장 활발한 기업
  • 시장 포지셔닝 분석
  • 기업 개요
    • Feronia Forests, LLC(Vertical Water)
    • Smith & Salmon Inc.(Sap! Beverages)
    • Asarasi
    • Drink Simple
    • Eau d'Erable Oviva
    • Maple 3
    • PURE MAPLE WATER COMPANY LTD
    • Kiki Maple Water
    • MapleMama Beverages, LLC.
    • My Maple Water

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향

KSM 21.03.05

The maple water market was valued at USD 205.20 million in 2020, and it is projected to register a CAGR of 30.75% during the forecast period, 2021-2026.

The COVID-19 pandemic placed unprecedented stress on food and beverage supply chains with bottlenecks in farm labor, processing, transport, and logistics and momentous shifts in demand. Most of these disruptions were a result of policies adopted to curtail the spread of the virus. Food supply chains demonstrated remarkable resilience in the face of these stresses. Furthermore, international health organizations such as WHO are encouraging consumers to strengthen their immune systems to prevent COVID-19. Various functional beverages are more popular for their immunity-boosting properties. Since maple water is also known for enhancing immunity, it is increasingly incorporated into the regular healthy hydration category by leading manufacturers to tap into the market opportunity posed. The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the middle class and the use of e-commerce. Online distributors are recording an increased interest as home-bound consumers explore retail alternatives.

Over the medium term, the shift in consumer preference from carbonated and high-sugar beverages toward natural and organic beverages has been majorly driving the demand for maple water. It consists of maple sap, which is water from the ground that is filtered as it travels up the tree trunk and gets infused with sugar, calcium, potassium, magnesium, and manganese along the way. It provides refreshment, taste, and essential micronutrients. Its convenience of consumption, easy availability, and gluten-free property contribute significantly to the market growth. Additionally, maple water is sourced naturally and has no added sugar or calories. Hence, health-conscious consumers are accepting the product, thereby propelling the market demand. Also, manufacturers are fortifying maple water with vitamins, minerals, amino acids, and herbs to boost its sales. Moreover, consumers are willing to buy more products from producers that follow fair trade practices, thereby enhancing sustainability and increasing the eco-friendliness of maple water. With the increasing spending of millennials on natural and organic products, the market for flavored and unflavored maple water is expected to witness strong growth during the forecast period.

Key Market Trends

Value-added Hydration is Evolving Consumer Preferences in the Maple Water Market

The rapid demand for flavored, fortified, or sparkling maple water is attributed to the rising consumer demand for value-added hydration in line with evolving consumer preferences. The rise in obese and diabetic populations in the United States, Canada, India, Australia, and the United Kingdom, among other countries, has shifted the focus from carbonated soft drinks to bottled water in the recent past. Maple water can be considered a mid-calorie beverage, with 45 calories per 500 ml serving. The introduction of new and innovative types of natural and organic functional water from beverage manufacturing companies engaged in the production of modified blends of protein and minerals is likely to fuel the growth of the market. In addition, the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals, in maple water is expected to become one of the key market trends. In fact, research by the International Food Information Council Foundation on Food and Health revealed that 47% of the total consumers preferred food and beverages with additional nutrients, representing an opportunity for the fortification of maple water. The growing preference for natural drinks or alternate water focusing on natural hydration is driving the market. Some players are also capitalizing on hydration options with electrolytes for athletes, which may further boost the market growth.

North America Remains the Leading Region

The opportunities in the North American maple water market continue to grow due to the increasing availability of healthy maple trees and growing consumer demand for natural products. This is also due to the increasing awareness of the nutritional value of maple water and the increasing demand for packaged flavored beverages in the region. Moreover, the rise in the plantation of sugar maple trees across eastern Canada and the Northeastern United States contributes to the production growth of maple water. Its commercialization in North America has to undergo certifications. For instance, in Canada, NAPSI (Natural, Authentic, Pure, Sterile, Integral) is the certification for maple water, which was established in 2013 by Quebec Maple Syrup Producers. NAPSI certification means the maple water is fresh, translucent, and crystal-clear and would maintain its beneficial properties. Moreover, maple syrup is made using maple water, which is replacing sugar in cooking, owing to the rise in the obesity rate, especially in the United States. Maple water is also used in various food items such as cocktails, soups, sorbets, and ice creams. Maple water consumption and demand are likely to rise in the coming future, with a growing preference for low-calorie, naturally sweetened water drinks, thereby accelerating the growth of the maple water market. Furthermore, the presence of major players in the region is also contributing to its market growth. Thus, in the forecast period, North America is expected to remain a leading region, with large consumption of maple water in Canada and the United States.

Competitive Landscape

Some of the most active companies operating in the market are Lower Valley Beverage Company, Drink Simple, Maple 3, Kiki Maple Water, and MapleMama Beverages LLC, as these companies have extensive portfolios of the product, and their products are offered in various retail distribution channels. The prime factors determining the market players and their position in the concerned market are the continuous product launches incorporating advanced technology, high quality, improved functionalities, and sustainable manufacturing practices. These increased product launches in the niche maple water market are chiefly seen in flavored and functional water. Furthermore, brands are heavily investing in research and development and advertising or branding to strengthen their positions in the market and gain a competitive advantage. For instance, Maple Mama Beverages LLC has rebranded its products under its new brand name, "Samara", and reduced the sugar contents of the drink by half to attain better positioning in this health and wellness-centric world.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Flavored
    • 5.1.2 Unflavored
  • 5.2 By Packaging Type
    • 5.2.1 Bottles
    • 5.2.2 Cartons/Tetra Pak
    • 5.2.3 Other Packaging Types
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Convenience Stores
    • 5.3.3 Specialty Stores
    • 5.3.4 Online Retail Stores
    • 5.3.5 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Italy
      • 5.4.2.5 Spain
      • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Australia
      • 5.4.3.4 Japan
    • 5.4.4 Rest of the World
      • 5.4.4.1 South America
      • 5.4.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Market Positioning of Key Players
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Feronia Forests LLC (Vertical Water)
    • 6.4.2 Smith & Salmon Inc. (Sap! Beverages)
    • 6.4.3 Asarasi
    • 6.4.4 Drink Simple
    • 6.4.5 Loblaws Companies Limited (President's Choice)
    • 6.4.6 Maple 3
    • 6.4.7 Pure Maple Water Company Ltd
    • 6.4.8 Kiki Maple Water
    • 6.4.9 MapleMama Beverages LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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