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구미 비타민 시장 : 성장, 동향, 예측(2021- 2026년)

Gummy Vitamin Market - Growth, Trends and Forecas(2022 - 2027)

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발행일 2022년 01월 상품코드 990472
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구미 비타민 시장 : 성장, 동향, 예측(2021- 2026년) Gummy Vitamin Market - Growth, Trends and Forecas(2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 구미 비타민 시장 규모는 예측기간에 8.52%의 CAGR로 성장할 전망입니다.

  • 구미 비타민은 구미 캔디와 유사하기 때문에 세계 시장에서 광범위한 존재감을 나타내고 있습니다. 따라서 니치 시장으로부터 구미 비타민 시장은 메인 시장이 되었습니다.
  • 영양가 이외에도 이러한 구미 비타민의 다양한 플레이버, 색, 형태는 연령에 관계없이 소비자를 더욱 매료하고 있습니다.
  • 또한 당뇨병 소비자, 비건, 아동, 성인 등의 특정 소비자 그룹용으로 제품을 도입하고 있는 제조업체도 시장 성장을 지지하는데 있어서 큰 역할을 담당하고 있습니다. 그 결과 시장에서는 무가당, 유기농, 식물 기반, 할랄, 기타 종류의 구미 비타민 도입이 시작되었습니다.
  • COVID-19의 영향으로서 면역력을 높이는 보충제 수요가 크게 증가했습니다. 특히 '선샤인 비타민'으로도 알려진 비타민 D 구미 수요는 면역 시스템 구축에서 그 역할을 위해 급성장했습니다.

구미 비타민(Gummy Vitamin) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 카테고리별·유통 채널별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.


제1장 서론

제2장 조사 방법

제3장 주요 요약

  • 시장 개요

제4장 시장 역학

  • 시장 추진력
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 카테고리별
    • 출생전
    • 아동
    • 성인
  • 종류별
    • 싱글 비타민
    • 멀티 비타민
  • 유통 채널별
    • 약국과 드럭스토어
    • 슈퍼마켓/하이퍼마켓
    • 온라인 소매점
    • 기타 유통 채널
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 활발한 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Church & Dwight Co. Inc.
    • Reckitt Benckiser Group plc
    • Nature's Bounty, Inc.
    • Doctors Best
    • Pharmavite LLC
    • PharmaCare Laboratories Pty Limited
    • Amway Corp.

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향

KSM 21.03.05

Global gummy vitamin market is projected to grow at a CAGR of 8.52% during the forecast period (2021-2026).

Key Highlights

  • The gummy chewable vitamins are widely establishing their presence in the global market owing to their resemblance to gummy candies. Accordingly, from being the niche market segment, the gummy vitamin market has reached to become a mainstream market.
  • Other than its nutritional value, the manufacturers supplementing their product range with wide variety of flavors, colors, and shapes of these gummy vitamins are further enticing the consumers regardless of age. Thereby, denoting product innovation as the major factor contributing to growth of the market.
  • Additionally, the manufacturers introducing products for specific consumer groups such as diabetic consumer, vegans, children, adults, and others has also played a major role in boosting the market studied. As a result, the market is witnessing introduction of sugar-free, organic, plant-based, halal and other types of gummy vitamins.
  • As an impact of COVID-19, the demand for immunity boosting supplements witnessed a major upsurge. Among all, the demand for vitamin D gummies also known as 'sunshine vitamin' skyrocketed for its role in building the immunity system.

Key Market Trends

The Demand for Gummy Vitamins is Primarily Witnessed Among Kids

The introduction of gummy vitamins was primarily done to entice the children with its texture and flavor resemblance to chewable gummy candies, as a result, it observed a huge demand from the kids. Moreover, the parents also accepted the gummy vitamins for their children owing to its high vitamin content which are highly required for the growing kids. Consequently, it led to the launch of numerous gummy vitamins especially for kids during the studied period which ultimately contributed to the growth of the market studied. For instance, in March 2016, Nordic Naturals introduced new vitamin D3 gummies for kids in watermelon flavor that provides 400 I.U. of vitamin D3, 100% of the daily value of natural vitamin D3 (cholecalciferol) for children four years and older. Hence, the product supports immune and nervous system health, mineral absorption, healthy bones, and muscle function. Moreover, multivitamins combined with probiotics are the most preferred gummies for children for it caters almost all the good nutrients in a bite-sized gummy that are required by the kids. Thus, the products such as Olly kids multi-vitamin and probiotic gummy supplements are significantly driving the market studied.

North America is the Largest Market

The North America market is the leading market for gummy vitamins owing to the presence of larger consumer base that are increasingly paying attention to their individual health. Thus, they are increasing the consumption of vitamin supplements including gummies to maintain their daily requirement of vitamins. Moreover, as the healthcare expenditure pattern in the country is rising regularly, it further insist the consumers to pay attention to thier daily nutrient requirement and consume supplements that cost them comparetively minimal to the healthcare expenditure in the region. Accordingly, with the rise in demand for vitamin gummies, it led to the entrance of numerous international as well as local players in the North America gummy vitamins market. Some of the prominent companies which are manufacturing and distributing gummy vitamins in United States are Amway, Church & Dwight Co. Inc. and Reckitt Benckiser Group plc. In order to sustain their customers and attract new customers, these companies are tending towards product development. For instance, in March 2020, the vitafusion by Church & Dwight Co. Inc introduced six innovative products including Irresistible Skin, Organic Prenatal Multi, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin and Teen Essential Multi with an aim to address the unmet nutritional needs in the gummy vitamin category.

Competitive Landscape

The global gummy vitamin market is dominated by both regional as well as the global players, nonetheless, the global players hold an upper hand over the market studied. The key players, including Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Nature's Bounty, Inc., Pharmavite ® LLC, Amway Corp. and Bioschwartz LLC dominated the global gummy vitamin market. Moreover, the other companies are expanding their market share or product lines in the other countries, thus, satisfying the consumer demand. Therefore, companies are increasingly undertaking both product innovation and expansion as the most preferred strategies to expand their business further.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Category
    • 5.1.1 Prenatal
    • 5.1.2 Kids
    • 5.1.3 Adults
  • 5.2 By Type
    • 5.2.1 Single Vitamin
      • Vitamin C
      • Vitamin D3
      • Biotin
      • Others
    • 5.2.2 Multivitamin
  • 5.3 By Distribution Channel
    • 5.3.1 Pharmacy and Drug Stores
    • 5.3.2 Supermarkets/Hypermarkets
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channel
  • 5.4 By Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.4.2 Europe
      • Spain
      • United Kingdom
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.4.3 Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.4.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.4.5 Middle East and Africa
      • South Africa
      • Saudi Arabia
      • Rest of Middle East and Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Church & Dwight Co. Inc.
    • 6.4.2 Reckitt Benckiser Group plc
    • 6.4.3 Nature's Bounty, Inc.
    • 6.4.4 Doctors Best
    • 6.4.5 Pharmavite LLC
    • 6.4.6 PharmaCare Laboratories Pty Limited
    • 6.4.7 Amway Corp.



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