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여성용 액티브웨어 시장 : 성장, 동향, 예측(2021-2026년)

Women Active Wear Market - Growth, Trends and Forecasts (2022 - 2027)

리서치사 Mordor Intelligence Pvt Ltd
발행일 2022년 01월 상품코드 990479
페이지 정보 영문 배송안내 2-3일 (영업일 기준)
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여성용 액티브웨어 시장 : 성장, 동향, 예측(2021-2026년) Women Active Wear Market - Growth, Trends and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 여성용 액티브웨어 시장 규모는 예측기간에 5.72%의 CAGR로 성장할 것으로 예측됩니다.

  • 여성용 액티브웨어 시장은 짐, 스포츠, 요가 등의 피트니스와 웰니스 등을 선호하는 건강지향이 높아지고 있는 젊은 여성의 인식 확산에 의해 상당한 성장률로 증가하고 있습니다. 또한 스판덱스 등의 제품을 천연 소재보다 유연하고 내구성 있고 세척할 수 있도록 한 합성섬유의 기술적 개선, 직접 판매(D2C)나 디자이너 액티브웨어 브랜드와 유명인의 협업은 이 업계를 계속 전진시키고 있습니다.
  • 그러나 위조품의 존재는 품질과 안전성 문제의 원인이며, 브랜드와 소비자 모두에 있어서 끊임없는 싸움입니다.

여성용 액티브웨어(Women Active Wear) 시장을 조사했으며, 시장 개요, 시장 성장 촉진요인 및 저해요인 분석, 종류별·유통 채널별·지역별 시장 규모 추정과 예측, 경쟁 상황, 주요 기업 개요, 시장 기회 등의 정보를 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 추진력
  • 시장 성장 억제요인
  • Porter's Five Forces 분석

제5장 시장 세분화

  • 제품 종류별
    • 탑과 T셔츠
    • 스웨트 팬츠와 요가 팬츠
    • 스커트와 스코트
    • 트랙슈트
    • 스웨트셔츠/재킷
    • 기타
  • 유통 채널별
    • 슈퍼마켓/하이퍼마켓
    • 전문점
    • 온라인 소매점
    • 기타 유통 채널
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 남미
    • 중동과 아프리카

제6장 경쟁 상황

  • 가장 활발한 기업
  • 가장 많이 채용된 전략
  • 시장 점유율 분석
  • 기업 개요
    • Adidas AG
    • Mizuno USA
    • NIKE, Inc.
    • Decathlon
    • Gap Inc
    • Amante
    • The Columbia Sportswear Company
    • Under Armour, Inc
    • PUMA SE
    • VIE ACTIVE
    • Jockey

제7장 시장 기회와 동향

제8장 COVID-19의 시장에 대한 영향

KSM 21.03.05

Global Women Active Wear Market is projected to grow at a CAGR of 5.72% during the forecast period 2021-2026.

Key Highlights

  • The women activewear market is growing a significant growth rate, due to the rising awareness among younger female adults, who are becoming more health-conscious, seeking out fitness and wellness activities such as gymming, sports, and yoga. Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.
  • However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, In January 2018, Nike identified counterfeit activewear products worth more than USD 50,000 at Dulles International Airport in Virginia. These issues are leading to declining sales of the key activewear market players, negatively affecting market share.
  • Various studies have depicted that activewear sell outs shot up by 40% in the United States and 97% in the United Kingdom as retailers encourage consumers to work out at home as sporting events canceled and gyms closed due to the govemrnet nomes implemented actors the globe in order to decrease the COVID-19 impact.

Key Market Trends

Growing Influence of Athleisure and Healthy Lifestyle Trends

In line with the athleisure trend, female consumers are increasingly seeking various sports equipment that includes footwear, clothing, and protective gear and accessories. Additionally, a continued shift toward more active lifestyles is driving the demand for leisure activities such as running and cycling gears across the world.​ In developed European economies, expenditure on sporting goods and services is witnessing notable growth, owning to the increase in government investments, driving sport participation in the European countries. For instance, the government of Ireland announced details of its USD 258 million ten-year national sports policy, which aims to increase participation in sports to 50% of the population by 2027. This trend is likely to support the market growth in the region.​

Asia-Pacific is the Fastest Growing Market

The growth of the activewear market in Asia-Pacific is driven by an upsurge in disposable income, change in lifestyles, and an increase in urbanization in various countries of this region. Further, countries like China and India have the largest millennial demographic and emerging as activewear hotspots. The growth of the market in general and the call for sustainable alternatives like cotton could see mass mobilizations with sustainability at the fore, could give rise to new influencers, fashion experts, more indie D2C brands, collaborations, and retail experiences in the athleisure scene. In addition, the Indian customer base has become increasingly health-conscious, which fuels the adoption of women's activewear.

Competitive Landscape

The global women active wear market is highly fragmented and consists of regional and international competitors. It is dominated by players, like Nike Inc., adidas AG, Under Armour, The Columbia Sports Company, and NIKE, Inc., among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, in order to gain competitive advantages in the market studied.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Tops & T-Shirts
    • 5.1.2 Sweatpants & Yoga Pants
    • 5.1.3 Skirts & Skorts
    • 5.1.4 Tracksuits
    • 5.1.5 Sweatshirts/Jacket
    • 5.1.6 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Speciality Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Adidas AG
    • 6.4.2 Mizuno USA
    • 6.4.3 NIKE, Inc.
    • 6.4.4 Decathlon
    • 6.4.5 Gap Inc
    • 6.4.6 Amante
    • 6.4.7 The Columbia Sportswear Company
    • 6.4.8 Under Armour, Inc
    • 6.4.9 PUMA SE
    • 6.4.10 VIE ACTIVE
    • 6.4.11 Jockey

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

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