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티슈페이퍼 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

Tissue Paper Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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티슈페이퍼 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) Tissue Paper Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

연간 1인당 세계 티슈페이퍼 평균 소비량은 55킬로를 기록했고, 세계 티슈페이퍼 시장 규모는 2021-2026년간 6.45%의 연평균 복합 성장률(CAGR)로 확대될 것으로 예측됩니다.

RISI에 의하면, 티슈 생산은 2021년 4,400만 톤 이상에 달할 것으로 추정되며, 이것은 2010년에 비해 1,400만 톤 이상 증가한 것입니다. 티슈 제조 기술의 진보와 원재료의 효율적인 사용에 의해 티슈 제품 설계와 분석 방법 모두 개선될 것입니다.

티슈페이퍼 업계의 성장은 원재료의 가용성, 환경에 대한 영향, 수입 레벨 등 다양한 요인에 의해 지역마다 다릅니다. 종이 소비량은 지속 불가능한 수준이며, 세계적으로 특히 아시아에서 꾸준히 증가하고 있습니다. 한편, 특히 아프리카 등 일부 지역에서는 여전히 불평등한 이용 상태를 유지하고 있습니다.

아시아태평양은 가처분소득 증가, 생활수준 향상, 급속한 산업화, 중국/일본/인도 등 신흥경제국가의 글로벌화에 의해 예측기간 중 가장 높은 성장률을 나타낼 것으로 예상됩니다.

관광 및 호스피탈리티 산업의 번성과 노동자 계급의 인구 증가는 건강과 위생에 관련된 소비자 의식 고양과 함께 세계 티슈페이퍼 시장 성장을 가속할 것으로 예상됩니다.

세계의 티슈페이퍼(Tissue Paper) 시장에 대해 조사했으며, 시장 개요와 원재료별·제품 유형별·유형별·지역별 동향, 시장 진출기업 프로파일 등의 정보를 정리하여 전해드립니다.


제1장 서론

제2장 조사 방법

제3장 개요

제4장 시장 역학

  • 시장 개요
  • Porter의 산업 분석
  • 업계 밸류체인 분석
  • 시장 추진력
    • 위생에 대한 지출 증가
    • 제조 공정에서의 기술 개발
  • 시장이 해결해야 할 과제
    • 시장 성장 둔화
    • 제지가 환경에 미치는 영향
  • COVID-19의 업계에 대한 영향 평가

제5장 시장 세분화

  • 원재료별
    • Bleached Softwood Kraft Pulp (BSK)
    • Birch Hardwood Kraft Pulp (BHK)
    • High Yield Pulp (HYP)
    • 기타
  • 제품 유형별
    • 화장지
    • 종이 냅킨
    • 페이퍼 타월
    • 페이셜 티슈
    • 특수 티슈 및 랩핑 티슈
  • 유형별
    • 가정용
    • 휴대용
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제6장 경쟁 구도

  • 기업 개요
    • Clearwater Paper Corporation
    • Kruger Products
    • Sofidel Group
    • Wausau Paper Corp.
    • Cascades Tissue Group Inc.
    • Procter & Gamble
    • Asia Pulp and Paper(APP)
    • SCA(Svenska Cellulosa Aktiebolaget)
    • Georgia Pacific LLC
    • Kimberly-Clark Corporation
    • Essity

제7장 투자 분석

제 8장 동향과 향후 기회

LSH 21.03.08

With the global average consumption per person per year reaching 55kg, the global tissue paper market is expected to grow at a CAGR of 6.45% during 2021 - 2026. According to the RISI, it is anticipated that tissue production might globally exceed 44 million tons in 2021, increasing more than 14 million tons over 2010. Advancements in tissue manufacturing technology and the efficient use of raw materials will improve the design of tissue products and the way they are dispensed.

Key Highlights

  • The tissue paper industry growth is variable from region to region due to various factors such as availability of raw materials, environmental impacts, income levels, consumer behavior, etc.
  • Asia-Pacific is expected to witness the highest growth rate during the forecast year due to rising disposable incomes, improving living standards, rapid industrialization, and globalization in emerging economies like China, Japan, and India.
  • Flourishing tourism and hospitality industry and increasing population of working-class globally coupled with the growing awareness among consumers related to health & hygiene is expected to drive the global tissue paper market.
  • The growth of the tissue paper market dependent on the pulp industry can hinder the market's growth with rising environmental concerns such as deforestation and global warming with the trees being cut at a rapid rate.
  • The COVID-19 has raised the demand for tissue papers with people focusing on self hygienic owing to the spread of the virus and preferring to carry products for themselves and also with people who started to stocking up supplies with almost the whole world getting into the lockdown has driven the sales in the market.

Key Market Trends

Bathroom Tissue to Occupy the Maximum Growth Demand

  • Among all the tissue paper products, bathroom tissue remains the key tissue category, driving the tissue market forward through a combination of necessity and the general westernization of toilet culture. Increased development of organic tissue papers, rising disposable incomes, and government policies to promote public health are also some of the major factors driving the market's growth.
  • The rising awareness in hygiene awareness in the region has been contributing toward the growth of the market. Also, the surge in disposable incomes and rising standard of living in the region have led to a rise in demand for more premium sanitaryware products for added convenience.
  • There is a sudden spike in demand for tissue papers with to the spread of the COVID-19 pandemic. The manufacturers of these tissues produce 20% more than the normal levels, which might strain the supply chain. Also, the decreasing prices of the tissues significantly decreasing in households of the US is also a driving factor for the growth of the market.
  • On the other hand, increasing raw material prices are a significant factor that is negatively impacting the growth of the market for bathroom tissue all over the world. Moreover, the new innovative products, such as electronic dryers, are impacting the market's growth.

North America to Hold the Maximum Market Share

With an annual per capita consumption of 27kg, the average American consumer uses most tissue papers in volume terms. Also, the most significant subsector is toilet paper, which has a household penetration rate of close to 100%. Pushing consumers towards the premium end of the market has become the primary driver of growth.

The US consumer tissue market is also highly concentrated, with roughly 80% of sales in the hands of the top three manufacturers Kimberly-Clark, Procter & Gamble, and Georgia-Pacific.

The Away-from-Home segment of the tissue market dominates the sales in this region. However, dwindling availability and deteriorating quality of recovered fiber is obliging tissue makers to use more virgin fiber.

The manufacturers in the region are integrating with pulp companies to lower costs and increase the long-term growth potential. However, such integrations can impact the market pulp capacity negatively impacting the tissue market. Fierce competition, volume maturity, and price pressure are also putting constraints on the growth of the tissue market.

With the developments in technologies of manufacturing and design of toilet papers, the improvement in economic conditions is a key factor that drives the market's growth. The increasing per capita disposable income and consumers' spending capacity increase, leading to a rise in expenditure on toilet paper.

Competitive Landscape

The tissue paper market is highly fragmented due to high demand, the presence of major players, and numerous players entering the market to have a stronghold in it by developing high-quality products for various end-user applications. Some of the key players include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.

  • February 2021 - KP Tissue Inc. and Kruger Products L.P. announced the start of their Sherbrooke manufacturing facility for its TAD tissue machine with a USD 240 million investment for expansion. This investment is part of the company's focus on expanding its business and offering tissue products to customers across North America.
  • September 2020 - SCA has announced an agreement on the acquisition of forest in Latvia from Forest Holding AB, which covers ​​approximately 19,150 hectares. The standing timber volume is about 1.8 million cubic meters which will help strengthen its raw material base and operations with its forest stands.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Market Drivers
    • 4.4.1 Increased Spending on Hygiene
    • 4.4.2 Technological Developments in Manufacturing Processes
  • 4.5 Market Challenges
    • 4.5.1 Slow Growth in The Market
    • 4.5.2 Paper Production Impacts on The Environment
  • 4.6 Assessment of Impact of Covid-19 on the Industry


  • 5.1 Raw Material
    • 5.1.1 Bleached Softwood Kraft Pulp (BSK)
    • 5.1.2 Birch Hardwood Kraft Pulp (BHK)
    • 5.1.3 High Yield Pulp (HYP)
    • 5.1.4 Others
  • 5.2 Product Type
    • 5.2.1 Bathroom Tissue
    • 5.2.2 Paper Napkins
    • 5.2.3 Paper Towels
    • 5.2.4 Facial Tissues
    • 5.2.5 Speciality and Wrapping Tissue
  • 5.3 Type
    • 5.3.1 At Home
    • 5.3.2 Away From Home
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East and Africa


  • 6.1 Company Profiles
    • 6.1.1 Clearwater Paper Corporation
    • 6.1.2 Kruger Products
    • 6.1.3 Sofidel Group
    • 6.1.4 Wausau Paper Corp.
    • 6.1.5 Cascades Tissue Group Inc.
    • 6.1.6 Procter & Gamble
    • 6.1.7 Asia Pulp and Paper (APP)
    • 6.1.8 SCA (Svenska Cellulosa Aktiebolaget)
    • 6.1.9 Georgia Pacific LLC
    • 6.1.10 Kimberly-Clark Corporation
    • 6.1.11 Essity



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