Global Information
회사소개 | 문의 | 위시리스트

미국의 지속가능성 상황 : 동향과 기회

2019 STATE OF SUSTAINABILITY IN AMERICA: 17th Annual Consumer Insights & Trends Report

리서치사 Natural Marketing Institute
발행일 2019년 09월 상품 코드 345385
페이지 정보 영문 132 Pages
가격
US $ 7,500 ₩ 9,162,000 PPT and PDF by Email (Site License)


미국의 지속가능성 상황 : 동향과 기회 2019 STATE OF SUSTAINABILITY IN AMERICA: 17th Annual Consumer Insights & Trends Report
발행일 : 2019년 09월 페이지 정보 : 영문 132 Pages

미국 지속가능성 시장의 상황에 대해 분석했으며, 친환경 건강 제품에 관해 소비자가 자신의 라이프스타일에 지속가능성을 어느 정도 통합하고 있는지의 현황에 대한 데이터 및 분석 등 체계적인 정보를 정리하여 전해드립니다.

1. 그룹 정의

2. 미국의 LOHAS 소비자 동향 데이터베이스 개요

3. 서론

4. 지속가능성 시장 개요

  • 요약
  • 브랜드 어필에 대한 지속가능성의 영향
  • 인구에서 그린의 그림자
  • 지속가능성 부문 개요
  • 초기 채택 곡선
  • LOHAS 제품수명주기가 주류의 행동을 촉진
  • 주류의 의식과 행동의 성장
  • 제품 결정에 대한 지속가능성의 영향
  • LOHAS 부문이 바를 설정
  • 세대별 부문 구성
  • 녹색 시장에서 밀레니얼 세대의 영향
  • 밀레니얼 세대와 협조

5. 지속가능성의 투자수익률(ROI) 평가

  • 지속가능한 행동은 '필수'
  • 기업 관여의 촉진요인
  • 새로운 기업 관여의 촉진요인
  • 지속가능성에 대한 소비자의 이해
  • 사람, 지구, 이익
  • 지속가능한 터치포인트 : 사회, 커뮤니티, 환경
  • 지속가능성의 경제 요소
  • 지속가능성이 트라이얼, 품질지각을 촉진
  • 브랜드 이미지가 구상을 반영
  • 기업활동을 조정
  • 브랜드 가치와 지속가능성의 관계
  • 지속가능성에 대한 세계의 우려
  • 지속가능성의 리더
  • 기업 구상에 대한 학습
  • LOHAS 부문이 기업 구상에 대해 파악하는 방법
  • 지속가능한 메시지를 확인
  • 구입 의사에 대한 'Cause Support'의 영향
  • 구입 의사에 대한 사회 프로그램의 영향
  • 기업 캠페인의 의식 수준
  • 소비자가 요구하는 기업 지속가능성의 증거
  • 양호한 기업의 시민 평가
  • 지속가능한 구상이 ROI를 촉진

6. NMI의 지속가능성 세분화

7. 지속가능성의 소비자 관여

  • 지속가능성은 권력을 유지
  • 지속가능한 라이프스타일의 중요성
  • 환경보호에 대한 개인의 책임
  • 사회적·정치적 문제
  • 환경 문제
  • 지구 온난화에 관한 문제
  • 환경보호에 대한 정보 요구
  • 환경조건 의식의 향상
  • 개인의 환경 영향에 관한 불확실성
  • 절약, 재이용, 지속가능한 생활에 대한 의식
  • 반성과 자선 활동
  • 지속가능한 행동
  • 재이용 가능한 장바구니(Grocery Bags) 사용
  • 연료 절약 및 쓰레기를 줄이는 행동
  • 친환경 물질
  • 포장에 관한 소비자의 인지
  • 재활용 행동
  • 재활용과 에너지 절약 행동
  • 환경친화적
  • 보다 큰 환경에 대한 책임

8. 친환경 제품의 구입 의사결정 동향

  • 친환경 제품의 초기 채택 수준
  • 지속가능한 선택의 성장
  • 지속가능한 제품 구입에 대한 선호도
  • 친환경 제품과의 교환
  • 가격, 품질, 편리성과의 교환
  • 친환경 제품을 사용하기 위한 장벽
  • 그린 라벨에 관한 회의론
  • 그린 라벨의 가치
  • 녹색 인증의 의식과 이해
  • 그린씰과 인증의 영향
  • 제품의 녹색화에 대한 관심 등

9. 지속가능한 제품·서비스 동향

  • 천연 가정용 세정 제품 구입
  • 세정/세탁 제품에서 화학물질의 영향
  • HH 세정 제품의 중요성 의식
  • HH 세정 제품의 의식 성장
  • 세탁 제품 의식의 중요성 등

10. 지구와 개인 건강의 관계

  • 건강한 몸과 환경의 관계
  • 지구를 건강하게 유지하는 의식
  • 건강을 유지하는 방법
  • 친환경 제품의 건전성 인식
  • 농약, 화학물질, GMO의 영향 등

11. 쇼핑과 인플루언서

  • 쇼핑의 개념 변화
  • 가치와 일치하는 점포에서 쇼핑하고 싶다.
  • 구입에 대한 가족·친구의 영향
  • 피어 네트워크의 이용
  • 친환경 제품 구입의 인플루언서 등
KSA 15.12.10

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

132 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

Introduction Summary

17 Years of Sustainability Marketplace Insights

This report is the seventeenth annual U.S. report NMI has published on the state of the sustainability market. This research uncovers insights into how today's consumer integrates eco-friendliness into their daily life and reveals their motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

The report is full of insights, data, and analysis to help you better understand the ever-evolving world of environmentally-friendly, sustainable, socially conscious, and healthy products and services. In fact, sustainability-related benefits are showing growth in a number of categories across the consumer landscape. Their growth is due in part to the fact that many products and services now come with fewer and fewer trade-offs, and consumers continue to gravitate toward brands that help them live healthfully and sustainably.

This Report Provides A Comprehensive Overview Of Where The Current Sustainable Marketplace Stands, In Addition To...

  • The return on investment of companies' sustainability initiatives
  • How segments within society view sustainability differently and what motivates this differentiation
  • Consumer insights regarding the health of the planet and what issues resonate most
  • Consumer alignment with sustainable food benefits
  • The impact of Millennials
  • New ways to reach and impact the new breed of ethical consumers
  • And much more

Our Report profiles Consumer Trends Tracking on Sustainability

CORPORATE ROI

  • While many companies may find sustainable initiatives such as saving energy and reducing waste as financially beneficial, companies that are embracing sustainability as a holistic means of doing business are reaping even wider benefits among an increasingly environmental and socially conscious population.

SEEKING DEEPER VALUE

  • Mainstream consumers are steadily adopting stronger environmental and sustainable ideals which are affecting not only how they view brands but how they use their buying dollars to make their beliefs known.

TRANSPARENCY 2.0

  • Concern is prevalent regarding the state of the world and the country today and while we all are accountable for our actions, consumers look to places of authority such as governments and corporations to be doing their part to “right the ship.”

CONSUMER ENGAGEMENT

  • Consumers are clearly showing more sophistication within the realm of sustainability - with greater understanding of its breadth, depth, and implications, they pick the elements that mean the most to them.

ENGAGING MILLENNIALS

  • Millennials are important to understand not only due to their size, but because they are causing subtle adjustments in the way today's business environment needs to function.

REQUIRED INFORMATION

  • Access to information and technology has created a highly discerning and sophisticated consumer. No longer satisfied with claims made by a manufacturer or service provider, skeptical consumers are now demanding impartial proof and third party verification.

DUAL POSITIONING

  • NMI research has shown that those who value protecting the environment are also far more likely to exercise, be a healthy weight and eat healthy or organic foods. The deepening of this linkage over time has fueled an entire industry of products and services.

PACKAGING PREDICAMENT

  • There is a broad shift under way at major U.S. corporations to reduce waste. The sourcing and ‘end life' of packaging will become significantly more relevant as the product life cycle and waste impact are becoming a stronger part of consumers' purchase decisions.

PROLIFERATION OF PLASTIC

  • With images of “plastic islands” growing in the oceans and plastic products destroying wildlife, it's not surprising that consumer perception regarding plastic products has been declining while also re-shaping behavior over the past several years.

KNOW YOUR SEGMENT

  • Specific consumer segments in the population exhibit various shades of green that are led by the “greenest” segment, the LOHAS segment, who is integral in driving sustainability to the mainstream. LOHAS consumers are the gatekeepers and stewards of sustainable ideals.

Table of Contents

U.S. Sustainability Consumer Trends Database Overview

Definitions of Groups

Introduction

Overview: Trends in Sustainability

NMI's Sustainability Segmentation

  • Sustainability Segmentation Overview
  • Sustainability Segmentation Model Methodology
  • Five Distinct Sustainability Segments
  • Segment Composition Trended
  • LOHAS Consumer as Environmental Steward
  • Sustainability Process Explained
  • Sustainable Mainstream Overview
  • LOHAS Leaders and Followers
  • Early Adoption Across Leaders and Followers
  • Environmental Concerns among Leaders and Followers
  • Environmental Actions among Leaders and Followers
  • Investigation of Companies' Environmental Legitimacy
  • Attitudes Toward Purchasing E-Friendly Products
  • Willingness to Pay a Premium for E-Friendly Products
  • The LOHAS Consumer Profile
  • The NATURALITES Consumer Profile
  • The DRIFTERS Consumer Profile
  • The CONVENTIONALS Consumer Profile
  • The UNCONCERNEDS Consumer Profile
  • LOHAS Geographic Distribution
  • Demographic Summary Across Segments

Consumer Engagement

  • Consumers Engagement Overview
  • Self Perception of Personal 'Greenness'
  • Self Perception of Being Informed on Living 'Green'
  • Influencer Role on Benefits of Buying 'Green'
  • Personal Responsibility for Environmental Protection
  • Growth of Environmental Concerns
  • Growth of Social Concerns
  • Concern for Local over Global Issues
  • Consumer Attitudes Toward Level of E-Engagement
  • Role of Peer Pressure in E-Engagement
  • Connection of Planetary and Personal Health

Planetary Health

  • Planetary Health Overview
  • Concern for Global Warming
  • Minimizing Personal Impact on Global Warming Across Generations
  • Minimizing Personal Impact on Global Warming Across Segments
  • Concern about Water Issues
  • Interest in Companies' Water Reduction Policies
  • Concern for Chemicals in Agriculture
  • Concern for a Range of Environmental Issues
  • Impact of Certifications on Purchase
  • Concern about Product Packaging
  • Interest in Companies' Packaging Reduction Policies
  • Use of Personal Shopping Bags vs. Plastic Bags
  • Recycling Frequency and E-Friendly Ratings of Materials
  • Visible Environmental Issues vs. Non-Visible
  • Trust in the Environmental Protection Agency

Consumer Packaged Goods Usage

  • Consumer Packaged Goods Overview
  • Purchase Decisions Based on Impact on Sustainability
  • Early Adoption of E-Friendly Products
  • Sustainably-Based Product Choice
  • Interest in Purchasing E-Friendly Versions of Product Categories
  • Interest in E-Friendly Versions Across Generations
  • Skepticism Regarding Environmental Products
  • Suppression of 'Green' Attitudes Across Skeptical Consumers
  • Seeking Proof of Companies E-Friendly Claims Trended
  • Quality, Convenience and Price of E-Friendly Purchase
  • Price Sensitivity Among Category Purchasers
  • Willingness to Pay a Premium Among Category Purchasers
  • Willingness to Pay a Premium Among Demographic Groups
  • Interest in Purchase Natural Versions of Product Categories
  • Preference for Natural or Organic over Conventional
  • Use of Conventional, Natural and Organic Categories
  • Concern about Chemicals in Consumer Products
  • Importance Ratings of Household Cleaning Product Attributes
  • Importance Ratings of Personal Care Product Attributes
  • Growth in Importance of HH Cleaning and PC Product Attributes
  • Barriers to E-Friendly Product Use

Sustainable Food & Beverage

  • Sustainable Foods and Beverages Overview
  • Trended Desire for Sustainable Foods
  • U.S. vs. Global Food Product Launches with Ethical/Environmental Claims
  • Global Food Product Launches with Ethical/Environmental Claims
  • U.S Food Product Launches with Types of Ethical Claims
  • Importance Ratings of Food/Beverage Product Attributes
  • Use of Organic and Natural Foods Trended
  • Trended Attitudes Toward Organic Foods/Beverages
  • Use of Sustainable Types of Foods
  • Mainstreaming of Plant-Based Options
  • Best Sources of Protein
  • Positive Attitudes Toward Meat Products
  • Reduction in Meat Consumption
  • Use of Healthy Food Products Among 'Meat Reducers'
  • Reasons for Meat Reduction by Generation
  • Meat Reduction for Environmental and Humane Reasons
  • Growing Importance of Humane Animal Treatment
  • Use of Protein Types
  • Use of Plant-Based Over Meat-Based Protein
  • Positive Attitudes Toward Plant-Based Protein
  • Levels of Vegetarian Engagement

Corporate Responsibility & Action

  • Corporate Action Overview
  • Importance of a Company's Sustainable Platform Trended
  • Impact of a Company's Sustainability Initiatives on Purchase
  • Impact of Cause Marketing
  • Interest in a Company's Social and Environmental Initiatives
  • Interest in a Company's Initiatives Among Leading Edge Gen Z
  • Trust in Specific Groups to Protect the Environment
  • Skepticism of Companies' Environmental Initiatives
  • Certifications As Validation of a Company's E-Initiatives
  • Confusion Regarding 'Green' Certifications
  • Influencers of Sustainable Product Purchase
  • Concern about Socially Responsible Business
  • Drivers of Implementation of Sustainability Initiatives

Impact of Millennials

  • Impact of Millennials Overview
  • Size and Importance of Millennials
  • Millennial Spending Across Categories
  • Importance of Sustainability on Product Purchase Across Generations
  • Millennials' Early Adopting and Influencing Behaviors
  • Impact of a Company's Sustainability Initiatives Among Millennials
  • Growth in Millennials' Sustainable Purchasing
  • Drivers of Millennials' E-Friendly Purchases
  • Impact of Technology/Social Media Influencers
  • Millennial Health Issues
  • Quality of Life Perceptions Based on Previous Generations' Irresponsibility
Back to Top
전화 문의
F A Q