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세계의 웹 컨텐츠 관리(WCM) 시장 조사와 분석

Global Web Content Management Market 2019-2025

리서치사 Orion Market Research Pvt Ltd
발행일 2019년 12월 상품 코드 545493
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세계의 웹 컨텐츠 관리(WCM) 시장 조사와 분석 Global Web Content Management Market 2019-2025
발행일 : 2019년 12월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 웹 컨텐츠 관리(WCM : Web Content Management) 시장에 대해 조사했으며, 전체적인 시장 동향, 솔루션·도입 유형·산업 분야·지역별 동향, 시장 성장 촉진·저해요인 및 시장 기회, 경쟁 구도, 주요 기업 개요 등의 정보를 전해드립니다.

제1장 보고서 요약

제2장 시장 개요

  • 시장 정의
  • 애널리스트의 견해
    • 주요 소견
    • 제안
    • 결론
  • 규제
    • 미국
    • EU
    • 중국
    • 인도

제3장 시장 결정요인

  • 성장 촉진요인
  • 성장 저해요인
  • 시장 기회

제4장 시장 세분화

  • 세계의 웹 컨텐츠 관리 시장 : 솔루션별
    • 디지털 마케팅 관리
    • 웹 경험 관리
    • 디지털 자산 관리 통합
    • 컨텐츠 분석
    • 모바일/소셜 웹 컨텐츠 관리
    • 웹 제작 및 관리 툴
    • 기타
  • 세계의 웹 컨텐츠 관리 시장 : 도입 유형별
    • 클라우드
    • 온프레미스
  • 세계의 웹 컨텐츠 관리 시장 : 산업 분야별
    • 소매 및 소비재
    • 교육
    • 헬스케어
    • 관광 및 접객업
    • 은행, 금융 서비스 및 보험
    • 정부
    • 하이테크 및 통신
    • 미디어 및 엔터테인먼트
    • 기타

제5장 경쟁 구도

  • 주요 전략
  • 주요 기업 분석

제6장 지역 분석

  • 북미
  • 유럽
  • 아시아태평양
  • 기타

제7장 기업 개요

  • ACQUIA
  • ADOBE CORPORATION
  • CLICKABILITY
  • DAY SOFTWARE
  • EKTRO
  • EMC CORPORATION
  • EPISERVER
  • EVERTEAM
  • FATWIRE SOFTWARE
  • IBM CORPORATION
  • KOFAX
  • LASERFICHE
  • MICROSOFT CORPORATION
  • ONBASE
  • OPENTEXT
  • ORACLE CORPORATION
  • PERCUSSION
  • SDL PLC
  • SITECORE CORPORATION
  • UNISYS
KSM 17.09.11

List of Tables

1. GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2018-2025 ($ MILLION)

2. GLOBAL WEB CONTENT MANAGEMENT SOLUTIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

3. GLOBAL WEB CONTENT MANAGEMENT SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

4. GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPOLYMENT TYPE, 2018-2025 ($ MILLION)

5. GLOBAL CLOUD-BASED WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

6. GLOBAL ON-PREMISES WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

7. GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRIAL VERTICAL, 2018-2025 ($ MILLION)

8. GLOBAL WEB CONTENT MANAGEMENT IN RETAIL AND CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

9. GLOBAL WEB CONTENT MANAGEMENT IN EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

10. GLOBAL WEB CONTENT MANAGEMENT IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

11. GLOBAL WEB CONTENT MANAGEMENT IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

12. GLOBAL WEB CONTENT MANAGEMENT IN GOVERNEMNT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

13. GLOBAL MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

14. GLOBAL WEB CONTENT MANAGEMENT IN OTHER INDUSTRY VERTICALS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

15. GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)

16. NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)

17. NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2018-2025 ($ MILLION)

18. NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)

19. NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2018-2025 ($ MILLION)

20. EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)

21. EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2018-2025 ($ MILLION)

22. EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)

23. EUROPEAN WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2018-2025 ($ MILLION)

24. ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)

25. ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2018-2025 ($ MILLION)

26. ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLYOMENT TYPE, 2018-2025 ($ MILLION)

27. ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2018-2025 ($ MILLION)

28. REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2018-2025 ($ MILLION)

29. REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY DEPLYOMENT TYPE, 2018-2025 ($ MILLION)

30. REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2018-2025 ($ MILLION)

List of Figures

1. GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY TYPE, 2018 VS 2025 (%)

2. GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY DEPLYOMENT TYPE, 2018 VS 2025 (%)

3. GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY INDUSTRY VERTICAL, 2018 VS 2025 (%)

4. GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)

5. US WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

6. CANADA WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

7. UK WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

8. FRANCE WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

9. GERMANY WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

10. ITALY WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

11. SPAIN WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

12. ROE WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

13. INDIA WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

14. CHINA WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

15. JAPAN WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

16. REST OF ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

17. REST OF THE WORLD WEB CONTENT MANAGEMENT MARKET SIZE, 2018-2025 ($ MILLION)

Global Web Content Management Market Size, Share & Trends Analysis Report by Type (Solutions and Services), by Deployment Type (Cloud-Based and On-Premises), and by Industry Vertical (Retail and Consumer Goods, Education, Healthcare, Government, Media and Entertainment, BFSI, and Others) and Forecast 2019-2025

The web content management market is expected to grow at a significant CAGR of around 21% during the forecast period. The software system, comprising a set of tools that provide organizations a way to manage digital information on website known as web content management. Web content management system has become crucial for the growth of a business organization as content marketing has evolved as a crucial element in developing digital marketing campaigns. A web content management system provides large, medium and small enterprises a central interface that facilitates addition of different media and easy editing before the content is finally published. It offers easy customization and flexibility to the business organizations to frame the content. A web content management system can be deployed based on on-premises or cloud; cloud-based platform does not provide customization options to organizations, whereas on-premises solution provides business enterprises with an option to manage data security, content, and flexibility.

Web content management system enables the business enterprises to expand its global client base by enabling multilingual marketing materials, while protecting their brand image. With an increasing number of people using web content from a variety of sources such as blogs, discussion forums and social media, the users have become more familiar with informal content style. They interpret and connect well with a two-way dialogue, rather than providing one-way voice of sales and marketing. The challenges faced by the organizations are not limited to publishing contents that adhere to corporate governance, licensing, brand guidelines, and accessibility standards; however, it is also about providing relevant content in an appropriate style to the consumers. Customer engagement is the key challenge observed by any business enterprise, this is the major purpose of companies to adopt web content management system. Due to increasing use of mobile devices by customers for opening bank accounts and renewal of a subscription, shopping, business enterprises need to create a compelling presence to keep their customers engaged with the relevant personalized content.

Geographically, the global web content management market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America contributes a significant share in the global market due to the high adoption of digital technology in telecom sector. Furthermore, in this region, especially in the US and Canada, the industry verticals such as healthcare and education are using web content management significantly for marketing and online web management. Asia-Pacific is expected to propel with a significant growth rate in the global market during the forecast period. The increasing advancements in cloud-based technology have encouraged organizations to adopt cloud-based web content management market solutions.

The key players in the global web content management market include Acquia Inc., Adobe Inc., Episerver AB, IBM Corp., Laserfiche, Microsoft Corp., Open Text Corp., Oracle Corp., SDL PLC, Sitecore, and Unisys Corp. The web content management market is identifying by competition in the key vendors. There are different strategies adopted by the key market players to enhance their market presence through new product launches, collaboration and acquisition, and partnership.

Research Methodology

The market study of the global web content management market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

  • Financial reports of companies involved in the market.
  • Whitepapers, research-papers, and news blogs.
  • Company websites and their product catalog.

The report is intended for web content management market players, potential entrants, software providers and industry verticals using web content management for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Global Web Content Management Market Research and Analysis by Type

2. Global Web Content Management Market Research and Analysis by Deployment Type

3. Global Web Content Management Market Research and Analysis by Industry Vertical

The Report Covers

  • Comprehensive research methodology of the global web content management market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global web content management market.
  • Insights about market determinants which are stimulating the global web content management market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography
    • 1.2.3. By Stakeholders

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Competitive Dashboard
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. IBM Corp.
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. SWOT Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. Microsoft Corp.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. SWOT Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Adobe Inc.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. SWOT Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. Acquia Inc.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. SWOT Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. Oracle Corp.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. SWOT Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

4.1 Motivators

4.2 Restraints

  • 4.1. Opportunities

5. Market Segmentation

  • 5.1. Global Web Content Management Market by Type
    • 5.1.1. Solution
      • 5.1.1.1. Digital Marketing Management
      • 5.1.1.2. Web Experience Management
      • 5.1.1.3. Content Analytics
      • 5.1.1.4. Mobile and Social Web Content Management
      • 5.1.1.5. Others (ERP and CRM Integration)
    • 5.1.2. Services
  • 5.2. Global Web Content Management Market by Deployment Type
    • 5.2.1. Cloud-based
    • 5.2.2. On-Premises
  • 5.3. Global Web Content Management Market by Industry Vertical
    • 5.3.1. Retail and Consumer Goods
    • 5.3.2. Education
    • 5.3.3. Healthcare
    • 5.3.4. Banking, Financial Services and Insurance (BFSI)
    • 5.3.5. Government
    • 5.3.6. Media and Entertainment
    • 5.3.7. Others (Travel and Hospitality)

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. Acquia Inc.
  • 7.2. Adobe Inc.
  • 7.3. CoreMedia AG
  • 7.4. Crownpeak Technology, Inc.
  • 7.5. e-Spirit Inc.
  • 7.6. Episerver AB
  • 7.7. Hyland Software, Inc.
  • 7.8. IBM Corp.
  • 7.9. Laserfiche
  • 7.10. Microsoft Corp.
  • 7.11. Open Text Corp.
  • 7.12. Oracle Corp.
  • 7.13. Percussion Software, Inc.
  • 7.14. Pimcore GmbH
  • 7.15. SDL PLC
  • 7.16. Sitecore
  • 7.17. Squiz Group
  • 7.18. Telerik, a company of Progress Software Corp.
  • 7.19. Unisys Corp.
  • 7.20. Upland Software, Inc.
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