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세계의 모바일 마케팅 시장

Global Mobile Marketing Market 2019-2025

리서치사 Orion Market Research Pvt Ltd
발행일 2019년 05월 상품 코드 869614
페이지 정보 영문
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세계의 모바일 마케팅 시장 Global Mobile Marketing Market 2019-2025
발행일 : 2019년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 모바일 마케팅(Mobile Marketing) 시장에 대해 조사 분석했으며, 시장 개요, 시장 결정요인, 시장 세분화, 경쟁 상황, 지역별 분석, 주요 기업 등에 대한 체계적인 정보를 제공합니다.

제1장 보고서 요약

제2장 시장 개요와 인사이트

  • 조사 범위
  • 애널리스트의 견해와 현재 시장 동향
  • 규칙과 규제

제3장 경쟁 상황

  • 경쟁 대시보드
  • 주요 전략 분석
  • 주요 기업 분석
    • AT&T, Inc.
    • Google LLC
    • IBM Corp.
    • Oracle Corp.
    • Microsoft Corp.

제4장 시장 결정요인

  • 성장 촉진요인
  • 성장 억제요인
  • 기회

제5장 시장 세분화

  • 채널별
  • 산업별

제6장 지역별 분석

  • 북미
  • 유럽
  • 아시아태평양
  • 기타

제7장 기업 개요

  • AdColony, Inc
  • Airpush, Inc.
  • Amobee, Inc.
  • Appency, LLC
  • AT&T, Inc.
  • Celtra Inc.
  • Google LLC
  • GroundTruth Inc.
  • IBM Corp.
  • InMobi Pte Ltd.
  • Microsoft Corp.
  • Oath Inc.
  • OpenMarket, Inc.
  • Oracle Corp.
  • PreApps, LLC
  • RhythmOne, LLC
  • Salesforce.com, Inc.
  • SAS Institute Inc.
  • Tapjoy Inc.
  • Twitter, Inc.(MoPub)
  • Yodel Mobile Ltd.
KSM 19.06.27

List of Tables

  • 1. GLOBAL MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2018-2025 ($ MILLION)
  • 2. GLOBAL MOBILE MARKETING THROUGH SMS & MMS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 3. GLOBAL MOBILE MARKETING THROUGH MOBILE WEB MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 4. GLOBAL MOBILE MARKETING THROUGH EMAILS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 5. GLOBAL MOBILE MARKETING THROUGH PUSH NOTIFICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 6. GLOBAL MOBILE MARKETING THROUGH OTHER CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 7. GLOBAL MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2018-2025 ($ MILLION)
  • 8. GLOBAL MOBILE MARKETING IN RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 9. GLOBAL MOBILE MARKETING IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 10. GLOBAL MOBILE MARKETING IN IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 11. GLOBAL MOBILE MARKETING IN MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 12. GLOBAL MOBILE MARKETING IN OTHER INDUSTRY MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 13. GLOBAL MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
  • 14. NORTH AMERICAN MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • 15. NORTH AMERICAN MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2018-2025 ($ MILLION)
  • 16. NORTH AMERICAN MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2018-2025 ($ MILLION)
  • 17. EUROPEAN MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • 18. EUROPEAN MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2018-2025 ($ MILLION)
  • 19. EUROPEAN MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2018-2025 ($ MILLION)
  • 20. ASIA-PACIFIC MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • 21. ASIA-PACIFIC MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2018-2025 ($ MILLION)
  • 22. ASIA-PACIFIC MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2018-2025 ($ MILLION)
  • 23. REST OF THE WORLD MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY CHANNEL, 2018-2025 ($ MILLION)
  • 24. REST OF THE WORLD MOBILE MARKETING MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2018-2025 ($ MILLION)

List of Figures

  • 1. GLOBAL MOBILE MARKETING MARKET SHARE BY CHANNEL, 2018 VS 2025 (%)
  • 2. GLOBAL MOBILE MARKETING MARKET SHARE BY INDUSTRY, 2018 VS 2025 (%)
  • 3. GLOBAL MOBILE MARKETING MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)
  • 4. US MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 5. CANADA MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 6. UK MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 7. FRANCE MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 8. GERMANY MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 9. ITALY MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 10. SPAIN MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 11. ROE MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 12. INDIA MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 13. CHINA MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 14. JAPAN MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 15. REST OF ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 16. REST OF THE WORLD MOBILE MARKETING MARKET SIZE, 2018-2025 ($ MILLION)

Global Mobile Marketing Market Size, Share & Trends Analysis Report by Channel (SMS & MMS, Mobile Web, Emails, Push Notifications, and Others), by Industry (Retail & E-commerce, Transportation and Logistics, BFSI, IT & Telecom, Media & Entertainment), and Forecast, 2019-2025

Mobile marketing is transitioning from an interesting solution used by enterprises into a core channel for the mainstream marketing industry. Mobile marketing comprises an extensive series of formats in which the target audience interrelates with a campaign using their mobile phone. Mobile marketing introduces a profoundly different kind of medium for communicating with consumers. It is a powerful tool with considerable audience reach and awareness about product marketing. The mobile marketing can be categorized into massaging based, browser-based, voice-based, and others. The global mobile marketing market is driven by the increasing number of smartphone users across the globe. Moreover, increasing adoption of over the top (OTT) content and social media content is further propelling the mobile marketing market growth.

The global mobile marketing market is further segmented on the basis of geography that includes North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific mobile marketing market is estimated to have a significant market share. Moreover, North America and Europe have considerable market share in the global mobile marketing market due to the high usage of the internet coupled with the easy availability of high-speed internet. Moreover, the presence of large enterprises adopting mobile marketing contributing to the growth of the market in the region.

Further, the global mobile marketing market is influenced by product development and technological advancements conducted by the market players. Some of the players of the mobile marketing market include AT&T, Inc., Google LLC, IBM Corp., InMobi Pte Ltd., Marketo, Inc., SAS Institute Inc., Mobio Technologies Inc., Appency, LLC, Oracle Corp., GroundTruth, Inc., and others. These players are contributing a significant role in the growth of the mobile marketing market by providing various products and adopting several strategies such as a merger and acquisition, partnerships and collaborations, and others. For instance, in February 2018, GroundTruth Inc. launched a mobile location-based advertising platform called Ads manager in the mobile marketing market that would further contribute to the growth of the company's mobile marketing market.

Research Methodology

The market study of the global mobile marketing market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

  • Financial reports of companies involved in the market
  • Whitepapers, research-papers, and news blogs
  • Company websites and their product catalog

The report is intended for mobile marketing companies, e-commerce and retail companies and others, provide sector for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

  • 1. Global Mobile marketing Market Research and Analysis, By Channel
  • 2. Global Mobile marketing Market Research and Analysis, By Industry

The Report covers:

  • Comprehensive research methodology of the global mobile marketing market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global mobile marketing market.
  • Insights about market determinants which are stimulating the global mobile marketing market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography
    • 1.2.3. By Stakeholders

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Competitive Dashboard
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. AT&T, Inc.
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. Swot Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. Google LLC
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. Swot Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. IBM Corp.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. Swot Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. Oracle Corp.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. Swot Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. Microsoft Corp.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. Swot Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

  • 4.1. Motivators
  • 4.2. Restraints
  • 4.3. Opportunities

5. Market Segmentation

  • 5.1. Global Mobile marketing Market by Channel
    • 5.1.1. SMS & MMS
    • 5.1.2. Mobile Web
    • 5.1.3. Emails
    • 5.1.4. Push Notifications
    • 5.1.5. Others (QR Codes)
  • 5.2. Global Mobile marketing Market by Industry
    • 5.2.1. Retail & E-commerce
    • 5.2.2. BFSI
    • 5.2.3. IT & Telecom
    • 5.2.4. Media & Entertainment
    • 5.2.5. Others (Healthcare)

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. AdColony, Inc
  • 7.2. Airpush, Inc.
  • 7.3. Amobee, Inc.
  • 7.4. Appency, LLC
  • 7.5. AT&T, Inc.
  • 7.6. Celtra Inc.
  • 7.7. Google LLC
  • 7.8. GroundTruth Inc.
  • 7.9. IBM Corp.
  • 7.10. InMobi Pte Ltd.
  • 7.11. Microsoft Corp.
  • 7.12. Oath Inc.
  • 7.13. OpenMarket, Inc.
  • 7.14. Oracle Corp.
  • 7.15. PreApps, LLC
  • 7.16. RhythmOne, LLC
  • 7.17. Salesforce.com, Inc.
  • 7.18. SAS Institute Inc.
  • 7.19. Tapjoy Inc.
  • 7.20. Twitter, Inc. (MoPub)
  • 7.21. Yodel Mobile Ltd.
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